Martech

JULY 29, 2022

Most B2B marketing organizations today practice some kind of account-based marketing (ABM) strategy. Once you’ve gone through the checklist to determine if you need — and are ready for — an ABM solution, the next step is to identify and contact vendors. Your vendor shortlist. Questions to ask the vendors’ customers.

Enterprise Management 106

Enterprise Management Marketing Automation Services Marketing Management Account Based Marketing 106

Martech

FEBRUARY 8, 2024

SiriusDecisions, the analyst firm now part of Forrester, had entered the conversation, pioneering the marketing funnel that became a staple of B2B marketing for the next 15 years. For a while, all was well in B2B marketing. They barely trust vendor websites at all. The post Did martech break B2B marketing?

Marketing AI 121

Marketing AI Lead Ranking Ideal Customer Profiles B2B Marketing 121

Martech

NOVEMBER 30, 2023

TinyTake, once known primarily for its combined screen capture, annotation and collaboration offering, has been relaunched by owner MangoApps as a platform to manage B2B customer communities. He was surely right, especially in the context of B2B marketing as well as the subscription economy. ” Why we care. Get MarTech!

Enterprise Management 103

Enterprise Management Work Management Marketing Management Communities 103

Sword and the Script | B2B

JANUARY 23, 2024

Forrester analyst Lori Wizdo wrote those words eleven years ago. All these years later, a new report by 6sense, penned largely by a former Forrester analyst, has come to the same conclusion: when buyers first contact a seller, they are “69% of the way through a buying cycle.”

B2B Thought Leadership 69

B2B Thought Leadership B2B Sales Studies Thought Leadership 69

Influitive

OCTOBER 21, 2015

The most powerful tool B2B marketers have in today’s hyper-connected world is genuine word of mouth from their customers—such as reviews, social media shares and recommendations. In the report, Laura discusses why advocate marketing is critical to the success of B2B companies. Advocate marketing creates value for B2B brands.

Forrester 100

Forrester Marketing Management B2B Marketing Word of Mouth 100

Influitive

APRIL 22, 2015

For years, B2B marketers have largely viewed B2C loyalty tactics as irrelevant in their space. After all, B2B buyers don’t respond to reward points and coupons. That’s why B2B marketers can’t afford to overlook the opportunity to learn from their B2C counterparts, who are experts at driving customer loyalty.

Forrester 100

Forrester Loyalty Peer-to-peer Research 100

Engagio

OCTOBER 11, 2023

And with buying centers more fragmented and buyer journeys more complex than ever, B2B data must go beyond mere lists of contacts and companies to include things like buying intent and existing tech stacks. In order to select a vendor of choice, you need to get hands-on with sample data sets.

Marketing AI 77

Marketing AI Marketing Management B2B Sales Marketing Analytics Tools 77

Marketing Insider Group

DECEMBER 8, 2020

B2B SMBs can achieve digital transformation; it takes work, commitment, and the right strategy. To help you get started or keep progressing, we’ve designed a roadmap for B2B SMB digital transformation. People shop for services and products differently, even in the B2B realm. This consists of vendor and third-party content.

Digital Transformation 276

Digital Transformation Marketing AI Work Management Marketing Management 276

Madison Logic

MARCH 13, 2024

According to Forrester research, millennial buyers aged 25-44 are increasingly shifting into purchase decision-making roles and are expected to make up three-fourths of business buying teams in 2024. Multiple B2B brands—possibly even your competitors—often use the same third-party data to identify in-market accounts.

Purchase 52

Purchase Account Based Marketing ABM Multi-Channel 52

Sword and the Script | B2B

MAY 17, 2022

Deals in B2B are increasingly complicated and more likely to be scrutinized by top executives and the finance department. Buyers now exercise more due diligence than ever before, conducting more research and engaging in more conversations with vendors and third parties,” according to Forrester. The “sea of sameness” isn’t new.

Sales Cycle 75

Sales Cycle B2B Sales Studies Marketing Management 75

Leadspace

DECEMBER 7, 2021

December 7, 2021 /PRNewswire/ — Leadspace, the industry-recognized AI-powered B2B Buyer Data Platform, has been named a Leader by Forrester Research in its recent report The Forrester New Wave : B2B Customer Data Platforms, Q4 2021 authored by analysts Steven Casey and Katie Linford. SAN FRANCISCO, Calif.,

Lead Scoring 118

Lead Scoring Lead Ranking Ideal Customer Profiles Forrester 118

Top Rank Marketing

AUGUST 14, 2023

When you think of B2B Marketing do you think “blandscape”? There’s a lot to be excited about in B2B Marketing today including the latest trend of Generative AI and its impact on everything from ideation to performance optimization. Harvard Business School) Without question, B2B marketing is both art and science.

B2B 98

B2B Advertising Agencies Paid Search Agency Co-Registration 98

Velocity Partners

APRIL 9, 2024

At most B2B companies, the marketing/sales relationship has taken a wrong turn. Because the B2B go-to-market playbook — what worked before — no longer matches the reality of how customers buy. Fatigue, a dry hacking cough and s**t-talk When the B2B sales and marketing relationship is unwell, you’ll see some very clear symptoms.

Sales Management 79

Sales Management Top of Funnel B2B Lead Ranking 79

ClickZ

JULY 18, 2019

Forrester evaluated and scored the top 11 B2C commerce suites in late 2018 in their Forrester Wave report. SAP’s full-featured suite has a 50/50 revenue split between B2B and B2C clients, and “is equally adept at both,” Forrester writes. Of those, SAP and Salesforce led the pack. What made them pull ahead of the rest?

Forrester 76

Forrester Enterprise Management Work Management Marketing Management 76

Forrester B2B

JUNE 10, 2020

My just-published “The Forrester New Wave™: ABM Platforms, Q2 2020” report shows that at the landscape level, numerous vendors moved out of or into this space. But it’s also true that 10 of the vendors […].

Account Based Marketing 71

Account Based Marketing Forrester Marketing Automation Services ABM 71

Top Rank Marketing

SEPTEMBER 4, 2023

Complacency has never been an option in B2B marketing. Getting ahead in B2B marketing has always been about innovating faster at scale than everyone else. 2023 has created something of a perfect storm for B2B marketing. As the economy continues to slow, B2B marketers aren’t the only ones who are feeling the sting.

Enterprise Management 96

Enterprise Management Work Management Marketing Management B2B Marketing 96

Only B2B

JUNE 30, 2023

In the rapidly evolving landscape of B2B marketing and sales, understanding and leveraging buyer intent has become crucial for driving growth and achieving success. However, with the advent of B2B purchase intent data, businesses now have access to valuable insights that can revolutionize their marketing and sales strategies.

Purchase Intent 62

Purchase Intent Intent Data Intent Purchase 62

The Point

JUNE 23, 2020

B2B marketing has seen a dramatic change in the last decade, driven by radical advances in marketing technology and the emergence of new channels. Even if you acknowledge that change as fact, however, it’s easy to become cynical (as I have) when vendors and thought leaders are constantly proclaiming the “death” of the old ways.

Lead Ranking 264

Lead Ranking Enterprise Management Marketing Qualified Leads Account Based Marketing 264

Biznology

DECEMBER 29, 2017

B2B sales and marketing are evolving quickly as buying behavior changes and new technologies take hold, so there’s a lot to talk about. But I will limit my predictions to just seven and hope they provide food for thought to my fellow followers of the B2B marketing scene. Predictive analytics becomes an essential tool in B2B.

Marketing Management 199

Marketing Management Marketing AI B2B Marketing Marketing Automation Services 199

LeanData

MAY 6, 2022

Forrester bills its B2B Summit North America as “the premier event for B2B marketing, sales and product leaders to empower their strategies, fuel the revenue engine and drive the business forward.” What is the B2B Revenue Waterfall? Identifying the Need to Transition to a B2B Revenue Waterfall .

De-duping 96

De-duping Marketing Automation Services Lead Ranking B2B 96

PathFactory

JUNE 7, 2022

Toronto, ON – June 6, 2022 – With more than 20 years of experience in B2B marketing , content strategy, and operations, Christine Polewarczyk joins PathFactory from Forrester where she was an evangelist for content strategy, content marketing , and content operations. . In my role at Forrester, I saw the landscape of players.

Forrester 52

Forrester Product Advertising Agencies Gartner 52

Biznology

FEBRUARY 23, 2018

I’ve long observed that B2B marketers focus too much on lead generation, and not enough on current customer expansion and retention, which is, after all, where the bulk of profits lie. When asked, the typical B2B marketer will say that 80-85% of their effort goes to customer acquisition. This is a mistake. What’s that? Like this post?

Top of Funnel 205

Top of Funnel Work Management Marketing Management Churn Rate 205

Zoominfo

JUNE 27, 2022

often means the vendor with the most records wins and the one offering the highest quality data gets overlooked. THE VALUE OF GOOD DATA Forrester states in its Data Ethics and Technology Report that, “the quality of business decisions you make using data will depend on the integrity of the data.” or “what is your cost per contact?”

Purchase 130

Purchase Work Management Marketing Management Lead Ranking 130

SWZD

MAY 6, 2021

In the report, The Forrester Wave™: B2B Marketing Data Providers, Q2 2021: The 11 Providers That Matter Most, SWZD was called “a best fit for technology marketers who need deep insights into their buyers and are willing to work with their vendor as they build out that solution.”.

Research 118

Research B2B Marketing Forrester B2B 118

Biznology

MAY 4, 2020

No surprise, some events have been canceled, but I am pleased that some organizers have pivoted quickly to the new normal, creating virtual events that will allow us to learn, keep in touch, and stay up to date in our field of B2B marketing. A strong event, made even stronger after Sirius’s purchase by Forrester. Kudos to them!

Conference 163

Conference B2B Marketing Peer-to-peer Planning 163

Madison Logic

JANUARY 25, 2024

According to LinkedIn’s 95-5 Rule, only a small percentage of potential B2B buyers are actively seeking solutions at any given time. B2B buyers are taking longer to commit to purchases and often end up selecting a vendor from their day-one shortlist. But the days of “quick wins” are dwindling. Nearly half of all U.S.

Marketing Management 52

Marketing Management B2B Marketing Multi-Channel Marketing & Strategy 52

ViewPoint

MARCH 12, 2013

I had the great the opportunity to interview Lori Wizdo , B2B marketing analyst at Forrester Research. In our discussion, Lori shared key insights into the B2B buyer's journey as well as marketing and sales alignment. But that’s much more likely to happen when a vendor has an existing relationship with a customer.

Forrester 120

Forrester Work Management Marketing Management B2B Sales 120

Tomorrow People

OCTOBER 4, 2022

Why it’s time for B2B organisations to pay attention. According to Forrester, more than 75% of U.S. B2B organisations, however, are still slow to realise what the metaverse could do for their business. Trade shows, product demos, client meetings, and online ads are all core pillars of B2B marketing. What is the metaverse?

B2B Marketing 156

B2B Marketing B2B Planning Peer-to-peer 156

Martech

APRIL 12, 2024

Meanwhile, the boom in artificial intelligence and machine learning is driving vendors to enhance the capabilities of these platforms in a number of ways, making the value proposition even more attractive. Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research.

Enterprise Management 106

Enterprise Management Work Management Marketing Management Marketing AI 106

Engagio

APRIL 19, 2021

When comparing vendors (particularly when it comes to SaaS), analyst reports are a staple resource. But do you ever wonder how those vendor comparison matrices take shape? And how one vendor makes it to the top right, while others cluster somewhere in the middle or straggle at the bottom? I am in my third year.

DemandBase 77

DemandBase Marketing Automation Services Account Based Marketing Vendors 77

Webbiquity

OCTOBER 8, 2019

Business-to-business (B2B) marketing is a passion to those of us who’ve devoted our lives and careers to it. Here’s how to combat those myths and explain B2B marketing in a way that’s actually interesting to those outside the profession. Actually, the B2B market is about twice as large, according to Forrester.

Enterprise Management 235

Enterprise Management Work Management Marketing Management B2B Marketing 235

KoMarketing Associates

SEPTEMBER 10, 2019

Marketing for B2B ecommerce gets almost no attention. B2B ecommerce” barely registers compared to the volume of searches for “ecommerce.”. But if you look at the actual volume of revenue generated via ecommerce – for both B2B ecommerce and B2C ecommerce – the reality is very different. It generates 239% as much revenue.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

Martech

JULY 14, 2022

B2B marketers have employed account-based marketing (ABM) for well over a decade, of course, but the space has evolved rapidly over the past two to three years. Additionally, the COVID pandemic accelerated fundamental shifts in the B2B buying cycle by forcing events and in-person meetings to go virtual. How B2B buying has changed.

Account Based Marketing 122

Account Based Marketing Enterprise Management Work Management Marketing Management 122

Tomorrow People

OCTOBER 3, 2022

Why it’s time for B2B organisations to pay attention. According to Forrester, more than 75% of U.S. marketers are planning to invest in metaverse-related activities this year B2B organisations, however, are still slow to realise what the metaverse could do for their business. How will the metaverse transform B2B marketing?

B2B Marketing 156

B2B Marketing Peer-to-peer Planning B2B 156

Biznology

NOVEMBER 6, 2018

A fascinating new Forrester research report from finds that companies “waste a ton of money” on bad content that “buyers don’t want and sellers won’t use.” The full Forrester Report is available for download here.) Other content hub vendors include Folloze, Triblio, and Uberflip. ” Yikes.

Tactics 137

Tactics Video Marketing B2B Forrester 137

Madison Logic

DECEMBER 14, 2023

Anticipating future B2B marketing trends is crucial to campaign and strategy development. These are the five B2B marketing predictions that cut through the noise and set you up to deliver clear, insightful messaging to your audience. Let’s stop that habit now. Another challenge is the learning curve with any new platform.

Marketing AI 52

Marketing AI B2B Marketing Marketing Automation Services Work Management 52