B2B Marketing Exchange

MARCH 2, 2023

That’s a wrap on another B2B Marketing Exchange event! The key to closing a deal is building a B2B story that connects with prospects. While it’s challenging to continue growing a B2B business during down economic times, it’s possible through a strategic focus in core areas. Session: “Creativity In B2B.

Demand Generation Agencies 52

Demand Generation Agencies SMB Advertising Agencies Account Based Marketing 52

Valasys

MARCH 30, 2020

ABM maturity and B2B sales revenue are intertwined, with ABM contributing to shorter sales cycles, optimized customer experiences and pulsation of other account-specific strategies for fueling and driving the demand generation engine. What does ABM stand for in B2B Sales and Marketing? ABM stands for Account-Based Marketing.

Account Based Marketing 59

Account Based Marketing ABM B2B Sales B2B 59

Valasys

MAY 27, 2019

92% of B2B marketers agree that ABM is “extremely’ or “very” important to their overall marketing efforts. According to a study by Forrester, 74% of buyers conduct more than half of their business research online, yet 89.5% Source: SiriusDecisions). of the total sales closures are completed by a salesperson.

Account Based Marketing 69

Account Based Marketing Inbound Marketing B2B Marketing Marketing & Strategy 69

Schubert B2B

MARCH 25, 2019

Creating an ongoing supply of B2B marketing content that’s informative, fresh and on-message is challenging. In fact, according to a recent Forrester Research webinar , B2B content often fails to connect with final decision makers because it’s more focused on style than substance. The key is to focus on quality over quantity.

B2B Marketing 48

B2B Marketing Tips Planning B2B 48

Schubert B2B

MARCH 25, 2019

Creating an ongoing supply of B2B marketing content that’s informative, fresh and on-message is challenging. In fact, according to a recent Forrester Research webinar , B2B content often fails to connect with final decision makers because it’s more focused on style than substance. The key is to focus on quality over quantity.

B2B Marketing 48

B2B Marketing Tips Planning B2B 48

Convince & Convert

OCTOBER 28, 2010

Tweet B2B social media is one of the most nettlesome of all social media marketing topics. There are plenty of half-truths and misunderstandings about what, where, why, and how B2B social media works (or doesn’t). I tried to dispel the most common B2B social media myths in this Webinar for Genius.com and Focus.

Social Media 154

Social Media Media B2B Paid Search Agency 154

Influitive

JANUARY 15, 2016

What would you do if you only had 24 hours to create a complex B2B marketing campaign that involved your entire team? The second email was sent as a follow-up to all prospects that interacted with the first email. Was this B2B marketing campaign worth it? Free Forrester Report: Advocate Marketing Is Critical To B2B Success.

Campaigns 100

Campaigns B2B Marketing Planning Landing Pages 100

6sense

DECEMBER 9, 2021

Apple’s privacy policy downgrading tracking on mobile and Google’s plans to nix the third-party cookie are making it more challenging for marketers to track prospective customers across properties and target them with ads. Buyer intent is increasingly demonstrating its potential for B2B marketers.

Buyer Intent 62

Buyer Intent Intent Data Digital Asset Management Privacy 62

Martech

MARCH 10, 2022

Traditional B2B demand gen models are becoming outdated as privacy regulations are more stringent and fewer people are willing to give up their personal information. In our always-on, buy anything anywhere world, customers want their buying experiences to be personalized, dynamic and convenient, and B2B buyers are no different.

Account Based Marketing 108

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 108

Oktopost

JANUARY 5, 2021

After all, we live in a world of hyper connectivity, one where up to 67% of B2B buyers are already halfway through the buying journey before they speak with an actual salesperson. We are all familiar with such statistics from people much smarter than I am, the likes of CEB, Forrester and Gartner. Click To Tweet. Click To Tweet.

Buyer Personas 131

Buyer Personas Top of Funnel Enterprise Management Marketing Budget 131

Content4Demand

NOVEMBER 5, 2021

His groundbreaking work in intent monitoring earned him the B2B Innovator People’s Choice Award in 2019. Do you see opportunities for more B2B brands to use intent data intelligence at the foundational stage to formulate their content strategies? For B2B marketers, this is highly prized information.

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Contently

MARCH 31, 2017

The technology has even gained some traction in the B2B space, particularly with the rise of account-based marketing (ABM). According to a DemandWave study, 29 percent of B2B marketers use personalization, and 49 percent find it effective. Data-driven creation. So how are content marketers taking advantage of these benefits?

Personalization 166

Personalization Account Based Marketing Content Marketing Gartner 166

Valasys

MARCH 11, 2020

According to Richard Hungerford, VP Business & Corporate Development at Hootsuite stated that Hootsuite is focused on integrating the marketing automation technologies to help organizations gain a cross-channel view of prospects & customers. Neil also added that leveraging Hootsuite integration benefits customers as well as prospects.

Eloqua 59

Eloqua Marketing Automation Services Advertising Agencies Paid Search Agency 59

SmartBug Media

NOVEMBER 11, 2019

The digital era has changed the way we do business, and it’s important for marketers to keep up with the demands of their prospects by building a well-oiled lead generation machine. You can run paid social ads on Facebook, Twitter, LinkedIn, Instagram, and even Pinterest. One of my favorites for lead generation is Facebook Lead Ads.

Sales Management 94

Sales Management Lead Scoring Lead Ranking Sales Qualified Leads 94

Biznology

SEPTEMBER 22, 2016

95% of Millennials expect brands to have a Facebook presence. 94% of B2B buyers research online for purchase decisions. 87% of Gen X-ers (30- to 44-year-olds) and 70% of those ages 45 to 60 think brands should, at the very least, have a Facebook page. 5-20% is probability of selling to a new prospect. Forrester ).

Buzz 80

Buzz Paid Search Agency Forrester Multi-Channel 80

Marketing Insider Group

JANUARY 7, 2014

She covers Forrester’s latest marketing report “ Predictions 2014: Marketing Leaders Put Insights To Use. Big Data Makes Way For Smart Data Across Social, Mobile, And Media “ According to Rebecca, Forrester predicts that Big Data will have a significant impact on marketing in 2014. Which keywords drive conversions?

Forrester 100

Forrester Advertising Agencies Internet Marketing Mobile Marketing 100

Valasys

NOVEMBER 6, 2019

Forrester Research predicts that over the next 6 months starting October 2019, Instagram will continue to experiment with algorithmic updates. In such a state of affairs: “How to use Instagram for B2B marketing in 2020” is an important question to pop up in the minds of marketers. Why Use Instagram for B2B marketing in 2020.

B2B Marketing 51

B2B Marketing Multivariate analysis B2B Marketing Management 51

Valasys

APRIL 15, 2020

B2B lead nurturing is all about engaging with a targeted group of prospective customers by providing hyper-tailored solutions to their pain-points according to their specific stages in the buying cycles. According to Forrester, companies that excel at effective lead nurturing strategies, generate 50% more sales leads.

Lead Nurturing 59

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 59

Exo B2B

FEBRUARY 26, 2019

Content marketing and artificial intelligence should be the main B2B marketing trends in 2019. Or this post from Michael Brenner on Marketing Insider Group’s blog, covering the trend in content personnalisation to reach the right audience, also quoting a Forrester study. And this is no surprise. Content marketing dominates.

Marketing AI 49

Marketing AI Trends Enterprise Management Forrester 49

Contently

JULY 2, 2018

According to a 2012 Forrester CSO study, 90 percent of information transmitted to the brain is visual, and the brain processes visuals 60,000x faster in the brain than text. ” B2B brands should ask, “How can I help people do their jobs better?” Facebook does this very well with its major agency and brand clients.

Brand Identity 136

Brand Identity Branding Content Advertising Agencies 136

Data Cleaning/CRM Appending

MARCH 29, 2019

Any salesperson worth his metal knows the importance of prospecting leads and how to find them. According to Hubspot , over 40% of the salespeople believe that prospecting leads is a tougher job than getting them converted into sales. This further improves the authenticity of leads for B2B businesses. Referrals always counts.

Allocation 52

Allocation Ideal Customer Profiles Opt-out Opt-in 52

Televerde

JUNE 5, 2018

Well, Sales Development Reps are the social butterflies of your sales team, and through social connections, they quickly establish relationships with prospects and drive meaningful conversations. As our world becomes increasingly connected, social media has more power than ever. LinkedIn has more than 400 million users and 1.8

Forrester 53

Forrester Social Media Linkedin Account Based Marketing 53

Mereo

JANUARY 25, 2018

Social selling has been a sales industry buzzword for the past few years, gaining steam in some circles the last six months – some even espousing it is the silver bullet to make selling (especially prospecting) “easy.” Consider for a moment the power social selling puts in your, the B2B seller’s, hands to genuinely connect with your buyer.

Top of Funnel 61

Top of Funnel Cold Calling Social Media B2B Sales 61

PureB2B

MAY 30, 2022

Every sales rep knows the frustration of sorting through piles of prospective leads, and then still having to do all the work of actually attracting those leads and convincing them to buy. Studies have found that over 70% of B2B marketers use ABM-focused strategies. How much time could be saved on making every sale?

Account Based Marketing 62

Account Based Marketing ABM Planning Paid Search Agency 62

PureB2B

JULY 19, 2021

Also, prospects must be nurtured from the marketing funnel to the sales pipeline. A lead generation plan comprises strategies for attracting and converting interested prospects into leads. A lead is a prospect who has expressed interest in your brand by taking a certain step. This makes it easier to follow up afterward.

Lead Generation 62

Lead Generation Sales Qualified Leads Generation Lead Scoring 62

PureB2B

JULY 19, 2021

Also, prospects must be nurtured from the marketing funnel to the sales pipeline. A lead generation plan comprises strategies for attracting and converting interested prospects into leads. A lead is a prospect who has expressed interest in your brand by taking a certain step. This makes it easier to follow up afterward.

Lead Generation 62

Lead Generation Sales Qualified Leads Generation Lead Scoring 62

Conversica

JUNE 8, 2021

According to Gartner, “By 2025, 80% of B2B sales interactions between suppliers and buyers will occur in digital channels.” [1] 1] This resonates with the shift in B2B buyers where 60% of all technology buyers are now Gen-Y or Millennials (ages 25 – 40), shifting the buying power from Gen-X to Gen-Y who are 100% digitally native.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Gartner 52

Adobe Experience Cloud Blog

MARCH 31, 2011

by Maria Pergolino Today’s digital marketplace offers B2B marketing professionals a plethora of tools and channels to distribute messages. A 2010 study by Forrester research found that online viewing now equals that of TV viewing. Consider these 5 B2B marketing tips for press release success: 1.

Press 48

Press B2B Marketing Tips B2B 48

Online Marketing Institute

NOVEMBER 1, 2010

B2B Marketing POSTs by Laura Ramos About the Author About this blog High tech marketers face incredible challenges building awareness, developing demand, enabling sales, and demonstrating marketings impact on the business in an increasingly digital world. This blog draws on the heritage of my Forrester research.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

ClickZ

JULY 23, 2020

Tracking buyer behavior will help you customize your customer and prospect journeys even as behavior changes. According to a recent study by Forrester , “60% of B2B buyers prefer not to interact with a sales rep as the primary source of information.”.

Lead Scoring 111

Lead Scoring Lead Ranking Marketing Automation Services Marketing Budget 111

Buzz Marketing for Technology

NOVEMBER 17, 2009

With the goal being a seamless and consistent experience as customers and prospects pin pong across a variety of channels. But for most B2B marketers like myself – we tend to optimize by the channel of data that we have. And furthermore the path is unique to each company.

iCrossing 100

iCrossing CMO Enterprise Management Forrester 100

Valasys

APRIL 10, 2020

Account-based marketing is a technique employed by B2B marketers to identify and target the accounts they value the most. Furthermore, according to a survey by SiriusDecisions , 92% of B2B companies recognize the value in ABM. Developing offers tailored to the needs of the prospects. The prospects should agree on the same.

Account Based Marketing 52

Account Based Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 52

Adobe Experience Cloud Blog

MARCH 6, 2017

Voice-recognition, like Apple’s Siri or Amazon’s Alexa, and image recognition in our Facebook and Google accounts are just two mainstream applications that leverage artificial intelligence (AI)—one of the newest technologies gaining widespread momentum today. Identifying prospective customers (53%). Find the nearest sushi restaurant.”.

Marketing AI 134

Marketing AI Work Management Marketing Management Lead Ranking 134

Buzz Marketing for Technology

NOVEMBER 17, 2009

With the goal being a seamless and consistent experience as customers and prospects pin pong across a variety of channels. But for most B2B marketers like myself – we tend to optimize by the channel of data that we have. Share this on Facebook. If you have any insights on how best to get there please share them. Tweet This!

iCrossing 100

iCrossing CMO Digg Enterprise Management 100

Ambal's Amusings

MARCH 18, 2010

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? "B2B Marketing Campaigns Need Results Beyond Views" Ardath Albee's Bio. Ardath Albee is a B2B Marketing Strategist. Does viral work for B2B marketing?

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Contently

JULY 2, 2018

According to a 2012 Forrester CSO study, 90 percent of information transmitted to the brain is visual, and the brain processes visuals 60,000x faster in the brain than text. ” B2B brands should ask, “How can I help people do their jobs better?” Facebook does this very well with its major agency and brand clients.

Brand Identity 70

Brand Identity Branding Content Advertising Agencies 70

Heinz Marketing

MARCH 7, 2022

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. If you are, in fact, joining us live here in the middle of your workday, we are here on LinkedIn Live, Facebook Live, YouTube Live, 11:30 Pacific, 2:30 Eastern. You can ask a question.

Urgency Marketing 101

Urgency Marketing Work Management Ideal Customer Profiles Demand Generation Agencies 101