Webbiquity

JUNE 20, 2023

Video marketing has become a vital and productive tool for businesses in almost every sector. Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services.

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Webinar Metrics Demand Work Management Video Marketing 309

Heinz Marketing

OCTOBER 23, 2021

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. Buyers Are Under Pressure To Prove ROI and Other B2B Fallacies. Why B2B brands Face Unique- and Sometimes Self-inflicted- Email Deliverability Challenges.

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Martech

SEPTEMBER 7, 2022

With an average ROI of $42 for every invested dollar , it’s still a star among marketing channels. Often, the reason is poor email deliverability. What is email deliverability? Email deliverability refers to the number of emails that reached an inbox successfully. Your B2B data may have churned at an even higher speed.

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KoMarketing Associates

FEBRUARY 11, 2020

As B2B marketers hunt for the tactic that will provide them with the most leads, new research suggests that email marketing may be the leading candidate. This is followed by search engine optimization (43%), content marketing (34%) and live events (32%). Lead Gen Remains a Top Priority Among Marketers.

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Customer Surveys Email Marketing Lead Scoring Lead Ranking 159

DealSignal

FEBRUARY 23, 2023

Did you know that, according to a study by HubSpot , 61% of B2B marketers rank lead generation as their number one challenge? With businesses constantly searching for new customers, it’s no wonder that B2B lead generation has become a top priority for marketers.

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Lead Generation Email Marketing Lead Scoring Lead Ranking 98

DealSignal

SEPTEMBER 14, 2022

How B2B Data Quality Impacts Email Deliverability? Email marketing is critical to driving new lead generation and revenue growth. The best email marketing campaigns achieve higher performance by targeting the right audience with engaging, personalized emails that land in their inboxes at the right time.

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DiscoverOrg

OCTOBER 4, 2016

We guess that if you spend any significant effort on email marketing, then you’ve seen these recent trends in the last 12-18 months: plummeting open rates, dwindling click rates, and skyrocketing bounce rates. One glance at your inbox – personal or work – probably confirms what you secretly don’t want to admit: Email marketing is dead.

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DealSignal

JUNE 10, 2022

What is Email Deliverability and Why It Matters to B2B Marketers and Sales Teams? In 2022, email continues to be a B2B selling powerhouse. Of the three main channels for B2B selling, emails are the most criticized, often even called dead. Suspended by marketing automation, sales automation and email providers.

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Deliverability Marketing Automation Services CAN-SPAM Domain 52

ConvertKit

JANUARY 24, 2021

One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?”. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: September 2020. October 2020. November 2020.

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Webbiquity

AUGUST 9, 2022

There are several B2B sales and marketing strategies you could adopt to expand your B2B market this year. The more prospects you can successfully pitch to and convert to clients, the higher the return on your marketing and sales spend. Eight Pitching Tips to Expand Your B2B Market. Contributed post.

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B2B Marketing Tips B2B B2B Sales 265

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Moreover, they can complement your other marketing strategies in substantial ways.

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DealSignal

JULY 5, 2022

How Can Marketing and Sales Teams Improve Email Deliverability? Email marketing has established itself as a critical channel for directly communicating with your customers and prospects. The DKIM authentication process is different from other deliverability measures. What is DMARC?

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ConvertKit

APRIL 14, 2020

One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?”. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: December 2019. January 2020. February 2020.

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Zoominfo

DECEMBER 23, 2020

A organized, accessible database helps give a full, 360-view of potential customers, and is overall essential for marketing campaign success. B2B Database New Year’s Resolutions. Skipping on data quality and hygiene leads to data decay and costs you performance company-wide. Check email deliverability rates 2.

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Circle Studio

JUNE 21, 2018

Email marketing remains a powerful and cost-effective marketing channel for engaging prospects and customers. In fact, B2B marketers find that email is the most effective way to distribute content. For marketers, each missed inbox is a missed opportunity to get the message across, and so every email matters.

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Deliverability Email Marketing Work Management Marketing Automation Services 112

The Lead Agency

FEBRUARY 18, 2020

You’ve invested time, money and resources into developing an incredible B2B email marketing campaign. Thus, when developing your mailing list and prior to sending any B2B email marketing campaigns out, it’s important to take reasonable precautions. Interested in Launching a B2B Emailing Marketing Campaign?

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Webbiquity

FEBRUARY 5, 2021

At some point, you will start attracting more of the leads that don’t intend to buy from you right away. Though this is normal, it leads to depreciating conversions and longer sales cycles, if not dealt with effectively. The characteristics of the leads you generate two years from now will be different from what they are today.

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DealSignal

APRIL 10, 2024

B2B buyer behavior has shifted dramatically to independent, online research. Table of Contents [Open] [Close] What is B2B intent data? The essence of B2B intent data is to proactively identify potential buyers searching online for similar products and services that your company is selling.

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ConvertKit

MAY 15, 2020

One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?”. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: January 2020. We’re launching a deliverability podcast!

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B2B Digital Marketer

OCTOBER 14, 2021

As B2B digital marketers, we strive to get our emails sent to our customers. What are these email deliverability myths and how can you truly get your email to your customer’s inbox? In this episode, Tom Kulzer shares the most basic yet vital part of your email marketing strategy – humanness.

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Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]Email continues to dominate B2B marketing, but a generic approach isn’t enough. With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. Let’s dive in! billion and is projected to reach USD 17.9

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Binary Demand

APRIL 29, 2024

[ps2id id=’introduction’ target=”/]Email undoubtedly holds significant promise as a channel for every B2B demand generation company across the globe. Customization, streamlining, categorization, and more play considerable roles in optimizing B2B email marketing campaigns. But before that, the basics.

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KoMarketing Associates

FEBRUARY 6, 2018

One of the common concerns B2B marketers have with a content marketing-focused SEO program is whether the content will align with target audiences and prospective buyers. Thus, B2B SEO programs can fail when keyword-specific content marketing efforts miss the mark in connecting with broader marketing requirements.

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SalesIntel

MAY 17, 2021

High deliverability does not happen by chance. The good news is that you can navigate the majority of deliverability levers on your own. If you have a higher-than-average bounce rate or just want to lower your percentage for better outcomes, here are several methods for lowering email bounce rate and improving email deliverability.

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Deliverability Data Hygiene CAN-SPAM Lead Scoring 52

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]Email continues to dominate B2B marketing, but a generic approach isn’t enough. With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. Let’s dive in! billion and is projected to reach USD 17.9

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DiscoverOrg

MAY 21, 2014

These best practices are important to any and all organizations utilizing outbound email marketing for lead generation. Over the years, marketers have amassed a plethora of knowledge surrounding email deliverability. These two things are critical to your deliverability, so stay on top of them.

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Binary Demand

JULY 21, 2023

[ps2id id=’overview’ target=”/]Today’s B2B organizations largely count on the data it holds to direct themselves for success and seamless operations. By leveraging business data, a B2B data solution company can tailor their strategies, identify target markets, and focus on the most promising leads.

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Business Brainz

FEBRUARY 19, 2021

B2B sales is a whole new ball game, and at times can feel almost impossible. B2B Sales and Marketing teams cannot succeed without a key element in the form of ‘insight’ distilled from all the information available in this universe. How desk research leads to B2B sales and marketing success.

B2B Sales 52

B2B Sales Research B2B Marketing Lead Scoring 52

Business Brainz

FEBRUARY 19, 2021

B2B sales is a whole new ball game, and at times can feel almost impossible. B2B Sales and Marketing teams cannot succeed without a key element in the form of ‘insight’ distilled from all the information available in this universe. How desk research leads to B2B sales and marketing success.

B2B Sales 52

B2B Sales Research B2B Marketing Lead Scoring 52

Business Brainz

FEBRUARY 19, 2021

B2B sales is a whole new ball game, and at times can feel almost impossible. B2B Sales and Marketing teams cannot succeed without a key element in the form of ‘insight’ distilled from all the information available in this universe. How desk research leads to B2B sales and marketing success.

B2B Sales 52

B2B Sales Research B2B Marketing Lead Scoring 52

SalesIntel

FEBRUARY 9, 2024

Quality B2B data is paramount for Go-To-Market (GTM) to identify and understand their target audience more effectively, allowing them to tailor their messaging, offerings, and outreach efforts accordingly. Quality data is how you guarantee your sales and marketing teams are connecting with your target audience.

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Marketing Analytics Tools Ideal Customer Profiles Practices B2B 52

KoMarketing Associates

JUNE 11, 2020

When email marketers want to resonate with their target customers and prospects, new research suggests that more of them are turning to their signatures to make an impact. About 48% do so to drive traffic to their company website, while 34% use their signature to increase lead generation. Finding Value in Email Marketing Campaigns.

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Only B2B

SEPTEMBER 7, 2022

The role of data is changing along with the digital future of B2B sales. Businesses-to-business (B2B) organizations must regularly update and correctly preserve data assets to stop data deterioration in order to meet the growing need for data-driven choices. Incorrect data alone causes B2B businesses in the United States to lose $3.1

Ideal Customer Profiles 118

Ideal Customer Profiles B2B Sales Data Hygiene Work Management 118

SalesIntel

FEBRUARY 9, 2024

Quality B2B data is paramount for Go-To-Market (GTM) to identify and understand their target audience more effectively, allowing them to tailor their messaging, offerings, and outreach efforts accordingly. Quality data is how you guarantee your sales and marketing teams are connecting with your target audience.

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Practices B2B 52

Thinkers360

FEBRUARY 28, 2024

In the ever-evolving B2B landscape, cultivating strong relationships with industry analysts and thought leaders (B2B influencers) is crucial for establishing brand awareness, achieving thought leadership status, and ultimately driving sales growth. Driving high-quality leads? What are you hoping to achieve?

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Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

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