Zoominfo

MAY 3, 2018

Consider these statistics ( source ): 94% of businesses suspect that their customer and prospect data is inaccurate. 40% of business objectives fail due to inaccurate data. Up to 25% of B2B database contacts contain critical errors. 62% of organizations rely on marketing data that’s up to 40% inaccurate. Keep reading.

B2B 100

B2B Marketing Management Data Hygiene B2B Sales 100

Zoominfo

MAY 3, 2018

What Is B2B Data? B2B data is insightful information used to help drive sales and marketing efforts. It’s clear data is a critical business resource. For 54% of B2B businesses , their biggest challenge to achieving success is the absence of data quality. What is Data Maintenance?

Data Hygiene 100

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Act-On

NOVEMBER 7, 2023

Part 1: Mission Inbox-able Email deliverability isn’t yet a buzzword on the lips of every digital marketer out there. Email deliverability is an entire strategic element of email marketing that you need to consider. Email Deliverability: What is it, anyway? You may be saying, “Isn’t that email strategy, not deliverability?”

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Deliverability Top of Funnel Best Practices CAN-SPAM 184

DealSignal

MAY 15, 2023

Although these technologies work in a pinch, there are significant challenges you’ll face if you rely on them for accurate B2B email verification—which can cost you getting in touch with high-intent, in-market prospects. deliverability rate. How Does DealSignal Do It? Is It Worth Using Email Validation Software to Check Emails?

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Work Management Marketing Management Validation Software 98

SWZD

MARCH 15, 2017

But target audience is of top importance, and data hygiene is absolutely key to its integrity. This post will outline a few important ways to monitor and improve data and your audience so your content actually reaches them. Importance of Data Hygiene. Data Hygiene Tips. Who are they?

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DiscoverOrg

JUNE 9, 2017

While it’s impossible to avoid them entirely, good data hygiene may limit exposure. A spam trap is a valid, deliverable email address used exclusively to receive unsolicited email. To make sure you never hit a spam trap, Hubspot suggests only sending to opt-in contacts and to avoid purchasing data from a data provider.

CAN-SPAM 217

CAN-SPAM Marketing Automation Services Deliverability Opt-out 217

Zoominfo

JULY 9, 2020

Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? What is data hygiene and why is it important?

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Data Hygiene Opinions Zoominfo Practices 244

SalesIntel

OCTOBER 5, 2023

In B2B sales and marketing, one strategy has remained a steadfast driver of success: email marketing. As we’ll explore, email marketing is the beating heart of many B2B campaigns. Join us to understand why data quality is the unsung hero in email list segmentation and why it’s an indispensable asset for B2B success.

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Segmentation CAN-SPAM Deliverability Privacy 52

Zoominfo

JULY 29, 2019

Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? Dirty data can absolutely cripple a marketing strategy.

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Data Hygiene Zoominfo Practices Marketing AI 216

SalesIntel

APRIL 28, 2022

The quality of the database utilized in your email marketing is referred to as data health. The importance of content in boosting email deliverability cannot be overstated. If your email content isn’t fascinating or engaging enough for receivers, it will hurt your deliverability over time.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Ideal Customer Profiles Paid Content 52

Directive Agency

FEBRUARY 28, 2022

We may be in the B2B space, but there are humans on the other side of the screen and it’s our job to create an impactful experience that takes them from apathy to action. Marketing Attribution and Data Hygiene. Well, marketing without proper data hygiene and attribution is nearly impossible.

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Paid Search Agency Paid Content Advertising Agencies Ad Agencies 52

The Point

DECEMBER 15, 2020

High bounce rates and low open rates can damage your email reputation, which in turn may impact overall deliverability. Over time, an accumulation of stale, non-responsive leads can bump you to a higher pricing tier for your CRM or marketing automation license. Even then, success with email programs can often be a long-term proposition.

Lead Scoring 162

Lead Scoring Lead Ranking Leads Lead 162

Launch Marketing

JANUARY 2, 2019

Emails are a useful and direct way for B2B organizations to share information with customers and prospects. Deliverability – Everything else is moot if your audience doesn’t receive your email, or if they receive it in a way that tells them they should distrust you as a sender.

A/B testing 82

A/B testing Email Marketing Campaigns Effectiveness 82

SalesIntel

AUGUST 4, 2021

Although it is difficult for information security organizations to enter these sectors, a smart cybersecurity business campaign is the key to generating more B2B leads and winning the field. In the B2B world, you can’t avoid email marketing. Bad data leads to lost revenue by adversely impacting your sales funnel.

CRM 52

CRM Enterprise Management Business Work Management 52

Zoominfo

FEBRUARY 20, 2019

These numbers may catch your attention— but statistics alone don’t explain how and why dirty data hurts your bottom line. Without additional context, it’s easy to see why some companies continue to neglect data hygiene. In today’s blog post, we’re digging a bit deeper into the issue of dirty data. Let’s get into it!

Data Hygiene 157

Data Hygiene Marketing Automation Services Zoominfo Marketing Management 157

Zoominfo

APRIL 17, 2018

Why is email hygiene important? A company’s email sender reputation is a key factor in the deliverability of campaigns. This is particularly helpful for B2B companies who work exclusively with other businesses. Remember, it’s important to be proactive about data collection. from entering your CRM.

Lead Scoring 224

Lead Scoring Lead Ranking CAN-SPAM Data Hygiene 224

Martech

SEPTEMBER 21, 2021

Today, marketing automation is one of the core activities of a marketing department — whether for a small local business or a large consumer or B2B enterprise. Message deliverability is also an important factor to consider. Most of the time, a B2B buyer is not a single person but a buying group. Dynamic content creation.

Marketing Automation Services 121

Marketing Automation Services Enterprise Management Work Management Marketing Management 121

DealSignal

SEPTEMBER 20, 2021

Research shows that 70% of CRM data is outdated, incomplete, or inaccurate—and most B2B data providers you entrust to solve your data gaps offer on average 50% accuracy. Capturing Accurate Contact Data Contact data is a constantly-moving target—and when you’re off-target, you can see big drops in team efficiency.

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Contact Marketing Work Management B2B Sales Contacts 103

Zoominfo

FEBRUARY 6, 2019

Data hygiene. That is, data quality is one of the biggest challenges facing businesses today. Consider these statistics ( source ): 62% of organizations rely on marketing and prospect data that’s up to 40% inaccurate. 25% of the average B2B database is inaccurate. 25% of the average B2B database is inaccurate.

Data Hygiene 178

Data Hygiene Zoominfo Lead Scoring Lead Ranking 178

SalesIntel

JUNE 2, 2021

According to Campaign Monitor, 59% of B2B marketers consider email their top revenue-generating marketing channel. Marketers check that emails are sent to correct addresses by using an email authentication and verification process or simply by partnering with a reliable B2B data provider. Focus on Deliverability.

ROI 52

ROI Email Marketing Marketing Automation Services Work Management 52

SalesIntel

JUNE 30, 2021

Top Whitepaper of the Month: Data Purchasing Guide. Top eBook of the Month: The Art of B2B Selling. With a strong approach to solving the dilemma of quality or quantity, SalesIntel has been helping businesses widen the outreach using human-verified data. Attain Better Email Deliverability and Reach. Our Favorite Blogs.

Enterprise Management 52

Enterprise Management Marketing AI Data Hygiene Ideal Customer Profiles 52

SWZD

MAY 11, 2017

3 Quick Takes: Email Best Practices for B2B Marketers. But before you push send, take a couple of minutes to make sure you follow these email best practices: Keep Your Data Clean. That’s a good enough reason to focus on maximizing deliverability. But there’s another issue to keep in mind: data hygiene.

Practices 54

Practices Email Marketing B2B Marketing Data Hygiene 54

Zoominfo

NOVEMBER 27, 2018

Be sure to make ongoing data hygiene a standard practice in your business. Yet, spam words don’t affect email deliverability as much as they once did. HubSpot ran an A/B test and found the word “free” didn’t hurt deliverability ( source ).

Email Marketing 100

Email Marketing CAN-SPAM Opt-out Click Rate 100

SnapApp

MAY 31, 2018

These emails that didn’t reach their intended target — at the hands of vacation or bad data — present a major problem for marketers. Siftrock is software that manages email replies for B2B companies by automating your “after the send” process. All of this data can help with your database development and data hygiene.

Marketing Automation Services 48

Marketing Automation Services Data Hygiene Autoresponders CAN-SPAM 48

SnapApp

MAY 31, 2018

These emails that didn’t reach their intended target — at the hands of vacation or bad data — present a major problem for marketers. Siftrock is software that manages email replies for B2B companies by automating your “after the send” process. All of this data can help with your database development and data hygiene.

Marketing Automation Services 48

Marketing Automation Services Data Hygiene Autoresponders CAN-SPAM 48