KoMarketing Associates

FEBRUARY 10, 2021

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. But know this: Having even one specific type of SERP feature – a featured snippet – has been shown to reduce the CTR of a #1 organic SERP result by 39%. What Are SERP features?

SERP 295

SERP Features Google Top of Funnel 295

Adobe Experience Cloud Blog

OCTOBER 20, 2014

Author: Jon Mowat There are a multitude of reasons why it’s really important to fine-tune your YouTube presence. Other important reasons include: that YouTube is the biggest player in Video Marketing , and it’s the second largest search engine on the net (bigger than Bing, Yahoo! YouTube Channel Do’s.

Youtube 48

Youtube B2B Thought Leadership Top of Funnel Viral Marketing 48

Spiralytics

APRIL 23, 2023

Marketing has always been about reaching your target audience at the right time and place. This is where digital marketing comes into play. Like traditional marketing, digital marketing constantly evolves and creates new opportunities for businesses to grow and improve. Top Digital Marketing Trends in 2023 1.

Marketing AI 62

Marketing AI Trends Planning Paid Search Agency 62

SocialPilot

JANUARY 14, 2024

Linkedin is constantly redefining its position in the market. You can say industry leaders deemed Linkedin as a new top choice for marketing And why not? If you want to craft well-thought-out marketing strategies , then take insights from the below LinkedIn statistics. At first, it was a job-seeking platform.

Statistics 76

Statistics Linkedin User-Generated Content CTR 76

Outgrow

DECEMBER 17, 2020

37 Must-Know Marketing Trends & Statistics Post COVID. Since the virus went viral , marketers started looking for new ways to communicate with their audiences. A lot has changed and here we are keeping a keen eye on the marketing trends and statistics post COVID. Content Marketing Trends & Statistics Post COVID.

Statistics 98

Statistics Paid Content Trends Cost Per Click 98

Valasys

NOVEMBER 25, 2019

Prologue: The use of B2B Videos marketing is one the rise. With the video being a big thing in 2019, the projections for B2B video marketing trends look promising for 2020. According to a report by the Smart Insights, 83% of marketers believe that videos are becoming increasingly important.

B2B Marketing 52

B2B Marketing Video Marketing Practices B2B 52

SmartBug Media

JULY 16, 2021

So you want to use video marketing to improve your search presence? You also might already have a video marketing strategy. First, it’s important to explain why you should root your video marketing strategy in SEO best practices. “If video marketing trends. Open the YouTube video. Let’s talk. Source: brid.tv

Video Marketing 105

Video Marketing SEO Marketing Strategy Marketing & Strategy 105

ClearVoice

JUNE 17, 2021

Growth rates, advertising reach, click-through rates (CTRs), and usage trends for each platform, both over time and in current data snapshots, can make a big difference in your marketing and paid ad campaigns. Ultimately, your ROI for social media marketing depends on how hard you have to work for that engagement.

Paid Content 105

Paid Content Social Media Statistics Social Marketing 105

Vidyard

NOVEMBER 21, 2013

So you’ve managed to get 60,000 YouTube views on that video you posted last week… I know, pretty exciting hey? Now, if you’re like most marketers, you think, “YES! My video marketing is kick ass!” YouTube Matters This post isn’t a bash on YouTube – far from it.

Youtube 50

Youtube Marketing Budget Video Marketing Marketing Strategy 50

Heinz Marketing

MAY 26, 2022

By Mina Guirguis , Marketing Consultant at Heinz Marketing. Many B2B marketers have the same Wishlist item that they never get around to doing. Lucky for you, the good people at Heinz Marketing got you covered. B2B marketers are still human, even their attention span can only take so much.

Cost Per Thousand 109

Cost Per Thousand Cost per Lead Top of Funnel Video Marketing 109

The Marketing Blender

DECEMBER 28, 2020

5 Marketing Trends to Dominate Your Competition in 2021. To give you a significant head-start, we decided to put together this article highlighting 5 of the biggest marketing trends that businesses – big and small – will use to make a substantial mark even in the most competitive industries in 2021. Video Marketing.

Trends 130

Trends Marketing Automation Services Paid Search Agency Budget Programs 130

Vidyard

OCTOBER 27, 2019

For organizations that sell primarily to other businesses, B2B video marketing has emerged as an incredibly effective tactic for reaching, educating, and nurturing potential customers. Benefits of Video Marketing 2. Video Marketing Strategy 3. Video Marketing Storytelling 4. Video Analytics and Video Marketing ROI.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

Vidyard

OCTOBER 27, 2019

For organizations that sell primarily to other businesses, B2B video marketing has emerged as an incredibly effective tactic for reaching, educating, and nurturing potential customers. What is Video Marketing? Benefits of Video Marketing 3. Video Marketing Strategy 4. Video Marketing Storytelling 5.

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Martech Advisor

SEPTEMBER 26, 2019

Let’s look at ten B2B display advertising strategies as we head towards 2020. There’s a prevalent misconception among B2B companies that display advertising doesn’t work beyond its limited utility during the awareness stage of the funnel. This couldn’t be further from the truth. Know the Campaign Goals.

Display 74

Display Advertising Agencies Advertisements Advertising 74

Onalytica B2B

MARCH 22, 2017

Banner blindness, ad blockers, CTR fails are all down to the same circumstance. Given Livity’s focus on young people, influencer marketing is even more important for them. The post The 3 Biggest Things to Remember When it Comes to Influencer Marketing in 2017 appeared first on onalytica.

Planning 177

Planning API Advertising Agencies CTR 177

LeadSquared

NOVEMBER 22, 2019

Pay per Click ads are real puzzlers of the marketing world. Ultimately, after a series of hits and trials, we learned and came up with the best PPC marketing hacks. Now, we have the secret ingredients required for an outstanding PPC marketing campaign. Do you use Facebook / Instagram Ads for B2B? But we kept on trying.

PPC 52

PPC Lead Ranking Planning CTR 52

Metadata

JULY 21, 2022

Organic social media is often positioned as the be-all and end-all of social media marketing. Compared to traditional ads (where you essentially fly blind), paid social media marketing lets you hone in on the specifics of your target audience. Fashion Auto Ecommerce B2B. High click-through rates (CTR) : With a CTR of.88%

Paid Content 52

Paid Content Paid Social Agency Paid Search Agency CPC 52

LeadsRX

MARCH 9, 2022

Marketing and marketing technology (MarTech) have a lot of terms and acronyms, so here’s our list of the most common – and some not-so-common – terms, complete with definitions. Marketing attribution shows which organic and paid programs are working best to deliver customers at lower costs and higher lifetime value. Touchpoints.

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

Valasys

MARCH 2, 2020

Omnichannel remarketing, also known as omnichannel retargeting is a cookie-based technology that equips marketers to follow their visitors all across the web, once they have visited your website. Read more on How Omnichannel Reputation management Assists in B2B Branding. How Omnichannel Remarketing Works?

Paid Content 59

Paid Content Conversion Effectiveness Top of Funnel 59

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. DemandSage) 49% of marketers believe organic search yields the best ROI.

Paid Content 221

Paid Content Stats Marketing Budget Webinar Metrics 221

Valasys

MAY 1, 2020

Email marketing is amongst the oldest and most profitable affairs of B2B digital marketing mix. According to a report by DMA , in 2019 for every $1 spent on email marketing, the average return is $42. According to another insight by Webfx , triggered email marketing campaigns have as much as 70.5% Welcome Emails.

Trigger Marketing 59

Trigger Marketing Email Marketing Campaigns Multivariate analysis 59

Valasys

MAY 8, 2020

Email marketing is amongst the most effective and impactful messaging channels and running email marketing campaigns is a worthwhile endeavor for marketers to send hyper-personalized content to their prospects and customers, build brand credibility and recognition and boost sales.

Email Marketing 64

Email Marketing Optimization Campaigns WOMM 64

KoMarketing Associates

OCTOBER 18, 2016

When used effectively, content marketing can help build your brand, attract new business, support SEO initiatives, and improve your reputation across the industry. Thankfully, there are many online marketing tools available that can help to save time and bring strategies to the next level. SlideShare. BuzzStream.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

Valasys

MAY 15, 2020

Video content has evolved as a popular toolkit for modern content marketers. Leveraging video content boosts organic SEO by improving the online visibility of your brand, strengthening your brand equity, and improving the Click-Through-Rate (CTR) to drive more conversions over a period of time. This is an important metric.

Organization 52

Organization SEO Video Marketing Lead Scoring 52

KoMarketing Associates

FEBRUARY 5, 2019

By staying on top of what’s showing up in search results around core keywords and phrases, search engine marketers will have a better understanding of what’s required to rank, and the types of assets needed in order to get there. Video thumbnails appear in results (mostly from YouTube). Best Practices. Best Practices. Keep URL concise.

SERP 120

SERP Features Top of Funnel Display 120

Vidyard

OCTOBER 7, 2013

After successfully hosting marketers at our Kitchener headquarters in June, our team was really pumped to take our Space Camp event on the road to Toronto. You can look to B2B companies like Salesforce.com, or B2C like Red Bull, to see how leading-edge video marketers are creating an increasingly immersive customer experience.

Video Marketing 50

Video Marketing Salesforce.com B2B Thought Leadership Paid Search Agency 50

Valasys

SEPTEMBER 26, 2019

Having omnipresence in an era of multi-channel marketing is essential for marketers to target the right set of audiences with the right pieces of information to streamline the sales’ conversion cycles. When it comes to social media marketing, marketers need to define social media KPIs to quantify their marketing endeavors.

Social Media 49

Social Media Media Youtube Multi-Channel 49

Martech

MARCH 6, 2023

Connected TV (CTV) and over-the-top TV (OTT) advertising are powerful marketing tools for brands of sizes, with many advantages over traditional TV advertising. With some pre-roll, you can sometimes match YouTube’s policy and not pay if someone skips before five seconds.

Paid Search Agency 80

Paid Search Agency Ads Campaigns Cable 80

Vidyard

APRIL 8, 2022

If you’ve watched a video on YouTube recently, you’ve probably seen video chapters at work. YouTube’s chapters feature has become ubiquitous across the platform. In this guide, we’ll teach you how to add chapters to your YouTube videos, as well as to your Vidyard videos. Why Do Video Marketing Metrics Matter? Contents 1.

Youtube 75

Youtube Video Marketing Webinar Metrics Lead Scoring 75

Sharpspring

APRIL 7, 2017

As we move further into 2017, video marketing is only going to get bigger – and as a marketing agency, it’s critical for you to take notice. In a recent survey conducted by SharpSpring , 83% of agencies reported they were increasing their video marketing budgets, with 27% claiming a significant increase. Market the video.

Paid Search Agency 46

Paid Search Agency Marketing Budget Video Marketing Marketing & Strategy 46

Outgrow

MAY 5, 2020

It is a perfect destination for all the modern marketers out there. AMP specializes in creative branding, digital services, and market strategy. Moreover, it offers social media, analytics, paid search, and integrated marketing. Promodo specializes in providing multichannel internet marketing solutions. Epic Marketing.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Social Agency Ad Agencies 52

Ledger Bennett

JULY 11, 2018

YouTube uses tags instead of keywords but they are nearly the same thing. The best way is to leverage Keyword Planner in Google AdWords, which helps you find the best performing keywords that relate to the topic you are marketing for. Keyword Targeting. Many media channels use keyword targeting or something very close.

Cost per Acquisition 45

Cost per Acquisition Keywords Adwords CPA 45

Directive Agency

APRIL 15, 2022

Too often, companies can get stuck in a sort of tunnel vision, focusing only on one digital marketing solution for their business, either SEO or PPC. This article will highlight each digital marketing component providing the unique benefits while also including the drawbacks of having tunnel vision in each. What is PPC?

Paid Content 52

Paid Content Work Management SEO Paid Search Agency 52

Valasys

SEPTEMBER 4, 2019

While creating & running social media campaigns , marketers have all kinds of questions in mind, whether they are relevant, whether they will appeal to the buyer persona & whether they are worth the investments made. Marketers need to respect the researching habits of the customers & evolve with it.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Valasys

MAY 27, 2020

According to Instapage 75% of marketers believe personalization yields higher Click-Through-Rates (CTRs). Marketers should also look through their content database to figure out the trends that are being followed by their leads and customers. Read more on Why Visual Storytelling is Imperative for B2B Content Marketing.

Copywriting 64

Copywriting Conversion Rate SEO Conversion 64

Hubspot

OCTOBER 31, 2012

So to attract new business, especially if you’re a B2B player, you need alternative ways to reach customers. For B2B companies, increasingly, that means shifting some ad dollars to LinkedIn , the networking site for professionals that has garnered 175 million users (40 million in the U.S.) Still, all eyes are on the web. since 2002.

Paid Search Agency 28

Paid Search Agency Linkedin Ads B2B Marketing 28