KoMarketing Associates

OCTOBER 21, 2020

In my last blog we discussed the detailed ways B2B marketers can reach their target audience through paid advertising on LinkedIn. L et’s explore the ways in which B2B marketers convert their target audiences on LinkedIn using lead generation campaigns. As B2B marketers, it’s critical to evaluate our progress and results daily.

Linkedin 221

Linkedin Sales Qualified Leads B2B Thought Leadership Lead Scoring 221

Envy

FEBRUARY 13, 2021

When you're working in B2B tech marketing agency, it can feel like you're drowning in a sea of TLAs (three-letter abbreviations) and technical B2B marketing terms. B2B (Business to Business) companies sell their products or services to other businesses, not to consumers. Did we miss any? Marketing terms.

Marketing Analytics Tools 119

Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 119

Metadata

OCTOBER 6, 2021

When you hit the sweet spot of the right audience, right social channel, right ad and right offer, there really isn’t a better advertising medium for B2B. This B2B Paid Social Benchmark Report will give any B2B company the data, insights, and social media strategies to level up their social media ads. Which images work best?

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

SalesIntel

JULY 21, 2023

Business-to-business search engine optimization, or B2B SEO, is an online marketing strategy with two closely connected goals. B2B SEO is important, and there are statistics to back it up. Here’s more information on how to improve your B2B SEO strategy by collaborating with sales.

B2B Sales 52

B2B Sales SEO Buyer Personas Marketing & Strategy 52

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. There’s no mystery why B2B marketers keep flocking to it – it simply works. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . Not so much. Not so much.

Linkedin 150

Linkedin Facebook Cost Per Click B2B Thought Leadership 150

The Point

MARCH 18, 2020

Most B2B marketers we talk to are continuing to plan, develop and execute campaigns and other initatives, for the time being at least. How to Approach Demand Gen in Challenging Times #B2B Click To Tweet. Even then, we’re having many conversations on how clients should approach demand generation strategy in the coming weeks.

Demand 243

Demand Demand Generation Agencies Top of Funnel Account Based Marketing 243

ClickZ

JUNE 6, 2020

B2B content consumption and marketing decoded. Content marketing has the key to a lot of opportunities, we’re not just saying it, B2B Buyer Engagement Platform, NetLine Corporation analysed their first-party data sources and the outcomes strongly support this statement. Ebooks, whitepapers, and guides top the B2B content demand.

B2B Marketing 140

B2B Marketing Paid Search Agency Content Marketing B2B 140

Zoominfo

MARCH 1, 2021

In fact, 65% of B2B marketers use KPIs to measure their content performance. Here’s something to consider: B2B organizations making sales and marketing alignment a priority are better at closing deals by 67%. Tracking KPIs are effective for unifying goals with quantifiable analysis, as well as celebrating successes.

Lead Ranking 207

Lead Ranking Paid Content Marketing Qualified Leads Cost per Acquisition 207

KoMarketing Associates

NOVEMBER 1, 2019

About 70% of global digital marketers are measuring ROI, but long before a sales cycle has concluded – the average B2B sales cycle usually takes place over the course of six months or more. Nearly 42% of marketers with a lead generation objective claim to use Cost-Per-Click (CPC) as a metric.

Cost Per Click 121

Cost Per Click Customer Surveys ROI CPC 121

Metadata

OCTOBER 6, 2021

When you hit the sweet spot of the right audience, right social channel, right ad and right offer, there really isn’t a better advertising medium for B2B. This B2B Paid Social Benchmark Report will give any B2B company the data, insights, and social media strategies to level up their social media ads. Which images work best?

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

The Point

NOVEMBER 10, 2016

JW Player contacted Spear Marketing Group , a leading B2B demand generation agency , for help. Spear’s engagement began with an audit and assessment of the pilot campaign, to gauge what learnings could be gleaned from the experiment, and also to help provide baseline data on which to project Cost Per Click (CPC) and potential ROI.

SEM 222

SEM Cost Per Click Enterprise Management Paid Search Agency 222

Directive Agency

SEPTEMBER 12, 2023

As a marketer at a B2B company, you’re always on the lookout for ways to drive more revenue and build a healthier lead generation pipeline. Although it’s a great platform, it can cost you a lot of money—and fast—if you don’t use it correctly, especially in B2B. Tell it to get people requesting a demo.

Paid Search Agency 52

Paid Search Agency Cost Per Click Google Ads 52

KoMarketing Associates

NOVEMBER 20, 2014

This, in turn, affects several things: Your ad position is determined by your maximum cost-per-click (CPC) bid and by Quality Score – exclusively. CPC is determined by factoring in your maximum CPC and your Quality Score. B2B Online Marketing Blog Search Engine Advertising' Source: Heatmap generated by Mediative.

CTR 120

CTR Cost Per Click Advertising Agencies Advertisements 120

KoMarketing Associates

NOVEMBER 27, 2018

An important capability of an employee at a B2B online marketing agency is the ability to adjust on the fly and be there to offer a helping hand whenever clients might be in a pinch, or simply need some advice. Then, multiply the number of clicks by the estimated CPC Google Ads provided you.

Online Marketing 120

Online Marketing Paid Search Agency B2B Marketing B2B 120

Martech

SEPTEMBER 24, 2021

Account-based marketing or ABM is a B2B marketing strategy that aligns sales and marketing efforts to deliver targeted advertising, as well as personalized content and messaging, to high-value accounts. It has been used by B2B marketers for well over a decade. ABM isn’t new, though. Types of account targeting. What ABM tools do.

Account Based Marketing 129

Account Based Marketing Enterprise Management Work Management Paid Content 129

Inbox Insight

MARCH 2, 2022

What do our first party research insights reveal about the state of the B2B marketing strategy on both sides of the Atlantic? This indicates direct response initiatives are clearly high on the agenda for B2B marketers in 2022, proving that this traditional approach is still considered highly in today’s digitalized world.

Multi-Channel 98

Multi-Channel Paid Content Advertising Channels B2B Marketing 98

KoMarketing Associates

DECEMBER 6, 2016

The “2016 LinkedIn Ads Benchmark Report” from Bizible found that most B2B software and business service companies (50 percent) consider their LinkedIn marketing strategies to be successful. How have B2B marketers changed the way they use LinkedIn to discover new opportunities/leads/customers over the past few years? Why or why not?

Paid Search Agency 120

Paid Search Agency Top of Funnel Linkedin B2B Marketing 120

Metadata

SEPTEMBER 20, 2023

The top row of this graphic represents the old-school B2B marketing strategy: Generate as many leads as possible. For better or worse, this was standard practice for B2B marketers for decades, and for most of that time, people accepted forms as the price they had to pay for something valuable, like an ebook, demo, or another offer type.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation B2B Marketing 52

Marketing Insider Group

DECEMBER 18, 2023

Each platform and strategy we’ve explored offers unique advantages, tailor-made to fit different aspects of your B2B marketing needs.

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

Content Standard

SEPTEMBER 19, 2019

For B2B marketers, LinkedIn is a powerful tool to reach decision-makers and generate business leads. Data from LinkedIn shows that 79 percent of B2B marketers consider the platform to be an effective source for gaining leads, with 92 percent leveraging it more than any other social media outlet.

Cost Per Click 79

Cost Per Click Budget Programs Spending Linkedin 79

Directive Agency

APRIL 21, 2023

Cost-per-click (CPC) auctions : vendors bid to rank higher in a directory category page and pay per click to their site to generate leads. Lower ACV companies, on the other hand, may benefit more from directories with CPC auctions. Directories with cost-per-click (CPC) auctions. Let’s explore each of these options.

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

Contently

JULY 27, 2020

In-person events make up over 20 percent of B2B marketing budgets on average, and upwards of 50 percent inside many organizations. After all, great content lowers your cost-per-click (CPC) and cost-per-lead (CPL), and spreads awareness, trust, and affinity for your brand. The first place to start?

Cost per Lead 214

Cost per Lead Cost Per Click Planning Content Marketing 214

Atomic Reach

MAY 14, 2019

Googles CPC dropped by 13 percent in Q4 of 2018/2019. In comparison, Bings CPC rose by 6 percent during the same time. The average CTR for B2B is 2.41 The average CPC for Advocacy $1.43. The average CPC for Auto is $2.46. The average CPC for B2B is $3.33. The average CPC for E-Commerce is $1.16.

PPC 110

PPC Paid Content Cost Per Click Statistics 110

KoMarketing Associates

JUNE 1, 2016

These changes will have lasting implications for B2B marketers. Take a look at the new layout of Baidu’s search engine results page: Implications for B2B Marketers. These major changes have only been in place for about a week, but it will affect search engine marketing in China going forward for B2B marketers.

Cost Per Click 120

Cost Per Click Paid Search Agency PPC B2B Marketing 120

Valasys

OCTOBER 23, 2019

The common questions about the LinkedIn ad budgets revolve around quantifying the Cost-per-click (CPC) and substantiating its value against the previous campaigns. LinkedIn has always been amongst the favorite platforms by B2B marketers to reach the decision-makers to optimize lead generation. Bringing It All Together.

Cost Per Click 49

Cost Per Click Paid Search Agency Linkedin Optimization 49

KoMarketing Associates

AUGUST 11, 2015

The extended sales cycle we face in B2B online marketing adds to the confusion. Connect this information with CPC (cost per click) and average position for these terms as well. Long tail keywords and extremely long, dense, or complicated keyword strings are a reality in the B2B advertising space. METRIC 3: CLICK THROUGH RATE.

PPC 120

PPC Cost Per Click Paid Search Agency CTR 120

Launch Marketing

SEPTEMBER 13, 2023

For instance, instead of “tech solutions,” a long-tail variant could be “B2B cybersecurity solutions for SMEs.” A high score can lead to a lower cost per click (CPC) and better ad positioning. Ready to take your B2B PPC efforts to the next level? How do you improve it?

Conversion Rate 127

Conversion Rate PPC Paid Search Agency Cost Per Click 127

Adobe Experience Cloud Blog

JULY 23, 2009

The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. This interview is focused on search engine marketing as it relates specifically to B2B.

CPC 48

CPC Cost Per Click B2B Thought Leadership Thought Leadership 48

Martech

JANUARY 30, 2024

Strategies for different channels Once the cookies were gone, CPC in Google Search increased by about 30%. For Google Search, they went back to using Enhanced CPC and Max Clicks which optimize for less important factors than they could with data from cookies.

Paid Search Agency 126

Paid Search Agency Marketing Attribution Top of Funnel Companies 126

KoMarketing Associates

MAY 30, 2019

Marin’s Q4 report also covers trends in mobile share and average search CPC’s across popular verticals, including B2B. “Stories offer businesses a unique opportunity to capture the direct attention of audiences and potential customers, and provide a lower-cost alternative to Instagram Feed ads.”.

Social Media 122

Social Media Allocation Social Marketing Advertisements 122

SmarkLabs

MAY 16, 2022

Learn about the key considerations you should make when adopting LinkedIn ads as part of your B2B marketing strategy. Bid on a cost-per-click (CPC) or cost-per-mille (CPM) basis and pay as little as $10/day to run a campaign. While LinkedIn ads are clearly a great tool in your B2B marketing toolbox, they also have their limitations.

Cost Per Thousand 97

Cost Per Thousand Cost Per Click Linkedin Paid Search Agency 97

KoMarketing Associates

MAY 30, 2013

Getting listed on Google AdWords Seller Ratings can have a host of benefits for the B2B ecommerce vendor; however this isn’t the easiest or most transparent of processes. Bizrate boasts a free program (through ShopZilla ) and a premium model where merchants can place items through paid or CPC listings. PriceGrabber.

Adwords 120

Adwords Vendors eCommerce CPC 120

Walker Sands

DECEMBER 1, 2023

Google Analytics 4 (GA4) introduced several big changes for B2B marketers who recently had to switch over to the analytics tool from Universal Analytics (UA) , including how GA4 tracks conversions, the shift to events instead of goals, and the implementation of predictive metrics and audiences. How is your team adapting to these changes?

Marketing Analytics Tools 52

Marketing Analytics Tools Marketing Report Paid Search Agency Google 52

Metadata

JULY 21, 2022

A lot of B2B companies don’t think they can reach their audiences on Facebook , but that’s not the case at all. Fashion Auto Ecommerce B2B. Impressive ROI: Facebook ads offer tremendous value with an average CPC of nearly 50% less than LinkedIn. 38 CPC , no platform rivals Twitter in terms of ROI. Low cost: With a $.38

Paid Content 52

Paid Content Paid Social Agency Paid Search Agency CPC 52

KoMarketing Associates

JULY 27, 2016

The goal of this article is to give B2B marketers an idea of why search engine marketing is important in China and why Chinese search engines are different from Google or Bing, or other Western search engines. B2B Marketing Takeaway. B2B Marketing Takeaway. B2B Marketing Takeaway. Final Thoughts. Final Thoughts.

Search Marketing 120

Search Marketing Advertising Agencies B2B Marketing Cost Per Click 120

Metadata

DECEMBER 20, 2022

We know that’s easier said than done, so we put together our B2B Paid Social Benchmark Report to dive into the best CTAs for different campaign objectives, optimal copy length, whether you should use image or video ads, and much more. If B2B marketers had the budget, it went to LinkedIn nine times out of ten. that of LinkedIn.

Linkedin 52

Linkedin Facebook Campaigns CTR 52

KoMarketing Associates

FEBRUARY 16, 2017

Promoted content platforms like Outbrain and Taboola allow you to submit your content using a CPC model, which is then placed on thousands of popular websites across the web as “sponsored posts” with hopes of garnering new visitors leads. You will have to raise your CPC when running more “niche” content.

Promotion 120

Promotion CPC Cost Per Click Top of Funnel 120