LinkedIn Ad Benchmarks: CTR, CPC, and Conversion Rate
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AUGUST 23, 2022
But, long story short, the B2B-heavy audience and granular targeting on LinkedIn make the higher cost worth it for B2B advertisers. The highest CTR doesn’t always translate into the lowest CPC, so you’ll have to look at your own budget. That said: “Download” has both the highest CTR and the lowest CPL. CPC last year.
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