Circle Studio

JANUARY 30, 2020

Many B2B companies are already leveraging webinars as part of their content marketing and thought leadership efforts. As with any marketing tactic, a successful and effective B2B webinar is ultimately a byproduct of proper planning and execution. The post 12 Tips for Hosting a Successful B2B Webinar appears on circle S studio.

Webinar Metrics 96

Webinar Metrics Tips Contingency Planning B2B 96

Zoominfo

SEPTEMBER 10, 2020

Meanwhile, supermarkets and wholesale clubs made pioneering moves to entice customers to return, making discounts contingent on people swiping a card or keychain tag to get the savings. This trend has continued into the B2B space, where personalization and automation have become an integral part of the customer experience.

Loyalty 226

Loyalty Personalization Zoominfo Ad Building 226

Belkins

MARCH 12, 2020

How does it impact the world of B2B sales? Sadly, B2B also gets affected by the low levels of consumer confidence and hits the most important part of B2B — face-to-face appointments and events. The statistics are the same for smaller B2B companies. We can talk all we want about contingency plans and etc.,

B2B Sales 73

B2B Sales Contingency Planning Work Management Marketing Management 73

BOP Design

NOVEMBER 5, 2019

As a B2B marketer, you likely have a lot on your plate with everything from strategy creation to measuring analytics to reporting the ROI of your campaigns. But what happens when you are tasked with being the point person for your company’s upcoming B2B web design project? Read more: B2B web design FAQ. Communicate Target Dates.

Design 69

Design Paid Search Agency Advertising Agencies Tips 69

SalesIntel

MAY 27, 2022

This tactic is more concentrated on the B2B sales team and prospects because it focuses on employee advocacy rather than the brand’s official social media. . Continue reading this blog to uncover what exactly social selling is, and how important it is for B2B employees and companies. Eliminate the contingency for cold calling. ?

Sales Management 52

Sales Management B2B Sales Top of Funnel B2B 52

Martech

NOVEMBER 1, 2021

Another type of complicating factor is the various motivations of B2B sales teams and the incentives they can offer. That’s why they sometimes dial up the pressure by offering significant discounts that are contingent upon closing deals by specific deadlines.

Budget Programs 118

Budget Programs Work Management Marketing Management Contingency Planning 118

B2BMarketing.net

DECEMBER 5, 2023

But how will it affect the tech space in B2B marketing? Kavita Singh, Senior Editor, B2B Marketing, spoke to Paul Gilhooly, Vice President of Sales, 6sense to discuss how AI will impact tech vendors and some top tips for implementing it. Head to Propolis and check out our community hub for all the latest in B2B marketing.

Vendors 52

Vendors Case Studies B2B Sales Trust Marketing 52

Content4Demand

FEBRUARY 14, 2019

While the majority of B2B buyers still access content from a computer, there’s a growing contingent of mobile content viewers that you’ll want to consider. The post 6 Ways to Wow B2B Buyers With Interactive Content appeared first on Content4Demand. Check Your Phone (and Tablet).

Contingency Planning 69

Contingency Planning B2B Content Advertising Agencies 69

NetLine

SEPTEMBER 22, 2020

We’ve also looked at the larger trends in the B2B world and how’s been impacted by COVID-19, thrice , with a fourth and possibly final installment to come in Autumn. What’s Trending in B2B Marketing? Additional data from Ahrefs shows an overall uptick in B2B marketing strategy and marketing strategy content production, respectively.

Trends 80

Trends Lead Scoring Lead Ranking B2B Marketing 80

Launch Marketing

AUGUST 14, 2019

The challenge with defining growth marketing is that a large part of its definition is contingent on the fact that marketers can do very different things to achieve it. Here are the principal ways your B2B marketing team can employ growth marketing tactics to your traditional marketing efforts: Focus on the data.

Growth Marketing 67

Growth Marketing Paid Search Agency B2B Marketing Companies 67

Brandpoint

MAY 28, 2020

Key to resilience is the development of ongoing contingencies to mitigate against this loss.”. The fixed-cost tactics work to promote your high-quality, gated content through a closed network of industry-specific B2B websites. In many cases it will be the deciding factor in whether they make it through the tough times ahead.

Contingency Planning 98

Contingency Planning Webinar Metrics Tips Cost per Lead 98

Navigate the Channel

SEPTEMBER 7, 2017

This is no reason for you to hold off on its study or implementation – AI is about to change the B2B world as we know it forever. Your sales are no longer contingent on the individuals that you employ, which is a great advantage to have. The commercial world has yet to give artificial intelligence (AI) the attention that it deserves.

Marketing AI 56

Marketing AI Top of Funnel B2B DemandBase 56

Tony Zambito

MAY 6, 2020

In my recent article, How Buyer Behavior Will Change Amid COVID-19 , here is how I introduced initial thoughts on the Pandemic Persona: Since founding the concept of buyer personas for B2B in 2001, there has never been a greater need for a new type of persona. What Is The Call To Action?

Contingency Planning 173

Contingency Planning Buyer Personas Consulting Buy 173

Zoominfo

JULY 7, 2019

Sales are contingent upon the attitude of the salesman, no the attitude of the prospect.” – William Clement Stone Click to Tweet! ZoomInfo is a leading B2B contact database that provides all the tools you need to scale your sales strategy and grow your business! Are you professional? Are you engaged?

Top of Funnel 130

Top of Funnel Zoominfo Storytelling B2B Sales 130

Martech

APRIL 22, 2022

Benefits of artificial intelligence in B2B marketing. What’s more, the survey reported that “A small contingent of respondents coming from a variety of industries attribute 20 percent or more of their organizations’ earnings before interest and taxes (EBIT) to AI.”. Benefits of artificial intelligence in B2B marketing.

Marketing AI 145

Marketing AI Marketing Attribution Digital Asset Management Work Management 145

Martech

SEPTEMBER 24, 2021

“About two-thirds of CMOs said that they’re managing the present, they’re putting out fires right now, and only about a third are looking towards the future, even in a period of time where planning and contingencies are so important, during the global pandemic,” said TrustInsights.ai

Analytics 139

Analytics Contingency Planning Forecasting Jigsaw 139

Launch Marketing

FEBRUARY 14, 2024

In the B2B space, your audience is other businesses. Check out this complete guide, successful social media marketing for a B2B product launch for more. Touch up on your fundamental SEO strategies for B2B organizations to ensure you are product launch-ready. Tie it back in with who your company is. Prepare for hiccups to happen.

Paid Content 62

Paid Content Product Marketing & Strategy Contingency Planning 62

Martech

SEPTEMBER 14, 2023

Eighty-four percent of B2B buyers start the purchasing process with a referral, and peer recommendations influence more than 90% of all B2B buying decisions. Today’,’s prospects are still heavily influenced by the people around them, by companies they can trust, and by the recency of the wealth of information available.

Marketing Analytics Tools 127

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 127

Navigate the Channel

JANUARY 2, 2023

No perfect recipe exists for this, as the choice is contingent on your marketing campaign goals and resources and—most importantly—what channels your customers like better and use. B2B buyers use more than one touchpoint to complete their buying decision (almost always) and a cross-channel marketing strategy fits well with this behavior.

Multi-Channel 65

Multi-Channel Planning Contingency Planning Touchpoints 65

Valasys

JULY 8, 2021

An additional 500,629 subordinate voting shares in the capital of Lightspeed will be issued to certain NuORDER employees over the next 3 years, contingent on the achievement of certain milestones. Lightspeed finalized the acquisition of cash consideration of approximately $206.9

Acquisitions 52

Acquisitions Merchandising eCommerce Distribution 52

Adobe Experience Cloud Blog

MARCH 27, 2018

Make Future Expenditures Contingent on Early Success. Rather than propose a firm budget for the full calendar year, identify certain line items that are contingent on early success. It’s tempting to ask for everything up front.

Marketing Budget Creation 134

Marketing Budget Creation Marketing Budget Paid Search Agency Contingency Planning 134

Leadspace

DECEMBER 7, 2016

From Apple AI to B2B marketing: a key to success. But there’s another motivation behind Apple’s move towards greater openness which is more relevant to the B2B context. Related: – Salesforce Einstein and the Challenge of AI for B2B Marketing. Of course, there are some obvious gains to be made for Apple here.

Marketing AI 59

Marketing AI Research Paid Search Agency Ideal Customer Profiles 59

Salesforce Marketing Cloud

SEPTEMBER 21, 2023

It’s about helping people solve problems or achieve goals.” — John Barrows , CEO, JB Sales “Sales are contingent upon the attitude of the sales[person], not the attitude of the prospect.” ” ― Mike Puglia , general manager and former CMO, Kaseya “Care enough to create value for customers.

B2B Thought Leadership 64

B2B Thought Leadership Best Practices Thought Leadership Consulting 64

Strategic-IC

JANUARY 17, 2022

Florence predicts that ABM strategies in 2022 will need to build in contingencies and flexibility. Fes has had the unique experience of speaking to 200+ ABMers and B2B Marketers over the course of the last twelve months as part of our ABM Lunch & Learn workshop experience. Florence Broderick | CMO | CARTO.

Account Based Marketing 62

Account Based Marketing ABM Contingency Planning Intent Signal 62

Martech

SEPTEMBER 27, 2021

“About two-thirds of CMOs said that they’re managing the present, they’re putting out fires right now, and only about a third are looking towards the future, even in a period of time where planning and contingencies are so important, during the global pandemic,” said Penn, citing numbers from Duke University’s most recent CMO survey.

Account Based Marketing 103

Account Based Marketing Advertising Agencies SMB Contingency Planning 103

6sense

AUGUST 31, 2021

It’s not so different for B2B marketers. And building contingency plans for disruptions to the route…. 6sense already had the most complete platform for B2B teams to predictably achieve revenue growth. Marketing leaders today generally know very well where they need to get to — the goals are clear. That’s a different story.

Contingency Planning 48

Contingency Planning Acquisitions Budget Programs Forecasting 48

Heinz Marketing

APRIL 7, 2020

Now’s the time to think ahead, discuss contingencies, evangelize preparedness so when/if the time comes you can take decisive action and the team will understand their role. Instead, there may be “essential” deadlines along with some that are more flexible.

Thought Leadership 103

Thought Leadership Business Work Management Marketing Management 103

Launch Marketing

APRIL 15, 2020

Even if your 2020 planning accounted for contingencies, the odds are that you did not plan for such a colossal and inimitable disruption. How organizations, including B2B, message their content right now is crucial. The novel coronavirus pandemic (COVID-19) and the social distancing that has come with exemplifies that.

Planning 79

Planning Marketing Plans Work Management Contingency Planning 79

Directive Agency

MAY 24, 2017

B2B marketers frequently use the terms “demand generation” and “lead generation” interchangeably. In this post, I will focus on the individual value of each tactic and how striking a balance between them can empower your B2B marketing strategy. Two different terms, two different meanings!

Lead Gen 53

Lead Gen Demand Ideal Customer Profiles Lead Scoring 53

DiscoverOrg

JANUARY 22, 2019

Certain types of companies have a large blue-collar contingent of workers who do not have much use for a professional social network. Excelligence operates the companies Really Good Stuff (169 LI employees), Educational Products, Inc. (91), 91), Children’s Factory (48), and Discount School Supply (31).

Social Media 184

Social Media Contingency Planning Media Linkedin 184

Zoominfo

OCTOBER 6, 2020

Communicating contingency plans is important. They may find out managing people certainly presents uncomfortable situations and requirements which may not be for them. When the Team Lead is Not a Good Fit. ‘Hey, this interim role is initially exploratory. We might both really like this. We might find out that it’s not working.

Sales Management 169

Sales Management Top of Funnel Lead Scoring Lead Ranking 169

BenchmarkONE

JULY 28, 2022

Only 42% of B2B marketers consider themselves successful at content marketing. . They know how the industry is changing and are well-prepared to deal with the contingencies. . So how do you make sure that your agency — or the agency that you’re thinking of hiring — is worth the money? You start by knowing exactly what to look for.

Paid Search Agency 85

Paid Search Agency Advertising Agencies Ad Agencies Work Management 85

PureB2B

NOVEMBER 26, 2019

However, on the landing page, everything is contingent to the details based on the companies products and solutions. Tweaking it to maximize conversations will positively affect the ROI of your entire B2B marketing efforts. For sales funnels, the landing page is the first part of the funnel that the company controls the analytics.

Landing Pages 62

Landing Pages Conversion Top of Funnel Lead Scoring 62

Hubspot

JULY 27, 2023

She says, "AI works best when used to support B2B sales reps in their daily sales tasks, such as recommending which lead should be contacted first, or providing insights about a sales lead or customer.” Inspire yourself with Google’s contingency plan to avoid following in their footsteps.

Marketing AI 58

Marketing AI Tips Contingency Planning Ideal Customer Profiles 58

MLT Creative

MARCH 6, 2012

Research shows that motivating behavior is contingent upon many factors, but let’s examine three in particular: attention, relevance and confidence. Attention: Gaining the attention of your B2B audience can be the most difficult. Afraid to make a change due to the very nature of B2B sales? Past problems with reliability?

Research 40

Research B2B Advertising Agencies B2B Sales 40

Televerde

APRIL 30, 2020

Make sure you get the most out of your investment by testing your technology, and having a contingency plan in place if anything goes awry. For this year’s virtual summit, make sure to include some 1:1s and some time to rub virtual elbows with the best and brightest in B2B! This could mean: Buying an extra Ethernet cord.

Contingency Planning 52

Contingency Planning Case Study Case Studies Multi-Channel 52

PureB2B

NOVEMBER 26, 2019

However, on the landing page, everything is contingent to the details based on the companies products and solutions. Tweaking it to maximize conversations will positively affect the ROI of your entire B2B marketing efforts. For sales funnels, the landing page is the first part of the funnel that the company controls the analytics.

Landing Pages 62

Landing Pages Top of Funnel Conversion Lead Scoring 62