NetLine

MARCH 14, 2023

It’s this basic need that led us to create something to support B2B professionals in their quest to continue to level up. Why We Built NetLine Academy As the #1 Buyer Engagement Platform, NetLine’s reach includes virtually every B2B buyer imaginable. Academy was designed with B2B marketers, agencies, and media companies in mind.

Demand Generation Agencies 64

Demand Generation Agencies Demand Generation Education Paid Search Agency 64

Heinz Marketing

APRIL 30, 2023

By Karla Sanders , Engagement Manager at Heinz Marketing As a B2B marketing professional, you understand the importance of creating quality content to engage with your target audience. Content assistant and ChatSpot.ai Content Assistant The content assistant is a particularly valuable tool for marketers and sales teams.

Marketing AI 55

Marketing AI Work Management Content B2B Sales 55

Rev

JUNE 21, 2019

Within this type of content emerges real-life evidence of what worked, what didn’t, and what falls in this gray area that needs further definition. The answer to that question is this: a B2B Case Study can be just what your business needs to prove credibility, convince your prospect why your company is the best, and how it got there.

Case Studies 114

Case Studies Case Study Studies Practices 114

ClearVoice

MARCH 31, 2020

This is why we create content campaigns. Content campaigns are the fifth level of the content marketing hierarchy, right around the middle of the paradigm. Not to be confused with a content strategy, each content level represents a degree of connectedness to your brand experience. What is a content campaign?

Campaigns 100

Campaigns Content Marketing Verticals Content 100

SmartBug Media

JUNE 5, 2020

On the flip side, a solid B2B customer retention strategy can lead to the growth you need to power ahead. Read on for 10 of the best strategies for B2B customer retention. But first: Why Do SaaS Businesses Need a B2B Customer Retention Strategy? Here are 10 strategies to take your B2B customer retention to the next level: 1.

Marketing Strategy 95

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 95

BDB

JANUARY 12, 2024

Multiple trend reports highlight that B2B sales will become increasingly hybrid combining online and offline interactions to meet changing customer behaviours and preferences. 11% of B2B marketers surveyed in a recent report said they would be increasing spend on hybrid events in 2024. What works? Which products are most valuable?

B2B Marketing 26

B2B Marketing B2B Co-Registration Dwell 26

Oktopost

NOVEMBER 8, 2021

To be able to see your owned, earned and paid social activities side by side in a consolidated view will be such a game changer for any B2B player. No problem: Wondering what content types work best for each channel? Follow a super easy setup here and explore all available metrics and dimensions in our knowledge base.

Linkedin 150

Linkedin Organization Ads Knowledge Base 150

Sana Commerce

MAY 30, 2023

What is customer onboarding in b2b e-commerce? Onboarding for B2B customers in e-commerce is the process by which a business would educate customers about the web store’s functionalities, features, and benefits. You can create your onboarding content to suit the needs of your customer. Why is customer onboarding important?

B2B 52

B2B Customer Satisfaction B2B Sales Training 52

Webbiquity

FEBRUARY 20, 2020

Sales enablement, defined by Gartner’s glossary as, “the activities, systems, processes, and information that support and promote knowledge-based sales interactions with clients and prospects,” involves creating and implementing a systemic approach to sales.

Work Management 311

Work Management Video Marketing Marketing Strategy Marketing & Strategy 311

Martech

FEBRUARY 2, 2024

With so much content to review, we used ChatGPT’s formidable data analysis capabilities to help us better understand the themes, message, and usage. Terms like “”content,”‘ “email” and “digital”‘” were frequently mentioned. Really surprised with how effective it is!

Marketing AI 110

Marketing AI Marketing Management Marketing Automation Services Planning 110

Webbiquity

MAY 3, 2018

In a disturbing trend, Google appears to be focusing more on retaining visitors then referring them to our websites, as evidenced by Google’s transition from a mere search engine to a knowledge base of snippets, excerpts, and tools. Plus, the opaque updates and seemingly arbitrary penalties are additional pains.

SEO 241

SEO Blogger Internet Marketing Knowledge Base 241

Rev

JUNE 25, 2019

Beyond the funnel content and client retention go hand in hand. Beyond the funnel, your partnership is just getting started — so is your content. Once the honeymoon is over, it’s time to use beyond the funnel content ( BeFu ) to strengthen relationships and keep customers happy for the long haul. . Congratulations!

Top of Funnel 114

Top of Funnel Marketing Funnels Paid Search Agency Content 114

Inbox Insight

JUNE 14, 2021

Artificial Intelligence in digital marketing is a concept many B2B marketers struggle to get their heads around. However according to our latest research Full Disclosure; The B2B Content Intelligence Report , 67% of senior B2B marketers perceiving a high threat level from new market entrants leveraging AI.

Marketing AI 145

Marketing AI Account Based Marketing Work Management Marketing Management 145

Valasys

DECEMBER 18, 2019

When thinking about an all-inclusive content strategy, the first thing that comes to our minds is the original ideas generated from deep insightful research. Read more: How Omnichannel Reputation Management Assists in B2B Branding. This blog helps you with every how-to advice about content marketing.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Valasys

JULY 1, 2021

The Ultimate Guide to the B2B Marketing Automation Solutions. Marketing automation solutions have become a must-have for modern B2B marketers particularly as the marketers are headed to explore new avenues alongside the dawn to the next normal. The marketers using B2B automation solutions tend to outperform those who don’t.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Adobe Experience Cloud Blog

JULY 24, 2017

With the huge surge in content and data available to us, knowledge has become more valuable than ever. A world oriented towards a knowledge economy gives brands the chance to embrace content creation. They are constantly consuming information and looking for more relevant and reliable content sources.

Marketing Automation Services 134

Marketing Automation Services Content Landing Pages Thought Leadership 134

TrustRadius Marketing

OCTOBER 27, 2022

Customizable templates to tailor content to your target audience. The “customizable” is key in this, as customers can often spot a template email a mile away, especially those in B2B spaces. Enterprise Knowledge Bases. Make sure to make yours unique, with a relaxed tone and cliche-avoidant language.

Enterprise Management 96

Enterprise Management Digital Asset Management Marketing Budget Marketing Automation Services 96

Oktopost

MARCH 11, 2020

Video content is taking over social media as people all over the world watch and engage with video more than other types of content. B2B marketers who want to keep up are using video production tools, such as PowToon and Promo, to enhance their video marketing strategy and create more videos than ever before.

Youtube 113

Youtube Video Marketing Marketing & Strategy Marketing Strategy 113

KoMarketing Associates

OCTOBER 15, 2015

According to B2B marketer Karen Talavera , the answer to customer relationships lay in this formula: Talavera believes before you can effectively sell to prospects in a scalable way, you first have to earn their trust by demonstrating a willingness to serve them. Sure, the info is largely relevant to the Canva platform.

Marketing Management 120

Marketing Management B2B Marketing Ad Building Lead Ranking 120

Schubert B2B

OCTOBER 6, 2017

A B2B blog can be a great way to attract customers in your market searching for solutions to the challenges that keep them from operating at top efficiency. It’s understood that B2B buyers spend a lot of time conducting online research before contacting a salesperson. That is good news for B2B blogs. Quality Not Quantity.

Work Management 54

Work Management B2B Marketing Management Lead Scoring 54

Heinz Marketing

JANUARY 26, 2023

It’s not only about putting out content that demonstrates your expertise in one particular topic area, but also about increasing market awareness of a core problem or opportunity. In other words, you should aim to get your foot in the door in a space your target audience already operates and looks to grow their knowledge base.

Research 89

Research B2B Thought Leadership Thought Leadership Cold Calling 89

Valasys

AUGUST 14, 2019

Prelude: A content management system (CMS) manages the creation & manipulation of digitized pieces of content. They can be widely used for either enterprise content management or web content management. B2B companies also employ CMSs to store, control, revise & publish documentation.

CMS Development 40

CMS Development Enterprise Management Digital Asset Management Work Management 40

Martech

JULY 20, 2023

Wistia added four AI-powered tools to its B2B video marketing platform. Video Highlights identifies shareable moments from webinars, interviews and other long-form videos, then pre-edits the clips so marketers can generate promotional content to share on social media or their website.

Marketing AI 98

Marketing AI Digital Asset Management Marketing Analytics Tools Marketing Management 98

SendX

NOVEMBER 20, 2018

Deal - 50% of ALL plans for all your content creation and distribution needs. ? Valid for Cyber Monday 19) Document360 - Document360 is your one stop Software as a Service (SaaS) knowledge base platform for software product and project documentation. Deal - 50% off for the first 6 months on all plans (Valid till Nov 26, 2018) ?

Enterprise Management 261

Enterprise Management Marketing Automation Services Work Management Marketing Management 261

Martech

JUNE 9, 2023

All we knew for certain was we’d trained MarTechBot on MarTech.org content and we’d learn a lot by putting the technology into your (and our) hands. It’s answered questions, made recommendations and generated content based on your prompts. Devise an Account Based Marketing (ABM) plan.

Account Based Marketing 107

Account Based Marketing Marketing Automation Services ABM Marketing Analytics Tools 107

Schubert B2B

OCTOBER 6, 2017

A B2B blog can be a great way to attract customers in your market searching for solutions to the challenges that keep them from operating at top efficiency. It’s understood that B2B buyers spend a lot of time conducting online research before contacting a salesperson. That is good news for B2B blogs. Quality Not Quantity.

Work Management 48

Work Management B2B Marketing Management Lead Scoring 48

Webbiquity

JUNE 20, 2019

You may presume your employees are thrilled to share your company’s content on LinkedIn. Building up your page with shareable content makes it easier and more appealing for employees to spread your brand messaging. Choose leadership that is already engaged on social media and ask them to start sharing the company’s content on LinkedIn.

Linkedin 225

Linkedin Brand Identity Branding Ideal Customer Profiles 225

Heinz Marketing

APRIL 29, 2021

With a well-maintained sales-marketing partnership, prospects are participants in a seamless sales pipeline transition through to the end, with the right content and message served up to them at the right time. Develop Sales Collateral Content . Not all content needs to be customer-facing. It shouldn’t be.

Top of Funnel 135

Top of Funnel Account Based Marketing ABM Practices 135

Strategic-IC

SEPTEMBER 10, 2019

Strategists Heidi and Jack joined 26,000 marketing and sales professionals in Boston to find out why removing friction, disrupting experiences and facing fear will be core to B2B marketing and sales success in the next 12 months. This will feature new drag-and-drop editors for email, web pages, and knowledge base articles (currently in beta).

De-duplication 63

De-duplication Trends Advertising Agencies Account Based Marketing 63

TrustRadius Marketing

JANUARY 24, 2023

10 Knowledge base Email and social ticketing Ticketing trends Collaborative workflows Data centralization Freshchat 8.7/10 These include centralized customer data, knowledge base creation, and ticketing. This tool helps you unify brand messaging across multiple touchpoints through content personalization.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Pricing 84

Cintell

FEBRUARY 7, 2019

With these insights, organizations can validate new markets, tailor product strategy to personas, develop high-relevance B2B content, and match sales and marketing activities to buyer’s journeys with personalized campaigns, nurture and engagement,, and product marketing based on motivations and affinities gleaned from buyer insights.

Advertising Agencies 100

Advertising Agencies Buyer Personas Paid Search Agency Companies 100

Hubspot

JUNE 8, 2020

It's never been more difficult to be a B2B sales rep. Here are three common challenges B2B sales reps need to overcome to keep brand experiences delightful for the prospect, plus some tips on how to overcome them. Relationships are everything in B2B sales. Here are 12 more ways to delight your customers in the B2B sales process.

B2B Sales 59

B2B Sales Top of Funnel Ideal Customer Profiles B2B 59

SendX

NOVEMBER 20, 2018

Deal - 50% of ALL plans for all your content creation and distribution needs. ? Valid for Cyber Monday Document360 - Document360 is your one stop Software as a Service (SaaS) knowledge base platform for software product and project documentation. Deal - 50% off for the first 6 months on all plans (Valid till Nov 26, 2018) ?

Enterprise Management 150

Enterprise Management Marketing Automation Services Work Management Marketing Management 150

Engagio

JANUARY 20, 2024

Her passion for marketing shines through as she stresses the importance of a well-rounded knowledge base and assembling a strong leadership team to allow for a laser focus on strategy. The idea that we would make someone fill out a form to get a piece of content, have them check the boxes, then call that a lead is crazy.

Marketing AI 62

Marketing AI Lead Ranking Multi-Touch Attribution Conversion 62

Sprout Social

SEPTEMBER 6, 2023

LinkedIn is a powerful marketing tool for any business, particularly in the B2B landscape. Over 82% of B2B marketers consider it a goldmine for generating high-quality leads, connecting with peers and building their professional network. Table of contents: What is a LinkedIn Business Page?

Linkedin 115

Linkedin Effectiveness Ideal Customer Profiles Business 115

SmartBug Media

NOVEMBER 9, 2023

That means ChatSpot users can get their questions answered with 600 hours of HubSpot-approved educational content. SmartBug's Impact With the addition of Ask HubSpot Academy in ChatSpot, we now have 600 hours of educational content at our fingertips to quickly access certified answers to client questions.

Hubspot 59

Hubspot Product Industry CMS Paid Search Agency 59

SendX

NOVEMBER 20, 2018

Deal - 50% of ALL plans for all your content creation and distribution needs. ? Valid for Cyber Monday Document360 - Document360 is your one stop Software as a Service (SaaS) knowledge base platform for software product and project documentation. Deal - 50% off for the first 6 months on all plans (Valid till Nov 26, 2018) ?

Enterprise Management 150

Enterprise Management Marketing Automation Services Work Management Marketing Management 150