Webbiquity

MARCH 7, 2019

Social media is a powerful tool to build buzz around your event and drive attendance. Create your event hashtag early on to avoid a last-minute slapdash fail; you don’t want to attract viral fame for the wrong reasons! Here are three creative ways to harness the power of social media marketing to maximize the impact of your next event.

Social Media 206

Social Media Promotion Creativity Media 206

MLT Creative

APRIL 13, 2012

Many adventurous and curious B2B marketers embarked on the social media journey just a few years ago uncertain where the path would lead. This fascinating book explores how brands are identifying powerful bloggers , tweeters and YouTube celebrities to build brand buzz and increase sales. Companion eBook.

Buzz 40

Buzz Word of Mouth B2B Advertising Agencies 40

Optinmonster

DECEMBER 21, 2023

It can generate a buzz around your product and get people to notice it. The pre-launch campaign quickly went viral all over the world because of the high-octane drama built into it. You can also create viral articles or epic guides. You first need a pre-launch marketing strategy to introduce a new product successfully.

Campaigns 89

Campaigns Ad Building Planning Paid Search Agency 89

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ For the second year in a row, HubSpot is named a Leader in the 2022 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms for its offering, Marketing Hub. ??. We're talking to you too, B2B brands.

Brand Identity 128

Brand Identity Branding Marketing & Strategy Eye-Tracking 128

Adobe Experience Cloud Blog

AUGUST 24, 2012

Memes work well in B2B social media because they are often witty, funny, nostalgic or all of the above. The brand specific memes that you create may connect better with your immediate audience, but the more generalized topics have a better chance of going viral and breaking through your initial reach.

Buzz 48

Buzz Lead Generation Generation Viral Marketing 48

Lenny's Newsletter

SEPTEMBER 5, 2023

In B2B, it always starts with hand-to-hand combat. People who were doing B2B that I knew living in the Valley for a while. The founder of Front went big with content: “We ultimately had 3,000 people signing up for our beta (mostly B2B). That’s why they work. Cold outbound works—if done creatively.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Marketing Insider Group

DECEMBER 21, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011? Virality. Result was great!

B2B Marketing 100

B2B Marketing Paid Search Agency Demand Generation Agencies Web 2.0 100

Bluetext

AUGUST 2, 2023

And while the bubble-gum pink fantasy world may seem far removed from the traditional B2B marketing landscape, its promotional strategy and a wave of cross-branding opportunities is a noteworthy case study for any industry. The post This Barbie Does B2B Marketing appeared first on Bluetext.

B2B Marketing 26

B2B Marketing B2B Marketing & Strategy Social Media 26

Navigate the Channel

SEPTEMBER 28, 2021

Have you wanted to gain more buzz for your architecture firm, but weren’t sure exactly how to go about doing it? You never know when a theoretical or fantasy design you come up with and create coordinating content for will go viral. In turn, this creates bigger buzz and better overall brand recognition for your firm.

Promotion 65

Promotion Video Marketing Tools Ideal Customer Profiles 65

Martech

JUNE 21, 2023

Nowadays, waiting for your content to go viral magically is like waiting for a bus in the middle of a desert. Dig deeper: 6 tips for optimizing LinkedIn content for B2B marketing Unlocking the potential of employee advocacy in content marketing Look at your employees’ personal networks as an untapped reservoir of opportunities.

Marketing & Strategy 140

Marketing & Strategy Marketing Strategy Content Marketing Paid Search Agency 140

Oktopost

OCTOBER 28, 2019

How is becoming a minor internet celebrity going to help you close big B2B contracts with serious, technically-minded buyers? . Once you’ve got your accounts all set up, start posting witty, insightful, engaging content that will drive clicks and go viral. Finally, make sure that what’s left reflects current and accurate information.

Personalization 69

Personalization Ad Building Tips Branding 69

KoMarketing Associates

JUNE 13, 2017

And, according to the Content Marketing Institute’s (CMI) “B2B Content Marketing 2017: Benchmarks, Budgets, and Trends—North America” report , they’re not alone when it comes to having an affinity for infographics in the B2B marketing space. They benefit SEO : High-quality earned links are extremely valuable in today’s world of SEO.

Peer-to-peer 126

Peer-to-peer Paid Search Agency Budget Programs Marketing Analytics Tools 126

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. He was named the ‘Best Marketer’ for 2 consecutive years by B2B Magazine. Are you ready? Let’s begin!

Paid Content 94

Paid Content Paid Search Agency Social Media Social Marketing 94

Adobe Experience Cloud Blog

APRIL 11, 2018

By now, you must have seen the viral Marketing Technology Landscape Supergraphic , right? And as a marketer, you want to tap into that influence to create buzz for your product. Nicknamed the Martech 5000, the image shows that the MarTech landscape reached a total of 5,381 solutions at the start of 2017.

Marketing Automation Services 134

Marketing Automation Services Advertising Mediums Thought Leadership Paid Search Agency 134

Optinmonster

NOVEMBER 3, 2021

This is the easiest way to make your contest or giveaway go viral and get your brand in front of more eyes. If you really want to promote engagement, start generating buzz a few days before starting your giveaway or contest. Go viral with the refer-a-friend social sharing giveaway action. More eyes and engagement=more sales.

Social Media 80

Social Media Media Tips Ideal Customer Profiles 80

Sprout Social

JANUARY 12, 2022

Companies with plenty of positive buzz and frequent social mentions grow rapidly in the age of social media. This is especially important for B2B brands. And what better way to get people talking than actually doing something that gets people buzzing? What are some examples of word of mouth marketing? Good question!

Word of Mouth 134

Word of Mouth Paid Content Conversion Work Management 134

Single Grain

JUNE 24, 2019

About 10% of all messages I get through the contact form of my site express a passionate interest in “going viral.” Going viral, after all, is never a guarantee and it’s certainly not a likely event for most businesses. Going viral, after all, is never a guarantee and it’s certainly not a likely event for most businesses.

Buzz 105

Buzz Word of Mouth Paid Search Agency Advertising Agencies 105

Valasys

SEPTEMBER 10, 2019

B2B marketers think that if they are providing spectacular products or services, it’s more than enough as the services will speak for themselves. Let’s now delve deeper into the following tactics that can be used by the marketers to create a positive buzz about their products or services online: 1.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Webbiquity

MAY 21, 2015

In addition to being an expert on enterprise b2b marketing, she’s the co-author (with Mark Burgess ) of The Social Employee , and the authority on how to inspire employee social media advocacy inside large organizations. She also hosts the highly popular weekly Viral Content Buzz Twitter chat.

Social Media 100

Social Media Social Marketing B2B Thought Leadership Media 100

Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. Considering the vast quantity of content created by B2B companies, this campaign idea helps you compartmentalize the content distribution process. Social media account takeovers work well for both – B2B and B2C brands.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

markempa

SEPTEMBER 4, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. I hope you can make it.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

Buzz Marketing for Technology

NOVEMBER 9, 2011

B2B marketers often host bi-annual advisory boards or annual user group meetings and these are just screaming for a way to keep them connected via a tool like on online community. Results : 500,000 viral updates on company products. FOUND the ROI of Social Media for B2B Marketers! Increase Engagement with Professionals.

Social Media 100

Social Media Media Paid Search Agency Word of Mouth 100

Smashmouth Marketing

SEPTEMBER 23, 2010

The highlight of my day was listening to Seth Godin, blogger and author on topics b2b sales and marketing folks devour. How can b2b marketers, especially those who DON'T have audiences of millions or hundreds of thousands, build a tribe? Create buzz. Thank them for buzzing. One part of Seth's talk was on building a tribe.

Lead Gen 100

Lead Gen Elasticity Ad Building B2B Thought Leadership 100

Webbiquity

MAY 31, 2016

” — B2B PR Sense Blog. Showcase reviews: Online Marketing Institute, Anders Orsander, Shift Communications, BuzzBlogger, Perception, Katie Lance, B2B PR Sense Blog, Cent Muruganandam, Quick Sprout, Marketing Insider Group (Strategy), Blogging Wizard, SmartBug Media, Express Writers, Social Media Examiner, Robbie Richards.

Tools 100

Tools Best Practices Enterprise Management PR 100

Adobe Experience Cloud Blog

JULY 28, 2017

Ask yourself, could “ Charlie Bit My Finger ” on YouTube be a viral hit today? When Dunkin’ Donuts went live to create buzz for their free donut giveaway on National Donut Day, they loosely showed viewers how to make donuts by taking them through their test kitchen.

Campaigns 134

Campaigns Planning Tips Branding 134

markempa

AUGUST 22, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Thought Leadership 120

markempa

JUNE 8, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

PR 120

PR Rules Lead Generation B2B Thought Leadership 120

Online Marketing Institute

NOVEMBER 8, 2010

Home » B2B Marketers Have Little Social Media Engagement B2B Marketers Have Little Social Media Engagement Almost 60% of B2B marketers have little or no engagement in social media, according to a recent study by digital marketing firm White Horse.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

SnapApp

APRIL 4, 2018

This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . Now, you’d think this would make measuring B2B metrics easier. The Top 10 B2B Marketing Metrics to Measure in 2018. . Edwards Deming. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

B2B Marketing Savvy

AUGUST 27, 2009

The Collaboration Matrix Required for Success: As is B2B typical, an outbound initiative requires a matrix of intense collaboration. Twitter’s real-time nature impacted greatly the thinking and deliverables around metrics/measurement; Most stakeholders did not understand the viral nature of social media, blogging, etc. .

Case Study 40

Case Study Case Studies Barriers Buzz 40

Adobe Experience Cloud Blog

APRIL 1, 2015

2) Build Buzz. Brands can build buzz and awareness by participating in this event, especially if they include the popular hashtag. This type of campaign captures the internet’s love of cats and turns it viral with fun images and hilarious copy. Modern Marketing b2b Consumer'

Planning 48

Planning B2B Thought Leadership Thought Leadership Marketo 48

SnapApp

MAY 5, 2016

With today's continuously changing digital landscape and viral campaigns, it's important to keep your finger on the pulse for what's going on in the marketing world around you. New Enterprise Content Marketing Stats to Inform Your B2B Marketing. CMI just released its latest report, B2B Enterprise Content Marketing 2016.

Account Based Marketing 48

Account Based Marketing Content Marketing Planning Paid Search Agency 48

MLT Creative

DECEMBER 3, 2010

As B2B marketers, it’s important for us to stay up-to-date on all the latest trends and topics in a variety of industries. Not only does Viralheat offer statistics, influence analytics and sentiment analysis, it analyzes all the mentions and viral content you need to get in the middle of your largest audiences.

Social Media 40

Social Media Tools Media Viral Marketing 40

Webbiquity

JULY 21, 2010

Hook into the viral effect of email by offer up great summer deals. Even B2B companies can “summer-up” as Alcatel-Lucent did when touting application enablement, with one image featuring the words “open has value” floating over a woman relaxing on a green, inviting field. • Post on Google Buzz. Share this on Bebo. Tweet This!

Email Marketing 100

Email Marketing Tips Digg Trade Show 100

Content4Demand

JANUARY 10, 2019

Here is our countdown of the top-trending pieces and posts generating buzz and airplay so far this year in content marketing. B2B Brands Focus on Pipeline Velocity, Activity Across Buying Stages and Campaigns. B2B Brands Focus on Pipeline Velocity, Activity Across Buying Stages and Campaigns. A Measured Approach. . .

Marketing Attribution 46

Marketing Attribution Top of Funnel Webinar Metrics Peer-to-peer 46

EMagine B2B Blog

OCTOBER 14, 2010

It’s a term we’ve been holding off on using for awhile now, because …well, call us cynical, but in our time we’ve seen a few too many newly-coined jargon terms achieve such rapid viral buzz among the blog-noscenti that no one bothers to even define them for the rest of us [.].

Conversion 40

Conversion Content Marketing Viral Marketing Buzz 40

SnapApp

JULY 21, 2016

I’m throwing this out there to the B2B marketing world: You don’t need a Pokémon GO strategy. The purpose here is to let out a collective exhale for B2B marketers, take a step back, and feel good about not scrambling around for a last-minute campaign. There, I said it. Because we didn’t need a Pokémon GO strategy. Gotta catch ‘em all!

Marketing & Strategy 48

Marketing & Strategy Marketing Qualified Leads Lead Ranking Touchpoints 48