B2B Buzz Content Public Relations 
BenchmarkONE
JULY 29, 2020
Marketing and Public Relations are often lumped into one. Whereas, public relations is defined as “the professional maintenance of a favorable public image by a company or other organization or a famous person.”. Marketing-Related Tasks. Creating Content. PR-Related Tasks. Building Campaigns.
NuSpark Consulting
JUNE 13, 2014
There are many elements to creating a program that produces a high quantity of high quality leads: SEO, SEM, Content Marketing, Social Media, and more. But among these channels, an important strategy is public relations. Public Relations: How to do it right. test) public relations, don’t do it randomly.
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KoMarketing Associates
APRIL 7, 2021
2020 was a tough year for B2B marketers – and everyone else. A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. But there were some bright spots.
Contently
FEBRUARY 1, 2023
Every part of your business that communicates with the outside world—whether it’s sales, customer service, or human resources—needs content. To achieve that consistent voice, content teams need to play an active role in delivering value to internal stakeholders.
B2B PR Sense
JANUARY 5, 2018
Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? There are a number of myths about public relations. Handpicked Related Content.
Champion Communications
JULY 24, 2023
B2B businesses can leverage LinkedIn to connect with their target audience, share compelling earned and owned content, and build a community around their brand. In fact, since January, nearly half a million articles have been dedicated to Barbie, with a staggering 86,000 published in July alone. Surprisingly, only 1.4%
Biznology
JANUARY 19, 2018
My list is about the most interesting people that I came across in B2B marketing during 2017. So meet this year’s fascinating B2B marketers, and let’s not forget the outstanding members of my lists in 2016 and 2015. . Hint: how about someone extends this model to other B2B segments, like manufacturing and financial services?
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