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Elevate B2B Marketing News Weekly Roundup: Longer B2B Buying Cycles, AI Marketing Usage Study, & WhatsApp Gets Screen-Sharing

Top Rank Marketing

Search Engine Journal Americans Held Dim Views of Twitter Prior to Its Rebrand Some 40 percent of U.S. Thomas @GeorgeBThomas Kelly Hungerford @KDHungerford Lisa Marcyes @lisa_marcyes Purna Virji @purnavirji Learn more about TopRank Marketing‘s mission to help elevate the B2B marketing industry.

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Stop Wasting Time on Poor Leads: Get Access to Contacts and Companies That Are Already in the Buying Cycle

Smarte

Stop Wasting Time on Poor Leads: Get Access to Contacts and Companies That are Already in the Buying Cycle. As B2B marketers, our primary goal is to generate leads. We leverage human intelligence to build accurate and phone-verified B2B lead lists for sales and marketing campaigns that require precise targeting.

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12 Essential Benchmarks for Understanding The B2B Buyers’ Journey

KoMarketing Associates

The B2B buyer’s journey is evolving rapidly. In addition to incremental changes, such as the shift toward mobile devices, B2B marketers must also contend with a rapidly changing workplace and online world. Overcoming these challenges requires B2B marketers to pay closer attention to the buyer’s journey.

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6 ways millennials are reshaping B2B marketing as they move into leadership roles

Sword and the Script | B2B

58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software. This shouldn’t be a surprise.

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Five Sales Enablement Tactics B2B Marketers Need to Master

Webbiquity

Here are five tactics your B2B marketing team needs to master to empower sales people to close deals faster. Map Content to the Buying Cycle. You can follow Highspot on Twitter @Highspot. The post Five Sales Enablement Tactics B2B Marketers Need to Master appeared first on B2B Marketing Blog | Webbiquity.

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Adapt or Perish: The Evolution of B2B Sales in the Digital Age

xiQ

Adapt or Perish: The Evolution of B2B Sales in the Digital Age “The only constant in life is change” Heraclitus Greek philosopher This is especially true in the world of B2B sales and marketing these days. In the last 2 years in the post-pandemic world, B2B sales and marketing have drastically changed.

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B2B Marketing Trends 2016-2020: Social Media Breakfast Wrap

Webbiquity

What trends will drive B2B marketing over the next three to four years? Where should savvy B2B marketers invest their resources to optimize results over the next few years? Paul ( #SMBMSP90 on Twitter). They’re adopting buyer personas , content targeting and matching content to stages of the buying cycle.