B2B BtoB Buying Cycle Twitter 
KoMarketing Associates
MARCH 7, 2013
For B2B marketers, there are endless opportunities for leveraging social media platforms and strategies. Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. Twitter in particular proved to be the strongest performing platform for generating leads through social media.
Marketing Insider Group
JANUARY 24, 2013
Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword.
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Marketing Insider Group
DECEMBER 5, 2013
60-70% of B2B marketing content goes unused ( Sirius Decisions ). Content marketing meets the needs of your buyers across ALL phases of the buying cycle: There is the largest number of potential buyers in the early stages. There are more potential buyers in the middle of the buying process than in the latest stages.
Industrial Marketing Today
JULY 29, 2010
Fifty-six percent of the participants were primarily B2B marketers and the remaining 44% were B2C. As a result, most BtoB marketers tend to credit sales-ready leads to the last marketing touchpoint. The study also revealed that B2B marketers that measured ROI were better able to track leads to marketing touchpoints.
Adobe Experience Cloud Blog
JUNE 24, 2009
Yesterday’s BtoB Leading Edge, Demand Generation in the Digital Age was a great way to make sure your organization’s demand generation programs are best-in-class. With almost 5,000 registrants, it is clear that B2B marketers are concerned about getting the most out of their demand generation and lead management programs.
Industrial Marketing Today
MAY 7, 2010
However, the role of B2B marketers is changing and evolving more into revenue generation. The recently released B2B Marketing Skills Survey jointly done by Genius and BtoB Magazine reveals some new trends and contradicts certain popular beliefs. Stay tuned as the role of B2B marketer continues to evolve.
Industrial Marketing Today
AUGUST 17, 2010
I am referring to optimizing customer engagement in B2B marketing. Because B2B and industrial buyers tend to be more sophisticated in the use of online content in making their decision over the entire buying cycle. Source: IDC Analyst Connection: Coordinating Marketing and Sales across the Entire Revenue Cycle.)
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