Adobe Experience Cloud Blog

APRIL 11, 2017

We nurture our prospects and customers with the goal of increasing conversions and generating revenue, yet many of us are struggling to engage enough of our audience via email. Your prospects are bombarded with pitches from different vendors. The email references the prospect’s interest and provides relevant content.

Intent Data 129

Intent Data Intent Email Marketing Social Marketing 129

Onalytica B2B

OCTOBER 30, 2018

At the time it was called custom publishing and custom events. WHAT ARE THE DIFFERENCES BETWEEN THE B2B AND B2SMB SPACE? The only way to get that content and not have that same content that has been published out there, is to work with real experts. Because customers represent that social proof.

SMB 157

SMB Small Business Marketing Custom Publishing CPA 157

Valasys

APRIL 3, 2023

It can be overwhelming to decide what to focus on with the first-party data you’ve collected when confronted with an overwhelming amount of information about prospects and customers. In B2B, Intent data shows what (potential) clients are keen on and what they are searching for on the web. What exactly intent data?

Intent Data 52

Intent Data Intent Marketing AI Marketing Analytics Tools 52

Marketing Insider Group

MAY 11, 2020

Quick Takeaways: Content marketing is an opportunity to reach and convert new customers. Content marketing focuses an organization on telling brand stories that resonate with customers. Content marketing is the process of consistently publishing content that audiences want to consume. What Is Content Marketing Really?

Paid Content 166

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 166

Valasys

MAY 22, 2020

Transcending your inbound lead generation tactics involves working on every aspect of digital marketing, ranging from personalization to campaign designing, & execution, and finally converting the prospecting opportunities into sales. Read more on 8 Reasons why B2B Marketers Should Prioritize Word-of-Mouth-Marketing (WOMM).

Lead Generation 98

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 98

Ambal's Amusings

MAY 12, 2010

Why should B2B organizations commit a growing percentage of their budget to content creation? " Stephanie Tilton is a seasoned white paper and case study writer who helps B2B companies advance the sales cycle by engaging prospects and customers. Blog Savvy B2B Marketing Twitter StephanieTilton.

Microsite 100

Microsite Buyer Personas Buying Cycle Emarketing 100

Engagio

JULY 31, 2017

At this point, many of us in B2B space have realized that focusing on leads as individuals and qualifying them one-by-one to hand off to the sales team no longer works. The B2B lead handoff process is broken. Focus outbound efforts on highly targeted prospective customers. Personalize and contextualize engagement.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

Industrial Marketing Today

JUNE 29, 2010

Yes, GE and Microsoft sell directly to end-users but they are primarily B2B companies. He suggests that B2B marketers take a cue from their B2C counterparts when it comes to increasing brand awareness. He suggests that B2B marketers take a cue from their B2C counterparts when it comes to increasing brand awareness.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

JUNE 12, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website?

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Valasys

SEPTEMBER 10, 2019

B2B marketers think that if they are providing spectacular products or services, it’s more than enough as the services will speak for themselves. People feel close to the ones close to them & therefore, online as well as offline word of mouth marketing has a strong influence on driving the purchase decisions of the prospects.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Ambal's Amusings

OCTOBER 15, 2009

What types of metrics do B2B marketers need to measure a marketing campaign's success? We have invited B2B Experts to shed light on the following question: "In what ways have metrics evolved with the increase in digital B2B marketing? Recommended Resources from B2B Marketing Experts. Marketo's Modern B2B Marketing.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

NuSpark Consulting

SEPTEMBER 9, 2012

The GDN (Google Display Network) covers 2 million sites; a combination of publishers and websites that are in the Adsense program). According to a B2B survey from Bizo last year, marketers see display as a priority for initiatives. . The role of online display can be huge if executed properly and tracked accordingly. Retargeting.

Display 100

Display Advertisements Advertising Lead Ranking 100

Valasys

JULY 24, 2019

Facebook changed its algorithm in January 2018, transforming the ways B2B marketers originally used to reach, engage with & grow their audiences. In a State of Social Media 2019 Report (published by buffer.com), it was found that about 93.7% of the businesses used Facebook. while HAHA 34.1%).

Facebook 45

Facebook Cost Per Thousand Organization Top of Funnel 45

Ambal's Amusings

MARCH 11, 2010

Blog WritingWhitePapers Twitter Mike_Stelzner. Blog WhitePaperPundit Twitter Jonathan_Kantor. Today, the white paper is an online document-oriented medium, with the vast majority being published using the Adobe® PDF format. Blog Savvy B2B Marketing. Twitter StephanieTilton. " Read on to get their insights.

Paper 100

Paper Enterprise Management Case Study Case Studies 100

Industrial Marketing Today

JULY 23, 2010

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. Passive reading of your content will not move the prospect any closer to his/her decision to buy from you.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Hinge Marketing

MAY 6, 2015

your satisfied clients) to tell prospects why they should trust your firm and buy your services. SEE ALSO: How to Create Compelling Technology Client Case Stories The person at your firm with the best relationship with the client should a sk the client to participate and approve the case study before it's published.

Case Studies 48

Case Studies Case Study Studies Work Management 48

The Effective Marketer

AUGUST 30, 2010

You setup a campaign, define the nurturing stages, and even add some points to different interactions to score the lead and customize the nurturing experience. Then with all the triggers in place, sit back and watch the software do the job of sending the right message to the right prospect at the right time. Wow, it’s magical!

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Ambal's Amusings

FEBRUARY 4, 2010

Blog WritingWhitePapers Twitter Mike_Stelzner. Content is still king, so grant your prospects some love by giving them a great content-rich white paper. Blog WhitePaperPundit Twitter Jonathan_Kantor. Blog Savvy B2B Marketing. Twitter StephanieTilton. " Read on to get their insights. Michael Stelzner.

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

The ROI Guy

DECEMBER 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. The Death of a Salesman?

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

B2B Marketing Zone Posts

MARCH 3, 2010

Best of B2B Marketing. I thought it might be useful to show you why you need one and how to get started building a baseline to help you better connect with your prospects. Is Your B2B Company REALLY Ready for Social Media? Sales Prospecting Perspectives , February 8, 2010 I can’t stand most telesales reps.

B2B Marketing 40

B2B Marketing B2B Webinar Metrics Marketing & Strategy 40

Online Marketing Institute

APRIL 4, 2011

Real-Time Activity Stream 4 Content Strategies for B2B Corporate Blogging Derek Edmond | Apr 1, 2011 | 0 Comments No matter how much planning and goal setting goes into a B2B corporate blog, the writing and content ultimately is what will make a blog successful. This article focuses on the writing component.

B2B Thought Leadership 40

B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Linkedin Groups vs. Twitter.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Adobe Experience Cloud Blog

OCTOBER 14, 2009

As a B2B marketer, thought leadership is one of the most valuable assets your brand — or you — can attain. In down economies, prospects conduct even more research leading up to the purchase. Thought leaders: Develop relationships with customers, prospects and others by engaging them in non-sales, industry-relevant conversations.

Thought Leadership 48

Thought Leadership B2B Thought Leadership Webinar Metrics Lead Scoring 48

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

JULY 9, 2010

However, B2B and/or industrial marketers must learn to use it correctly in order to harness its true power. They forgot to first set a strategy that carefully targets prospects with relevant messaging. Number of campaigns sent out, trade shows attended or press releases published do not generate revenues.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

The ROI Guy

NOVEMBER 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. We call this the “Internet fueled buying cycle.&#

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Online Marketing Institute

MAY 18, 2010

Longer sales cycles due to more complex products and services and business purchasing processes often require more information. The content used to educate buyers of B2B products and services can be a very valuable asset when it comes to content optimization and acquiring leads via organic search. How many off site? How many off site?

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

PureB2B

JANUARY 31, 2019

We’ll be ringing in 2022 no differently with a new set of B2B lead generation strategies to consider. The digital marketing landscape is constantly changing, which means B2B lead generation tactics are also evolving. Here are ten effective B2B lead generation strategies that will help you succeed in 2022.

Lead Generation 62

Lead Generation Lead Scoring Lead Ranking Generation 62

Sword and the Script | B2B

DECEMBER 14, 2021

High-performing marketers more sensitive to customer experience. A study by salesforce found high performing marketers are more likely to lead customer experience (CX). Some 86% of high performers say their “organization leads customer experience initiatives across the business” [vs. B2B sales cycles are getting longer.

Statistics 69

Statistics B2B Thought Leadership Thought Leadership Sales Cycle 69

Ambal's Amusings

AUGUST 27, 2009

B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. We have invited B2B Experts to shed light on the following question: How to use content effectively for demand generation? Recommended Resources from B2B Marketing Experts. Get Customers.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Valasys

JULY 16, 2019

The modern B2B world businesses are witnessing transcendence – by raising their digitization games to showcase their products or services & by enhancing their web presence leveraging integrated approaches to build full-proof multichannel strategies for their marketing endeavors.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Valasys

JULY 31, 2019

Content intelligence software work on the following principles: The software use AI within a certain framework to edit a behavioral analysis of customers & clients. According to Forbes, 500 million Tweets are sent per day on Twitter. The practice optimizes the effectiveness of diverse pieces of content for businesses.

Marketing AI 40

Marketing AI Digital Asset Management Top of Funnel Work Management 40

SnapApp

DECEMBER 4, 2017

76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . Case studies allow businesses to use relatable business stories to move prospects towards the end of the buyer journey. 42% of B2B marketers say they’re effective at content marketing - Content Marketing Institute. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Ambal's Amusings

JULY 15, 2010

Blog WhitePaperPundit Twitter Jonathan_Kantor. WhitePaperPundit : The Friday FREE White Paper List, a listing of free white papers from weekly Twitter Tweets that don’t require registration, posted each Friday. Blog Savvy B2B Marketing. Twitter StephanieTilton. What level of detail does the prospect prefer?

Paper 100

Paper Enterprise Management Marketing Management SME 100

Biznology

FEBRUARY 23, 2015

Content marketing is more important to B2B businesses. Here are 15 B2B case studies. They show how content marketing drives ROI with B2B businesses who: Know their audience. Use specific content solutions to impact different stages of the buying cycle. Who is succeeding and why?

Case Study 80

Case Study Case Studies Studies Enterprise Management 80