KoMarketing Associates

JULY 7, 2015

Oftentimes, B2B marketers need to focus on promoting what they already have to gain new customers and strengthen a loyal following. However, when the B2B organization is is rolling out new products or services, some of the most successful aspects of B2B marketing should be leveraged to aid in exposure and acquire new customers.

Marketing Management 120

Marketing Management Online Marketing Promotion B2B Marketing 120

PureB2B

SEPTEMBER 10, 2018

Not all contact lists are created equal, but if you’re working to grow your B2B lead database, your two options are to buy one or build one. However, with the market changing as quickly as it is combined with the need for startups to hit the ground running, bought lists are becoming more and more popular. Vendor Collaboration.

Buy 79

Buy Work Management Sales Qualified Leads Marketing Management 79

KoMarketing Associates

JULY 2, 2020

B2B advertising has a reputation for being dull, but it doesn’t have to be – especially when you’re advertising on social media. The more relaxed nature of social media platforms gives B2B marketers a valuable opportunity to be more approachable and relatable. So how many B2B marketers use LinkedIn ads?

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

KoMarketing Associates

MAY 25, 2022

In B2B marketing, lead generation is the most crucial step in the sales and marketing pipeline. Marketers know there are many tactics that build a strong lead generation strategy, including search engine advertising. . If you don’t have anyone to sell or market to, sales plummet.

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

KoMarketing Associates

JANUARY 19, 2022

Choosing the right stack of MarTech solutions can be a difficult task for B2B marketers, especially for those working in cybersecurity, who may have a more complicated sales cycle, changing regulations, and other obstacles. Qualified (a Salesforce–tied conversational marketing platform) has become a huge asset for us at Alation.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

PureB2B

SEPTEMBER 10, 2018

Not all contact lists are created equal, but if you’re working to grow your B2B lead database , your two options are to buy one or build one. However, with the market changing as quickly as it is combined with the need for startups to hit the ground running, bought lists are becoming more and more popular. Vendor Collaboration.

Buy 62

Buy Work Management Sales Qualified Leads Marketing Management 62

KoMarketing Associates

AUGUST 31, 2022

When B2B marketers think of a conversion, usually we’re thinking of the final purchase. You’ve moved prospects through the sales funnel and they’re finally ready to buy or maybe book a demo. . Google Analytics 4 for B2B: Next Steps . Now, let’s talk about where your conversion data went. .

Marketing Analytics Tools 245

Marketing Analytics Tools Conversion B2B Marketing B2B 245

KoMarketing Associates

APRIL 7, 2021

2020 was a tough year for B2B marketers – and everyone else. A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

KoMarketing Associates

SEPTEMBER 29, 2020

B2B digital advertising spend may end up being the one thing that hasn’t changed much for marketers this year. Despite all the challenges of 2020, B2B digital advertising is doing great. But it comes as no surprise for B2B marketers. But it comes as no surprise for B2B marketers.

Paid Content 296

Paid Content Spending Advertisements Advertising 296

KoMarketing Associates

MAY 3, 2016

One of my most important takeaways from this year’s MarTech conference was how technological innovation will drive marketing performance measurement. The ability to measure the effectiveness of marketing tactics will further challenge B2B marketers and differentiate successful organizations.

Analysis 120

Analysis Online Marketing Marketing Analytics Tools B2B Thought Leadership 120

KoMarketing Associates

MARCH 3, 2020

A change is coming for the world of B2B ecommerce. The days of buying specific parts over the phone are being overtaken by simply shopping online. Meticulous Research study reports that B2B sales will see the fastest growth of all ecommerce categories over the next 7 years. Define Your Audience. Final Thoughts.

Paid Search Agency 212

Paid Search Agency eCommerce Effectiveness Companies 212

Biznology

JULY 28, 2017

Those are the companies that did not adapt fast enough to changing shopping habits and the importance of online marketing. There will no doubt be more causalities to come yet some retailers have embraced the change and are using online marketing and sales to enhance their business. Service, service, service.

Buy 143

Buy Tips Cross-Selling Barriers 143

Circle Studio

NOVEMBER 24, 2020

As we approach the end of 2020, it’s time to take a look at key 2021 B2B marketing trends that will emerge in the year ahead. Continuing a pattern from previous years, 2021 will see the ongoing evolution of many B2B marketing trends from recent years, and the increasing influence of B2C marketing will make a big impact.

Paid Content 193

Paid Content Planning Marketing AI Trends 193

KoMarketing Associates

SEPTEMBER 22, 2021

Why This Stat is Important: In the wake of COVID-19, many aspects of B2B marketing had to shift – this includes content. With the loss of in-person events, marketers saw an opportunity to use that budget elsewhere – with many deciding to put more budget towards their content strategies. 2021 B2B Marketing Mix Report.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

KoMarketing Associates

OCTOBER 21, 2020

In my last blog we discussed the detailed ways B2B marketers can reach their target audience through paid advertising on LinkedIn. L et’s explore the ways in which B2B marketers convert their target audiences on LinkedIn using lead generation campaigns. Perfect Your Message for LinkedIn Ads. Conclusion.

Linkedin 221

Linkedin Sales Qualified Leads B2B Thought Leadership Lead Scoring 221

Outbrain

NOVEMBER 16, 2022

According to Google, nearly 60% of consumers research products via search before deciding to buy. Think about the last time you wanted to buy a product, book a vacation, or sign up for a service. For those of you in the B2B market, LinkedIn Ads is probably your essential paid traffic source. LinkedIn Ads.

Paid Content 58

Paid Content Traffic Online Marketing Paid Search Agency 58

KoMarketing Associates

MARCH 6, 2018

Programmatic advertising continues to grow in popularity among B2B marketers, and recent research has shown that they are investing more in this area. Marketers continue to invest in programmatic because it’s the most efficient way to buy media.

Advertisements 175

Advertisements Advertising B2B Marketing Work Management 175

ANNUITAS

JULY 21, 2022

Spoiler alert: The ‘classic’ B2B go-to-market organization and approach is fundamentally broken and out-of-date; moreover, trying to course correct by working on ‘sales and marketing alignment’ is inadequate and unattainable. ” In my last piece, I also outlined a new strategy tack.

Ideal Customer Profiles 130

Ideal Customer Profiles B2B Sales Work Management Marketing Management 130

KoMarketing Associates

JULY 12, 2018

Maybe it’s easy to believe, but B2B marketing is easier for different types of products. Some make creative or interesting marketing campaigns manageable, while other industries and products are almost impossible to advertise. Luckily, for SaaS (software as a service) products, B2B digital marketing has a lot of benefits.

Work Management 154

Work Management CMS Development B2B Marketing Marketing Management 154

KoMarketing Associates

FEBRUARY 12, 2019

B2B marketers get a bad rap. If you do a search for “B2B versus B2C marketing,” you’ll immediately see a bunch of articles about how B2B marketers “lag” behind B2C marketers. Then you’ll find more articles about how “B2B marketing is boring.” B2C marketers sell to one.

Work Management 121

Work Management B2B Marketing Marketing Management Peer-to-peer 121

KoMarketing Associates

JULY 26, 2018

When done successfully, B2B content writing can drive some impressive business results like increased search traffic, boosted social media engagement, and more importantly, conversions. There are numerous tips and strategies that can help B2B content writers be more effective and efficient. Know Your Audiences. Refine Research Skills.

Top of Funnel 162

Top of Funnel B2B Marketing Content Marketing B2B 162

KoMarketing Associates

SEPTEMBER 10, 2019

Marketing for B2B ecommerce gets almost no attention. B2B ecommerce” barely registers compared to the volume of searches for “ecommerce.”. But if you look at the actual volume of revenue generated via ecommerce – for both B2B ecommerce and B2C ecommerce – the reality is very different. billion online with U.S.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

KoMarketing Associates

JUNE 18, 2019

B2B companies have certainly come a long way when it comes to content marketing strategy. As of 2019, 93% of the most successful B2B content marketers are extremely committed to content marketing, the vast majority of which put audiences’ informational needs above a promotional message. Final Thoughts.

Case Studies 120

Case Studies Case Study Studies Top of Funnel 120

KoMarketing Associates

AUGUST 28, 2018

Understanding the B2B buyer’s journey , from awareness to vendor validation to sales readiness, becomes critical in developing a successful online marketing program. B2B marketers have sets of keywords they want to target in a SEO program. Image via The B2B Buyer’s Journey. Understanding Search Query Intent.

Buyer's Journey 148

Buyer's Journey Work Management Keywords Marketing Management 148

KoMarketing Associates

FEBRUARY 15, 2018

In the below sections, we’ll discuss when B2B marketing automation is NOT a good idea, and what you should be doing instead. While this works for many types of businesses, B2B customers typically expect a higher level of support than an automated message. Customer Service. Ad Creation.

Automation 200

Automation B2B Marketing Paid Search Agency Marketing Automation Services 200

KoMarketing Associates

AUGUST 22, 2017

A few weeks back a marketing leader from a B2B software organization challenged KoMarketing to review their website for SEO opportunities. What was interesting in the follow-up conversation was that there may truly be forms of “low hanging fruit” based on the refined tactical development of additional marketing initiatives.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

KoMarketing Associates

DECEMBER 7, 2017

Some marketers think there is a big difference between B2C (business to consumer) and B2B (business to business) marketing, but the fact is, there are facets of both that have similar qualities. Because of this, B2B marketers can employ many “traditional” B2C strategies of marketing into their own campaigns.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

Hubspot

JANUARY 5, 2021

Recent data shows that video content is one of the most influential forms of marketing out there. It also found that 84% of people were convinced to buy a product or service based on the brand’s video. The "Discover" tab on TikTok highlights trending topics and hashtags, a great resource for marketers to generate new content ideas.

Trends 101

Trends Marketing AI Video Marketing Work Management 101

KoMarketing Associates

FEBRUARY 18, 2016

She may have gotten you to eat two more bites of your veggies before you moved on to dessert, but of course Mom never told you anything about your career in online marketing. Because online marketing isn’t really something that can be taught. Take lead generation, for example. Dig into Search Queries.

B2B 120

B2B Sales Cycle CTR Sales Qualified Leads 120

Zoominfo

OCTOBER 24, 2018

Welcome to our October B2B Blog Post Round-Up. This month’s round-up covers a variety of topics including email marketing, sales reporting, storytelling and so much more. 1. The Beginner’s Guide to an Email Marketing Audit. 4. The Truth Behind Five Common Email Marketing Myths. Let’s get into it! Continue reading.

Buyer Personas 140

Buyer Personas B2B Zoominfo Paid Search Agency 140

B2B Marketing Traction

MAY 18, 2011

Today quality online content is a good way to attract qualified buyers who need information about certain problems, solutions and products. But a big question B2B marketers have is “What content do I give away, yet not give away the store (and potential sales revenue)?”

B2B Marketing 100

B2B Marketing Online Marketing High Quality Lead Planning 100

KoMarketing Associates

JULY 31, 2018

When it comes to B2B marketing, we are often so focused on the personal approach and difficulty of getting leads, that it’s easy to forget about the basic pillars of best practices. B2B & Local Directories. Besides local review sites, there are also several B2B and local directories that you can claim profiles on.

B2B Marketing 166

B2B Marketing SEO B2B Paid Search Agency 166

KoMarketing Associates

NOVEMBER 7, 2017

While factors are always client / program-specific, here are six mistakes B2B SEO professionals make that must be avoided for SEO programs to be successful in the long run. In other cases, the recommendation simply could not get prioritized within the broader scope of a marketing strategy. Failing to Communicate Expectations.

SEO 140

SEO Work Management B2B Advertising Agencies 140

KoMarketing Associates

SEPTEMBER 29, 2014

Earlier this year, we released findings from a survey we ran in conjunction with Dianna Huff, asking B2B buyers about the role vendor websites play in the B2B buying process. First, B2B buyers need pricing and marketing collateral and they expect to qualify their vendors in a straight-forward process.

Customer Surveys 120

Customer Surveys Marketing Websites B2B Vendors 120

KoMarketing Associates

AUGUST 13, 2019

And while a lot of things in marketing can lean towards hype, B2B account based marketing is not one of those things. It reinvents B2B marketing so comprehensively that the effect spills over into other departments. It synthesizes so many of the best practices and big trends in B2B marketing right now.

Account Based Marketing 122

Account Based Marketing Top of Funnel B2B Marketing Practices 122

KoMarketing Associates

AUGUST 13, 2019

And while a lot of things in marketing can lean towards hype, B2B account based marketing is not one of those things. It reinvents B2B marketing so comprehensively that the effect spills over into other departments. It synthesizes so many of the best practices and big trends in B2B marketing right now.

Account Based Marketing 122

Account Based Marketing Top of Funnel B2B Marketing Practices 122

KoMarketing Associates

MARCH 19, 2019

Generating high quality leads through LinkedIn for a B2B company can be a daunting task. Last year, we discussed various ways that companies can find B2B success with LinkedIn ads. With many targeting options, ad formats and goals strategies, creating a plan that is successful takes time and effort. Create an Effective Audience List.

Linkedin 137

Linkedin Sales Qualified Leads High Quality Lead Tactics 137