sagefrog

DECEMBER 6, 2023

As another year passes since our last insightful dive into the trends shaping B2B marketing, we’re thrilled to present the 2024 B2B Marketing Mix Report. The data collected provides a comprehensive snapshot of the current state of B2B marketing, allowing us to draw valuable insights and guide you toward success.

Allocation 52

Allocation Advertising Agencies B2B Marketing Paid Search Agency 52

Inbox Insight

NOVEMBER 15, 2021

Market intelligence customized specifically to your business plays a pivotal role for B2B marketers looking to unlock specialist B2B insights around their audience and understand real-time demand of their target personas. of senior B2B marketers say they outsource their market research.

Ideal Customer Profiles 98

Ideal Customer Profiles Planning Demand Generation Marketing Plans 98

SalesIntel

FEBRUARY 19, 2024

So, what is the first thing that occurs to you when you start brainstorming about your B2B sales strategy? What are the latest challenges in B2B sales strategies ? The latest B2B sales challenges include: Difficulty in reaching decision makers and engaging with them effectively. But why do these B2B sales strategies falter?

Sales Management 52

Sales Management B2B Sales Top of Funnel Marketing & Strategy 52

Oktopost

MARCH 7, 2022

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. In this piece, we’ll break down social listening, how it’s different from social monitoring, and the benefits and ways to use social listening for your B2B brand. What is Social Listening? Social listening.

B2B 155

B2B Marketing AI Work Management Marketing Management 155

Only B2B

SEPTEMBER 7, 2022

The role of data is changing along with the digital future of B2B sales. The increasing push toward digital transformation, say 72% of company leaders, has rendered organizations more dependent than ever on data when making critical business choices. Incorrect data alone causes B2B businesses in the United States to lose $3.1

Ideal Customer Profiles 118

Ideal Customer Profiles B2B Sales Data Hygiene Work Management 118

Tony Zambito

MAY 23, 2017

To break this cycle, business and marketing leaders will need to adopt a new insights-based paradigm and system. Whereby there is a natural and organic flow to meeting the challenges these three forces present. Particularly for B2B Marketing, it is important to not lose sight of what is at the focal point of marketing and sales.

B2B Marketing 227

B2B Marketing Planning Buyer Personas B2B 227

Zoominfo

JANUARY 27, 2022

To the layperson, there may not be a huge difference between business-to-business (B2B) and business-to-consumer (B2C) data — it’s all just information. But to our engineering, data science, and product teams, B2B data is an entirely different animal from B2C that poses many unique obstacles and challenges.

Zoominfo 100

Zoominfo B2B Validation B2B Sales 100

SalesIntel

FEBRUARY 9, 2024

Quality B2B data is paramount for Go-To-Market (GTM) to identify and understand their target audience more effectively, allowing them to tailor their messaging, offerings, and outreach efforts accordingly. Components of B2B Data Audit During a B2B data audit, examine various aspects of your data, including: 1.

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Practices B2B 52

SalesIntel

DECEMBER 13, 2021

You may think you know everything there is to know about business-to-business (B2B) sales. But the truth is, B2B is a constantly-changing field with new trends every year. As you peruse this list of 13 surprising facts about B2B data, you will notice that the B2B data statistics tell an interesting story.

Gartner 92

Gartner B2B B2B Sales Conference 92

SalesIntel

FEBRUARY 9, 2024

Quality B2B data is paramount for Go-To-Market (GTM) to identify and understand their target audience more effectively, allowing them to tailor their messaging, offerings, and outreach efforts accordingly. Components of B2B Data Audit During a B2B data audit, examine various aspects of your data, including: 1.

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Practices B2B 52

SalesIntel

JANUARY 15, 2024

B2B data may significantly influence a company’s performance. Companies use B2B data to understand other firms better, make better decisions, develop new business prospects, and support marketing and sales teams. This is especially a boon for mid-market B2B companies that seek accurate and cost-effective data solutions.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Paid Search Agency Marketing Qualified Leads 52

Marketing Insider Group

OCTOBER 23, 2019

In business-to-business or B2B marketing, companies sell their products/ services to other companies directly as opposed to individual customers. At the heart of B2B marketing, is maximizing the use of technology to enhance business efficiency and improving the revenue of retailers.

B2B Marketing 122

B2B Marketing Personalization Cold Calling B2B 122

Sprout Social

JULY 1, 2021

But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. B2B SEO has a few basic areas that differ from B2C SEO. In this guide, we’ll outline those key differences and how you can better your own B2B SEO strategy. What is B2B SEO?

SEO 121

SEO Top of Funnel Buyer Personas B2B 121

SalesIntel

JANUARY 26, 2023

B2B data may significantly influence a company’s performance. Companies use B2B data to understand other firms better, make better decisions, develop new business prospects, and support marketing and sales teams. This is especially a boon for mid-market B2B companies that seek accurate and cost-effective data solutions.

Ideal Customer Profiles 93

Ideal Customer Profiles Paid Search Agency Lead Ranking Marketing Qualified Leads 93

SalesIntel

JULY 21, 2023

Business-to-business search engine optimization, or B2B SEO, is an online marketing strategy with two closely connected goals. The basic objective is to improve your rankings in the search engine results and boost your SEO to make it easier for businesses that are interested in your products or services to find your website.

B2B Sales 52

B2B Sales SEO Buyer Personas Marketing & Strategy 52

Proteus B2B Marketing

MAY 29, 2014

We hope these 10 B2B marketing quotes from a few of the industry’s top experts will brighten your day and inspire you with new ways to establish your brand as a leader in your industry. 10 Inspirational B2B Marketing Quotes From Leading Industry Experts. Amber Naslund: In the world of B2B, your professional network is everything.

B2B Marketing 48

B2B Marketing B2B Word of Mouth Sales Cycle 48

Sana Commerce

SEPTEMBER 24, 2023

This, in turn, aims to increase the conversion rate, reduce cart abandonment, and ultimately boost revenue for an online business. For B2B organizations, the problem of checkout optimization can look different. One study suggests as much as 28% of shoppers will abandon their shopping cart when presented with unexpected shipping costs.

Optimization 52

Optimization Conversion B2B Transparency 52

Outreach

MAY 14, 2019

What is B2B Sales? Business-to-business (B2B) describes a commercial relationship between business entities. Building on that definition, B2B sales is the process by which B2B companies engage decision makers at other companies to sell products or services. How Are B2B and B2C Sales Different?

B2B Sales 91

B2B Sales B2B Sales Cycle Advertising Agencies 91

Sana Commerce

MARCH 16, 2022

New technologies and the generational change have led to a blur between the expectations of B2C and B2B customers. This presents new challenges for many companies that have come to terms with the fact that B2B customers think differently from B2C customers. So, who are your B2B customers today? B2B vs B2C customers.

B2B 52

B2B Work Management B2B Sales Act-On 52

Outreach

FEBRUARY 26, 2019

What is B2B Sales? Business-to-business (B2B) describes a relationship, situation, or marketplace between one business entity and another. A B2B company is one whose target customers are other businesses. market research) + companies that use such services to support their business goals.

Top of Funnel 71

Top of Funnel B2B Sales Process B2B 71

Biznology

JUNE 26, 2015

I have a salesperson’s perspective in B2B, and I still consider myself a salesperson even though I have been on the marketing side since the early 1980’s. I’m bothered by much of what I read and hear today when marketing people and agencies pontificate about B2B in presentations, webinars, white papers, and even blogs like Biznology.

Work Management 80

Work Management Marketing Management B2B Marketing Trends 80

KoMarketing Associates

APRIL 18, 2014

There are many “facts” and assumptions that marketers and other specialists have about the B2B marketing industry. Here are some assumptions that many marketers and other professionals take as fact with in the B2B marketing industry that aren’t always true. B2B Marketing is Boring. B2B marketing isn’t boring at all.

B2B Marketing 120

B2B Marketing B2B Verticals Demand Generation Agencies 120

B2B Marketing Traction

APRIL 28, 2014

Some business to business (B2B) marketers are still hesitant about investing in social media. They may view social media as a business to consumer (B2C) activity or they think that their target audience isn’t on social media. B2B companies are getting traction on social media. Facebook for B2B Marketing?

Social Media 100

Social Media Social Marketing B2B Marketing Marketing Strategy 100

KEO Marketing

JANUARY 10, 2017

January 2017 – KEO Marketing , a full-service business-to-business (B2B) marketing agency, has been awarded the “Big Heart Award” from the Big Brothers Big Sisters of Central Arizona (BBBSAZ). The award will be presented at the organization’s annual event on Thursday, January 12, 2017. PHOENIX, Ariz., About KEO Marketing.

Advertising Agencies 48

Advertising Agencies Paid Search Agency Mobile Advertising Search Engine Marketing 48

PureB2B

OCTOBER 15, 2019

In business-to-business or B2B marketing, companies sell their products/ services to other companies directly as opposed to individual customers. At the heart of B2B marketing, is maximizing the use of technology to enhance business efficiency and improving the revenue of retailers.

B2B Marketing 62

B2B Marketing Personalization Cold Calling B2B 62

PureB2B

OCTOBER 15, 2019

In business-to-business or B2B marketing, companies sell their products/ services to other companies directly as opposed to individual customers. At the heart of B2B marketing, is maximizing the use of technology to enhance business efficiency and improving the revenue of retailers.

B2B Marketing 63

B2B Marketing Personalization Cold Calling B2B 63

Circle Studio

MARCH 12, 2020

And as the rules of B2B marketing continue to change and evolve, staying on top and in front of the latest trends, techniques and best practices is absolutely essential for modern marketers. So here’s a list of 15 marketing books that are sure to educate you and inspire your modern B2B marketing. ABM is B2B.

Work Management 78

Work Management Marketing Management B2B Marketing Marketing Analytics Tools 78

Biznology

OCTOBER 14, 2015

Our latest webinar was presented by Ruth Stevens. If you’re selling to business buyers, data about your customers and prospects is essential to success. You need to get a grip on customer data, and figure out how to put it to work for your business. You’ll find out: New sources of B2B data you may not have known about before.

B2B Marketing 80

B2B Marketing Emarketing B2B Webinar Metrics 80

NuSpark Consulting

MARCH 17, 2012

Presenting my first infographic. The infographic summarizes key data from a variety of research reports covering B2B and technology lead generation, media strategy, and content marketing trends, from initial solution research to lead nurturing. The Rise of the B2B Social Buyer: How Buyers Consume Information Survey,2011, ITSMA.

Lead Generation 100

Lead Generation Trends B2B Marketing Generation 100

B2B Marketing Traction

JANUARY 10, 2014

B2B buyers, like consumers, have very little time to spend figuring out websites, lengthy and technical copy, or detailed diagrams. What does that mean for business-to-business marketers? If you are selling something that is complex, it’s OK to have detailed presentations, web pages, whitepapers.

B2B Marketing 100

B2B Marketing B2B B2B Sales Click Rate 100

Orb Intelligence

FEBRUARY 4, 2015

In a relatively short period of time, lead scoring, predictive analytics, and other innovative technologies have permanently transformed the way business-to-business (B2B) marketers and salespeople manage the sales funnel and close more business.

Work Management 40

Work Management Marketing Management Business to Business Reachforce 40

Webbiquity

JUNE 17, 2014

Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. Today’s b2b buyers are typically 70% of the way through their purchase process before they contact a vendor’s sales team.

Sales Management 100

Sales Management Work Management Marketing Management B2B Marketing 100

NetLine

NOVEMBER 12, 2019

Being a content-centric lead generation platform for B2B marketers, my team and I are responsible for capturing, filtering, scrubbing, and dynamically fulfilling millions of fully-permissioned data-points on a daily basis. This is a great thing, though it does create a great deal of uncertainty around how this impacts B2B marketing.

B2B Marketing 58

B2B Marketing B2B Planning Advertising Agencies 58

FunnelEnvy

APRIL 15, 2021

You might have heard before that marketing and sales can sometimes experience the business version of a sibling rivalry, but it’s not quite what you think. Within business-to-business (B2B) organizations, marketing’s focus is on generating leads, while sales focuses on getting those leads to close.

B2B Sales 52

B2B Sales Enterprise Management Top of Funnel Work Management 52

LeadSquared

MARCH 1, 2020

It is important to change and improve your B2B Sales Strategy periodically, which is particularly relevant after the recent shift to a customer-centric sales approach. Now, it is essential for B2B sales reps to establish customer trust and nurture the relationship than just closing a deal with them. B2B sales are easier said than done.

B2B Sales 52

B2B Sales Top of Funnel Tips Marketing & Strategy 52

LeadSquared

MARCH 1, 2020

It is important to change and improve your B2B Sales Strategy periodically, which is particularly relevant after the recent shift to a customer-centric sales approach. Now, it is essential for B2B sales reps to establish customer trust and nurture the relationship than just closing a deal with them. B2B sales are easier said than done.

B2B Sales 52

B2B Sales Top of Funnel Tips Marketing & Strategy 52

SpotMe Blog

JUNE 2, 2021

All companies working in B2B sales can benefit from hosting events to generate more leads. B2B lead generation is made simpler through online event platforms. In our comprehensive guide, we’ll talk more about B2B lead generation and why it’s important, as well as offer our winning strategies to get the most out of your next B2B event.

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Scoring 52