Lead Forensics

APRIL 30, 2024

As a B2B , you need to fully understand your target audience , from their likes and dislikes, to what drives their decision making and where they go for information. Negative personas also present an opportunity, as they will have a circle of influence in which you could get traction. Humanize your conten t.

Buyer Personas 52

Buyer Personas P2P Ideal Customer Profiles Buyer's Journey 52

B2B Marketing Insights - WE

APRIL 27, 2018

B2B vs B2C marketing strategies follow divergent paths to the same goal: connecting with potential leads. This is what led us to break out of the B2B vs B2C marketing battle. Like all businesses, we were seeking growth. Variation presents the challenge of holding the customer’s attention. Moreover, it breeds innovation.

Marketing Budget 40

Marketing Budget B2B Marketing Marketing & Strategy Marketing Strategy 40

ERDM

JANUARY 22, 2019

Traditionally, marketers put customers into one of two buckets: business-to-business (B2B) or business-to-consumer (B2C). If the agent clicks on the avatar, a detailed dashboard with deep information about that customer is presented. In short, now is the time to shift to person-to-person (P2P) marketing.

Ideal Customer Profiles 53

Ideal Customer Profiles P2P Opt-out Enterprise Management 53

ERDM

JANUARY 22, 2019

Traditionally, marketers put customers into one of two buckets: business-to-business (B2B) or business-to-consumer (B2C). If the agent clicks on the avatar, a detailed dashboard with deep information about that customer is presented. In short, now is the time to shift to person-to-person (P2P) marketing.

Ideal Customer Profiles 49

Ideal Customer Profiles P2P Opt-out Enterprise Management 49

Heinz Marketing

JULY 16, 2018

It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. These buying expectations are carrying over to B2B purchases as well. But businesses have not adapted yet. We think of B2B as business to business. Today is no different.

Top of Funnel 42

Top of Funnel Conference B2B Sales Copywriting 42