Kaon

DECEMBER 5, 2016

Original article published on Mobile Marketer. Today’s business-to-business buyers are increasingly more self-educated and turning to sources other than salespeople for product information. According to multiple studies, 42 percent of those buyers are using their mobile devices during the B2B research process.

Mobile Marketing 100

Mobile Marketing Paid Search Agency Interactive Marketing Buying Cycle 100

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

MLT Creative

AUGUST 1, 2011

This is the fourth article in a series that began as guest blogs for Savvy B2B. Although social media marketing continues to be a hot topic among B2B marketing professionals, a surprising number of B2B companies are in one of these categories: Not planning to start. It’s not too late for you.

Inbound Marketing 40

Inbound Marketing Social Media Social Marketing B2B Marketing 40

Exo B2B

JUNE 5, 2018

Slideshows or other similar presentations. Show a path that 90% of market players have not even identified as being possible. A company will therefore be recognized as a “Thought leader” in its market only if it claims to own a unique point of view, shaking the ideas received. Customer case studies. Facebook is.

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership B2B Marketing Planning 40

KEO Marketing

JUNE 1, 2016

KEO Marketing Presented Award of Excellence as part of the 2016 B2 Awards for its work on a campaign for a Top 15 Financial Institution . Each year the BMA recognizes the B2B Marketing Industry’s most innovative and groundbreaking business-to-business marketing campaigns of the year. PHOENIX, Ariz.,

Advertising Agencies 48

Advertising Agencies Advertisements Advertising Paid Search Agency 48

KEO Marketing

MARCH 21, 2017

PHOENIX, ARIZONA – On Wednesday, March 29, from 3 PM to 5 PM, THE Arizona Technology Council will present “ Women in the Workforce – Lady Leaders: How to Thrive in a Male-Dominated Industry ,” at The Newton, 300 West Camelback Road, Phoenix, AZ, 85013. Sheila Kloefkorn, CEO of B2B marketing agency KEO Marketing, will be moderating the panel.

Co-Registration 48

Co-Registration Advertising Agencies Marketing & Strategy Paid Search Agency 48

KEO Marketing

JUNE 15, 2017

KEO Marketing presented with Award for Interactive/Online Search Engine Optimization Campaign of the Year for their ComRent Website and Results. —– About KEO Marketing. PHOENIX, Ariz.,

Advertising Agencies 48

Advertising Agencies Interactive Marketing Lead Scoring Lead Ranking 48

ANNUITAS

MARCH 20, 2014

RT @shaw_bryan Noticing a trend with #marketingopssummit presenters — all mentioned the need for finding/developing good talent. Why the marketing tech explosion? Combo of scalability, talent, SaaS, open source & APIs, inbound marketing @chiefmartec #marketingopssummit. #marketingopssummit. ?

Work Management 100

Work Management Marketing Management Marketing Automation Services Demand Generation 100

KEO Marketing

MAY 5, 2016

KEO Marketing Presented Award for Top “Interactive Website” for Republic West Remodeling Project . May 5, 2016 – KEO Marketing , a full-service business-to-business (B2B) marketing agency, was recognized with a first place American Marketing Association (AMA) Spectrum Award for its work for client Republic West Remodeling.

Interactive Marketing 48

Interactive Marketing Advertising Agencies Marketing Websites Paid Search Agency 48

MarketJoy

JUNE 25, 2018

Research & investigations have revealed that firms invest around ninety percent of their incomes on different forms of outbound marketing. With inbound marketing hogging the limelight across most of the world, outbound has kind of become old-fashioned. The Relevance of Outbound Marketing.

Paid Content 56

Paid Content Work Management Marketing Management Top of Funnel 56

KEO Marketing

OCTOBER 15, 2015

Presentation at Arizona Technology Council’s “Lunch and Learn” Event October 27, 2015. October xx, 2015 – Sheila Kloefkorn, CEO/President of business-to-business (B2B) marketing agency KEO Marketing Inc. KEO Marketing is also a Platinum Sponsor of the Arizona Technology Council. PHOENIX, Ariz.,

Paid Search Agency 48

Paid Search Agency Advertising Agencies Companies Public Relations 48

Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

SmartBug Media

NOVEMBER 18, 2022

I remember my first marketing job like it was yesterday. My boss, the marketing director at the time, asked me: “Do you know what inbound marketing is?”. I knew marketing was about branding, sharing product information, and understanding consumer psychology. My boss told me about inbound versus outbound marketing.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

Marketing Insider Group

MAY 31, 2012

The Battle for Customer Attention: the theme of the show was “growth through innovation” in response to the battle for customer attention that is consuming sales and marketing across the business-to-business landscape. RT @ HeinzMarketing : attention is marketings currency. Key question! BrennerMichael.

B2B Thought Leadership 100

B2B Thought Leadership Work Management Inbound Marketing Peer-to-peer 100

Industrial Marketing Today

JULY 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Can Industrial and B2B Marketers Learn Creative Problem Solving from Fifth Graders? Finally, they presented designs to teachers, parents, and Jim West, inventor of the electric microphone. Share your thoughts.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

KEO Marketing

FEBRUARY 29, 2016

February 29, 2016 – KEO Marketing ( www.keomarketing.com ), a full-service business-to-business (B2B) marketing agency, has announced that the Human Rights Campaign has renamed its Arizona Individual Equality Award in Sheila Kloefkorn’s honor. About KEO Marketing. PHOENIX, AZ.,

Campaigns 48

Campaigns Advertising Agencies Paid Search Agency Mobile Advertising 48

B2B Marketing Zone Posts

JULY 9, 2009

B2B Marketing Hot List. You can subscribe to receive the best from around the web on B2B Marketing by visiting the B2B Marketing Zone and subscribing to the Best Of. 7 Tips on how B2B marketers can leverage social media - B2B Lead Generation Blog , June 29, 2009. Top Other Items.

Social Media 40

Social Media Twitter Social Marketing B2B Marketing 40

Smashmouth Marketing

MAY 29, 2009

What are you seeing as the top actions sales and marketing execs can do to make this alignment happen and to make it impact their companies? Joe: First, they should take advantage of and capitalize on every qualified lead sent to them by marketing. How does marketing play in Sales 2.0? I assume it was also a topic at your event.

Trends 100

Trends Work Management Marketing Management Sales Qualified Leads 100

MLT Creative

JUNE 2, 2010

This question reminded me how much today's marketing best practices differ from those of just a few years ago. We now subscribe to inbound marketing techniques that acknowledge customers' preference to control the buying process. We were patient, but present. • Customers no longer want to be sold. No Hard Sell.

Practices 40

Practices B2B Thought Leadership Thought Leadership Best Practices 40

accelerate agency

OCTOBER 14, 2021

The SaaS business model How SaaS differs from traditional software Types of SaaS companies: B2B & B2C Why businesses use SaaS Stages of a SaaS company Top 20 SaaS companies of 2022 Top 6 SaaS companies to work for FAQ about SaaS Getting started with a SaaS company What is a SaaS company?

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

accelerate agency

OCTOBER 14, 2021

The SaaS business model. Types of SaaS companies: B2B & B2C. Why businesses use SaaS. Instead of producing a product with all the necessary features during initial software development, useful updates can be offered to users whenever the need presents itself. Types of SaaS companies: B2B & B2C.

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

Smashmouth Marketing

MAY 11, 2009

What are you seeing as the top actions sales and marketing execs can do to make this alignment happen and to make it impact their companies? Joe : First, they should take advantage of and capitalize on every qualified lead sent to them by marketing. How does marketing play in Sales 2.0? Could there be a 2.0 Joe: Sales 2.0

Trends 100

Trends Work Management Marketing Management Buzz 100

Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Industrial Marketing Today

MAY 5, 2010

According to Bob Carrigan, CEO of International Data Group , “It [content] fulfills the promise of the Web, which is relationship marketing.” Using content or Inbound Marketing , you are able to make that key connection with your prospects by delivering specific content needed in order to make an informed decision.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Online Marketing Institute

NOVEMBER 8, 2010

Better ROMI (Return-On-Marketing-Investment) is one of the many reasons that more and more b2b marketers are turning to Inbound Marketing and Marketing Automation. Unlike B2C, B2B customers generally have a significant Lifetime Value beyond the initial purchase. Think 80/20.

ROMI 40

ROMI Ad Building Marketing Automation Services Privacy Policies 40

Industrial Marketing Today

JUNE 24, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media with Email Marketing – is it the Super Combo? This long time staple has become the Rodney “No Respect&# Dangerfield of B2B and industrial marketing. Are those predictions a little premature?

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Industrial Marketing Today

AUGUST 10, 2010

Maximize the All In One SEO Wordpress Plugin View more presentations from Scott Stawarz. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Achinta offers his industrial clients marketing for engineers by an engineer.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Industrial Marketing Today

JUNE 15, 2010

I am referring to updating, maintaining and sometimes marketing their industrial websites. My opinion is somewhat biased because I am an industrial and B2B marketing consultant. I make my living providing marketing services including designing and marketing industrial websites. Is that a good thing?

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

KEO Marketing

JANUARY 27, 2015

As we start to settle into 2015, we are excited and optimistic about the outlook for business to business (B2B) marketers this year. There are many new opportunities on the horizon, and a wealth of sophisticated tools and resources to help marketers capitalize on those opportunities. SEO: Alive and Well.

Paid Content 48

Paid Content Inbound Marketing B2B Marketing Work Management 48

Online Marketing Institute

DECEMBER 23, 2010

Several readers asked how B2B companies could take advantage of the tips we shared, and I know that some organizations are still wondering if it even makes sense to try to reach a business audience on Facebook Facebook. If you’re using Facebook to market to other businesses, I’d love to hear what else has worked for you!

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Industrial Marketing Today

AUGUST 20, 2010

Lesson #3: Features are the benefits Your online marketing content may consist of images, videos, PowerPoint presentations, PDFs, white papers and pre-recorded webinars. It is always a good idea to serve up your marketing content in different formats but your text is the key component. What’s on your list that’s not on here?

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? The final piece of the content curation puzzle was an article by Lee Odden of TopRank Online Marketing blog. Hmmm…not very satisfying.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Single Grain

APRIL 24, 2023

With so many digital marketing tactics available, it can be challenging to know which ones will work best for your B2B business. That’s why we’ve put together a collection of eight B2B digital marketing case studies to inspire you. Buzzvil analyzed the 5.4

Case Studies 52

Case Studies Case Study Paid Content Paid Search Agency 52

Circle Studio

OCTOBER 12, 2017

We’ve set out to help demystify some of the most common B2B marketing jargon: A/B testing – Testing two versions of an element with two separate audiences. Account-Based Marketing (ABM) – A B2B marketing strategy focused on fewer, specific targets, as opposed to marketing to the masses.

Paid Content 60

Paid Content Top of Funnel Advertising Agencies Demand Generation Agencies 60

seo.co

OCTOBER 20, 2021

Email marketing is alive and well. In fact, 59 percent of B2B marketers assert that email marketing is the most effective medium for generating revenue available. Email marketing is alive and well, despite its increasing difficulty. Drawbacks to Email Marketing. Source: Hubspot.

Email Marketing 105

Email Marketing SEO Blast Campaigns Planning 105

accelerate agency

APRIL 11, 2023

The SaaS business model: How a SaaS company works How SaaS differs from traditional software Types of SaaS companies: B2B & B2C Why businesses use SaaS Stages of a SaaS company Top 20 Software as a Service (SaaS) companies of 2023 Dialpad PandaDoc Sage Vonage Databricks RealVNC Paylocity Platform.sh Who fits the SaaS model?

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Management 52

Marketing Insider Group

SEPTEMBER 14, 2020

Here are 199 Digital Marketing Stats to drive your marketing strategy… Content Marketing Stats. On average, inbound marketing overheads 62% less per lead than outbound marketing, which is more traditional. 91% of B2B marketers utilize content marketing to reach customers.

Stats 260

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 260