Proteus B2B Marketing

MAY 7, 2014

It was an interesting online presentation last week—a webinar on webinars. Director of Content Marketing at ON24, spoke at the hour-long interactive presentation that included quiz questions throughout the webinar to test attendees “webinar smarts.” CMI Founder Joe Pulizzi moderated and Mark Bornstein, Sr. That we can attest to.

Webinar Metrics 48

Webinar Metrics B2B Peer-to-peer B2B Thought Leadership 48

The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

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Planning Work Management B2B Marketing Marketing Management 100

The Marketing Blender

APRIL 5, 2022

The Basics of B2B Digital Marketing. B2B digital marketing is essential for any business-to-business company (B2B) looking to promote its products and services. What Is B2B Digital Marketing? B2B Vs. B2C Digital Marketing: How Do They Differ? How Does Digital Marketing Work for a B2B Company?

Paid Content 52

Paid Content CMO Marketing Automation Services Advertising Agencies 52

Chris Koch

DECEMBER 2, 2011

I’m a content guy and I think thought leadership is the best way to build nurturing relationships with contacts in B2B marketing. Marketing automation vendor Eloqua released a SlideShare entitled 10 ways to “solve” Facebook for B2B. Can campaigns coexist comfortably with a thought leadership lead nurturing strategy?

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

DECEMBER 2, 2011

I’m a content guy and I think thought leadership is the best way to build nurturing relationships with contacts in B2B marketing. Marketing automation vendor Eloqua released a SlideShare entitled 10 ways to “solve” Facebook for B2B. Can campaigns coexist comfortably with a thought leadership lead nurturing strategy?

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Tony Zambito

JANUARY 29, 2017

In my article Rethinking Buyer Personas In An Era Of Digital Transformation , I presented four trends impacting the state of buyer persona development. Especially as related to the veiled covering of old sales and product marketing methods and presenting as an expert method. A Strategic Necessity In An Emerging Digital-Centric World.

Digital Transformation 100

Digital Transformation Buyer Personas Ideal Customer Profiles B2B Thought Leadership 100

Marketing Insider Group

JUNE 30, 2020

Content marketing can give B2B companies a truckload of options to keep their audience engaged. Top Priorities & Unique Challenges for B2B Content Marketing. Unlike B2C Marketing, B2B companies have the unique challenge of not always being present in the eye of the customer. Types of B2B Content. Social Media.

Work Management 360

Work Management B2B Marketing Marketing Management Content Marketing 360

LeanData

JULY 13, 2020

Cybersecurity leader VMware Carbon Black was recognized for its pioneering Revenue Operations (RevOps) business initiative in the 2020 Summit Return on Integration (ROI) Honors program from Forrester SiriusDecisions. LeanData: First of all, Dan, congratulations! This is a big industry recognition for you and your team.

Marketing Analytics Tools 52

Marketing Analytics Tools Top of Funnel B2B Thought Leadership Work Management 52

markempa

OCTOBER 2, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Nurturing 120

Lead Nurturing Lead Generation Webinar Metrics Sales Qualified Leads 120

Exo B2B

FEBRUARY 26, 2019

Content marketing and artificial intelligence should be the main B2B marketing trends in 2019. Finally, read the coup de grâce delivered by the most renown institute in content marketing, CMI, with its SlideShare presenting the predictions from 85+ marketing experts on 2019 content marketing trends. And this is no surprise.

Marketing AI 49

Marketing AI Trends Enterprise Management Forrester 49

ClearVoice

NOVEMBER 2, 2018

MarketingProfs B2B Forum. Description: Many of the conferences available spread their focus so that it applies to both B2B and B2C marketers, but MarketingProfs B2B Forum is one of the few that provides the kind of focus that allows B2B marketers to get a finely tuned experience specifically for them. Date: Jan.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Ambal's Amusings

SEPTEMBER 17, 2009

In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. One of the many goals of B2B marketing is to continuously forge better customer relationship. Recommended Resources from B2B Marketing Experts. Marketo's Modern B2B Marketing.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Industrial Marketing Today

JULY 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Can Industrial and B2B Marketers Learn Creative Problem Solving from Fifth Graders? What are consequences of this creativity decline to the business world? 1 “leadership competency” of the future. Share your thoughts.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Adobe Experience Cloud Blog

APRIL 22, 2009

There are entire industries devoted to researching consumer buying behavior, but until now there has been relatively little research into B2B buying behaviors. Some of the highlights and my thoughts are below. Also, I highly recommend you watch the on-demand archive if the sneak preview webinar, Beyond The B2B Buying Funnel.

Purchase 48

Purchase Top of Funnel Work Management Buy 48

MLT Creative

JUNE 2, 2010

We were patient, but present. • Thought Leadership. Our free content offer demonstrated industry insight and thought leadership, rather than traditional sales-oriented messages. Dave Morris is a content strategist for MLT Creative , an Atlanta advertising agency specializing in B2B marketing. The Opt In.

Practices 40

Practices B2B Thought Leadership Thought Leadership Best Practices 40

Marketing Insider Group

MAY 31, 2012

The Battle for Customer Attention: the theme of the show was “growth through innovation” in response to the battle for customer attention that is consuming sales and marketing across the business-to-business landscape. jbecher on small difference between B2C and B2B #sds12. Key question! BrennerMichael.

B2B Thought Leadership 100

B2B Thought Leadership Work Management Inbound Marketing Peer-to-peer 100

KoMarketing Associates

JANUARY 25, 2018

The most significant difference between B2B SEO and B2C is the core goals and objectives of campaigns. By nature, the B2B buying process is more complex because of larger and more costly purchases, and a longer sales cycle. What’s the Difference Between B2B and B2C? 5 Key Challenges of B2B SEO. Decision Makers.

SEO 219

SEO Top of Funnel B2B B2B Thought Leadership 219

The Marketing Blender

OCTOBER 7, 2021

Creating Success with Your B2B Branding Strategy. A B2B branding strategy begins by figuring out what your company stands for and the single most important value that you represent, as an organization, to the world. Nail this value down and capture it in your B2B Mission and Vision. Why does the sales cycle take so long for B2B?

Webinar Metrics 98

Webinar Metrics Brand Identity Branding Marketing & Strategy 98

Adobe Experience Cloud Blog

JUNE 2, 2011

I recently got a chance to discuss the survey’s results and their implications for the future of B2B Marketing with Susan McKittrick, an Analyst and Senior Consultant at the Patricia Seybold Group. All the respondents sell business to business; just under 15 percent also sell business to consumers.

Work Management 48

Work Management Marketing Management Marketing Automation Services Paid Search Agency 48

Single Grain

APRIL 24, 2023

With so many digital marketing tactics available, it can be challenging to know which ones will work best for your B2B business. That’s why we’ve put together a collection of eight B2B digital marketing case studies to inspire you.

Case Studies 52

Case Studies Case Study Paid Content Paid Search Agency 52

SalesIntel

MAY 28, 2024

Thirdly, customer acquisition strategies streamline sales cycles and fuel the creation of impactful marketing campaigns that entice more potential buyers into the B2B marketing funnel. High-quality B2B data equips organizations to identify customers predictably, transforming cumbersome processes into efficient, scalable workflows.

Sales Management 52

Sales Management Ideal Customer Profiles Top of Funnel Enterprise Management 52

Circle Studio

OCTOBER 12, 2017

We’ve set out to help demystify some of the most common B2B marketing jargon: A/B testing – Testing two versions of an element with two separate audiences. Account-Based Marketing (ABM) – A B2B marketing strategy focused on fewer, specific targets, as opposed to marketing to the masses. Learn More About Thought Leadership.

Paid Content 60

Paid Content Top of Funnel Advertising Agencies Demand Generation Agencies 60

B2B Digital Marketer

SEPTEMBER 22, 2020

Listen to this episode of the B2B Digital Marketer Podcast , as John O’Connor shares why although the digital age has changed, the marketing principles remains the same. John O’Connor is the CEO of the European B2B customer experience (CX) company Deep-Insight. 00:36 – John’s background in B2B Digital Marketing.

B2B Thought Leadership 52

B2B Thought Leadership Work Management Lead Ranking Marketing Management 52

Kapost

MARCH 6, 2017

Just because we’re business-to-business doesn’t mean we have to engage with one another like machines. Behind a business are (newsflash!) The key difference between B2B and B2C is all about the purpose of the purchase. Your B2B Marketing Plan…And the Psychology Behind It.

Planning 75

Planning Marketing Plans B2B Marketing B2B Thought Leadership 75

Hubspot

FEBRUARY 21, 2018

Topline Leadership Blog. As a busy sales professional intent on meeting your objectives, you might wonder if you can afford to consistently read sales blogs. Best for: B2B sales reps, managers, and executives. Best for: B2B sales reps. Sales Benchmark Index. The Ambition Company Blog. Inside Sales Experts Blog.

Sales Management 101

Sales Management Top of Funnel Work Management B2B Thought Leadership 101

Top Rank Marketing

SEPTEMBER 18, 2023

We’re feeling the excitement mount as we are now just over two weeks away from the MaketingProfs B2B Forum! As a lead-up to this event, we’ve been sharing an ongoing interview series, “Feeling B2B,” exploring the emotions behind B2B marketing with top minds in the industry. Visit mpb2b.marketingprofs.com to learn more!

B2B Marketing 115

B2B Marketing Marketing AI Work Management B2B 115

Hinge Marketing

SEPTEMBER 29, 2022

Key features of a high-performance website include: A blog focused on delivering practical educational material on business challenges that are relevant to your audience. Your blog posts should focus mostly on challenges that your firm’s services can solve, though they can also be used to build thought leadership. Social Media.

Work Management 146

Work Management Marketing Management Marketing Automation Services Paid Content 146

SnapApp

OCTOBER 5, 2018

Marketers often face a unique set of challenges in building an effective B2B winter marketing campaign. Your B2B winter marketing campaign brainstorm starts below — check out these ideas to jumpstart your festive planning. Here you can see they set up their B2B winter marketing campaign around the idea of “warming up” prospects.

B2B Marketing 80

B2B Marketing Campaigns Planning B2B Thought Leadership 80

Tomorrow People

OCTOBER 4, 2022

Why it’s time for B2B organisations to pay attention. B2B organisations, however, are still slow to realise what the metaverse could do for their business. Trade shows, product demos, client meetings, and online ads are all core pillars of B2B marketing. How will the metaverse transform B2B marketing?

B2B Marketing 156

B2B Marketing Planning B2B Peer-to-peer 156

Tomorrow People

OCTOBER 3, 2022

Why it’s time for B2B organisations to pay attention. marketers are planning to invest in metaverse-related activities this year B2B organisations, however, are still slow to realise what the metaverse could do for their business. Trade shows, product demos, client meetings, and online ads are all core pillars of B2B marketing.

B2B Marketing 156

B2B Marketing Peer-to-peer Planning B2B 156

Directive Agency

APRIL 9, 2019

This is a podcast where leaders and marketers are invited to see B2B from a unique viewpoint. We talk marketing, sales, and leadership with some of B2Bs brightest minds in a fresh, new way. We tackle the history of Directive from start to present, and dive into future aspirations as well. Blake: Hey B2B leaders.

Work Management 40

Work Management Paid Search Agency Marketing Management Advertising Agencies 40

SmartBug Media

NOVEMBER 18, 2022

B2B (Business to Business) These are businesses that sell products or services to other businesses. For example, a software company selling custom services for a website to another company would be B2B. Webinar A webinar, short for “web seminar,” is an online presentation.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best of B2B Marketing for September 2010. Great stuff in the B2B Marketing world in September. Savvy B2B Marketing , September 1, 2010 The other week I had a post on the Content Marketing Institute about how to develop an editorial calendar for content marketing. B2B Voices , September 1, 2010 Image via CrunchBase.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Online Marketing Institute

JUNE 22, 2009

I presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they’re getting really stale as a communications vehicle for B2B. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. The new B2B marketing is Content Marketing.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

KEO Marketing

NOVEMBER 1, 2016

For example, Demandbase, a targeting and personalization platform for business-to-business (B2B) companies, launched a campaign to help B2B marketers make the right content technology investment. From there you evaluate the types of marketing media that can help you best reach your target audience.

Advertising Agencies 48

Advertising Agencies Paid Search Agency Media Planning 48

Outgrow

APRIL 11, 2023

Saksham Sharda: Quite well, that’s the end of the rapid-fire round, you answered quite a lot of them with a lot of deep thought. Is it because a short form video is more authentic and it’s like a presentation? Dustin Brackett: I’m gonna go with that 90 show because it’s the most recent one I’ve watched.

Paid Search Agency 52

Paid Search Agency Effectiveness Advertising Agencies Top of Funnel 52

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B Sales and Marketing terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. This structured data is available to other marketing systems.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95