B2B Blogger Tagging Word of Mouth 
Navigate the Channel
MAY 24, 2023
Launching a new product—even a well-researched B2B product—has grown more complex in large part because the responsibilities attributed public relations have evolved and technology has advanced. (We Most B2B businesses use beta testers or customers to use their products in the early development stages prior to launch. Use these people.
Oktopost
APRIL 26, 2021
B2B companies are especially guilty of this — but they don’t have to be. That may sound funny when we are talking about one-to-one engagement, but those direct interactions have a cascading effect, particularly when it comes to word-of-mouth. Tag guests so they can help extend your reach.
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ClearVoice
FEBRUARY 4, 2020
Your advice and expertise can travel via search, social, email and word-of-mouth. Five years ago, the majority of bloggers wrote short posts of 1000 words or less. Today, the average blog post is 1236 words. Every year, a greater percentage of bloggers report routinely writing 2000+ words articles.
EveryoneSocial
FEBRUARY 16, 2021
Word of mouth continues to be a valued way for buyers to make decisions. If you are looking for reaching massive general audiences and major exposure, celebrities are the best bet, though that comes with a hefty price tag. B2B brands tend to flourish with active employee influencers, but B2C companies also benefit, too.
B2B Marketing Savvy
OCTOBER 6, 2009
Companies, bloggers and other “word-of-mouth” marketers are advised to disclose any “material connections” (payments or receipt of merchandise and/or service, in kind) that consumers would not expect. A blogger (or two) in the crowd reports on the event and reactions. Posted in Marcom for B2B. Where is the line?
Anything Goes Marketing
JANUARY 25, 2007
When comparing B2B marketing to B2C, many see B2B as having very generic campaigns that lack the excitement and creativity of B2C. B2B Marketing is Boring B2B marketers tend to use the same marketing tactics over and over again such as direct mail, email, paid search, telemarketing, and live events to name just a few.
Chris Koch
OCTOBER 16, 2009
Earlier this year I surveyed B2B marketers about their approaches to corporate blogging. These marketers take a direct role in finding and supporting internal bloggers and in helping them develop content. It can takes years to build enough word-of-mouth to build a marketing worthy audience for a blog. Limited incentives.
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