Zoominfo

APRIL 8, 2018

In the B2B space, consistent blogging can have a huge impact on the success of your business—i.e. General B2B Blogging Statistics: 1. 33% of B2B companies use blogs ( source ). General B2B Blogging Statistics: 1. 33% of B2B companies use blogs ( source ). If content is king, consider your blog its throne.

Business Blogging 201

Business Blogging Statistics Business Lead Scoring 201

MLT Creative

FEBRUARY 4, 2015

A few months ago I received a copy of Inbound Marketing by Hubspot Cofounders, Brian Halligan and Dharmesh Shah, and finally got around to reading it a few weeks ago. Last week I shared about the Grateful Dead and Niche Marketing. As a b2b inbound marketer, I have often wondered: “What is the value of a blog comment?”

Inbound Marketing 40

Inbound Marketing B2B Marketing B2B Blogger 40

Valasys

SEPTEMBER 22, 2023

In the ever-evolving landscape of B2B marketing , staying ahead of the curve is crucial to achieving success. One strategy that has gained significant traction in recent years is B2B influencer marketing. One strategy that has gained significant traction in recent years is B2B influencer marketing.

B2B Marketing 52

B2B Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 52

Navigate the Channel

NOVEMBER 14, 2017

Influencer marketing has long been a staple in the B2C marketplace. However, many experts believe that it will soon rise in the B2B marketplace as well. Because of stats like these, savvy B2B marketers are looking to move into influencer marketing in a big way. The audience is definitely there for these techniques.

Social Marketing 101

Social Marketing B2B Marketing B2B Banner Ads 101

Digital B2B Marketing

DECEMBER 22, 2011

I was recently informed that every marketing blogger must publish their predictions for the year ahead. So to claim my status as a blogger and not put my right to use WordPress at risk, here are my 12 serious predictions for B2B marketing in 2012. Content Marketing 1. Inbound Marketing 4.

B2B Marketing 100

B2B Marketing Mobile Advertising Paid Search Agency Marketing Automation Services 100

Digital B2B Marketing

DECEMBER 2, 2011

I was recently informed that every marketing blogger must publish their predictions for the year ahead. So to claim my status as a blogger and not put my right to use WordPress at risk, here are my 12 serious predictions for B2B marketing in 2012. Content Marketing 1. Inbound Marketing 4.

B2B Marketing 100

B2B Marketing Mobile Advertising Paid Search Agency Marketing Automation Services 100

KoMarketing Associates

JUNE 13, 2013

Each platform poses unique opportunities for B2B marketers to create brand awareness, generate leads, interact with clients and perspectives, and gather valuable information about what’s happening in the industry. Take a look at the following groups and determine how your B2B initiatives could benefit from becoming a member: 1.

Linkedin 120

Linkedin B2B Marketing Marketing Analytics Tools SEM 120

KoMarketing Associates

DECEMBER 14, 2015

Even though many B2B marketers are already looking ahead to 2016, it’s may be worth recognizing the accomplishments of the past year. Because a component of your B2B marketing strategy certainly needs to focus on leveraging the experience gained executing tactics and campaigns that worked well.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

KoMarketing Associates

MARCH 7, 2013

It’s no secret that social media is an important channel of digital marketing. For B2B marketers, there are endless opportunities for leveraging social media platforms and strategies. Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. Twitter is one solution.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

B2B Marketing Traction

APRIL 17, 2013

As usual, I have to provide information about the source of the survey, which few bloggers ever do. Optify , the source of the survey, sells inbound marketing software that helps you track social media and email campaigns. Do you need help with social media, email marketing, getting found online? Contact New Incite today.

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Marketing Insider Group

JANUARY 8, 2013

When I created my own B2B Marketing Blog almost 3 years ago, I looked out across the blogosphere and asked “what do I have to say that is unique, valuable and helpful?” ” And so I created the B2B Marketing Insider to help provide an insider’s point of view. The Best B2B Marketing Blogs.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Eloqua B2B 100

Exo B2B

OCTOBER 16, 2020

Who in the field of marketing and B2B has been able to get out of the social magma while being confined? So it is with a certain amount of apprehension that we’ve scoured blogs and marketing sites, B2C and B2B. Marketing influencers are not the young YouTubers or Instagram maniacs who get fame and easy money.

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

Adobe Experience Cloud Blog

FEBRUARY 6, 2012

by Maria Pergolino As you may have noticed, some new faces have joined the marketing team here at Marketo to help improve our online engagement and grow demand from inbound marketing sources. But what qualities are key in an inbound or social media expert? Program Manager, Social Media & Content Marketing.

Inbound Marketing 48

Inbound Marketing Work Management Marketing Management Planning 48

Exo B2B

MARCH 8, 2018

We start March with our Top 30 marketing influencers of 2018. So, with much enthusiasm, we skimmed through blogs, B2C and B2B marketing sites. Each year, several personal blogs and websites list their top 50 or 100 influencers in marketing, social networks or even B2B marketing.

Advertising Agencies 105

Advertising Agencies B2B Thought Leadership Blogger Marketing & Strategy 105

Industrial Marketing Today

SEPTEMBER 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website 101 Tips from 50 Small Business Bloggers by Achinta Mitra on September 29, 2009 in Industrial Marketing Blog , Industrial Websites , Social Media Marketing I came across an incredible blog post recently that I think every small business owner should read.

Small Business Marketing 60

Small Business Marketing Blogger Web 2.0 Tips 60

Valasys

JUNE 6, 2019

B2B industry has recently started implementing & experimenting with the expanding & increasing trajectory of ‘Influencer Marketing’ , after comprehending its importance, particularly on social media platforms. B2B Influencer Marketing is important as it saves the huge expense on paid advertising.

Paid Content 63

Paid Content B2B Marketing Work Management Account Based Marketing 63

MLT Creative

JULY 1, 2011

Sound like any contemporary bloggers you know? From the pages of Poor Richard’s Almanac, some 18th century evidence of Ben’s blogger traits in his own, timeless words: Be civil and sociable. Solid advice for any blogger. He enjoyed stirring the pot and never shied from debate. And most fools do.”

Blogger 40

Blogger Advertising Agencies Paid Search Agency Inbound Marketing 40

ViewPoint

FEBRUARY 11, 2014

A business professor at Columbia University, Ruth is also the author of “Maximizing Lead Generation: The Complete Guide for B2B Marketers” and a guest blogger at Biznology and HBR.org. The amount of data we can get from marketers these days is remarkable. Some marketers had thousands of records pertaining to one account.

Trade Show 120

Trade Show Cold Calling Emarketing Sales Qualified Leads 120

Exo B2B

MARCH 16, 2017

Each year, several blogs and specialized websites make their list of the 50 or 100 greatest influencers in marketing, social media marketing or B2B marketing. There are hundreds of international or USA rankings listed in Google alone.

Advertising Agencies 72

Advertising Agencies Blogger B2B Thought Leadership Marketing & Strategy 72

The Effective Marketer

OCTOBER 22, 2010

Their latest study points out that “The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC&#. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention?

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

Exo B2B

APRIL 11, 2019

With great enthusiasm, we’ve scouted blogs on B2C and B2B marketing sites. One of them, Lee Odden , the undisputed marketing expert, did a great job of talking about the subject with a post that must absolutely be read. Lee was also passing through Montreal a few months ago for a conference on content marketing at Infopresse.

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

Hubspot

DECEMBER 14, 2016

When my co-founder Dharmesh Shah and I first started talking about the concept of inbound marketing, it wasn’t an evolution -- it was a revolution. Marketing became much more about the width of your brain than the width of your wallet. Here’s what that means for you, your prospects, your business, and your 2017 marketing plan.

Inbound Marketing 28

Inbound Marketing Paid Search Agency Planning Adwords 28

Marketing Insider Group

JULY 19, 2011

Research released from Focus shows that both B2B and B2C Marketers rank blogs as the most valuable content type. We still need to shift more of our marketing mix from interruption-based outbound tactics to customer-focused inbound marketing tactics. . Inbound marketing leads cost 62% less than outbound.

Blogger 100

Blogger Inbound Marketing Marketing Mix Lead Scoring 100

Exo B2B

MAY 30, 2019

But beyond its informational aspect, ExoB2B’s blog has also proven to be a powerful marketing tool and an effective lead generator. Lynda, what motivated you to create the first B2B blog in Quebec? Yes, Blogger and WordPress existed, but they were light years away from what we know today. What was the trigger?

Marketing AI 45

Marketing AI B2B Thought Leadership Blogger Thought Leadership 45

Webbiquity

MARCH 13, 2019

But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. Inbound Leads. Can you come up with a better Inbound Marketing Haiku ?). Inbound Leads.” They’re not much different. Social Media.

Social Media 206

Social Media Search Marketing Social Marketing Optimization 206

Vidyard

MAY 16, 2021

We all are emotional beings looking for relevance, context, and connection.” – @BethComstock , Author ( Tweet this! ) “Inbound marketing and account-based marketing are like a taco and a burrito. They have the same ingredients, they’re just shaped differently.” — @JoeChernov , Marketer, Pendo.io ( Tweet this!

Video Marketing 73

Video Marketing Work Management Marketing Management Advertising Agencies 73

Marketing Insider Group

NOVEMBER 9, 2010

And even though bloggers stated feeling that they aren’t treated with the same respect as traditional media representatives, it’s the buyers who had the final say. From 7,205 bloggers, the survey reports that 81% have been blogging for more than 2 years, two thirds of bloggers are male, and 65% are age 18-44 years old.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

KoMarketing Associates

DECEMBER 9, 2014

Consider the following: 93% of B2B marketers use content marketing ( Content Marketing Institute ). 82% of marketers who blog see a positive ROI for their inbound marketing ( HubSpot ). 70% of B2B marketers are creating more content than they did one year ago ( Content Marketing Institute ).

Marketing Budget Creation 120

Marketing Budget Creation Curation Budget Programs Content 120

SmartBug Media

JULY 10, 2019

At the heart of every inbound marketing strategy, the intent is the same: we’re looking to reach best-fit personas for our brand and nurture them with helpful content until they are shouting our brand name from the rooftops. In inbound marketing, we talk a lot about sharing “helpful content.” Type of content.

SMB 67

SMB Planning Marketing Plans Allocation 67

Hubspot

JANUARY 25, 2013

Many inbound marketers and business bloggers get so caught up in (or weighed down by?) But another way is the agile way -- the way that lets bloggers go with the flow, respond to new opportunities, and generally get over the fear of the blinking cursor and, as Nike said, Just Do It. Create an Editorial Calendar.

Blogger 28

Blogger Business B2B Thought Leadership Planning 28

Marketing Insider Group

APRIL 28, 2011

Earlier this week I addressed the need to shift more of our marketing mix from interruption-based outbound tactics to customer-focused inbound marketing tactics. Inbound marketing leads cost 62% less than outbound. And while blogger relations and SEO are effective, they can be more challenging to execute.

Tips 100

Tips Blogger Business Digg 100

Vidyard

MAY 16, 2021

We all are emotional beings looking for relevance, context, and connection.” – @BethComstock , Author ( Tweet this! ) “Inbound marketing and account-based marketing are like a taco and a burrito. They have the same ingredients, they’re just shaped differently.” — @JoeChernov , Marketer, Pendo.io ( Tweet this!

Video Marketing 65

Video Marketing Work Management Marketing Management Advertising Agencies 65

The Point

MAY 14, 2013

In follow-up to the recent 2013 Marketo Summit , the marketing team at ReachForce , a leading provider of B2B data services, sent a message to attendees (including this blogger) crowing about the success of their traffic builder campaign , an email that generated a 42.8% Guide] How to Master Internal Link Building for SEO.

Demand Generation Agencies 100

Demand Generation Agencies Reachforce Advertising Agencies Marketo 100

Marketing Insider Group

SEPTEMBER 4, 2012

Build Your Own Content Marketing Destination. B2B Marketers have always been doing content marketing. And the reason is simple: the decision making process in B2B is a bit more complicated than buying a pack of gum. The simplest definition of Inbound Marketing is to attract new customers.

Content Marketing 100

Content Marketing Advertising Agencies Planning Paid Search Agency 100

Hubspot

DECEMBER 9, 2010

More than 15 excellent speakers gathered last week in Berlin to talk about European B2B marketing, sharing best practices, case studies and sage advice. Netting it out, I realized that Inbound Marketing truly is globally relevant, because the way people research, interact and buy has changed the world over. Very solid!”

Inbound Marketing 28

Inbound Marketing Paid Search Agency CPC Cost Per Click 28

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. My real challenge was getting my staff to warm to the concept of being a blogger.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40