Anything Goes Marketing

JANUARY 25, 2007

When comparing B2B marketing to B2C, many see B2B as having very generic campaigns that lack the excitement and creativity of B2C. B2B Marketing is Boring B2B marketers tend to use the same marketing tactics over and over again such as direct mail, email, paid search, telemarketing, and live events to name just a few.

Viral Marketing 100

Viral Marketing Work Management B2B Marketing Word of Mouth 100

Anything Goes Marketing

MARCH 8, 2009

Blogger: Blogging is the Differentiator Some people may have written off blogging and I admit that I have a love/hate relationship with it but in 2009 I’m definitely seeing it as even more important social media tool. Back on December 21, 2008, I wrote the post “ 10 Tips for Using Twitter And Email Marketing for B2B ”.

Social Media 100

Social Media Web 2.0 Media Blogger 100

Anything Goes Marketing

FEBRUARY 13, 2008

Bulldog Solutions has quoted me recently on their BullBlog from my post on using video with email : ``Anticipating concerns about the complexity of video, blogger Chad Horenfeldt of Eloqua notes, "If a three-year-oldcan play Guitar Hero and have it posted to YouTube, your marketing team can handle this." Thanks Bulldog! Thanks BtoB Magazine!

Bulldog Solutions 100

Bulldog Solutions BtoB Eloqua RSS 100

Anything Goes Marketing

AUGUST 31, 2006

If you're in B2B marketing, you should. If you're inteterested in some great insights from the B2b e-marketing area and learning more about demand generation, check out Steve Gershik's The Innovative Marketer. Toby does an excellent job about telling the stories of business bloggers. Tags: business blog search b2b.

Demand Generation 100

Demand Generation Blogger Search Engine Marketing Tagging 100

Anything Goes Marketing

AUGUST 26, 2006

How are B2B companies generating leads these days? Tags: B2B lead generation blogging. There are many methods - trade shows , contact us forms, webinars , you name it. I found a great blog on of these lead generation methods that focuses on white papers. He has a number of resources that you can have a look at as well.

Paper 100

Paper Lead Generation Generation Leads 100

Anything Goes Marketing

SEPTEMBER 9, 2006

Here is an article that I've come across on email deliverability from B2B Online called : How can I optimize deliverability as anti-spam solutions become the norm? This is something that bloggers should consider. Tags: email marketing B2B. There are some good tips about ensuring that you're IP address is recognized etc.

Deliverability 100

Deliverability CAN-SPAM Blogger Tagging 100

Anything Goes Marketing

DECEMBER 12, 2006

If you're a true marketer or a hard-core blogger (or both) you have to be into web analytics. As a blogger, one of my goals is help others in marketing (specifically B2B marketing) better understand the e-marketing landscape. What I recommend you do is to start up a blog perhaps through blogger and sign up for the tutorial.

Analytics 100

Analytics Marketing Analytics Tools Blogger Stats 100