Adobe Experience Cloud Blog

APRIL 24, 2018

And, as AI and machine learning marketing capabilities are giving B2B marketers more lift and scale across their programs, this exciting tech is poised to become standard best practice as fast as it becomes available. Here are four key ways that AI platforms and technologies are changing the game for B2B marketers right now.

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Adobe Experience Cloud Blog

FEBRUARY 17, 2015

But today, Marketo and Facebook have started to make this goal a reality for social advertising channels. I am excited today to announce that we have teamed up with Facebook to unveil new solutions that make multi-channel marketing a lot easier. Allow me to explain what these integrations mean….

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Marketo Work Management Facebook Marketing Management 48

Adobe Experience Cloud Blog

MAY 26, 2017

Yes, you’re not imagining it, it’s becoming even harder to get your company Facebook posts seen. Facebook has published some information (via their blog) on their changes in January & May , but savvy observers have noticed changes every month of 2017 so far. Don’t—Go Live, If You’re Not Truly Live.

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Adobe Experience Cloud Blog

OCTOBER 21, 2020

The cost of impressions on Facebook went down due to fewer advertisers, yet more people were spending time online. People clicked on billions more Facebook ads in March than they did in September, according to data analyzed by Kepios. Tip 3: Always maintain sales alignment. The result of hard work and nimbleness.

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Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 174

Webbiquity

AUGUST 18, 2020

Functionality includes attendee registration pages and management, email reminders and follow up, sponsor spaces, trivia and puzzle games, social media integration, presentation tracks, surveys, branding, real-time analytics, and integration with Eloqua, Marketo, Salesforce, Pardot, and HubSpot. Pricing: starts at $25,000. Communique.

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Enterprise Management Work Management Marketing Management Webinar Metrics 363

Leadspace

APRIL 21, 2017

Events season is well and truly underway for B2B marketers. With Marketo’s Marketing Nation Summit, SiriusDecisions 2017 Summit, Oracle MME and the MarTech series packed into just two months, it’s fair to say our events team — like many others — have their hands full right now! See you there!

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Marketo Account Based Marketing Enterprise Management ABM 54

The Point

NOVEMBER 15, 2022

A client asks: “What’s the best way to market to purchased lists like ZoomInfo ? We have a debate between our marketing and sales teams on whether the best approach is marketing emails, sales outreach, or something else. Curious as to your opinion?”. However, outbound shouldn’t translate into “spray and pray.” Click To Tweet.

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Adobe Experience Cloud Blog

MAY 3, 2018

In my role at Marketo, I head up strategy and alliances, which gives me insights to all the partnerships we have across the organization, spanning technology, analytics, and consultant partners, as well as those within our Accelerate and LaunchPoint programs. Our Newest Partnership: Workplace by Facebook.

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Marketing & Strategy Marketo B2B Thought Leadership Advertising Agencies 134

Adobe Experience Cloud Blog

JANUARY 25, 2012

With our latest Facebook campaign, we are doing just that; tying leads generated by Facebook directly into our revenue pipeline via Marketo. We developed a custom Facebook application that generates a special offer and is powered by a Marketo form. by Jason Miller Want to know the ROI of social media? Lead scoring.

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The Point

OCTOBER 14, 2010

Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. Here are 21 of the more useful, practical or inspiring ideas on lead nurturing, content marketing and demand generation that I heard: 1. Marketo has more than 300 content assets on offer on its Website.).

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KoMarketing Associates

MARCH 30, 2017

Before it’s possible for B2B marketers to implement successful social media tactics and tools, it is essential to understand what exactly social media is and how it supports your overarching business objectives. When thinking about what social networks are most popular, a few sites come to mind, including: Facebook.

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Social Media Social Marketing B2B Marketing Media 120

Adobe Experience Cloud Blog

SEPTEMBER 29, 2017

Facebook is always tinkering with its algorithms and it can be challenging to keep track of everything. This summer, Facebook’s key updates included demoting spammers, screening out fake news, testing AI with a personal assistant “M,” as well as bringing emojis and new filters to Facebook Messenger. billion of them!)

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Advertising Funnels Top of Funnel Funnel Advertising Mobile Advertising 268

Adobe Experience Cloud Blog

JANUARY 11, 2011

by Maria Pergolino Part of any successful B2B marketing strategy involves the integration of email marketing. With such dramatically improved results possible from email, it’s critical to understand the art and the science behind B2B email marketing. Understand the objective, have a plan.

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Email Marketing B2B Marketing Practices Planning 48

Launch Marketing

SEPTEMBER 16, 2020

An Accenture survey found that 61% of B2B transactions start online. Analyzing data is not just important for the end of a campaign but also during the campaign for retargeting and course correction, as well as overall planning and determining which methods work best. The post Part 2: How Do Your B2B Data Analysis Practices Measure Up?

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Analysis Marketing Automation Services Marketing Qualified Leads Work Management 71

Adobe Experience Cloud Blog

NOVEMBER 27, 2012

by Jason Miller To the folks out there who say that Facebook is not an effective lead generation tool for B2B, I will tell them that they need a new strategy. Facebook boasts the largest user base of any social network and it’s essential that you have a presence here or your business will simply be missing opportunities.

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Lead Generation Facebook Peer-to-peer Generation 48

Adobe Experience Cloud Blog

APRIL 1, 2015

However, the system breaks when the purchase is made offline–like when a buyer works directly with a salesperson who takes the order (a typical use case for B2B purchases). In other words, if one of these prospects connects with a sales rep, and ultimately ends up purchasing, Marketo feeds that conversion back to Google AdWords.

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Marketo ROI Adwords Google 48

The ABM Agency

MAY 26, 2023

Reading Time: 8 minutes An effective account-based marketing plan is crucial for B2B SaaS organizations aiming to target high-value accounts and maximize ROI. Email Marketing Best Practices for ABM Segmentation: Divide your target accounts into smaller groups based on factors such as industry or job title.

Account Based Marketing 52

Account Based Marketing Planning Marketing Plans Work Management 52

Adobe Experience Cloud Blog

AUGUST 20, 2018

What Channel Is the Best for…? . Here’s why: Users come to social media platforms for many different reasons, and not every channel is the best channel to approach your potential customer or to engage your current customers. For Almost Every Brand: Facebook. Most of your current and potential customers are daily Facebook users.

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Sales Management Social Media Advertising Channels Top of Funnel 116

Adobe Experience Cloud Blog

FEBRUARY 14, 2013

by Jason Miller On February 20 th , we’ll be launching the Marketo Marketing Happy Hour Google Hangout Series. Since we’ll be talking about Facebook advertising, I wanted to follow up to previous post, Does Facebook Work for B2B Marketing , with additional thoughts to take this topic to the next level.

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Adobe Experience Cloud Blog

JUNE 19, 2015

So what’s a tech company like Marketo doing at a place full of advertising agencies and brand creatives? Marketo is a sponsor of the inaugural event—and for a good reason. By using Marketo and especially our revolutionary new Ad Bridge technology, which allows marketers to personalize ads across channels. How will they do this?

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Marketo Creativity Advertising Agencies Paid Search Agency 48

Adobe Experience Cloud Blog

MARCH 25, 2015

Dark posts are ads that you can create and promote without publishing them on your company’s LinkedIn page or Facebook timeline. Facebook and LinkedIn both offer this feature (although on LinkedIn it is called “Direct Sponsored Content”). At Marketo we frequently use dark posts because of the many benefits mentioned above.

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Relevance Linkedin Facebook Enterprise Management 48

Adobe Experience Cloud Blog

FEBRUARY 4, 2015

Author: Dayna Rothman Ah Facebook, you never know what’s coming next! Facebook continues to change their newsfeed algorithm, making it increasingly difficult for brands to reach their fans through organic posts, forcing marketers to rethink their approach to social media. Is it the end of the Facebook free-for-all?

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Facebook B2B Thought Leadership Brand Identity Branding 48

Adobe Experience Cloud Blog

MAY 4, 2017

Artificial Intelligence (AI) in the realm of B2B marketing may not be as sexy (or terrifying) as some of the more commercial and (so far) fictional applications of AI—but, here are three reasons why it is exciting for marketers : You Can Start Using It Right Now. AI is Being Rapidly Adopted—So Don’t Get Left Behind.

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Marketing AI B2B Thought Leadership Gartner Thought Leadership 134

Adobe Experience Cloud Blog

MAY 24, 2019

In 2016, SocialFlow observed a 42% drop in organic Facebook posts over a three-month period. But how exactly should you invest your money so your company can truly make an impact on Facebook, Twitter, and LinkedIn? But how exactly should you invest your money so your company can truly make an impact on Facebook, Twitter, and LinkedIn?

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Social Media Advertisements Advertising Marketing Automation Services 134

Adobe Experience Cloud Blog

JULY 12, 2017

And you don’t need a gated, proprietary community either (they are great, but do take resources to build), you can get started with a moderated group on a social platform like LinkedIn, Facebook, etc. At Marketo, we have several programs such as our Champion program and Purple Select to which we invite those who bleed purple!

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Communities Best Practices Peer-to-peer Marketo 134

Adobe Experience Cloud Blog

MARCH 4, 2016

Author: Ellen Gomes Last October, Facebook quietly launched Instant Articles for iPhone, “a beautiful new way to read articles in the News Feed that is faster and more interactive than ever before,” according to the company. On Facebook alone, the user base has expanded to 1.04 This begs the question, “Is it even open to us?”

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Facebook Content Marketing Planning B2B Thought Leadership 48

Adobe Experience Cloud Blog

FEBRUARY 16, 2012

by Jason Miller Last week I was interviewed by Demand Gen Report regarding the recent IPO filing by Facebook and how it’s going to affect the B2B marketers’ world. I was thrilled to be a part of such an insightful feature and I wanted to expand on my thoughts since this could have major implications for B2B marketing.

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Facebook B2B Marketing B2B Mobile Advertising 48

Adobe Experience Cloud Blog

MAY 23, 2012

by Dayna Rothman What a packed day here at the Marketo User Summit! Now is an incredible moment for B2B marketing. Lori defines L2RM as a set of integrated processes, goals, and metrics that frame marketing practices from lead generation to sales close. billion Facebook posts per day. We are trending in San Francisco.

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Marketo Enterprise Management Allocation Forrester 48

Adobe Experience Cloud Blog

MAY 1, 2013

by Jason Miller Facebook Graph Search is being rolled out to the masses and it’s important to be aware of the searchable content you post. Public information will come up in search queries and may prove problematic if you have content on Facebook that you don’t want the world to see. B2B Marketing Infographic'

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Privacy Facebook Marketo B2B Marketing 48

Adobe Experience Cloud Blog

MAY 2, 2017

For example, Facebook integrates with technologies like Square and Marketo to track purchases post ad-views. Beyond purchases, Facebook is also able to track physical store visits after seeing an ad. This can be done through GPS, beacons, Wi-Fi, radio signals, and cell towers with brick-and-mortar coordinates.

Work Management 134

Work Management Marketing Management Paid Search Agency Thought Leadership 134

Adobe Experience Cloud Blog

MAY 7, 2015

Meaningful engagement is exactly what Facebook has accomplished with its initiatives surrounding the recent earthquake in Nepal. Facebook quickly responded to the earthquake by activating Safety Check, a feature launched in October 2014 that allows survivors of large scale disasters to inform family and friends of their safety.

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Facebook Thought Leadership Marketo Social Networks 48

Adobe Experience Cloud Blog

MAY 23, 2012

by Dayna Rothman We are halfway through our first day at Marketo User Summit. You can feel the energy in the room as B2B social media is on the hot list for every enterprise marketer. With the consumerization of IT and customers becoming social, it is imperative that B2B companies begin to engage. My head is spinning.

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Marketo Social Media Media Buzz 48

Adobe Experience Cloud Blog

JANUARY 6, 2017

At Marketo, we finished the year by running a social countdown, called #marketocountdown , that highlighted some of the top influencers to follow so you can stay up to date on trends, tips, and best practices. What Makes the Best Storytellers the Best – @bryankramer https://t.co/hsNgcPdJnV Bryan Kramer.

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B2B Thought Leadership Social Media Thought Leadership Storytelling 0

Marketing Insider Group

JANUARY 8, 2013

When I created my own B2B Marketing Blog almost 3 years ago, I looked out across the blogosphere and asked “what do I have to say that is unique, valuable and helpful?” ” And so I created the B2B Marketing Insider to help provide an insider’s point of view. The Best B2B Marketing Blogs.

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B2B Marketing B2B Thought Leadership Eloqua B2B 100

Martech

MARCH 10, 2022

Traditional B2B demand gen models are becoming outdated as privacy regulations are more stringent and fewer people are willing to give up their personal information. And with ABM tech platforms becoming mainstream, it is much easier to implement (think of platforms such as Marketo, Pardot, and HubSpot).

Account Based Marketing 108

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 108

Adobe Experience Cloud Blog

OCTOBER 19, 2010

Having a solid B2B social media strategy is key in attracting and converting qualified leads. With over 500 million active users, Facebook is a formidable platform to establish a social presence and more than likely a part of that strategy. Showing an active wall displays current interaction and interest on the Facebook page.

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Facebook Tips B2B Business 48

Adobe Experience Cloud Blog

JANUARY 10, 2017

Author: Divya Dutt When I joined Marketo three years ago, I had previous experience running paid search campaigns at a B2C company. However, I quickly realized that pay-per-click (PPC) campaigns for typical B2B products are very different from those for B2C. B2B keywords can be a lot more expensive than B2C keywords.

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