Anything Goes Marketing

MARCH 24, 2009

How are the best in class companies still reaching their 2009 targets? It's the best in class companies that get this concept that will thrive in this down economy and capitalize on the opportunities that exist. Tags: lead nurturing B2B Sales process lead management. Come Together. chadhorenfeldt Tweet this!

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Anything Goes Marketing

MARCH 16, 2008

On B2B Online, Tricia Robinson answers the question " Any tips for using e-mail to send press releases? ". She goes on to write about not placing the whole release in the email, not including attachments and some other typical email "best practices". Here's a tip: "Don't do it".

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Anything Goes Marketing

MAY 12, 2007

Many B2B marketers ask these questions daily: We have this great website, we use email, we use search - what else can we do? How can we further optimize our practices to increase the amount of leads we generate? Tags: web analytics B2B lead generation webinars / webcasts lead qualification Marketing Sherpa. link beside it.

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Anything Goes Marketing

MAY 14, 2007

Check out my Email Marketing 101: Tips and Best Practices for more information on email marketing. Tags: email marketing B2B B2C. Make sure you add the call to action high up in the email. Have fun with your emails and good luck!

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Anything Goes Marketing

NOVEMBER 15, 2006

For timing of B2B emails, he recommends sending them between 10-2 EST and weekends for B2B emails. Julian Scott has added another great tip in his article " Fast and easy creative best practices for e-mail ". Tags: email marketing B2B B2C. He suggests something like "If you don’t want to hear from us.”.

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Anything Goes Marketing

SEPTEMBER 28, 2008

If you have a call to action that is directed at the same landing page more then one time in your email, what is the best way to track which link received the most unique clicks? As a best practice, it's VERY important to: Have more then one link in your email to the desired landing page.

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Anything Goes Marketing

MARCH 11, 2007

Many of these tips are fairly obvious but how often are you checking to make sure that you and your team are following these best practices? In the Forrester report: " The Best and Worst of Email Marketing of 2006 ", there are some useful tips for email marketers. How do you do this?

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Anything Goes Marketing

FEBRUARY 27, 2007

This was probably the best feature of Outlook 2003 as you can quickly scan emails as they come in. It's a best practice to get back to subject lines that are short and get right to the point. Tags: email marketing B2B Marketing Sherpa. This feature is something that a user can turn on and off.

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Anything Goes Marketing

OCTOBER 11, 2006

Are you moving from a B2C company to B2B? For a basic overview of some of the differences between B2B and B2C email marketing, check out check out Tricia Robinson's article called " B2B vs. B2C Email Marketing ". Email Marketing Best Practices Looking for some up to date best practices?

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Anything Goes Marketing

MARCH 18, 2007

In the B2B world having a form that asks very specific questions related to your product can qualify someone out who really doesn't care to fill out all of these questions. This may not be practical for companies but I still think that this is something that the company should do themselves and not the person filling out the form.

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Anything Goes Marketing

AUGUST 3, 2009

Technorati Tags: Twitter , HooteSuite , Facebook , Social Media , Engaging Twitter followers , Best practices Twitter. Tags: landing pages B2B marketing metrics B2C social media facebook Twitter social networks. Please let me know if you have any others. Chad H @chadhorenfeldt Tweet This!

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Anything Goes Marketing

JUNE 29, 2009

It’s like an exclusive invitation that is also very practical. For B2B companies, have communications sent from sales reps or Account Managers if a relationship has been established. There are many different ways to do this but the best time to deliver the right message is at a time that matches your customer’s buying process.

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Anything Goes Marketing

FEBRUARY 18, 2009

Just like in football where you need to constantly practice and upgrade your skills to be a top notch QB, marketers need to take advantage of the best technology out there to make the lead management process as smooth as possible. How can marketers improve their skills to improve the lead management process? I'll let you decide.

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Anything Goes Marketing

MAY 17, 2009

If you’re looking for an eloquently written post on how B2B marketing has changed and recommendations on what you should do, you’ve come to the wrong page. What I have done is reviewed the tweets from the latest SiriusDecisions Summit 2009 and captured points that I thought were interesting and categorized them.

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Anything Goes Marketing

OCTOBER 29, 2006

You can do any one of the following things (and some of my own): Send a special offer for new subscribers Send a request for additional contact information for a mail-in offer Ask for additional lead qualification questions - eg: age, sex, purchase time frame, annual revenue (depends on whether it's B2B or B2C). Thanks for subscribing!

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