b2c B2B Related Topics 
Tony Zambito
JANUARY 6, 2022
Be they B2B or B2C entities. . Perhaps no “Why” question is more important to B2B or B2C leadership than this: Why do our buyers and customers buy? Important to leadership yesterday, today, and in the future is the ability to answer important “Why” questions. A significant trait that is necessary to lead organizations.
Tony Zambito
MARCH 6, 2017
Many B2B firms today are either severely lacking in buyer insights or are led to believe the buyer intelligence they obtain is relevant to buyer insights. B2B companies may have to come to grips with the fact they are living in their own digital information bubble. The digital revolution in B2B is creating new ecosystems.
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Tony Zambito
JANUARY 12, 2022
Both B2C and B2B types of engagements. I come down on the side of saying yes to these two questions. Saying yes based on my work in the past five years, including the past year of interviewing buyers globally as part of several interesting engagements. Qualitatively interviewing business buyers and consumers.
Tony Zambito
JUNE 5, 2016
Recent research by SiriusDecisions found that for 80% of B2B buyers surveyed, customer experience counted as the top significant reason why they chose to work with a specific provider over another. Most notably in B2C. B2B executives should be on guard for this inclination. State Of B2B Customer Experience Is Unhealthy.
Tony Zambito
APRIL 30, 2021
Far too often, organizations, be they B2B or B2C, can lack in their understanding of buyer goals. Without such DNA-type instructions or insights, it will make it very difficult for marketing and sales capabilities to evolve.
Tony Zambito
JANUARY 21, 2022
For companies today, whether B2C or B2B, acting upon human-centered insights about their buyers and customers is truly a matter of survival. . The Covid-19 pandemic has resulted in the most profound ongoing human behavioral changes in the 21 st century to date. Creating an urgent need to understand and act upon human-centered insights.
Tony Zambito
JUNE 26, 2016
For B2C CMOs, the concept of developing audiences and communities has been an essential core principle for some time. For B2B CMOs, the idea of audience development and engagement can be perplexing. Investing in audience development remains a key goal for many B2B CMOs. B2B CMOs should consider a different starting point.
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