Buzz Marketing for Technology

MARCH 4, 2010

The point here for B2C and B2B Marketers is that as Facebook makes their platform rich in interaction and captures more users and hence more conversations about your brand – you will need to be there and engage with their user base.

Facebook 100

Facebook Email Marketing B2B Marketing Buzz 100

Buzz Marketing for Technology

JUNE 1, 2011

The kingpin of the spend is usually some sort of TV ad spend (if you are B2C) and print/online media spend (if you are B2B). It’s easy to see how social media data can be used to optimize major media spending like TV ad for B2C by aligning the shows you buy with the best fit for the audience you are trying to reach.

Budget Programs 100

Budget Programs Marketing Budget Social Media Spending 100

Buzz Marketing for Technology

SEPTEMBER 22, 2010

There is a customer service lesson in here for all B2C and B2B Marketers – this is the type of support customers are expecting today on the social web. I think a lot of B2C and B2B Marketers are listening but they tend to think that actual customer support is someone else’s job when in reality Marketers need to own customer support!

Paid Search Agency 100

Paid Search Agency Social Networks Digg Buzz 100

Buzz Marketing for Technology

OCTOBER 21, 2008

Normally email and profit don't go in the same sentence at least in the minds of most B2B marketers – but actually they should. Everything has a cost associated with it and email is no exception – so this podcast focuses on how much lift in revenues and profits you can get out of your email program if you are in B2C or B2B marketing.

Case Study 100

Case Study Case Studies B2B Sales Email Marketing 100

Buzz Marketing for Technology

OCTOBER 1, 2008

Therefore shoppers (B2C) and buyers (B2B) are armed with more data than ever before and its going to get worse thanks to social media. And this hasn't gone unnoticed – recent B2B Magazine article mentioned the top M&A target is a marketing company strong in integrating custom content and live events! In Web 1.0

Web 2.0 100

Web 2.0 Brand Identity Branding B2B Thought Leadership 100

Buzz Marketing for Technology

JUNE 30, 2010

B2B Marketers need to examine and invest in this area of the spectrum – the customer retention area. Because unlike our B2C Marketing cousins we sell to very few customers comparatively – so a top priority should be for you to retain as many of your existing customers as possible!

Digg 100

Digg Paid Search Agency Acquisitions Budget Programs 100

Buzz Marketing for Technology

JANUARY 6, 2011

I know I know these are B2C examples but you know some savvy B2B marketers are thinking about how to implement a reveal tab too! Will Facebook replace your B2B Marketing email system? Wanna go shopping on JC Penny – like are page to get started. I want to roll the clock back a few weeks.

Facebook 100

Facebook BtoB Buyer Personas Landing Pages 100

Buzz Marketing for Technology

MARCH 20, 2013

5 Ways B2B Can Learn from B2C Marketers Business and consumer brands have traditionally approached marketing from two. It’s the customer loyalty that will be at stake. Related posts: Four Ways to Evolve Your Online Conversions When you think about it, the Darwinian idea of evolution.

Conversion 100

Conversion Merchandising eCommerce Banners 100

Buzz Marketing for Technology

NOVEMBER 24, 2010

The dynamic I am pointing out exists for most brands today B2C and B2B brands. The answer is – you can’t! They quantity of conversations are growing every day about your brand (at Avaya our brand mentions have increased 5 fold in 18 months!!) Now I am not sure it can continue at that pace but I am not 100% sure.

User-Generated Content 100

User-Generated Content Digg Generation Brand Identity 100

Buzz Marketing for Technology

JANUARY 23, 2013

5 Ways B2B Can Learn from B2C Marketers Business and consumer brands have traditionally approached marketing from two. Changes in B2B Marketing — Mad Marketing TV Ep 13 Join guest host Jeff Ogden and special guest Paul Dunay, Related posts brought to you by Yet Another Related Posts Plugin.

Conversion Rate 100

Conversion Rate Facebook Conversion Ideal Customer Profiles 100

Buzz Marketing for Technology

JULY 14, 2010

It’s a fallacy to think we as marketers can understand the business impact of our programs in a mere 6 month period – after all we are in B2B marketing not B2C. There are no impulse purchases in Technology or Consulting Services. It’s a highly considered purchase.

Marketing Proposals 100

Marketing Proposals Digg Budget Programs Planning 100

Buzz Marketing for Technology

JANUARY 14, 2010

Whether you are a CMO’s of a B2C or B2B Marketing team the key in this next decade is sharing and the key to sharing is Content! In a recent BusinessWeek article featuring Tony Hsieh from Zappos – they closed with a quote from Tony “Sharing is how we build our brand.&# And I couldn’t help but agree.

Ad Building 100

Ad Building Brand Identity Branding Digg 100

Buzz Marketing for Technology

DECEMBER 21, 2012

5 Ways B2B Can Learn from B2C Marketers Business and consumer brands have traditionally approached marketing from two. Related posts: Are You Making These Costly Holiday Mobile Mistakes? The thick of the 2012 holiday season is here. Four Ways to Evolve Your Online Conversions When you think about it, the Darwinian idea of evolution.

Mobile Marketing 100

Mobile Marketing Amazon Advertising Mediums Advertising Channels 100

Buzz Marketing for Technology

NOVEMBER 28, 2012

5 Ways B2B Can Learn from B2C Marketers Business and consumer brands have traditionally approached marketing from two. Focus groups just can’t compete with situations like this. Related posts: Four Ways to Evolve Your Online Conversions When you think about it, the Darwinian idea of evolution.

Focus Group 100

Focus Group Marketing Websites Trigger Marketing Loyalty 100

Buzz Marketing for Technology

APRIL 10, 2013

5 Ways B2B Can Learn from B2C Marketers Business and consumer brands have traditionally approached marketing from two. Related posts: Four Ways to Evolve Your Online Conversions When you think about it, the Darwinian idea of evolution. 4 Ways E-commerce Can Drive Conversions From Green Initiatives Going green, online—is it worth it?

Traffic 100

Traffic Conversion Marketing Budget Conversion Rate 100

Buzz Marketing for Technology

SEPTEMBER 15, 2010

The impact of that can be felt in B2C as well as B2B Marketing. It’s no secret that the number of publications has declined over the last few years. There are fewer numbers of print publications remaining and every company’s marketing department wants to garner more traditional press.

PR 100

PR Conversion Ning Digg 100

Buzz Marketing for Technology

JULY 7, 2008

The social side is interesting when it comes up in B2B or B2C. Money needs to be spent on keeping the community - I am willing to bet that money spent on community activities is a darn sight cheaper than “market research&# ! On June 25th, 2008, Sean said: thanks for the comments Josh and Bev. Josh: Good point.

Social Media 100

Social Media Communities Wiki Work Management 100

Buzz Marketing for Technology

JULY 7, 2010

He has a forthcoming book that I am also really looking forward to reading called the B2B Executive Playbook where he will be talking about how to create sustainable and predictable growth. So tell me about the typical concentration of B2B customers versus B2C customers? Where can B2B Marketers begin to improve their results?

Allocation 100

Allocation Budget Programs Peer-to-peer Marketing Budget 100

Buzz Marketing for Technology

JANUARY 16, 2013

B2B Catches Up to B2C - When it comes to testing and personalization, consumer-facing businesses aren’t the only ones catching on. B2B companies—and their customers—crave a great online experience too.

eCommerce 100

eCommerce Mobile Marketing Loyalty Ideal Customer Profiles 100

Buzz Marketing for Technology

MARCH 23, 2010

It pays off in any industry (B2C or B2B) and it pays off handsomely! Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. An example of this was a bank and a retailer but I think this is true for any industry. Send this page to Print Friendly. Email this to a friend?

Social Media 100

Social Media Paid Search Agency WOM Media 100

Buzz Marketing for Technology

DECEMBER 12, 2012

5 Ways B2B Can Learn from B2C Marketers Business and consumer brands have traditionally approached marketing from two. Related posts: Online Shopping’s – Zero Moment of Truth Although the average online shopping cart abandonment rate is a. Social Media Gone Wrong … and How to Avoid Making the Same Mistakes We’re all human.

Cost 100

Cost POS Mobile Marketing Click Rate 100

Buzz Marketing for Technology

OCTOBER 19, 2007

Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.

Blogger 100

Blogger Copyright Buzz Privacy 100