The Lead Agency

APRIL 2, 2024

How to improve SEO for B2B blog writing In the digital marketing landscape, nothing stays the same for too long. Search engine optimisation (SEO) may still be paramount to business-to-business (B2B) blog writing, but my oh my, how the rules are constantly changing. Then Google did what Google does best.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

Thinkers360

MARCH 15, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Latin America). Congratulations to all who participated!

B2B Thought Leadership 61

B2B Thought Leadership Thought Leadership Work Management Digital Transformation 61

Marketing Insider Group

DECEMBER 21, 2020

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Look, we all knew B2B marketing had plenty of problems long before COVID-19: Generic, bland, and forgettable content. Expertise-based thought leadership (55%).

Marketing Budget 352

Marketing Budget Marketing Budget Creation Budget Programs Research 352

Trade Press Services Newsletter

JANUARY 4, 2024

2024 is poised to be a revolutionary year for B2B marketers. Seven Tips for Navigating Your B2B Marketing Journey in 2024 For B2B marketers, the journey ahead is full of twists, turns and detours. Do you want to increase visibility, establish thought leadership, enter a new marketplace, or launch a new product or service?

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Marketing Insider Group

SEPTEMBER 9, 2020

What is the measure of your B2B marketing campaign’s success? As a CMO or director of digital marketing, you can use a handful of B2B marketing metrics to answer them. Quick Takeaways: If you’re not tracking B2B marketing metrics, you are playing a guessing game, with a likelihood of more losses than hits.

Cost per Lead 258

Cost per Lead ROMI CPL Churn Rate 258

Top Rank Marketing

NOVEMBER 10, 2023

With over 70 million decision-makers, LinkedIn is the place to B2B.” — Keith Browning @TweetOfKeith Click To Tweet What Are B2B Content Marketers’ Biggest Challenges? Rival IQ Google Ads Editor version 2.5 But even if they don't understand, LinkedIn has the people who do.

Advertising Benchmark 104

Advertising Benchmark Marketing Report B2B Marketing Linkedin 104

BOP Design

MARCH 22, 2021

In fact, the recent pandemic has demonstrated that digital connections and communications technology (like Zoom, Google Hangouts, Teams, etc.) In this post, we explore the crucial B2B content marketing activities you should be doing now…and into the future to remain relevant and reachable to your target audience. Let me explain.

Activities 166

Activities B2B Thought Leadership B2B Marketing Content Marketing 166

Marketing Insider Group

DECEMBER 8, 2020

B2B SMBs can achieve digital transformation; it takes work, commitment, and the right strategy. To help you get started or keep progressing, we’ve designed a roadmap for B2B SMB digital transformation. People shop for services and products differently, even in the B2B realm. Does it seem unattainable for your small business?

Digital Transformation 276

Digital Transformation Marketing AI Work Management Marketing Management 276

Webbiquity

AUGUST 1, 2023

Fresh Content Google loves fresh content. Blogging consistently is a great way to increase the number of keywords your site can rank for in organic search, connect with prospective buyers, demonstrate thought leadership, and build up an opt-in email marketing list. Here are 12 of the top directory sites to get listed on.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Marketing Insider Group

NOVEMBER 18, 2020

The Most Effective B2B Marketing Strategies. In a new report that collected data from hundreds of B2B marketing professionals, the ways in which B2B marketing teams across the nation operate as a majority were brought to light. Focus on the Buyer. Have a Formal Marketing Plan. Partner with a Marketing Agency.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Top Rank Marketing

AUGUST 30, 2023

For over 22 years , TopRank Marketing has had the honor of helping a diverse selection of the world’s top B2B marketers and major global brands elevate beyond merely being competitive, to truly standing out from the crowd with creative and award-winning successes. Don’t be afraid to get creative and lean into the unknown.

Enterprise Management 98

Enterprise Management B2B Marketing Work Management Marketing Management 98

KoMarketing Associates

SEPTEMBER 22, 2021

Why This Stat is Important: In the wake of COVID-19, many aspects of B2B marketing had to shift – this includes content. 2021 B2B Marketing Mix Report. Leadership buy-in is absolutely necessary to emphasize the importance of a content marketing strategy and this statistic shows that CMOs are making content creation a priority.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

BOP Design

JUNE 7, 2022

It’s about getting your brand in front of the right audience, getting them to your B2B website, communicating effectively with them, and getting website visitors to convert. B2B marketing , when done strategically, can be a significant contributor to driving revenue for your business. Create a Consistent, Strong Brand.

Paid Content 117

Paid Content Paid Search Agency B2B Marketing Advertising Agencies 117

Only B2B

MARCH 13, 2024

Must Read: B2B Content Syndication Strategies The Challenge: Where’s the ROI? Many B2B marketers struggle to connect their content strategy to concrete results. Expanding Your Reach: The Power of Syndication Imagine your website as a shop filled with valuable B2B content. Is content syndication worth the effort?

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

BOP Design

MAY 16, 2022

Google Analytics is an extremely useful tool when it comes to SEO for your B2B website. Google is one of the most popular search engines in the world, and it makes sense that to rank well on Google, you want to do as much as you can to optimize your website for their search engine. Who is visiting my website?

Marketing Analytics Tools 109

Marketing Analytics Tools Analytics SEO Google 109

SalesGrape

NOVEMBER 19, 2023

Understanding the Unique Challenges of B2B Lead Generation in the Pharmaceutical Sector Lead generation is a critical aspect of any business, and it holds particular significance in the pharmaceutical sector. Thought leadership plays a vital role in establishing credibility within this industry as well.

Cost per Lead 87

Cost per Lead Lead Generation CPL Generation 87

BOP Design

OCTOBER 11, 2022

Finding the best way to promote your B2B website can be difficult. Here are some of the best ways to promote your B2B website. One of the best ways to promote your website is to create a company profile on LinkedIn or Google Business. On this page, you can share blogs, thought leadership, and company news.

Promotion 94

Promotion Marketing Websites B2B Thought Leadership B2B 94

Marketing Insider Group

APRIL 19, 2021

In fact, studies show that targeted content marketing builds positive feelings about B2B SaaS companies in at least 82% of your prospects. Additionally, if you provide them with thought leadership-level content, you can grow your website traffic by a factor of eight. But, we’re a B2B company,” you protest.

Startups 337

Startups B2B Marketing Buyer Personas Advertising Agencies 337

Marketing Insider Group

JULY 13, 2020

Brand trust and thought leadership. Backlinko has found that the number of domains linking back to a page is one of the most important ranking factors that Google uses when determining page rank. The company publishes helpful content regularly, which has helped them land on the first page of Google for the right keywords.

Paid Content 304

Paid Content B2B Thought Leadership Paid Search Agency Thought Leadership 304

Launch Marketing

NOVEMBER 17, 2021

As the new year looms, planning your marketing budget and activities is top of mind for B2B marketers and leaders. As B2B marketers, especially in the tech space, it’s important to have a marketing plan that outlines key objectives to meet and tactics to utilize to meet those goals. Marketing is complicated. Make It Work For You.

Organization 133

Organization B2B Marketing Planning Marketing Budget 133

Vision Edge Marketing

APRIL 5, 2022

Because it provides immeasurable (and measurable) value, especially in the realm of thought leadership. . Let’s explore this relationship further and how to measure the value of thought leadership. . How Content Marketing and Thought Leadership are Related . How to Identify Thought Leaders .

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 215

Launch Marketing

APRIL 19, 2023

When you think of “B2B” marketing, you think of “Business to Business,” not “Business to Customer.” But this failure to focus on the customer experience or customer marketing is a crucial mistake that many B2B companies make. 79% of B2B marketers find email to be the most effective way to distribute content.

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

Trade Press Services

JANUARY 15, 2024

Social media is often seen as an area where B2B companies excel and B2C organizations struggle to stand out. Yet, it’s a misconception to believe that B2B businesses can’t reap the benefits of social media marketing. Here are the top eight common missteps B2B organizations can make when establishing their brand on social media.

Social Media 75

Social Media B2B Thought Leadership Media B2B 75

Marketing Insider Group

JANUARY 25, 2021

Google is still king. With Google still being the dominant search engine by far, most of the efforts in your SEO strategy will focus on it. B2B buyers start with a search 71 percent of the time. That number likely grew in 2020 when more B2B audiences shifted to digital channels due to the coronavirus. Image: BrightEdge.

Paid Search Agency 346

Paid Search Agency Advertising Agencies Ad Agencies SEO 346

Webbiquity

FEBRUARY 25, 2020

Engaging, mobile-friendly, and easy to consume, online video has become a mainstay for B2B marketers. Google loves it, too: video can increase organic search traffic by as much as 157%. These detailed target B2B buyer descriptions include several elements: Firmographics: What size of company does your buyer likely work for?

Top of Funnel 232

Top of Funnel Video Marketing B2B Thought Leadership Digital Marketing Funnels 232

Only B2B

OCTOBER 26, 2023

In today’s rapidly evolving B2B marketing landscape, the key to unlocking success lies in the strategic harnessing of your B2B list. This blog serves as your comprehensive roadmap, equipping you with the knowledge and strategies required to master the intricate art of generating B2B leads from B2B list.

Sales Qualified Leads 62

Sales Qualified Leads B2B Sales Lead Ranking Top of Funnel 62

Heinz Marketing

JANUARY 30, 2021

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. Some simple steps to take to encourage your leadership teams to step up via NOBL Academy. Clubhouse: Next TikTok or Next Google+? Thanks for your thoughts, Matt Amundson.

B2B Thought Leadership 124

B2B Thought Leadership B2B Barriers Thought Leadership 124

KoMarketing Associates

JUNE 26, 2018

While most B2B marketers assume their organization appears prominently for branded keyword search results, they need to consider the rest of the results that appear on a Google search page, both organic and paid. Obviously ensure that Google can crawl main navigation menus and emphasize key pages and website sections as needed.

Paid Content 195

Paid Content Keywords Search Marketing Paid Search Agency 195

Marketing Insider Group

SEPTEMBER 15, 2020

And the experience matters a great deal, especially for those of us in B2B. 86% of B2B buyers say they’re willing to pay more for an awesome experience. Almost half of B2B buyers have completed an impulse purchase after a stellar experience. Phygital marketing optimizes the experience for B2B customers as well.

Examples 358

Examples Planning Work Management B2B Thought Leadership 358

Oktopost

MARCH 10, 2022

B2B Growth Marketing, Demand Generation, Field Marketing—however you badge it, it’s a numbers game. Otherwise, you’ll need to track them through Google Analytics or your CRM software through tracking links. Final Thoughts. We are here to drive revenue. The last few years have been tougher than ever. ” DKSH.

Social Media 174

Social Media ROI Media Brand Identity 174

Marketing Insider Group

FEBRUARY 27, 2023

At first, we thought so too – until we saw the magic happen ourselves. 5 Year Old B2B SaaS Business Services Firm The Benefits of Aligned Marketing More leads and increased ROI aren’t the only benefits you’ll reap from an aligned marketing team and strategy. Almost sounds too good to be true, right?

Lead Ranking 251

Lead Ranking Planning B2B Thought Leadership Lead Scoring 251

Martech

JANUARY 26, 2023

For example, data in a Google Analytics dashboard might show that a paid advertisement resulted in 15K clicks to a landing page. B2B creator marketing The creator economy is now a part of every industry, reshaping how brands think about their digital campaigns. Even B2B and technology brands are prioritizing influencer partnerships.

Paid Content 140

Paid Content Enterprise Management Work Management B2B Marketing 140

The Marketing Blender

NOVEMBER 22, 2023

We are continuing our exploration of lead generation, specifically focusing on the reasons why B2B lead generation might not be yielding the desired results. We’re eager to continue our discussion as we delve into the specific challenges that affect the effectiveness of B2B lead generation. You can watch the discussion here.

Lead Generation 52

Lead Generation Optimization Sales Qualified Leads Lead Scoring 52

Launch Marketing

DECEMBER 14, 2022

Blogging remains an important and effective B2B content marketing tactic, but with so many competitors, it is difficult to stand out. Looking at the past can be an indicator and measurement of success in B2B marketing. Using analytics software , such as Google Analytics, can show everything from page views to conversions and more.

Paid Search Agency 113

Paid Search Agency B2B Marketing Content Marketing B2B Thought Leadership 113

Exo B2B

SEPTEMBER 19, 2023

It requires deep thought, meticulous analysis and the ability to project your business into the future. In the world of B2B marketing, every decision must be carefully calculated. Here’s an overview of the key stages we focus on: 1- B2B strategic marketing analysis Before you can chart a course, you need to know where you are.

Planning 59

Planning Paid Content Allocation B2B Marketing 59

Webbiquity

AUGUST 22, 2017

But’s it’s also vital for businesses like Microsoft and IBM that drive a significant amount of revenue from B2B customers. Brand building for B2B businesses is a little different from that for B2C companies. It’s not about being the coolest company in your industry, it’s about thought leadership.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. So, what can this post offer that you couldn’t find with a simple Google search? So, what can this post offer that you couldn’t find with a simple Google search? Source ] So, what does this mean for B2B industrial marketers?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75