The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. Multiple stakeholders and longer decision-making processes bring unique challenges, and the how-to tips everywhere online are mostly irrelevant in B2B industries.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Webbiquity

JULY 2, 2019

Even with millions of cat photos and videos online, any content that features a cute or funny cat still has a good chance of going viral. B2B marketing can be tough, especially when so many campaigns look the same. Even in B2B, buyers are actual humans with feelings. Cat Memes and Videos Go Viral. Cats Grab Our Attention.

B2B Marketing 238

B2B Marketing Godaddy B2B Paid Search Agency 238

Heinz Marketing

OCTOBER 6, 2018

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. Do you know who your C Players are in your Sales Organization? Every B2B Sales Leader Should Know). The Elusive Art of Going Viral on Twitter.

Viral Marketing 61

Viral Marketing Twitter Conversion B2B Thought Leadership 61

Heinz Marketing

MAY 22, 2023

While video marketing is commonly associated with B2C marketing, it’s becoming increasingly popular in the B2B space as well showing immense opportunity. To utilize video marketing to its highest potential, it’s crucial to understand the distinct characteristics and advantages that set apart B2B vs B2C.

B2B Marketing 107

B2B Marketing Video Marketing B2B Thought Leadership B2B 107

Oktopost

FEBRUARY 26, 2024

Are you measuring the right B2B social media metrics? Many B2B organizations find themselves using social media management platforms originally crafted for B2C brands. B2B social media metrics and how they differ from B2C As a B2B marketer, you know at the end of the day, you’re marketing to people.

Social Media 62

Social Media Top of Funnel Media Allocation 62

Oktopost

FEBRUARY 29, 2024

Social selling has emerged as a powerful strategy for B2B organizations to engage with prospects, build relationships, and drive sales. To effectively gauge the success of social selling initiatives, you need to employ robust analytics and track your prospects as they move through your sales funnel.

ROI 62

ROI Organization Top of Funnel B2B 62

Webbiquity

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. No matter how big or small, B2B businesses can’t survive without new leads. Generating high-quality leads is essential to get more sales and more revenue. No leads means no clients and therefore, no sales. Email Marketing.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Confessions of a B2B Marketer

APRIL 28, 2021

Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so hit 200k MRR? hit 200k MRR?

Viral Marketing 52

Viral Marketing Outreach B2B Sales Linkedin 52

Sword and the Script | B2B

APRIL 30, 2024

Sometimes statistics shared on social media take on a life of their own – that’s a problem if we don’t understand the source and methodology; here’s the source on the “95:5 rule” Only 5% of B2B prospects that vendors are trying to reach are in the market for a product. By contrast, 95% are not in the market currently.

Statistics 84

Statistics Work Management B2B Marketing Marketing Management 84

Ambal's Amusings

MARCH 18, 2010

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? "B2B Marketing Campaigns Need Results Beyond Views" Ardath Albee's Bio. Ardath Albee is a B2B Marketing Strategist. Read on to get their insights.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Oktopost

APRIL 4, 2022

TikTok has absolutely exploded on the social scene over the past few years—and B2B marketers are beginning to test the waters. A social platform filled with viral, vertical-style videos spanning all topics and communities, TikTok has grabbed hold of the social media world. But where do B2B marketers fit in? Meet Haily.

B2B 118

B2B Youtube Top of Funnel Verticals 118

Martech Advisor

APRIL 3, 2020

Welcome to our new reality: people are requested to shelter in place, grocery stores are empty, flights are impossible, events and sales meetings are cancelled, and business leaders are frightened by the risk of the upcoming recession no one expected a month ago. What used to be inside sales will become “sales as usual.”

Enterprise Management 143

Enterprise Management Work Management B2B Marketing Marketing & Strategy 143

Onalytica B2B

NOVEMBER 12, 2018

There’s no denying that the attributes of a B2B buyer differ greatly from a B2C consumer’s. B2B buyer journeys are much longer and more complex with a higher average purchase price, compared to buyer journeys in B2C which tend to be much shorter, more impulsive and lower value purchases. Employee Advocacy in B2B.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

6sense

NOVEMBER 11, 2021

B2B marketing and sales teams are increasingly leveraging Big Data and AI to collect and analyze buyer intent with the goal of efficiently and effectively executing an account-based strategy at scale. B2B marketers need to be aware of regulations and laws put in place to ensure individual data privacy.

Privacy 62

Privacy Viral Marketing Work Management Privacy Policies 62

FunnelEnvy

DECEMBER 11, 2023

During the 2000s, video production costs plummeted, bandwidth increased, and B2B videos quickly became a staple for online marketing. Initially popular with mostly young viewers watching videos for entertainment, TikTok’s bite-sized videos offer an increasingly viable option for B2B marketing.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Tomorrow People

JULY 21, 2021

The essential principles driving product-focused strategies at leading B2B SaaS companies. As B2B SaaS companies strive to gain market share and beat competition in a tough market, many are turning to product-led growth (PLG) as a smarter, more cost-efficient way to drive acquisition, conversion, retention, and referral.

Product 156

Product Marketing & Strategy Lead Ranking Viral Marketing 156

6sense

MAY 12, 2020

With this partnership, Bombora’s intent data is available in 6sense for mutual customers to utilize when identifying accounts to target with marketing and sales activities. Company Surge data complements 6sense’s proprietary first- and third-party intent data to deliver an even more complete view of B2B buyer behavior in the market. “As

Bombora 62

Bombora Advertising Agencies B2B Sales Lead Scoring 62

Oktopost

AUGUST 26, 2019

So, why are B2B marketers lagging behind? One obvious answer is that traditionally, B2B marketers are, well, traditional. For most traditionalists, video doesn’t work for for B2B marketing for two reasons. The second caveat to B2B video marketing is ROI. You’ve decided to commit to producing B2B video content?

B2B Marketing 111

B2B Marketing Top of Funnel Video Marketing Marketing & Strategy 111

Lead Forensics

JANUARY 26, 2024

It’s a strategy often used with start-ups but established B2B companies can profit from it just as much, even if only applying growth hacking strategies to a new product, rather than the entire business. Get everyone from the various teams (product development, marketing, customer services, sales, etc.) Where will you find them?

Multivariate analysis 52

Multivariate analysis Marketing AI Viral Marketing B2B 52

Heinz Marketing

APRIL 30, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. Your B2B Website Power Page: Seven Must-Have Ingredients. For more organic traffic and breakthrough conversations for B2B websites, marketers must have a power page.

Conversion 98

Conversion Effectiveness Brand Identity Branding 98

ClickDimensions

DECEMBER 19, 2022

2022 was a pivotal year for marketeers as digital marketing trends took over and B2B brands began to fully embrace the digital-first approach. 2023 Marketing Trends: Which B2B trends are here to stay next year? . Fact: 75% of B2B leads now use social media during their buyer journey – Source .

Trends 98

Trends Forecasting Buyer's Journey B2B Sales 98

Oktopost

NOVEMBER 23, 2020

Every seasoned B2B marketer knows that launching a new campaign can be a venture into the unknown. That might be a big reason why nearly 70% of B2B content ends up unused , because it doesn’t align with what buyers are interested in. B2B marketing is too high-stakes for any blind leaps of faith. 6 B2B Marketing KPIs to Measure.

Lead Ranking 125

Lead Ranking Marketing Qualified Leads B2B Marketing Sales Qualified Leads 125

Sprout Social

JUNE 27, 2022

Can TikTok for B2B marketing unlock the same potential? Not all B2B companies may not be able to capitalize on those instant #TikTokMadeMeBuyIt B2C conversions, but that doesn’t mean they won’t get any value out of the network. When it comes to awareness, TikTok may be just what a B2B social media strategy needs. Published on.

B2B Marketing 133

B2B Marketing Brand Identity Branding B2B 133

Heinz Marketing

MAY 22, 2023

While video marketing is commonly associated with B2C marketing, it’s becoming increasingly popular in the B2B space as well showing immense opportunity. To utilize video marketing to its highest potential, it’s crucial to understand the distinct characteristics and advantages that set apart B2B vs B2C.

B2B Marketing 52

B2B Marketing Video Marketing B2B Thought Leadership B2B 52

Oktopost

NOVEMBER 16, 2022

Want to hear more from renowned B2B marketing leaders? Becoming popular after a TikTok video defined the term went viral, quiet quitting has been thrown into the spotlight and has many leaders concerned. Pricefx , the leading SaaS-based price management, and price optimization solution, is creating a bridge between sales and marketing.

Tactics 118

Tactics Transparency Work Management Viral Marketing 118

The Marketing Blender

MARCH 15, 2021

Generating leads with B2B marketing strategies is not low effort. Here are the four B2B digital marketing strategies your business can’t go without during the pandemic and beyond: Segmented email marketing. The days of organic leads from social pages are mostly gone, outside of viral phenomena. Targeted paid social campaigns.

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

Belkins

MAY 28, 2020

The pandemic is slowly ebbing away — or at least it gets overshadowed by the need to keep things going and sales pipelines fueled. For example, even though the risk of viral transmission via cash exchange has not yet been scientifically proven , consumers will be more prone to using bank cards instead of cash.

Enterprise Management 98

Enterprise Management Work Management B2B Sales Marketing Management 98

Heinz Marketing

SEPTEMBER 10, 2020

But the playfulness that we desperately need to stay sane in our personal lives can also help B2B brands stay close to their prospects and customers. “…as And just like B2C consumers, B2B buyers actually want to learn about a potential vendor through fun, interactive experiences (even if they don’t think they do)! That’s priceless.

B2B Marketing 103

B2B Marketing B2B Marketing & Strategy Interactive Marketing 103

Martech

MAY 31, 2023

by Latané Conant An excellent book about B2B and account-based marketing, it is the foundation of 6sense’s product certification program, which makes sense as Conant is the CMO there. For anyone who needs to brush up or learn more about modern B2B marketing and sales, this serves as a great foundational text. No Cold Calls.’

Work Management 99

Work Management Viral Marketing Marketing Management Cold Calling 99

KoMarketing Associates

NOVEMBER 30, 2017

We often see B2B marketers place SEO link building on the back burner, in favor of other tactics and priorities, and sometimes it gets totally forgotten once the holidays come around. While not every organization will have “viral” link building content , it is unlikely the business archive is completely devoid of material.

Link Building 169

Link Building Planning SEO Ad Building 169

Sprout Social

OCTOBER 10, 2023

Influencer marketing campaigns are partnerships that leverage the influence of creators to promote sales and build brand awareness. Basically, the creator will receive a commission for every sale they make through discount codes and/or referral links. What is an influencer marketing campaign?

Examples 123

Examples Campaigns Advertising Agencies Burn Rate 123

Exo B2B

FEBRUARY 28, 2024

What’s more, according to Forbes , companies that deliver superior customer experiences can see their sales soar by up to 80%. A successful customer experience triggers an avalanche of positive effects on the company: Customer referrals: delighted customers go viral, in a good way.

Business 52

Business Customer Satisfaction Word of Mouth Lead Scoring 52

PureB2B

JUNE 23, 2021

To stay competitive, communications teams must keep up with industry trends as technology advancements continue to disrupt the B2B marketing space. A complete transformation for your business might not happen by keeping up with the newest B2B tech marketing trends but knowing about them will keep you level with your competitors.

Marketing AI 62

Marketing AI Trends B2B Marketing B2B 62

Navigate the Channel

MAY 24, 2023

Launching a new product—even a well-researched B2B product—has grown more complex in large part because the responsibilities attributed public relations have evolved and technology has advanced. (We Most B2B businesses use beta testers or customers to use their products in the early development stages prior to launch. Use these people.

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

New North

MARCH 17, 2023

While there are valuable elements in each school of thought, growth marketing has quickly become the strongest path to success for B2B companies. What Is B2B Growth Marketing? As we look to the future, AI technologies will continue to improve and become an even better tool for B2B digital growth marketing efforts.

Marketing AI 52

Marketing AI Trends B2B Marketing Planning 52

LeadSquared

JANUARY 13, 2016

To kick-start the LeadSquared webinar series for 2016, we had award-winning viral video marketer Aashish Chopra from ixigo , share his expertise on viral video marketing. The webinar also threw light on how to approach content for virality, including closing the ROI loop, and future trends of viral video marketing.

Viral Marketing 52

Viral Marketing FAQ Webinar Metrics Video Marketing 52

6sense

DECEMBER 10, 2021

Following the company’s recent acquisition of Fortella and 114% year-over-year revenue growth, the acquisition of Slintel reaffirms 6sense’s commitment to leading the RevTech Revolution TM by providing the foundational data sales and marketing teams need to achieve predictable revenue growth. Ushering in the new era of RevTech .

Marketing Analytics Tools 62

Marketing Analytics Tools B2B Marketing Acquisitions B2B 62