The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. Multiple stakeholders and longer decision-making processes bring unique challenges, and the how-to tips everywhere online are mostly irrelevant in B2B industries.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Heinz Marketing

AUGUST 27, 2021

During these last few days of summer, as kids head back-to-school, the weather cools and you finish that chewing-gum-for-your-brain beach read, it’s the perfect time to recommit to your professional development goals by picking up one of these B2B business books. When you search Amazon for “marketing and sales books” 60,000+ options pop-up.

B2B Sales 87

B2B Sales B2B Marketing Work Management Marketing Management 87

Biznology

MARCH 28, 2019

(And Slim just left town …) That doesn’t mean that you shouldn’t apply to your marketing the same ideas that made those campaigns so popular. Here are a few thoughts to keep in mind: Redefine Viral. Wouldn’t the cover of a trade magazine read by your target market be better? That doesn’t mean you can’t be a remarkable marketer.

Viral Marketing 142

Viral Marketing Marketing Analytics Tools Television marketing Startups 142

Sword and the Script | B2B

APRIL 30, 2024

Sometimes statistics shared on social media take on a life of their own – that’s a problem if we don’t understand the source and methodology; here’s the source on the “95:5 rule” Only 5% of B2B prospects that vendors are trying to reach are in the market for a product. That makes sense.

Statistics 88

Statistics Work Management B2B Marketing Marketing Management 88

Martech Advisor

APRIL 3, 2020

Welcome to our new reality: people are requested to shelter in place, grocery stores are empty, flights are impossible, events and sales meetings are cancelled, and business leaders are frightened by the risk of the upcoming recession no one expected a month ago. What used to be inside sales will become “sales as usual.”

Enterprise Management 143

Enterprise Management Work Management B2B Marketing Marketing & Strategy 143

FunnelEnvy

DECEMBER 11, 2023

Even before the internet, corporate video was a powerful (and expensive) tool in the marketing mix. During the 2000s, video production costs plummeted, bandwidth increased, and B2B videos quickly became a staple for online marketing. How can your business tap into B2B video?

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Oktopost

NOVEMBER 23, 2020

Every seasoned B2B marketer knows that launching a new campaign can be a venture into the unknown. But once your content is out there, you can start figuring how well it’s working towards accomplishing your marketing goals. Program metrics may be of the most interest to marketers. 6 B2B Marketing KPIs to Measure.

Lead Ranking 127

Lead Ranking Marketing Qualified Leads B2B Marketing Sales Qualified Leads 127

Oktopost

AUGUST 26, 2019

More than half of surveyed marketing professionals believe that videos provide the best return on investment of any media format available to them. Companies that market directly to consumers have quickly figured out that they have to reach their audience through video. So, why are B2B marketers lagging behind?

B2B Marketing 113

B2B Marketing Top of Funnel Video Marketing Marketing & Strategy 113

Sprout Social

JUNE 27, 2022

Can TikTok for B2B marketing unlock the same potential? Not all B2B companies may not be able to capitalize on those instant #TikTokMadeMeBuyIt B2C conversions, but that doesn’t mean they won’t get any value out of the network. When it comes to awareness, TikTok may be just what a B2B social media strategy needs.

B2B Marketing 137

B2B Marketing Branding Brand Identity B2B 137

Heinz Marketing

OCTOBER 5, 2019

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. CCPA: What B2B Marketers Need to Know. How to Achieve Marketing & Sales Alignment to Build Brand Trust. Thanks for your thoughts, Brad Feld.

Viral Marketing 67

Viral Marketing B2B Sales Cycle Lead Gen 67

Heinz Marketing

SEPTEMBER 10, 2020

By Lauren Dichter , Marketing Consultant at Heinz Marketing. But the playfulness that we desperately need to stay sane in our personal lives can also help B2B brands stay close to their prospects and customers. “…as And yes, that includes your B2B prospects! So, don’t sleep on the B2B customer experience.

B2B Marketing 97

B2B Marketing B2B Marketing & Strategy Interactive Marketing 97

Heinz Marketing

MAY 22, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing In today’s fast-paced digital landscape, video marketing has emerged as a dynamic and engaging medium for businesses to connect with their target audience as opposed to traditional methods. The main objective is to drive immediate sales and create brand loyalty.

B2B Marketing 52

B2B Marketing Video Marketing B2B Thought Leadership B2B 52

The Marketing Blender

MARCH 15, 2021

Marketers need to toe the line between keeping the doors open and staying top of mind for their clientele. What does an effective digital marketing strategy look like in 2021 (and beyond)? Generating leads with B2B marketing strategies is not low effort. How do I reach my target marketing in a crowded online space?

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing & Strategy 126

6sense

MAY 12, 2020

With this partnership, Bombora’s intent data is available in 6sense for mutual customers to utilize when identifying accounts to target with marketing and sales activities. Company Surge data complements 6sense’s proprietary first- and third-party intent data to deliver an even more complete view of B2B buyer behavior in the market. “As

Bombora 62

Bombora Advertising Agencies B2B Sales Lead Scoring 62

Webbiquity

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. No matter how big or small, B2B businesses can’t survive without new leads. Generating high-quality leads is essential to get more sales and more revenue. No leads means no clients and therefore, no sales. Email Marketing.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Ambal's Amusings

MARCH 18, 2010

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Blog Marketing Interactions Twitter Ardath421. "B2B Marketing Campaigns Need Results Beyond Views" Ardath Albee's Bio.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

PureB2B

JUNE 23, 2021

To stay competitive, communications teams must keep up with industry trends as technology advancements continue to disrupt the B2B marketing space. The continuous influx of new technologies and execution methods leaves marketing professionals with the challenge of directing their energies. Account-Based Marketing.

Marketing AI 62

Marketing AI Trends B2B Marketing Account Based Marketing 62

Heinz Marketing

OCTOBER 6, 2018

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. Many marketers focus more on creating great content machines than creating great customer relationships. This type of marketing just doesn’t cut it anymore.

Viral Marketing 60

Viral Marketing Twitter Conversion B2B Thought Leadership 60

Oktopost

FEBRUARY 26, 2024

Are you measuring the right B2B social media metrics? Many B2B organizations find themselves using social media management platforms originally crafted for B2C brands. B2B social media metrics and how they differ from B2C As a B2B marketer, you know at the end of the day, you’re marketing to people.

Social Media 62

Social Media Top of Funnel Media Allocation 62

Onalytica B2B

NOVEMBER 12, 2018

There’s no denying that the attributes of a B2B buyer differ greatly from a B2C consumer’s. B2B buyer journeys are much longer and more complex with a higher average purchase price, compared to buyer journeys in B2C which tend to be much shorter, more impulsive and lower value purchases. Employee Advocacy in B2B.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

New North

MARCH 17, 2023

There are many marketing strategies out there, and each one has a guiding principle of some kind: product-led growth, lead generation, and brand building are common approaches. While there are valuable elements in each school of thought, growth marketing has quickly become the strongest path to success for B2B companies.

Marketing AI 52

Marketing AI Trends B2B Marketing Planning 52

Oktopost

FEBRUARY 29, 2024

Social selling has emerged as a powerful strategy for B2B organizations to engage with prospects, build relationships, and drive sales. To effectively gauge the success of social selling initiatives, you need to employ robust analytics and track your prospects as they move through your sales funnel.

ROI 62

ROI Organization Top of Funnel B2B 62

Tomorrow People

JULY 21, 2021

The essential principles driving product-focused strategies at leading B2B SaaS companies. As B2B SaaS companies strive to gain market share and beat competition in a tough market, many are turning to product-led growth (PLG) as a smarter, more cost-efficient way to drive acquisition, conversion, retention, and referral.

Product 156

Product Marketing & Strategy Lead Ranking Viral Marketing 156

Oktopost

APRIL 4, 2022

Haily Moulton , Social Growth Marketer at Biteable goes Behind the Post. TikTok has absolutely exploded on the social scene over the past few years—and B2B marketers are beginning to test the waters. But where do B2B marketers fit in? Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or Youtube.

B2B 118

B2B Youtube Top of Funnel Viral Marketing 118

Confessions of a B2B Marketer

APRIL 28, 2021

Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so hit 200k MRR? hit 200k MRR?

Viral Marketing 52

Viral Marketing Outreach B2B Sales Hubspot 52

Valasys

MAY 6, 2021

Virtual marketing can be a boon for B2B marketers, especially in the post-pandemic wake to the next normal, where the common formats of virtual advertising including email marketing, social media marketing, display advertising, blogs, and other digital formats are gaining precedence due to the accelerated rate of digital transformation.

B2B Marketing 52

B2B Marketing Planning B2B Digital Transformation 52

ClickDimensions

DECEMBER 19, 2022

2023 Marketing trends: Which strategies will come out on top and which ones will be forgotten? 2022 was a pivotal year for marketeers as digital marketing trends took over and B2B brands began to fully embrace the digital-first approach. 2023 Marketing Trends: Which B2B trends are here to stay next year? .

Trends 98

Trends Forecasting Buyer's Journey B2B Sales 98

Circle Studio

MARCH 12, 2020

And as the rules of B2B marketing continue to change and evolve, staying on top and in front of the latest trends, techniques and best practices is absolutely essential for modern marketers. So here’s a list of 15 marketing books that are sure to educate you and inspire your modern B2B marketing. ABM is B2B.

Work Management 78

Work Management Marketing Management B2B Marketing Marketing Analytics Tools 78

Velocity Partners

SEPTEMBER 4, 2024

If someone comes in demanding that their campaign goes viral in the first week, I know they’re going to be pretty hard to please. But someone who thinks B2B brand building cowers under B2C? Brand building in B2B is extra fun because expectations tend to be low. So why don’t more B2B companies go big on brand?

Branding 52

Branding Brand Identity Budget Programs Lead Gen 52

Act-On

JULY 8, 2024

Personalization has become the norm in B2C email marketing. And B2B teams are increasingly segmenting and personalizing content for different buyer personas and customer journeys. But any myth that prevents marketing teams from personalizing email can damage opens, engagement, and revenue. B2B buyers bring this mindset to work.

Personalization 130

Personalization Webinar Metrics Privacy Protection Lead Ranking 130

6sense

DECEMBER 10, 2021

6sense , the market leading account engagement platform, today announced the acquisition of Slintel, the leading provider of business-driven technographic data, buyer and market insights, and modern business contact data. Essential account and contact-level data and insights for B2B revenue success .

Marketing Analytics Tools 62

Marketing Analytics Tools B2B Marketing Acquisitions B2B 62

6sense

NOVEMBER 11, 2021

B2B marketing and sales teams are increasingly leveraging Big Data and AI to collect and analyze buyer intent with the goal of efficiently and effectively executing an account-based strategy at scale. B2B marketers need to be aware of regulations and laws put in place to ensure individual data privacy.

Privacy 62

Privacy Viral Marketing Work Management Privacy Policies 62

Martech Advisor

APRIL 3, 2020

Welcome to our new reality: people are requested to shelter in place, grocery stores are empty, flights are impossible, events and sales meetings are cancelled, and business leaders are frightened by the risk of the upcoming recession no one expected a month ago. What used to be inside sales will become “sales as usual.”

Enterprise Management 60

Enterprise Management Work Management B2B Marketing Marketing & Strategy 60

Heinz Marketing

APRIL 30, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. A brand is a community of people who share the same beliefs despite how much marketers believe they have it under their control. Thank you, Lesley J.

Conversion 92

Conversion Effectiveness Branding Brand Identity 92

6sense

OCTOBER 5, 2021

6sense, the market leading account engagement platform , today announced the acquisition of Slintel , the leading provider of business-driven technographic data, buyer and market insights, and modern business contact data. Essential account and contact-level data and insights for B2B revenue success .

Marketing Analytics Tools 62

Marketing Analytics Tools B2B Marketing Lead Ranking Lead Scoring 62

Oktopost

NOVEMBER 16, 2022

Want to hear more from renowned B2B marketing leaders? Becoming popular after a TikTok video defined the term went viral, quiet quitting has been thrown into the spotlight and has many leaders concerned. Hot Topics of this Episode Include: How marketing leaders can inspire, motivate, and retain top talent. Meet Kelly.

Tactics 118

Tactics Transparency Work Management Viral Marketing 118

Metadata

SEPTEMBER 21, 2018

In addition, video can help customers move through the sales pipeline. It’s not necessary to make a viral video to make video marketing effective. B2B companies have found that their videos, while viewed by fewer people, are just as important in their sales cycle. Social Media and Video Marketing.

Video Marketing 65

Video Marketing B2B Marketing B2B Viral Marketing 65