Engagio

OCTOBER 11, 2023

The right data underpins everything from building target account and contact lists to fueling sales prospecting and cleaning existing databases. This is why I was pleased to see Demandbase’s inclusion in Forrester’s recent landscape report on B2B marketing and sales data providers.

Marketing AI 77

Marketing AI Marketing Management B2B Sales Marketing Analytics Tools 77

Webbiquity

NOVEMBER 11, 2021

Weathering your first few years as a B2B startup can be difficult. B2B digital ad spending has increased steadily year after year , suggesting a thriving but crowded market. Here are five points you should cover to scale your B2B business effectively. Expand here first, then build out the most popular new offerings.

Cross-Selling 264

Cross-Selling Effectiveness B2B Acquisitions 264

Zoominfo

DECEMBER 23, 2020

B2B Database New Year’s Resolutions. As the heart of any data-driven company, your database helps sales and marketing professionals understand prospects in-depth, improve segmentation, pinpoint audiences,, and convert more leads. B2B data providers save companies loads of time and headaches, but at a monetary cost.

Ideal Customer Profiles 245

Ideal Customer Profiles Zoominfo Verticals Data Hygiene 245

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. In B2B, your audience will most often be those individuals who make or have a say in the company’s purchasing decisions.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

Velocity Partners

APRIL 9, 2024

At most B2B companies, the marketing/sales relationship has taken a wrong turn. Because the B2B go-to-market playbook — what worked before — no longer matches the reality of how customers buy. You can see the results of this in the growing lack of trust between sales and marketing teams. But revenue didn’t follow.

Sales Management 79

Sales Management Top of Funnel B2B Lead Ranking 79

Thinkers360

APRIL 20, 2024

Top 50 Global Thought Leaders and Influencers on Retail 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). Congratulations to all our Retail influencers who participated! Join us today !

B2B Thought Leadership 120

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 120

Biznology

MARCH 23, 2018

I’ve been noticing some ironies in the world of B2B marketing lately; you know what I mean. Turns out Hubspot’s own growth as a software company has been driven via cold calling through an inside sales team. Even Hubspot realizes that you can’t get all the B2B business you deserve using inbound marketing alone.

B2B Marketing 190

B2B Marketing Work Management Marketing Management Opt-out 190

SendinBlue

APRIL 19, 2021

Successful B2B marketing automation requires thought and preparation but once up and running, can do serious heavy lifting for your sales funnel. Now you might be wondering how exactly one should use marketing automation for B2B. What are the most effective B2B automation techniques and tactics for nurturing leads?

Marketing Automation Services 95

Marketing Automation Services Top of Funnel Marketing Automation B2B Sales 95

KoMarketing Associates

JUNE 17, 2020

Inspiring quotes laid out in a visually compelling way. Instagram can be a useful platform for a B2B company. And while it’s not as B2B-focused as it could be, it’s almost a required platform now. And while it’s not as B2B-focused as it could be, it’s almost a required platform now. And the occasional dog photo.

Lead Generation 194

Lead Generation Generation Leads Lead 194

Webbiquity

MARCH 21, 2019

If your team is like most B2B marketing groups, you’ve likely faced one or even all of the challenges below. B2B companies have found that successful digital marketing campaigns allow them to reach their audience and grow their revenue. As a B2B marketer, this makes it exhausting to keep up with new technology.

Marketing AI 267

Marketing AI Work Management Marketing Management Marketing Automation Services 267

markempa

MARCH 25, 2013

Tweet I had the pleasure of attending MarketingSherpa’s Email Summit 2013 a couple of weeks ago, and while I was there, Jim Ducharme, Community Director, GetResponse, an email marketing vendor, asked me how to maintain low email-marketing opt-out rates. Watch the video below to find out more. My answer, in a word, was relevance.

Opt-out 120

Opt-out Email Marketing Marketing Automation Services Trade Show 120

The Point

SEPTEMBER 24, 2019

and other recent regulations (CAN-SPAM, CASL), CCPA is something that every B2B marketer needs to understand and prepare for. provide the option to opt out of the sale of a consumer’s personal information. CCPA: What B2B Marketers Need to Know Click To Tweet. This article from IRMI is a good one.)

B2B Marketing 220

B2B Marketing Advertising Agencies Privacy Policies B2B 220

Martech

MARCH 20, 2024

Here are seven critical lessons learned from my 15 years of experience guiding global B2B technology companies through rebranding initiatives, as an internal team member and external consultant. It’s also a good idea to talk with employees at various levels across the organization — from senior executives to sales and support.

Enterprise Management 107

Enterprise Management Work Management Marketing Management Brand Identity 107

Thinkers360

MARCH 15, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Latin America). To find out more about how we calculate the rankings, please visit our article: Understanding the Thinkers360 Leaderboards. Congratulations to all who participated! Join us today !

B2B Thought Leadership 60

B2B Thought Leadership Thought Leadership Work Management Digital Transformation 60

Thinkers360

MARCH 1, 2024

Top 50 Global Thought Leaders and Influencers on Education 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). Congratulations to all our Education influencers who participated! Join us today !

Education 126

Education B2B Thought Leadership Thought Leadership Lead Scoring 126

Webbiquity

OCTOBER 11, 2022

Brands that create a simple, compelling brand promise—and then live up to that promise—will stand out in the marketplace over time. Your site should serve as a digital pre-sales engineer, making it easy for visitors to find the information they need about your products or services in order to decide to do business with you.

Digital Asset Management 270

Digital Asset Management Product Brand Identity Branding 270

Thinkers360

MARCH 8, 2024

Top 50 Global Thought Leaders and Influencers on Business Continuity 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). Congratulations to all our Business Continuity influencers who participated! Join us today !

B2B Thought Leadership 122

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 122

BOP Design

APRIL 19, 2021

Deciding what type of content to include in your B2B marketing emails depends on what type of email you are sending. There are three main categories of B2B emails, these include: Informative Emails. Informative B2B Emails. Read more: B2B email marketing and lead nurturing – planning tips. Newsletters.

Email Marketing 131

Email Marketing B2B Marketing Planning B2B 131

Marketing Insider Group

JULY 24, 2023

Your B2B marketing strategy can only succeed with accurate data capturing your efforts and how well they worked for you—and all that information needs to be stored and analyzed somewhere. How to Use GA4 in B2B Marketing One of the most critical aspects of B2B marketing is knowing how to target your audience.

Marketing Analytics Tools 210

Marketing Analytics Tools Analytics Google Marketing Automation Services 210

Valasys

JANUARY 23, 2020

Lead generation forms the bedrock of a highly successful B2B sales strategy. With the constant evolution in the digitized landscape & Internet of Things (IoT), the B2B sales process has changed. Read more on B2B Marketing in Martech Age. Sales are about building relationships. What is Lead generation ?

B2B Sales 52

B2B Sales Marketing Budget Sales Qualified Leads Lead Ranking 52

Zoominfo

OCTOBER 13, 2023

Germany has some of the most restrictive regulations around cold email, with regulators and case law stating that a “double opt-in” consent model is required to send marketing emails within the country. Double opt-in is a two-stage process. Telephone marketing to other market participants if their implied consent can be presumed.

Marketing Analytics Tools 130

Marketing Analytics Tools Telemarketing Zoominfo Effectiveness 130

The Point

FEBRUARY 27, 2018

Following on the heels of CAN-SPAM (US) and CASL (Canada), the General Data Protection Regulation (GDPR) is the latest in a series of government regulations that promises to have a major impact on the way B2B marketers conduct business. Let Visitors Opt-Out of Cookie Tracking. Create an Opt-In Process.

Privacy Policies 231

Privacy Policies Marketing Automation Services B2B Marketing Marketing Management 231

Only B2B

DECEMBER 29, 2022

We’ve had a busy year at ONLY B2B. Our attention in 2022 was on: Making the most out of current economic situation Expanding our value-driven marketing strategy. Your business relies on generating qualified leads and making sales. Strategies For Generating B2B Leads In 2023.

B2B Marketing 127

B2B Marketing Trends Planning Paid Search Agency 127

Webbiquity

MARCH 30, 2024

When you’re starting out with a new business, one of the first and most important things you to do is promotion. Getting your message out there. All of the following will be incredibly useful and powerful things you can do to spread the word more effectively right out of the gate. Contributed post. What do they care about?

Ideal Customer Profiles 148

Ideal Customer Profiles Business Newsletter Word of Mouth 148

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]In the fast-paced world of B2B marketing, effective email marketing plays a crucial role in engaging prospects and nurturing customer relationships. That’s where B2B email marketing automation is revolutionizing how businesses engage with their audience.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing Automation 98

Thinkers360

MARCH 22, 2024

Top 50 Global Thought Leaders and Influencers on Legal & IP 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). Congratulations to all our Legal & IP influencers who participated! Join us today ! 4 Patrick J.

B2B Thought Leadership 103

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 103

Martech

FEBRUARY 20, 2024

This data-driven guide dissects the science behind powerful B2B calls to action along with insider tips and winning examples. While I can’t guarantee you overnight success, I promise you’ll walk away inspired and armed with powerful tactics to take your B2B outreach to the next level. Shows value without feeling like a sales pitch.

Urgency Marketing 106

Urgency Marketing B2B Allocation CAN-SPAM 106

Webbiquity

MAY 7, 2020

Transactions using handwritten letters in business-to-business (B2B) communications makes proposals more noticeable and friendlier, and thus more likely to succeed. It is a wise strategy to include handwritten letters in B2B marketing alongside digital tools. There is also a place in B2B marketing for non-digital communication.

B2B 168

B2B Paid Search Agency Blast Campaigns Account Based Marketing 168

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]In the fast-paced world of B2B marketing, effective email marketing plays a crucial role in engaging prospects and nurturing customer relationships. That’s where B2B email marketing automation is revolutionizing how businesses engage with their audience.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing B2B Marketing 98

Thinkers360

APRIL 7, 2024

Top 50 Global Thought Leaders and Influencers on Diversity and Inclusion 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). Congratulations to all our Diversity and Inclusion influencers who participated! 3 Lisa S.

B2B Thought Leadership 91

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 91

Inbox Insight

OCTOBER 27, 2023

In this ever-evolving landscape, one powerful tool has emerged that is revolutionizing the way B2B marketers work: buyer intent data. According to our first party research conducted within our IFP community, 99% of B2B marketers have witnessed significant sales and ROI increases by harnessing the power of intent data.

Buyer Intent 105

Buyer Intent Intent Data Intent Demand Generation 105

Zoominfo

JANUARY 12, 2023

The ICO B2B Guidance defines the following as corporate subscribers: Companies Corporation soles Limited liability partnerships Scottish partnerships Some government bodies Any other entity that is a legal person distinct from its members However, not all businesses are classified as corporate subscribers under PECR.

Privacy 130

Privacy Marketing Analytics Tools Zoominfo B2B 130

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. And so many choices out there. Which products are best suited to the B2B world? Which are best for my industry and for my customers?

Marketing Automation Services 90

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 90

Only B2B

MARCH 30, 2022

Appointment setting is used by B2B companies to attract new clients and develop their reputation. ?. B2B sales is a highly competitive environment that differs significantly from traditional B2C interactions. According to Statista , over 25% of all e-commerce sales in the United States are for B2B products or services.

Tips 118

Tips Marketing & Strategy B2B Cold Calling 118

Thinkers360

APRIL 14, 2024

Top 50 Global Thought Leaders and Influencers on Health & Safety 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). Congratulations to all our Health & Safety influencers who participated! Join us today !

B2B Thought Leadership 75

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 75

Webbiquity

AUGUST 1, 2023

How can you make it stand out not only among the hundreds of millions of existing sites, but also the 250,000+ new sites launched every day ? B2B leaders can also publish part of their posts on LinkedIn, with a link to the full post on their website. There can be many reasons to build and launch a completely new-to-the-world website.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Thinkers360

APRIL 28, 2024

Top 50 Global Thought Leaders and Influencers on Personal Branding 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). Congratulations to all our Personal Branding influencers who participated! Join us today !

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 52