B2B Digital Marketer

SEPTEMBER 28, 2023

Navigating the Challenges of Perspective in Digital Marketing Introduction In this episode of B2B Digital Marketer, John Gumas shares valuable insights on unlocking success in digital marketing. Thought leadership and targeted marketing campaigns are key strategies for success.

Purchase 64

Purchase B2B Thought Leadership Thought Leadership B2B Sales 64

The Marketing Blender

JUNE 5, 2024

Are your B2B lead generation efforts feeling a bit…underwhelming? For innovative B2B companies or those with complex selling environments, traditional lead generation tactics often fall short. That’s where b2b demand generation comes in. Understand the B2B Demand Generation Landscape Yes, you need leads.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Webinar Metrics Paid Content 52

Trade Press Services

FEBRUARY 26, 2024

It starts with a keen understanding of B2B buyer behavior. Content creation tools and distribution channels have made developing and sharing B2B marketing content easier than ever. Here are five buyer behaviors—backed by statistics—to consider when planning your B2B marketing content.

Trends 100

Trends B2B Thought Leadership B2B Thought Leadership 100

Oktopost

APRIL 28, 2024

The B2B sales space is changing. In case you haven’t heard yet – building relationships and engaging on social media platforms is the future of B2B sales. Statistics show that 92% of B2B buyers are willing to engage with sales professionals known as thought leaders on social media platforms.

Social Media 80

Social Media Top of Funnel B2B Thought Leadership Media 80

Heinz Marketing

AUGUST 21, 2021

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. The statistics show remote work is here to stay, from some part-time and others full-time. Why Thought Leadership Is Important For B2B Marketing.

Activities 114

Activities B2B Thought Leadership Allocation Thought Leadership 114

Marketing Insider Group

SEPTEMBER 9, 2020

What is the measure of your B2B marketing campaign’s success? As a CMO or director of digital marketing, you can use a handful of B2B marketing metrics to answer them. Quick Takeaways: If you’re not tracking B2B marketing metrics, you are playing a guessing game, with a likelihood of more losses than hits.

Cost per Lead 255

Cost per Lead ROMI CPL Churn Rate 255

Launch Marketing

MAY 31, 2023

Consequently, B2B marketers continue to leverage the power of thought leadership content to build connections and drive leads. How to Create B2B Thought Leadership Content That Stands Out In the competitive landscape of B2B marketing, thought leadership content has become ubiquitous.

B2B Thought Leadership 112

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 112

Marketing Insider Group

JANUARY 25, 2021

B2B buyers start with a search 71 percent of the time. That number likely grew in 2020 when more B2B audiences shifted to digital channels due to the coronavirus. These statistics provide a good ‘where we are’ overview. In most cases, B2B companies are attempting to attract buyers from across the country or globe.

Paid Search Agency 334

Paid Search Agency Advertising Agencies Ad Agencies SEO 334

Top Rank Marketing

JANUARY 31, 2024

B2B marketers who wish to optimize their social media spend should first invest in understanding the intrinsic link between these platforms and their users. Perhaps the most compelling statistic we’ve found is from Insider Intelligence, which shows that 60% of B2B marketers named social media as the most effective channel for driving revenue.

Social Media 97

Social Media B2B Marketing Social Marketing B2B Thought Leadership 97

Launch Marketing

MAY 26, 2021

B2C organizations and leaders were the first to adopt social media extensively, but B2B players have increasingly entered the arena over the last several years. As B2B organizations navigate how to create and refine their social media marketing strategy , it’s also important for B2B executives and leaders to be included in the mix. .

Social Media 107

Social Media Social Marketing B2B Thought Leadership B2B Marketing 107

Top Rank Marketing

JULY 21, 2023

B2B Companies Double Down on Personalization B2B decision-makers used an average of 10 distinct interaction channels to evaluate and research suppliers during 2022 — up from 7.5 MarketingCharts B2B marketers say social media drives revenues When it comes to the most effective B2B channels for driving revenue, 60 percent of U.S.

Marketing AI 70

Marketing AI B2B Marketing B2B Thought Leadership B2B 70

Sprout Social

APRIL 25, 2024

Social media strategy deck You know the ins and outs of your strategy, but does your leadership team? This customizable Google Sheets template is designed to help you break down your strategy to audiences beyond marketing with thoughtful hooks and benchmark data. Use it to keep your leadership team up-to-date on your strategy’s impact.

Social Media 102

Social Media Template Work Management Marketing Management 102

Oktopost

JANUARY 31, 2024

We think it’s fair to say, social selling and employee advocacy are taking the B2B social media marketing world by storm. It involves revenue professionals using their personal social media profiles to educate audiences, share industry insights, and engage in conversations to present themselves as thought leaders in their space.

B2B Thought Leadership 62

B2B Thought Leadership Thought Leadership Top of Funnel Ideal Customer Profiles 62

Top Rank Marketing

NOVEMBER 10, 2023

With over 70 million decision-makers, LinkedIn is the place to B2B.” — Keith Browning @TweetOfKeith Click To Tweet What Are B2B Content Marketers’ Biggest Challenges? But even if they don't understand, LinkedIn has the people who do. Rival IQ Google Ads Editor version 2.5

Advertising Benchmark 110

Advertising Benchmark Marketing Report B2B Marketing Linkedin 110

B2B Marketing Directions

JUNE 18, 2023

Many B2B companies use surveys and survey reports to fuel their thought leadership marketing programs. Research surveys and survey reports * have become important marketing tools for many B2B companies. Real thought leadership content must provide novel insights that are supported by authoritative evidence.

Customer Surveys 52

Customer Surveys B2B Thought Leadership Sample Thought Leadership 52

PureB2B

APRIL 26, 2022

B2B technology, like any industry vertical, comes with its own set of unique challenges. To meet their goals, sales and marketing professionals within B2B tech companies must keep abreast of the latest developments within the space to ensure they’re meeting the expectations of the buyers they’re trying to win over.

Stats 62

Stats B2B Thought Leadership Campaigns B2B 62

Marketing Insider Group

FEBRUARY 24, 2021

91 percent of B2B marketers use content marketing. These statistics prove that content is everywhere, and companies will continue to invest in and leverage it to reach marketing goals. That doesn’t mean that the content isn’t high-quality and educational, or that it doesn’t illustrate thought leadership.

Lead Ranking 279

Lead Ranking Lead Scoring CMS Development Content Marketing 279

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. There’s no mystery why B2B marketers keep flocking to it – it simply works. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . Not so much. Not so much.

Linkedin 150

Linkedin Facebook Cost Per Click B2B Thought Leadership 150

Only B2B

JULY 5, 2023

In the ever-changing landscape of B2B marketing, demand generation plays a pivotal role in driving business growth and success. As we enter 2023, it is crucial to adapt to the evolving nature of B2B demand generation and discover effective strategies to generate demand and engage target audiences.

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

Sword and the Script | B2B

MAY 11, 2021

One of the biggest frustrations in the marketing and PR profession today is the lack of understanding from the leadership. When the time comes to pitch your plan to the leadership, you begin to realize they don’t have a clue what you’re talking about. For example, you invest a lot of time into research and planning.

Studies 63

Studies B2B Thought Leadership Thought Leadership Paid Search Agency 63

Marketing Interactions

AUGUST 24, 2021

And they benefit from B2B content that shows them how to do those things. There’s a lot more to B2B content marketing than thought leadership, industry trends and infotainment. And, for those of you going there, helping buyers set a future vision isn’t always thought leadership. We need to. Jobs to complete.

B2B Thought Leadership 62

B2B Thought Leadership Thought Leadership B2B Gartner 62

Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. In this article, we’ll take a look at the process of social selling and how it can help B2B companies generate more leads (and ultimately more revenue). Which Channels Are Best for B2B Social Selling?

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

Tiecas

MAY 1, 2024

B2B thought leadership marketing is not clearly understood by most small to mid-sized manufacturers I talk to regularly. Table of Contents The 95-5 Rule: Guidance for Industrial Sales What is B2B Thought Leadership? What is B2B Thought Leadership? Don’t be so quick to dismiss this idea.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership B2B Marketing Advertising Agencies 52

Strategic-IC

DECEMBER 2, 2020

The B2B buyer has changed. The B2B buyer has changed beyond all recognition. 60% of B2B buyers (I’d say more…) want sellers to demonstrate: • Knowledge of their industry • The issues facing their industry? The B2B buyer has changed beyond all recognition. We’ve all seen the research. Knowledge of their company?

Account Based Marketing 118

Account Based Marketing Statistics Marketing Automation Services ABM 118

BOP Design

DECEMBER 20, 2021

Redesigning your B2B website is always a large undertaking and sometimes it’s hard to know where to start. Next, it’s helpful to see what’s the latest and greatest in B2B websites – do research and find inspiration. For most B2B companies – the resource or blog section of the B2B web design is a critical feature of the website.

Design 112

Design B2B Thought Leadership B2B Case Study 112

Adobe Experience Cloud Blog

NOVEMBER 27, 2017

The internet is saturated with content marketing, people’s inboxes are full of well-designed emails , and account-based strategies are quickly becoming a B2B standard. Provide statistics that connect improved engagement to the bottom line. 66% of B2B consumers want to advocate for brands that engage well.

Effectiveness 268

Effectiveness B2B Thought Leadership Customer Satisfaction SEM 268

Exo B2B

MARCH 17, 2021

Today, the companies that adopt B2B marketing and are trusted leaders in their fields of expertise must assert this to their target audiences. They must also proceed as quickly as possible with their own marketing transformation to ensure their dominance and leadership. That’s what I wrote in our previous life in 2018.­.

B2B Thought Leadership 59

B2B Thought Leadership Thought Leadership Curation B2B 59

Martech

JANUARY 12, 2024

As we slide into 2024, B2B marketing leaders face new challenges: deals are harder to close, budgets are shrinking, and expectations are rising. Now is the time to question prior assumptions, change your thought process and find comfort in testing more than subject lines. We must rethink what it means to be effective in marketing.

Efficiency 129

Efficiency Ideal Customer Profiles B2B Marketing Planning 129

PureB2B

MARCH 8, 2022

The median landing page conversion rate, for B2B marketing, is 2.35% - Wordstream 6. This statistic suggests that, although your website visitors aren’t ready to buy, they’re looking for more information. You have to balance both product information and thought leadership, weaving the two into natural conversations.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Stats Demand 62

PureB2B

MARCH 8, 2022

The median landing page conversion rate, for B2B marketing, is 2.35% – Wordstream 6. This statistic suggests that, although your website visitors aren’t ready to buy, they’re looking for more information. You have to balance both product information and thought leadership, weaving the two into natural conversations.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Stats Demand 62

Strategic-IC

DECEMBER 2, 2020

The B2B buyer has changed. The B2B buyer has changed beyond all recognition. 60% of B2B buyers (I’d say more…) want sellers to demonstrate: • Knowledge of their industry • The issues facing their industry • Knowledge of their company • The challenges facing their company. The B2B buyer has changed beyond all recognition.

Statistics 101

Statistics Account Based Marketing Marketing Automation Services ABM 101

Only B2B

OCTOBER 26, 2023

In today’s rapidly evolving B2B marketing landscape, the key to unlocking success lies in the strategic harnessing of your B2B list. This blog serves as your comprehensive roadmap, equipping you with the knowledge and strategies required to master the intricate art of generating B2B leads from B2B list.

Sales Qualified Leads 62

Sales Qualified Leads B2B Sales Lead Ranking Top of Funnel 62

Zoominfo

MARCH 27, 2019

In the B2B world, technographic data points often serve as critical buying signals. But, we’ve struggled to find any outside research regarding the use of technographics by B2B sales professionals. Thus, The 2019 Technographic Data Report for B2B Sales Organizations was born. And, this was to be expected.

Zoominfo 222

Zoominfo B2B Thought Leadership B2B Sales Work Management 222

Modern B2B

SEPTEMBER 28, 2023

If you have a large audience and need broad insights, quantitative research will bring statistically significant results. Generating insight for thought leadership: Square Commissioning fresh quantitative research can also elevate a report or whitepaper from bland and generic to fresh and insightful.

Research 52

Research B2B Marketing B2B Thought Leadership B2B 52

Marketing Insider Group

NOVEMBER 18, 2020

The Most Effective B2B Marketing Strategies. In a new report that collected data from hundreds of B2B marketing professionals, the ways in which B2B marketing teams across the nation operate as a majority were brought to light. Focus on the Buyer. Have a Formal Marketing Plan. Partner with a Marketing Agency.

Resource Management 354

Resource Management Demand Generation Agencies CMS Development Work Management 354

Sword and the Script | B2B

MAY 17, 2022

Deals in B2B are increasingly complicated and more likely to be scrutinized by top executives and the finance department. Each survey polled at least 800 people making B2B purchases. The comparison over time illustrates how the buying process in B2B is changing. B2B buyers require more interactions from sales and marketing.

Sales Cycle 74

Sales Cycle B2B Sales Studies Marketing Management 74

Marketing Insider Group

MAY 11, 2020

Content marketing allows any business to increase their presence in organic search because it focuses on sharing thought leadership. Well-written, insightful content draws your audience in and sets you up as a thought leader. 41 percent of B2B buyers consume three to five pieces of content before talking to sales.

Paid Content 158

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 158