Trade Press Services

MAY 13, 2024

B2B video marketing is a staple for today’s businesses with more than 90 percent of companies leveraging the medium to reach target audiences. The dynamic and versatile medium helps B2B companies connect with decision-makers effectively. When developing your B2B marketing video strategy , here are some common types to consider: 1.

Video Marketing 85

Video Marketing B2B Marketing B2B Thought Leadership Work Management 85

Trade Press Services

MARCH 11, 2024

Trade Press Services recently sat down with Cory Sekine-Pettite and Davide Savenije of the American Society of Business Publication Editors (ASBPE). Industry editors and society directors, they have 37 years of B2B publishing experience between them. Q: How has B2B trade magazine publishing changed over the last 25 years?

B2B Thought Leadership 106

B2B Thought Leadership Conversion B2B Thought Leadership 106

Thinkers360

APRIL 7, 2024

Thought Leader and Influencer Interview Thinkers360 thought leader interviews profile prominent members of the Thinkers360 community who embody the power of ideas in their work. With a passion for nurturing leadership talent, I serve as a beacon of inspiration and guidance for aspiring leaders.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Work Management Advertising Agencies 52

Martech

APRIL 3, 2024

When email expert Natalie Jackson took the leap from publishing into marketing technology, she took advantage of the professional thought leadership available to her in Kansas City, Missouri. Q: You have extensive career experience in email marketing, content and B2B strategy. A: My career trajectory has always been in B2B.

B2B Thought Leadership 72

B2B Thought Leadership Thought Leadership Press Conference 72

Trade Press Services

MAY 6, 2024

The B2B trade show market was $10.2 B2B trade shows offer companies the opportunity to debut new products and services, demonstrate thought leadership , enhance brand awareness, examine the offerings of competitors and industry leaders, and introduce new products and services—all in one location.

Trade Show 101

Trade Show Marketing Management Planning B2B Thought Leadership 101

Top Rank Marketing

SEPTEMBER 7, 2023

With over 25 years experience in the marketing industry, Donna has deep agency leadership experience at top shops including space150 and 7 years as CEO at Collective Measures. Bringing in talented and experienced leadership like Donna sets the agency up for success as we continue to expand and grow.

Paid Search Agency 123

Paid Search Agency B2B Thought Leadership Advertising Agencies Planning 123

Trade Press Services Newsletter

NOVEMBER 2, 2022

The Content Marketing Institute’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report has just been released and has some excellent insights for marketers as we move into 2023. In fact, 71 percent of B2B content marketers say content marketing has become even more important to their organization over the last year.

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Marketing Report B2B Marketing B2B Thought Leadership Planning 130

Trade Press Services

FEBRUARY 26, 2024

It starts with a keen understanding of B2B buyer behavior. Content creation tools and distribution channels have made developing and sharing B2B marketing content easier than ever. Here are five buyer behaviors—backed by statistics—to consider when planning your B2B marketing content.

Trends 100

Trends B2B Thought Leadership B2B Thought Leadership 100

Webbiquity

AUGUST 1, 2023

Links from press release pickups have little impact on SEO, but nevertheless get the attention of search engines. Blogging consistently is a great way to increase the number of keywords your site can rank for in organic search, connect with prospective buyers, demonstrate thought leadership, and build up an opt-in email marketing list.

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Paid Content Aggregage Marketing Websites Paid Search Agency 243

Trade Press Services

JANUARY 2, 2024

LinkedIn is still the quintessential B2B social media platform. With more than 930 million members, it makes sense that 96 percent of B2B marketers use LinkedIn for social marketing and B2B brand communications. Are Trade Publications Still a Viable B2B Marketing Medium?

Marketing AI 52

Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52

Marketing Insider Group

NOVEMBER 18, 2020

And yet there are some amazing examples of businesses that are achieving massive growth in new website visitors through consistent editorial content and strategic thought leadership. It is attracting engaged audiences through a strong editorial focus on thought leadership. How could we ever break through? Source: SEMRush.

Forecasting 317

Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 317

B2B PR Sense

JANUARY 5, 2018

B2B PR in particular creates a patina of thought leadership and generates interest and awareness. How to Pick the Right B2B PR Agency For You. How to Score in B2B Media Relations. Myth #6: PR professionals just write press releases. Thought leadership strategy. Handpicked Related Content.

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PR B2B Thought Leadership Advertising Agencies Campaigns 238

Thinkers360

MARCH 1, 2024

Maria is the host of the Transform Talks Podcast , interviews thought -leaders, executives, academics on the topics of the supply chain and business transformation. As an advisor for many companies, a content creator, influencer and the CEO of a company, I spend my early morning doing admin and dealing with pressing emails.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Opt-out Digital Transformation 52

Strategic-IC

JANUARY 18, 2019

They have got access to a lot more resources; everything from LinkedIn to blogs, to sector-specific trade press, forums, events (online or physical). We're finding that the buyer is lot more educated, a lot more informed. We all use LinkedIn every day, and we all see what's going on.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Education Work Management 48

Contently

MAY 7, 2021

LinkedIn Pulse—a native article publishing feature—has long been the best way to engage people with longform thought leadership on the platform. Then you compose the article like you would any other LinkedIn Pulse post, press publish, share it from your company page, and—voila!—you’re you’re done.

Linkedin 144

Linkedin B2B Thought Leadership First-Mover Advantage Paid Search Agency 144

BenchmarkONE

APRIL 2, 2020

When it comes to getting press for your business , it’s already a difficult undertaking, even at the best of times. How do you succeed at getting press for your business when every dollar matters? . Put yourself in the shoes of all the journalists, influencers, and thought leaders out there. Ways to Get Free Press.

Press 88

Press Tips Business B2B Thought Leadership 88

Trade Press Services

MARCH 4, 2024

Three Types of Content for the B2B Buyer’s Journey There’s no question that different types of content serve different purposes for organizations and their diverse audiences. B2B evergreen content focuses on valuable expertise that’s built to last. This is a key attribute of any thought leader.

Top of Funnel 77

Top of Funnel Trends B2B Thought Leadership Buyer Personas 77

Heinz Marketing

AUGUST 21, 2021

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. From climate change and inequality to health care and immigration, young people are making their voices heard on the most pressing issues of our time.

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Activities B2B Thought Leadership Allocation Thought Leadership 114

Velocity Partners

MAY 8, 2024

This is the seventh in a series we’re running about the new B2B GTM playbook. How is the face of B2B marketing changing? When younger companies try to mimic the authority and thought leadership of large incumbents, it can sound stuffy, condescending, and unearned — they end up talking at their audience instead of with them.

Marketing Analytics Tools 84

Marketing Analytics Tools B2B Marketing B2B Thought Leadership Planning 84

Thinkers360

FEBRUARY 28, 2024

In the ever-evolving B2B landscape, cultivating strong relationships with industry analysts and thought leaders (B2B influencers) is crucial for establishing brand awareness, achieving thought leadership status, and ultimately driving sales growth. The two are related, but distinct marketing disciplines.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Thinkers360

MARCH 28, 2024

Thinkers360 Launches First-of-Its-Kind Brand Monitoring Tool Powered by B2B Analyst and Influencer Community Dallas, TX – March 29, 2024 – Thinkers360, a leading B2B thought leader community and analyst and influencer marketplace, today announced the launch of its groundbreaking brand monitoring tool.

Communities 58

Communities B2B Thought Leadership Tools Thought Leadership 58

Zoominfo

FEBRUARY 17, 2021

Here’s the thing, if you’re in sales, you know that getting B2B prospects’ attention is tough. Company: Press releases, news, 10-K (annual report). Industry: Trends, best practices, thought leadership. I’d love to connect and follow your thoughts on [a topic that aligns with your prospect’s role and your product].

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Tactics Top of Funnel B2B Thought Leadership Thought Leadership 237

Trade Press Services

JANUARY 15, 2024

Social media is often seen as an area where B2B companies excel and B2C organizations struggle to stand out. Yet, it’s a misconception to believe that B2B businesses can’t reap the benefits of social media marketing. Here are the top eight common missteps B2B organizations can make when establishing their brand on social media.

Social Media 73

Social Media B2B Thought Leadership Media B2B 73

Trade Press Services Newsletter

JANUARY 4, 2023

When it comes to marketing your B2B business, it’s easy to make mistakes that can derail your growth strategies. How to avoid it: There are many different types of content that B2B marketers create, and each type needs its own distribution plan. If you need help identifying and fixing B2B marketing mistakes, let’s talk.

Planning 130

Planning B2B Thought Leadership Marketing Analytics Tools Paid Search Agency 130

Onalytica B2B

NOVEMBER 12, 2018

There’s no denying that the attributes of a B2B buyer differ greatly from a B2C consumer’s. B2B buyer journeys are much longer and more complex with a higher average purchase price, compared to buyer journeys in B2C which tend to be much shorter, more impulsive and lower value purchases. Employee Advocacy in B2B.

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Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

Contently

DECEMBER 2, 2021

Use multimedia content to help thought leadership content break through. Use multimedia content formats like podcasts and video to develop your thought leadership. It’s also often much easier to turn around timely financial news or advice when you can just press record and share your expertise.

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B2B Thought Leadership Thought Leadership Paid Search Agency Work Management 120

Contently

JUNE 12, 2017

Thought leadership gets a lot of flak in marketing circles. “Thought leadership” is jargon for something companies have done forever: trying to position their executives as influential leaders. Thought leadership has fundamentally changed in the age of smartphones and social media.

Social Media 167

Social Media B2B Thought Leadership Thought Leadership Media 167

Oktopost

AUGUST 10, 2022

Want to hear more from renowned B2B marketing leaders? In this episode of the Radically Transparent podcast, Kevin Lau, one of the biggest customer marketing influencers in the B2B industry and now serving as the Senior Director of Customer Marketing at F5 spills all from his time as Global Head of Customer Advocacy at Adobe.

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B2B Thought Leadership Transparency Thought Leadership Marketo 90

Adobe Experience Cloud Blog

SEPTEMBER 3, 2020

Adobe’s recent Experience Maker’s Live two-day online event was insightful, thoughtful, and informative, just as I predicted. While I knew what kind of high-quality content I could expect from one of their events, I headed into the virtual conference with one pressing question: what exactly is an experience maker?

B2B Thought Leadership 168

B2B Thought Leadership Thought Leadership Business Customer Satisfaction 168

Adobe Experience Cloud Blog

SEPTEMBER 10, 2009

It's time for B2B marketing professionals to think beyond justifying their existence and start thinking about how they can create long-term return on marketing investment (marketing ROI) for their organizations. I thought it would be glamorous. How would you rank these in order of importance in regards to improving B2B marketing ROI?

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership ROI ROMI 48

Trade Press Services

NOVEMBER 13, 2023

Many editors prefer materials from industry experts and thought leaders over journalists because they can address real audience problems with experience from the trenches. Even though B2B subject expertise can require specific knowledge or niche skillsets, readers still want information delivered in a compelling and interesting way.

Practices 52

Practices B2B Thought Leadership Best Practices Thought Leadership 52

Heinz Marketing

NOVEMBER 8, 2021

Coming from the education world into B2B marketing seems like quite a big shift. Eventually, I decided to return to the business world to sharpen my communications and marketing skills, expecting to feel lost while I entered this exciting new arena of B2B. By Tom Swanson , Engagement Manager at Heinz Marketing.

Education 110

Education B2B Thought Leadership B2B Thought Leadership 110

Launch Marketing

APRIL 13, 2022

Content marketing has long been a staple of B2B marketing and continues to be so as 2022 brings more opportunities and challenges for content ideation, creation and distribution. Be sure to also check previous installations in this series that focus on B2B lead generation trends in 2022 and B2B email marketing trends in 2022.

Trends 126

Trends B2B Marketing Webinar Metrics Planning 126

Contently

JUNE 24, 2021

Use multimedia content to help thought leadership content break through. Use multimedia content formats like podcasts and video to develop your thought leadership. It’s also often much easier to turn around timely financial news or advice when you can just press record and share your expertise.

B2B Thought Leadership 97

B2B Thought Leadership Thought Leadership Paid Search Agency Work Management 97

Adobe Experience Cloud Blog

DECEMBER 18, 2008

The next interview in the B2B Marketing thought leader interview series is with Amy Hawthorne, Director of Marketing at B2B lead generation company ReachForce , and frequent contributor to the B2BLead blog. Tell us a little bit about how you got into B2B marketing and what you like most about it. Easy as 1.2.3.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Lead Generation Reachforce 48

BOP Design

JUNE 8, 2021

Wondering what types of content to include in your B2B content marketing strategy ? For many B2B firms, it’s often a blend of various types of content. Thought Leadership. Thought leadership content provides fresh, new perspectives or industry insights that are valuable to professionals working in your industry.

B2B Marketing 102

B2B Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 102

Zoominfo

FEBRUARY 17, 2021

Here’s the thing, if you’re in sales, you know that getting B2B prospects’ attention is tough. I’d love to connect and follow your thoughts on [a topic that aligns with your prospect’s role and your product]. prospect’s first name], given your [role and responsibility], I thought it made sense to connect.”

Tactics 130

Tactics Top of Funnel B2B Thought Leadership Thought Leadership 130