Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. Without a solid content strategy to support that movement through the marketing and sales cycle, all you’ve got is a nice email system.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Adobe Experience Cloud Blog

JULY 20, 2009

The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). But as boring as it sounds, I went back to basic marketing principles and thought seriously about where our audience 'hangs out'.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership B2B Marketing Enterprise Management 48

Content Marketing Institute

JANUARY 12, 2018

In the 2018 B2B research , 62% of the most successful content marketers have a documented strategy vs. 16% of the least successful. But, interestingly, I’ve started to see an increasingly larger opportunity for content marketers to play a true leadership role in that broader marketing strategy. Let me explain. Click To Tweet.

Marketing Strategy 111

Marketing Strategy Marketing & Strategy Enterprise Management Planning 111

Adobe Experience Cloud Blog

AUGUST 27, 2008

B2B marketing professionals in today's economy are always looking for new ways to do more with less and still gain a competitive advantage within the marketplace. First up in our B2B Marketing interview series is Tom Pick of WebMarketCentral. You've been a B2B marketer since 1992. Listen and solve problems first, sell later.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

Adobe Experience Cloud Blog

JUNE 9, 2017

As Steve Lucas, Marketo CEO, said, to win in the Engagement Economy, marketers must listen and learn before they engage. In this post, I will share some thoughts on how you can assess the relevancy of intent data by asking three questions. Company websites, B2B publishers, business or technology-focused online communities.

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Intent Data Lead Ranking Intent Relevance 134

Adobe Experience Cloud Blog

MAY 27, 2010

Since the idea of Marketo popped into the minds of Marketo’s founders, Jon Miller and Phil Fernandez, marketing accountability was at the center of their thoughts. Internally at Marketo we began to call these people “The Revenue Masters.&#. Treating leads as high value assets of the company.

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Sales Qualified Leads B2B Thought Leadership Marketo Thought Leadership 48

Adobe Experience Cloud Blog

APRIL 22, 2009

There are entire industries devoted to researching consumer buying behavior, but until now there has been relatively little research into B2B buying behaviors. Marketo recently worked with. Some of the highlights and my thoughts are below. The Myth of Rationality in B2B Buying. This couldn't be further from the truth.

Purchase 48

Purchase Top of Funnel Work Management Buy 48

Ambal's Amusings

MAY 10, 2010

" Maria Pergolino works as Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation html. Blog Modern B2B Marketing Twitter InboundMarketer. This will be enhanced by the use of inbound marketing as part of the demand generation process.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Ambal's Amusings

APRIL 21, 2010

How should you adapt to the changing trends in B2B marketing? Galen De Young, managing director of Proteus B2B and Proteus SEO, helps B2B clients integrate content marketing, social media, email, and SEO to generate and nurture leads. Blog B2B Marketing Twitter GalenDY. " Blog B2B Marketing Twitter GalenDY. "

B2B Marketing 100

B2B Marketing B2B Thought Leadership Long Tail Marketing B2B 100

Adobe Experience Cloud Blog

MARCH 3, 2009

I think one mistake many marketers make is to think of their lead management requirements too narrowly — and to be honest, quite a few demand generation vendors make this mistake as well. Lead scoring to know when to pass leads to the sales team – and when to keep them in marketing for further nurturing. Be everywhere.

Lead Ranking 48

Lead Ranking Lead Scoring Lead Nurturing Marketing Management 48

Adobe Experience Cloud Blog

NOVEMBER 2, 2015

Holiday marketing can also help grow your pipeline into 2016 as it sets a solid foundation for sales and marketing plans as they head into the New Year. Start with the following categories: Bottom-of-the-funnel prospects: The goal with this segment should be to keep their attention on your business as they work through the purchase.

Top of Funnel 48

Top of Funnel Tips Planning Advertising Agencies 48

Adobe Experience Cloud Blog

NOVEMBER 17, 2010

As the leading Revenue Performance Management company, Marketo is laser focused on helping its customers become the revenue growth champions of the 21 st Century. Today I share the exciting news that Marketo has received $25M in venture funding, led by Institutional Venture Partners. You know, Marketo is on fire.

Marketo 48

Marketo B2B Thought Leadership Thought Leadership Advertising Agencies 48

Adobe Experience Cloud Blog

JUNE 15, 2009

The next interview in the B2B Marketing thought leader interview series is with Barry Trailer. Barry is also a member of the Marketo Board of Advisors. Barry is also a member of the Marketo Board of Advisors. How did you get into sales and marketing, and what you like most about it? How I got into sales was easy.

Thought Leadership 48

Thought Leadership Sales Leads Lead Scoring Lead Ranking 48

Adobe Experience Cloud Blog

JULY 23, 2009

The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. This interview is focused on search engine marketing as it relates specifically to B2B.

CPC 48

CPC Cost Per Click B2B Thought Leadership Thought Leadership 48

Adobe Experience Cloud Blog

JUNE 3, 2010

Seed nurturing, or the process of building relationships with qualified prospects before you have their contact information, will allow you to connect with unidentifiable prospects during the early stages of the buying process. Eventually when they are ready to engage with a sales rep, they will come to you, not your competitor.

Lead Nurturing 48

Lead Nurturing Social Media Sales Qualified Leads Lead Scoring 48

Ambal's Amusings

DECEMBER 17, 2009

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Recommended Resources from B2B Marketing Experts. Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. MarketingSherpa.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Adobe Experience Cloud Blog

JUNE 24, 2010

The bi-annual BtoB Leading Edge Virtual Event is one of the best thought leadership events for marketers focused on driving leads and accerlerating deals for their company. Where we frequently try different tactics and strategies to discover what works best for our company? I learned alot at the event, but also had some fun.

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BtoB Lead Ranking B2B Thought Leadership Top of Funnel 48

The Effective Marketer

MAY 9, 2011

The power of marketing automation is the ability to target your marketing database with specific content based on their behavior and stage in the purchasing process. Marketing Directors and Managers on top, Marketing Coordinators, Marketing Specialists in the middle, followed by Copywriters, Designers, Web Masters, and more at the bottom.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Ambal's Amusings

OCTOBER 15, 2009

In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. What types of metrics do B2B marketers need to measure a marketing campaign's success? Recommended Resources from B2B Marketing Experts. Marketo's Modern B2B Marketing.

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ROI B2B Marketing Paid Search Agency Planning 100

Adobe Experience Cloud Blog

MAY 10, 2010

In 2007, Jon Miller (my current boss and VP of Marketing at Marketo), posted an article about the difference between a CMO and a VP of Marketing. When I first read the post I thought it was written by someone who wanted a different title than what was written on their business card. It also affects the work that I do.

CMO 48

CMO Work Management B2B Thought Leadership Planning 48

Adobe Experience Cloud Blog

MAY 13, 2009

The next interview in the B2B Marketing thought leader interview series is with Jill Konrath, Chief Sales Officer and Author of Selling to Big Companies. This interview with Jill provides great insight and best practices to improve sales and marketing alignment and shorten the sales cycle for B2B companies.

Thought Leadership 48

Thought Leadership B2B Thought Leadership Work Management Marketing Management 48

Adobe Experience Cloud Blog

APRIL 9, 2009

One of the great things about blogging is the opportunity to build relationships with thought leaders I would not otherwise meet. Here is his interview, part of the B2B Marketing thought leader interview series. What I like most about Demand Generation is that it makes the customer's buying process so much more efficient.

Thought Leadership 48

Thought Leadership Demand Generation Work Management Demand 48

Ambal's Amusings

APRIL 29, 2010

We asked B2B Marketing experts: " How should B2B marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? Ardath Albee is a B2B Marketing Strategist. Which content should be free?

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Adobe Experience Cloud Blog

JANUARY 25, 2009

Last October, Craig Rosenberg shared some insightful best practices in one of my first thought leadership interviews, titled Lead Generation Best Practices: Thought Leadership with The Funnelholic. First, increased focus on the “middle” of the funnel. What are the three trends you see emerging in 2009?

Demand Generation 48

Demand Generation Top of Funnel Demand Trends 48

Adobe Experience Cloud Blog

NOVEMBER 3, 2010

Here are four reasons why: Recommendations - Company specific recommendations on LinkedIn may become the Yelp of B2B Businesses, though you can’t benefit from this new feature until you create your Products and Services Page. You may also want to check out some examples of what others have done.

Paid Search Agency 48

Paid Search Agency Linkedin Marketing Management Companies 48

Adobe Experience Cloud Blog

NOVEMBER 3, 2010

Here are four reasons why: Recommendations - Company specific recommendations on LinkedIn may become the Yelp of B2B Businesses, though you can’t benefit from this new feature until you create your Products and Services Page. You may also want to check out some examples of what others have done.

Paid Search Agency 48

Paid Search Agency Linkedin Marketing Management Companies 48

Ambal's Amusings

MARCH 18, 2010

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? "B2B Marketing Campaigns Need Results Beyond Views" Ardath Albee's Bio. Ardath Albee is a B2B Marketing Strategist. Does viral work for B2B marketing?

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Adobe Experience Cloud Blog

JANUARY 27, 2010

Seed nurturing is the process of building relationships with qualified prospects before you have their contact information. If you succeed at this, you will stay top of mind with your prospects as they educate themselves and move through the early stages of their buying process. This is where seed nurturing comes into play.

B2B Thought Leadership 48

B2B Thought Leadership Demand Generation Agencies Sales Qualified Leads Lead Nurturing 48

Directive Agency

JULY 5, 2018

Now, you might be one of those B2B marketers who is in the 1% who are weirdly drawn to and love reading white papers or data sheets. Unfortunately, I feel that in B2B, content marketing has become a very silo-ed department that’s not creative, it’s not fun, and it’s not aligned with your brand. I didn’t like it.

Ad Building 40

Ad Building Branding Brand Identity Content Marketing 40

Adobe Experience Cloud Blog

JUNE 28, 2010

This week I listened to Umberto Milletti and Phil Fernandez, CEOs from Insideview and Marketo, give presentations about their expectations of Marketing. It was a powerful presentation that gave a true glimpse into the thoughts of a CEO. Build alignment between marketing and sales.

InsideView 48

InsideView Planning B2B Thought Leadership Forecasting 48

Ambal's Amusings

SEPTEMBER 17, 2009

In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. One of the many goals of B2B marketing is to continuously forge better customer relationship. Recommended Resources from B2B Marketing Experts. Marketo's Modern B2B Marketing.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time. In fact, 88% said Web sites were important in helping them decide what to buy.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Adobe Experience Cloud Blog

JUNE 16, 2010

Recently, I had the opportunity to interview Jim Burns, founder and CEO, as part of our ongoing B2B Thought Leader Interviews. Jim and his company have been helping B2B selling customers create and deliver content, especially multimedia content, for over fifteen years. What is the point production process?

Thought Leadership 48

Thought Leadership B2B Thought Leadership Lead Nurturing Content 48

Adobe Experience Cloud Blog

JANUARY 6, 2009

It’s not uncommon to have 100,000s of contacts, or even millions, in a B2B company’s contact database. Fewer than 25% of them meet the criteria for “sales ready” and fewer than 5% have an active opportunity. As a result, the house database becomes a place where leads “go to die” and most (or all) of them never make it back to sales.

Lead Nurturing 48

Lead Nurturing Sales Qualified Leads Marketing Qualified Leads Leads 48

Adobe Experience Cloud Blog

JULY 15, 2010

This next B2B Marketing Thought Leader Interview is with Michael Cannon, CEO of the Silver Bullet Group , the global leader in messaging effectiveness solutions. How is it that you became interested in both Sales and Marketing? After three years of selling, I was promoted to sales management.

Thought Leadership 48

Thought Leadership Work Management Demand Generation B2B Thought Leadership 48

Adobe Experience Cloud Blog

NOVEMBER 11, 2009

Marketing automation has the ability to benefit almost every B2B company and industry, but are there benefits specific to open source companies? Most open source companies are starting to understand their sales funnel better and are educating their customers throughout the buying cycle. The entire buying cycle is important.

Thought Leadership 48

Thought Leadership Practices Marketing Automation Services Lead Ranking 48

B2B Marketing Zone Posts

DECEMBER 7, 2009

One of the really cool things about the B2B Marketing Zone and Browse My Stuff is the ability of the system to determine hot topics or trends based on the content that is being brought together in topic hubs. Using the system, we found that these are the hottest topics in B2B Marketing for 2009. Tags: Best. Did we get it right?

Demand Generation Agencies 40

Demand Generation Agencies B2B Marketing B2B Thought Leadership Planning 40