Adobe Experience Cloud Blog

MAY 30, 2017

I recently had the pleasure of attending one of the biggest marketing conferences of the year— Marketo’s Marketing Nation Summit. A gathering of hundreds of marketing executives, partners, and thought leaders from around the world came together to learn about the latest marketing trends and strategies in the new “Engagement Economy”.

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KoMarketing Associates

APRIL 25, 2013

Lead generation is at the top of almost every B2B marketer’s responsibility list. A marketing automation solution is one tool B2B marketers use for succeeding at these lead management challenges. Marketo is considered a leader in the lead management / marketing automation industry. What is Marketing Automation? Absolutely.

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Adobe Experience Cloud Blog

JANUARY 6, 2017

At Marketo, we finished the year by running a social countdown, called #marketocountdown , that highlighted some of the top influencers to follow so you can stay up to date on trends, tips, and best practices. He hosts the Social Media Marketing podcast and is the author of Launch and Writing White Papers. JnNsHDVRbY. Matt Heinz.

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Adobe Experience Cloud Blog

JUNE 8, 2018

TWO: “Want to Read” and “Have to Read” Back in my days as a journalist in the B2B-technology news business—that would be at EE Times and other publications (and sites) that were part of the CMP Media stable—I was lucky enough to work with some of the best editors and publishers in the business.

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Ambal's Amusings

FEBRUARY 18, 2010

" Britton Manasco helps firms become thought leaders and trusted authorities through value-rich content such as white papers, success stories and executive presentations. Britton is the producer of the thought leadership marketing blog Illuminating the Future. What actions should marketers take in 2010?"

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Adobe Experience Cloud Blog

MAY 1, 2015

Author: Amy Guarino Forrester’s pronouncement of the death of the B2B salesperson recently made headlines. And at Marketo, we talk about this a lot from the marketers perspective, but what about sales? How does this new digital-first world effect the traditional B2B salesperson? Know Your Customer. Don’t be Afraid to Recycle.

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Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. But they’re just that: tools.

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Adobe Experience Cloud Blog

JANUARY 24, 2012

She discusses thought leadership and how she developed a successful campaign to overcome the challenge of accurately measuring her thought leadership efforts. While thought leadership has always been part of Ingenuity Systems’ marketing mix, in the past it had never been a formal program.

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Adobe Experience Cloud Blog

NOVEMBER 28, 2016

After her thorough questioning, she takes a piece of paper and writes down a series of numbers, then walks the customer into the showroom and guides them toward a couple of instruments. She patiently uncovers not just what the customer is looking for in a piano, but their musical background, favorite songs, and preferred pieces to play.

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Adobe Experience Cloud Blog

OCTOBER 26, 2010

Prior to the Marketo user summit I had heard a few great examples of nurturing programs being created without a lot of content, but after I shared some of these stories at the event I was approached by many others with similar stories. What I thought was the exception was actually the norm. What can they do?

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Ambal's Amusings

MARCH 18, 2010

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? "B2B Marketing Campaigns Need Results Beyond Views" Ardath Albee's Bio. Ardath Albee is a B2B Marketing Strategist. Does viral work for B2B marketing?

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Adobe Experience Cloud Blog

MAY 25, 2011

So instead of going broke, I thought I would see what free books I could find for my new Kindle. Mobile book reader apps, including Kindle for your iPhone or iPad, are another great way to stay up on the latest white papers that have book-quality thought leadership.

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SnapApp

SEPTEMBER 30, 2015

O Magazine’s “ What Kind of Morning Person Are You ” gives readers valuable information about the best kind of routine to kick off their mornings based on their answers to thoughtful questions about their habits. With its fun answers and engaging color scheme, it drew in the attention of B2B prospects.

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Ambal's Amusings

DECEMBER 17, 2009

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Recommended Resources from B2B Marketing Experts. Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Tom Pick's blog Webbiquity.

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Ambal's Amusings

APRIL 29, 2010

We asked B2B Marketing experts: " How should B2B marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? Ardath Albee is a B2B Marketing Strategist. White papers. " Ardath Albee.

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Adobe Experience Cloud Blog

OCTOBER 25, 2012

by Dayna Rothman We had a great webinar last week on content marketing with Toby Murdock, CEO and Co-Founder of Kapost , and Jason Miller, Social Media Strategist at Marketo. Shouldn’t white papers be gated? At Marketo we typically only put industry and analyst reports in front of a gate and sometimes mid-stage content.

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Adobe Experience Cloud Blog

OCTOBER 16, 2014

Author: Ellen Gomes At Marketo we have a pretty interesting and diverse set of infographics – covering topics from marketing automation and social networks , to kittens and bacon. Step 2: Gather your data- Ideally, you’re working from a larger piece of content like a report, white paper, or data set. Infographics for everyone!

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WebMarketCentral

FEBRUARY 8, 2008

Marketing automation provider Marketo has just released Blind Date to White Wedding: Best Practices for Lead Nurturing that creates B2B relationships, builds trust and increases sales , a white paper on B2B lead nurturing. The Win.").

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Adobe Experience Cloud Blog

JANUARY 18, 2013

At Marketo, we score our leads in three ways: a “fit score” quantifies how well a person matches our ideal target, an “engagement score” accounts for a lead’s level of interaction with Marketo’s content and thought leadership, and a “buying intent score” that tracks when a lead demonstrates key purchase indicators.

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B2B Digital Marketer

MARCH 26, 2021

On the other hand LinkedIn messaging has become a part of the digital strategy that is extremely important for many B2B marketers. In my B2B Digital Marketer Podcast interview with Mike Gospe we discussed Why Marketers Should Be Customer Advocates. I do not use many of the mainstream B2B marketing products. source ).

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Ambal's Amusings

OCTOBER 15, 2009

In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. What types of metrics do B2B marketers need to measure a marketing campaign's success? Recommended Resources from B2B Marketing Experts. Marketo's Modern B2B Marketing.

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Adobe Experience Cloud Blog

SEPTEMBER 3, 2013

Day one at Marketo, I was informed that one of my projects as a Social Media & PR intern would be writing for the blog. thought raced through my mind. I’m no seasoned blogger by any stretch of the term, but I thought I would share what I learned during my experience and how I got over my fears and published my first blog post.

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Adobe Experience Cloud Blog

JULY 18, 2013

What started in consumer markets is spreading to B2B industries. This trend strikes terror into the hearts of many business leaders, who previously had been able to paper over mediocre products and service with advertising and press releases. But this is just the beginning. Do they have a point? They share because they care.

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Directive Agency

JULY 5, 2018

Now, you might be one of those B2B marketers who is in the 1% who are weirdly drawn to and love reading white papers or data sheets. Unfortunately, I feel that in B2B, content marketing has become a very silo-ed department that’s not creative, it’s not fun, and it’s not aligned with your brand. We got you.

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Adobe Experience Cloud Blog

APRIL 1, 2011

Webinars are a key piece in the B2B marketer’s toolkit. They are a great way to promote thought leadership and generate leads. I’d like to share some of the webinar promotion techniques we’ve used at Marketo, our top 5 ways to increase webinar attendance. Give webinar attendees access to the speaker.

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Adobe Experience Cloud Blog

MAY 13, 2009

The next interview in the B2B Marketing thought leader interview series is with Jill Konrath, Chief Sales Officer and Author of Selling to Big Companies. This interview with Jill provides great insight and best practices to improve sales and marketing alignment and shorten the sales cycle for B2B companies.

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Adobe Experience Cloud Blog

MAY 8, 2011

Schaub and Marketo’s SVP of Sales, Bill Binch, conducted a Marketo Revenue Masters webinar called ‘ From No Budget to Signed Deal Using Provocation-based Selling ’. Bill Binch and I answered these questions in the Marketo Revenue Masters webinar about Provocation-based Selling. Thanks for your follow-up questions.

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Adobe Experience Cloud Blog

JUNE 13, 2011

At Marketo, our prospect-to-lead conversion rate triples with lead nurturing. At Marketo, our sales development reps (SDRs) are typically the people who begin navigating a prospect’s organization to determine what tools that person needs to build an internal case for our products. from those we do not. Mid-stage content.

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Adobe Experience Cloud Blog

SEPTEMBER 18, 2014

You wouldn’t show up to a date in a stained shirt, or with toilet paper stuck to your shoe – which is why you check out your appearance before you arrive. 9 Reasons Your Emails Get Rejected was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Email Marketing b2b Consumer'

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thePoint

MAY 25, 2018

Some leadership teams know they need to do it but don’t know much about it; They see the budget and wonder what they get since it’s not always as visible as actual revenue (yes, sales people are the heroes aren’t they?). You must have a least one strong advocate in sales leadership. High-Level Marketing Tasks.

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Adobe Experience Cloud Blog

JUNE 12, 2012

Sharpening the harpoon of your social lead generation strategy is the new white whale that will be wrestled with and “white papered” to no end in this new era. Paying attention to your prospective customers’ and thought leaders in your industrys’ tweets is probably the cheapest form of market research and career development there is.

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Adobe Experience Cloud Blog

SEPTEMBER 28, 2009

This year’s MarketingSherpa B2B Marketing Summit was a great success. Remember content is more than white papers and webinars, it’s video, case studies, and more – make sure to have the content in the format my prospects desire. The vendors I chatted with at the event were talking more about thought leadership than their products.

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Adobe Experience Cloud Blog

JULY 12, 2012

To help those considering any online marketing tool (not just marketing automation ), I thought I would write a list of the 12 most important things to look for when purchasing. Also, look for a knowledge base that is more than just technical papers. Look for one that is updated frequently, and that can be searched by topic area.

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Adobe Experience Cloud Blog

MAY 27, 2009

T he next interview in our B2B Marketing thought leader interview series is with Kristin Zhivago. The most effective lead management technique I've seen — not just this last year, but at any time — was one where the salespeople called the prospect 15 minutes after that person downloaded a white paper from the site.

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Adobe Experience Cloud Blog

OCTOBER 16, 2018

Although I saw a lot, I still clearly remember Jill Rowley, Marketo’s Chief Growth Advisor, addressing the crowd at the Mumbrella B2B Marketing Summit in Sydney, sharing the story of how she got started in her career and how she dealt with certain challenges along the way. That’s because stories are incredibly powerful. .

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The Mx Group

AUGUST 1, 2018

Whether you are researching meaningful facts and stats, seeking inspiration for new content or simply looking to keep up with the latest trends, here are ten B2B marketing resources and tools I recommend: 1. Marketo is a SaaS platform designed to help B2B organizations automate and measure marketing engagement, tasks and workflows.

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Valasys

DECEMBER 2, 2019

Prologue: The B2B marketers have a lot to juggle around with while developing an effective marketing strategy. B2B marketing is very different from marketing to individual customers. Marketo: The SaaS (Software as a Service) platform is amongst the foremost resources for B2B marketers.

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