Oktopost

FEBRUARY 19, 2024

Last year, the return of office culture, recession fears, and AI’s rise transformed B2B marketing. The Insights We’ve Uncovered: Is LinkedIn still the best network for your employee advocacy program? Is LinkedIn Still the Best Network for Your Employee Advocacy Program? Why is LinkedIn so popular? Short answer–yes.

Trends 69

Trends Practices B2B Thought Leadership Best Practices 69

Martech

OCTOBER 11, 2023

Never has the expression, “Don’t confuse activity for performance,” rang truer than in B2B social media programs. Unlike the B2C world, which successfully uses multiple social media platforms to engage with consumers and drive revenue, B2Bs have struggled to find the “killer app” for its social programs.

Social Media 124

Social Media Media B2B B2B Thought Leadership 124

B2B Digital Marketer

SEPTEMBER 28, 2023

Navigating the Challenges of Perspective in Digital Marketing Introduction In this episode of B2B Digital Marketer, John Gumas shares valuable insights on unlocking success in digital marketing. Thought leadership and targeted marketing campaigns are key strategies for success.

Purchase 64

Purchase B2B Thought Leadership Thought Leadership B2B Sales 64

Oktopost

OCTOBER 26, 2023

Gartner research indicates that a significant portion of B2B buyers use social media to inform their purchasing decisions, with the top channels being YouTube (65%), Facebook (60%), Instagram (55%), X (48%), and Linkedin (43%). You may be wondering why financial institutions need to participate in employee advocacy to begin with.

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125

Integrated B2B

JUNE 16, 2020

If you’re in B2B marketing, you’ll naturally understand the importance of creating great content. This is part two of a three-part blog series relating to using LinkedIn in your B2B marketing. Here are some best practices for sharing content on LinkedIn. Think about LinkedIn as more of a thought leadership platform.

Linkedin 52

Linkedin Practices Best Practices B2B Thought Leadership 52

markempa

MARCH 16, 2015

Tweet You need to rethink the way you use LinkedIn. Without some of us even noticing, LinkedIn developed into a useful publishing platform and lead generation tool for marketers and sales people looking to build relationships with prospects. Here are some ways to make the most of LinkedIn for lead generation: 1.

Linkedin 120

Linkedin Sales Qualified Leads Lead Scoring Lead Ranking 120

Thinkers360

MARCH 1, 2024

Maria is the host of the Transform Talks Podcast , interviews thought -leaders, executives, academics on the topics of the supply chain and business transformation. Maria is a Supply Chain expert and has earned numerous awards for her contribution to the supply chain industry.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Opt-out Digital Transformation 52

The Lead Agency

APRIL 2, 2024

How to improve SEO for B2B blog writing In the digital marketing landscape, nothing stays the same for too long. Search engine optimisation (SEO) may still be paramount to business-to-business (B2B) blog writing, but my oh my, how the rules are constantly changing. B2C strategies are all about the purchase.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

Zoominfo

JANUARY 15, 2021

As a rule, it should focus on the personas you are targeting and address their pain points, while illustrating how your product or service can fix their problem. Your content should present your brand as a thought leader. Good content is a way to build trust between your brand and your ideal customers. Not all content is created equal.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

Oktopost

SEPTEMBER 15, 2022

Want to hear more from renowned B2B marketing leaders? As a general rule, just as marketers create buyer personas, any marketer in charge of an employee advocacy program should know the personas that make up the advocacy program. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Catch all episodes here.

B2B Thought Leadership 117

B2B Thought Leadership Transparency Buyer Personas Thought Leadership 117

BOP Design

JANUARY 7, 2022

As I browse web design agency websites, it drives me crazy when I see the tab “Industries Served” and it lists Food & Beverage, Electronics, Retail, and B2B! I need to continuously remind people that B2B is not an industry —it comprises many different industries. can all be B2B. What Makes B2B Different.

B2B Thought Leadership 120

B2B Thought Leadership Paid Search Agency B2B Thought Leadership 120

Marketing Insider Group

JUNE 29, 2020

With the ongoing pandemic and social distancing rules in place, the event industry has been hit hard. GDS Group B2B summits and events bring purchaser and provider communities together to find solutions to real-world business challenges. Social Links: Facebook | Twitter | LinkedIn.

Paid Search Agency 259

Paid Search Agency Companies B2B Thought Leadership Thought Leadership 259

SocialPilot

FEBRUARY 9, 2024

Janet is all about promoting thought leadership and will encourage you to take rewarding actions. Follow this digital marketing expert to get insights into buzzing topics like influencer marketing, the state of social media, as well as B2B marketing topics such as LinkedIn. Why should you follow her?

Paid Content 92

Paid Content Paid Search Agency Social Media Social Marketing 92

ClickZ

JUNE 21, 2023

This interview with Tyrona Heath , Director of Marketing Engagement at LinkedIn’s B2B Institute, is aimed at celebrating and championing B2B excellence to drive creativity and excitement amongst B2B brands, marketers, and advertisers. When you talk about creativity in B2B, it can feel abstract.

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Advertising Agencies Creativity Top of Funnel Advertisements 130

B2B Marketing Directions

OCTOBER 24, 2021

(If you've decided to add thought leadership marketing in 2022, or if you need to improve your thought leadership program next year, the time to start planning is now. This post describes three steps B2B marketers can take to elevate their thought leadership efforts in 2022.)

Thought Leadership 52

Thought Leadership B2B Thought Leadership Planning Paid Search Agency 52

SalesIntel

MAY 13, 2024

A customer-centric approach in B2B sales is all about understanding what your customers truly need, and then becoming their hero by helping them get it. The golden rule? Listed below are the factors involved in this change: Customer First: This is the golden rule. Heads up, salespeople! The game just changed. But hold the spam!

Ideal Customer Profiles 52

Ideal Customer Profiles Ad Building Lead Ranking Lead Scoring 52

B2B Marketing Directions

JANUARY 19, 2020

It's now abundantly clear that compelling thought leadership content has become a vital component of effective marketing for most B2B companies. Numerous research studies have demonstrated that business buyers are relying on thought leadership content and that it has a significant impact on purchase decisions.

Thought Leadership 69

Thought Leadership B2B Thought Leadership Customer Surveys Paid Search Agency 69

B2B Marketing Directions

SEPTEMBER 10, 2022

It's now abundantly clear that compelling thought leadership content is a vital component of effective marketing for many B2B companies. Numerous studies have shown that business buyers are increasingly relying on thought leadership content and that it has a significant impact on purchase decisions.

Thought Leadership 52

Thought Leadership B2B Thought Leadership Guidelines Work Management 52

Marketing Insider Group

NOVEMBER 18, 2020

The Most Effective B2B Marketing Strategies. In a new report that collected data from hundreds of B2B marketing professionals, the ways in which B2B marketing teams across the nation operate as a majority were brought to light. Focus on the Buyer. Have a Formal Marketing Plan. Partner with a Marketing Agency.

Resource Management 359

Resource Management Demand Generation Agencies CMS Development Work Management 359

Contently

APRIL 23, 2020

Even B2B brands in niche industries? How relevant do you see content marketing being for B2B companies, and which kinds of content would you recommend? In many ways, content marketing is more important for B2B companies than B2C companies. As a B2B brand, you likely have knowledge and expertise people crave.

Content 217

Content B2B Thought Leadership Storytelling Newsletter 217

Tiecas

MAY 1, 2024

B2B thought leadership marketing is not clearly understood by most small to mid-sized manufacturers I talk to regularly. Table of Contents The 95-5 Rule: Guidance for Industrial Sales What is B2B Thought Leadership? What is B2B Thought Leadership? Don’t believe me?

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership B2B Marketing Advertising Agencies 52

Heinz Marketing

MARCH 28, 2022

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Maybe it’s a thought leadership piece.

B2B Thought Leadership 103

B2B Thought Leadership Thought Leadership Work Management B2B Sales 103

markempa

JUNE 7, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. I agree with their arguments to a point.

B2B Thought Leadership 120

B2B Thought Leadership Thought Leadership Lead Generation Generation 120

Adobe Experience Cloud Blog

AUGUST 20, 2018

For example, if you run a service-based consultancy that deals with providing services to other businesses, then LinkedIn would be the best platform to engage your customers. Here are a few simple rules for marketing on social media: Aim to establish your brand as an authority in your industry. For B2B: LinkedIn.

Sales Management 116

Sales Management Social Media Advertising Channels Top of Funnel 116

KoMarketing Associates

DECEMBER 29, 2015

Three years ago our leadership team made it a point to treat our online marketing experience as a priority in organizational strategy and business development. 5 Surefire Ways to Drive B2B Brand Awareness via Content Marketing by Ryan Young. 50+ Statistics Designed to Influence B2B Marketing Budgets in the New Year by Derek Edmond.

B2B Thought Leadership 120

B2B Thought Leadership Budget Programs Marketing Budget Creation Marketing Budget 120

The Lead Agency

MAY 18, 2022

While 86% of B2B businesses have realised its value and have already incorporated video content into their marketing strategy. It’s become an integral part of communicating with your B2B prospects and converting them into leads. Here’s how to make the most out of your B2B video marketing strategy.

B2B Marketing 62

B2B Marketing Top of Funnel Video Marketing Marketing & Strategy 62

6sense

DECEMBER 9, 2021

See More: 5 Principles for Sales Enablement Success — According to B2B Decision-Makers. What Community Means in B2B. There’s a lesson there for B2B marketers: Community is key if you want to build a brand that engenders enthusiasm, loyalty, evangelism, and, yes, spending. Rules of Community-Building.

Class 62

Class Communities B2B Marketing Ad Building 62

The Marketing Blender

NOVEMBER 11, 2019

The 11 undeniable benefits of marketing automation for B2B sales and marketing teams. How automation can transform your B2B marketing effectiveness and results. The 11 transformational benefits of marketing automation for B2B companies. Lead generation is one of the primary goals of B2B marketing strategies. Our Services.

Marketing Automation Services 98

Marketing Automation Services Lead Ranking Marketing Budget Work Management 98

Adobe Experience Cloud Blog

AUGUST 10, 2017

A few weeks ago, on #marketochat, we discussed How to Increase Your B2B Social Media Engagement with Social Media Influencer, Neal Shaffer. Today, having social media presence is a necessity for any B2B organization. People like to be heard and want to know that their thoughts and opinions matter. If So, Why or Why Not? .

Social Media 134

Social Media B2B Thought Leadership Media B2B 134

markempa

JUNE 8, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. But fortunately the rules have changed.

PR 120

PR Rules Lead Generation B2B Thought Leadership 120

Rev

SEPTEMBER 20, 2023

Manuel has witnessed these transitions firsthand for the past two decades in B2B demand marketing. People prefer the B2C engagement style over the classic B2B one. If that approach isn’t dead in B2B, it’s dying. One thing that I’ve seen really work is creating good organic thought leadership on LinkedIn,” he says.

Demand 60

Demand Peer-to-peer Work Management Marketing Management 60

The Lead Agency

MAY 18, 2022

While 86% of B2B businesses have realised its value and have already incorporated video content into their marketing strategy. It’s become an integral part of communicating with your B2B prospects and converting them into leads. Here’s how to make the most out of your B2B video marketing strategy.

B2B Marketing 62

B2B Marketing Top of Funnel Video Marketing Marketing & Strategy 62

Hinge Marketing

APRIL 17, 2015

With over 329 million members, LinkedIn can provide invaluable networking opportunities for professional services firms. Since it is a social network geared specifically to business professionals, LinkedIn users don’t have to battle the private and public persona struggle that other sites like Facebook or Twitter can create.

Social Media 48

Social Media Linkedin Social Marketing Media 48

BenchmarkONE

SEPTEMBER 3, 2020

Even with a low marketing budget , all you need at your disposal is your Facebook, LinkedIn, or Twitter account, and you can reach a huge audience with your content. When you implement a well thought out social media strategy , you can expect some promising marketing benefits, like: Increased brand awareness.

Small Business Marketing 102

Small Business Marketing Social Media Media Marketing Budget 102

PureB2B

JUNE 14, 2021

B2B influencer marketing: While many in the B2B industry consider influencer marketing primarily a B2C tactic, it can also work in the B2B sector, particularly for IT products. Social media marketing: From LinkedIn, Twitter, and Facebook to TikTok, you need a strong presence anywhere your target audience hangs out.

Budget Programs 62

Budget Programs Paid Search Agency Optimization Advertising Agencies 62

Content Standard

APRIL 7, 2016

There’s some great content to be found on LinkedIn—unique perspectives and insights come from sources like Bill Gates, Richard Branson, and James Altucher. But this star-power at the top misrepresents the bulk of LinkedIn’s published work, which is crowdsourced from its non-celebrity user base.

Linkedin 42

Linkedin B2B Thought Leadership Paid Search Agency Lead Scoring 42

Vidyard

MARCH 30, 2022

He shares his insights on how to attract your ideal customer and book more meetings on his blog and podcast, Inside Selling , and posts helpful articles and tips for SDRs on LinkedIn weekly. John Barrows John Barrows provides sales training and consulting services to some of the world’s biggest brands (think Salesforce, LinkedIn, and Okta).

Sales Management 103

Sales Management Communities Top of Funnel Cold Calling 103