Thinkers360

FEBRUARY 28, 2024

In the ever-evolving B2B landscape, cultivating strong relationships with industry analysts and thought leaders (B2B influencers) is crucial for establishing brand awareness, achieving thought leadership status, and ultimately driving sales growth. The two are related, but distinct marketing disciplines.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Oktopost

FEBRUARY 21, 2022

But B2B companies are now understanding another fact: employees can provide much more than their base job productivity. Statistics on Social Selling and Thought Leadership. The State of B2B Social Media Marketing Report ). LinkedIn ). LinkedIn ). Others are better for quick and easy sharing, like Twitter.

Statistics 75

Statistics Paid Content B2B Thought Leadership Peer-to-peer 75

Contently

JUNE 12, 2017

Thought leadership gets a lot of flak in marketing circles. “Thought leadership” is jargon for something companies have done forever: trying to position their executives as influential leaders. Thought leadership has fundamentally changed in the age of smartphones and social media.

Social Media 167

Social Media B2B Thought Leadership Thought Leadership Media 167

Oktopost

JUNE 19, 2020

Of those active on social media, 70% use only LinkedIn. Only 50 of the 501 CEOs surveyed are on Twitter and 57 are on Facebook. Having the CEO maintain active profiles on the biggest social networks (namely, Facebook, LinkedIn, and Twitter) is a great way to imbue a social media marketing strategy with the essential “human” factor.

Paid Search Agency 124

Paid Search Agency Companies B2B Thought Leadership Peer-to-peer 124

Marketing Insider Group

NOVEMBER 18, 2020

The Most Effective B2B Marketing Strategies. In a new report that collected data from hundreds of B2B marketing professionals, the ways in which B2B marketing teams across the nation operate as a majority were brought to light. Focus on the Buyer. Have a Formal Marketing Plan. Partner with a Marketing Agency.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Pam Didner

NOVEMBER 5, 2022

Have you ever held an unpaid leadership position for a shared interest group? After he or she has thought about it for a few seconds, put the question into context and ask about the top 3 things on his or her list. In your opinion, what is the best way to measure results in content marketing? The hiring process can be a drag.

Social Media 108

Social Media Work Management Social Marketing Planning 108

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. It’s time for B2B brands to embrace the power of influencers. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing? Which platforms work best for B2B influencer marketing?

Work Management 120

Work Management B2B Marketing Marketing Management Paid Search Agency 120

Contently

APRIL 23, 2020

What is your opinion on sending email content regarding the current situation? Even B2B brands in niche industries? How relevant do you see content marketing being for B2B companies, and which kinds of content would you recommend? In many ways, content marketing is more important for B2B companies than B2C companies.

Content 185

Content B2B Thought Leadership Storytelling Newsletter 185

Adobe Experience Cloud Blog

AUGUST 10, 2017

A few weeks ago, on #marketochat, we discussed How to Increase Your B2B Social Media Engagement with Social Media Influencer, Neal Shaffer. Today, having social media presence is a necessity for any B2B organization. People like to be heard and want to know that their thoughts and opinions matter.

Social Media 134

Social Media B2B Thought Leadership Media B2B 134

Digital B2B Marketing

JUNE 11, 2012

B2B marketers are looking for a shortcut to thought leadership , but the shortcut many are taking lead somewhere else completely. According to a recent report on eMarketer , 85% of marketers curate content in order to establish thought leadership! Does sharing someone else’s content make you a thought leader?

Curation 100

Curation B2B Thought Leadership Thought Leadership Emarketing 100

KoMarketing Associates

MAY 30, 2017

Slideshare can be an excellent resource for B2B marketers looking to showcase expertise, and provide a way to share thought leadership and information. But perhaps most importantly in B2B marketing, Slideshare can be a valuable destination for learning and improving B2B digital marketing programs.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

Webbiquity

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Adobe Experience Cloud Blog

DECEMBER 18, 2008

The next interview in the B2B Marketing thought leader interview series is with Amy Hawthorne, Director of Marketing at B2B lead generation company ReachForce , and frequent contributor to the B2BLead blog. Tell us a little bit about how you got into B2B marketing and what you like most about it. Easy as 1.2.3.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Lead Generation Reachforce 48

Webbiquity

SEPTEMBER 19, 2023

LinkedIn Ads are one of the most effective channels for reaching highly targeted groups of B2B buyers. Here’s a set of basic tasks, best practices, and advanced tips that can help you optimize your results and ROI from advertising on LinkedIn. The platform has more than 900 million users worldwide.

Linkedin 282

Linkedin Advertisements Advertising Practices 282

SmartBug Media

JANUARY 18, 2021

Now we’re on to the fun part (in my personal marketing nerd opinion): inbound marketing. After all, what human would follow you on LinkedIn, Facebook, and Twitter to read the exact same message on each platform? Every social media platform is unique, and your content should follow suit. you get it.

Inbound Marketing 116

Inbound Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 116

EveryoneSocial

AUGUST 10, 2020

While the employee influencer may have a stronger appeal for B2B, more B2C companies are catching on to their value as well. An employee influencer is someone within your organization that can positively impact the way external or internal audiences view, interact, or form opinions about your brand, product, or services.

B2B Thought Leadership 69

B2B Thought Leadership Thought Leadership Peer-to-peer Network Marketing 69

Content4Demand

MAY 12, 2021

As hordes of iPhone users flocked to the app and begged their peers for invites, the thought leadership flood gates opened and the opinion pieces came rolling. We’re even seeing Facebook, Twitter and other competitors unveiling their answers to the social audio craze. How to Make Clubhouse Work for Your B2B Organization.

Social Media 59

Social Media Media B2B Thought Leadership Peer-to-peer 59

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

Author: Ellen Gomes The fast-moving world of content marketing is filled with an abundance of opinions trends, and insights. To help you along, we’ve compiled a list of 20 of the top content marketers in both B2B and B2C. B2B Content Masterminds. In fact, it can be hard to distinguish the signal from the noise.

B2B Marketing 134

B2B Marketing Top of Funnel Content Marketing B2B Thought Leadership 134

EveryoneSocial

JANUARY 7, 2020

While influencer marketing has been a dominant strategy for B2C brands, its B2B organizations that are realizing the value now. In fact, influencers are just as — if not more important for B2B companies than B2C. And these B2B influencers have the greatest impact on your company’s marketing and overall brand reach. McKinsey ).

Peer-to-peer 67

Peer-to-peer Paid Search Agency B2B Marketing Word of Mouth 67

Marketing Insider Group

JUNE 25, 2014

I have always thought that if life is too short, then our business lives (our careers) are even shorter. And while you never want to hurt anyone’s feelings, or make yourself look stupid, you should always be as candid as possible and share an opinion that might help someone or your business, to move forward. Strategy'

Peer-to-peer 100

Peer-to-peer B2B Thought Leadership Trust Marketing Opinions 100

EveryoneSocial

FEBRUARY 16, 2021

These influencers have built strong relationships on social channels and have respected opinions about the products and services that they recommend. B2B brands tend to flourish with active employee influencers, but B2C companies also benefit, too. B2C brands may want to work with influencers on Facebook and Twitter.

Social Media 102

Social Media Media Word of Mouth B2B Thought Leadership 102

Marketing Insider Group

JANUARY 8, 2013

When I created my own B2B Marketing Blog almost 3 years ago, I looked out across the blogosphere and asked “what do I have to say that is unique, valuable and helpful?” ” And so I created the B2B Marketing Insider to help provide an insider’s point of view. The Best B2B Marketing Blogs. Follow Eric.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Eloqua B2B 100

Marketing Insider Group

JANUARY 26, 2015

I even invited people to rank which marketing conferences in 2014 they thought would be the best marketing events in the coming year. The opinions of my connections are skewed certainly towards content marketing , a little towards B2B Marketing and most definitely towards digital marketing that attracts an audience (vs.

Conference 100

Conference Planning Best Practices B2B Thought Leadership 100

Televerde

SEPTEMBER 20, 2017

Michael is a globally-recognized keynote speaker on leadership, culture, and marketing. I appreciate you sharing your thoughts in this edition of The Human Touch Spotlight. We’d love your opinion on where you see the balance between people and technology? I see a lot of B2B Marketers using Facebook. Ray: Hi, Michael.

B2B Thought Leadership 58

B2B Thought Leadership Differentiation CMO B2B Sales 58

Chris Koch

AUGUST 23, 2011

Seems everyone has an opinion about Google’s G+. And as usual in a situation where little data exists (yet) to support fact-based opinions, most of them are extreme. One of the reasons that Twitter is compelling is because its content is so short. Twitter kills the long-winded entry about nothing. Short or long.

Social Media 100

Social Media Media Social Networks B2B Thought Leadership 100

Chris Koch

AUGUST 23, 2011

Seems everyone has an opinion about Google’s G+. And as usual in a situation where little data exists (yet) to support fact-based opinions, most of them are extreme. One of the reasons that Twitter is compelling is because its content is so short. Twitter kills the long-winded entry about nothing. Short or long.

Social Media 100

Social Media Media Social Networks B2B Thought Leadership 100

Marketing Insider Group

MARCH 25, 2013

We layer our content plan to allow for short posts with practical examples that are customized for the vertical markets where our prospects are to longer form opinion and thought leadership posts that resonate with senior executives and industry media. appeared first on B2B Marketing Insider. Photo Source.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning B2B Thought Leadership 100

Marketing Insider Group

AUGUST 30, 2019

The Most Effective B2B Marketing Strategies. In a new report that collected data from hundreds of B2B marketing professionals, the ways in which B2B marketing teams across the nation operate as a majority were brought to light. Have a Formal Marketing Plan. Partner with a Marketing Agency. Use Retainer vs. Project Contracts.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Integrated B2B

NOVEMBER 7, 2019

Promoting your B2B brand, its products and services is an essential part of successfully marketing yourself. Some examples of paid media include banner ads, radio ads and LinkedIn ads. LinkedIn is honing its advertising capabilities – the world’s most up-to-date database allows you to personalize and target your campaign efforts.

Paid Content 40

Paid Content Marketing Budget Media Word of Mouth 40

Webbiquity

MARCH 29, 2010

But expressing your opinion on Yelp , epinions , Twitter, Facebook or any social site is easy and takes only a few minutes—and your words reach a far larger audience. Particularly in the b2b world, indirect promotion works best. Social media reduces the friction of customer communications. Information Sharing.

Social Media 100

Social Media Media Social Networks Network Marketing 100

Marketing Craftmanship

FEBRUARY 24, 2016

People read blog posts to gain insights and opinions. Be a thought leader; not a news service. For starters, they should be published on LinkedIn, both on your personal profile (as a long-form blog post), and as an “Update” on your law firm’s corporate LinkedIn page. You don’t provide an interesting point of view.

Ideal Customer Profiles 100

Ideal Customer Profiles Work Management Case Studies Marketing Management 100

Oktopost

JUNE 28, 2022

Marketing is a critical function for a B2B organization of any size. Social media marketing has seen rapid growth, with Twitter following close behind LinkedIn as one of the top two most-used social media platforms for B2B marketers. It’s also the perfect place for B2B organizations to reach their target audience.

Cost Per Thousand 152

Cost Per Thousand Twitter B2B Marketing Paid Search Agency 152

LEADership

NOVEMBER 5, 2013

What steps can you take to optimize social media channels for your B2B company? In today’s context of social media, B2B organizations can benefit from applying the concept of Gemba with the realization that social channels are where you interact directly with your customers. Click here to see more ways to optimize LinkedIn.

Social Media 40

Social Media Optimization CPO Media 40

Marketing Insider Group

JUNE 2, 2010

The main reason this is an acute challenge for B2B marketers is the high level of risk inherent in The B2B Decision Process. And this is where many B2B marketers stumble. So these are the top 4 most common mistakes B2B Marketers make in Content Marketing. Sounds easy right? That’s true, definitely.

B2B Marketing 100

B2B Marketing Top of Funnel Paid Search Agency Content Marketing 100

NuSpark Consulting

OCTOBER 28, 2011

The strategy of blogging, especially from a b2b perspective, can be somewhat misunderstood. Thought leadership, SEO, lead generation? Are my audiences really interested in my thoughts? Serve a buffet of tasty content to drive prospects to your website from Twitter, LinkedIn and Facebook. Need I say more?

Business Blogging 100

Business Blogging Business Work Management B2B Thought Leadership 100

Ambal's Amusings

JANUARY 31, 2011

Blog WhitePaperPundit Twitter Jonathan_Kantor. "Discovering the Power of Twitter and Adobe TweetDeck.” During this past year, my “aha” moment was discovering the power of Twitter for Social Media with the Adobe TweetDeck application. I use Twitter to populate my weekly Friday FREE White Paper list.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

Adobe Experience Cloud Blog

JANUARY 28, 2015

Many people have asked me about this practice—I repeat my tweets because I don’t assume that all my followers are reading their Twitter feed 24/7 x 365. So, your ‘personal’ tweets still show up when someone does a search for your ‘professional’ opinion. Then, keep your LinkedIn account up-to-date and join relevant LinkedIn groups.

Social Media 48

Social Media Media B2B Thought Leadership RSS 48