Hubspot

DECEMBER 26, 2023

With all the changes to X (formerly Twitter) over the last few years, you’re not alone if you’ve been looking for Twitter optimization tips so you can use it more effectively for social selling. Here’s the truth — despite a lot of fears about Twitter’s future, with more than 95 million users in the U.S.

Twitter 61

Twitter Optimization Tips Display 61

Strategic-IC

JANUARY 13, 2021

Imagine you can shape the opinion of these companies, the buying committees within them, and the individual decision makers responsible for purchasing. So let’s look at 29 reasons why Social Selling (particularly via LinkedIn) should form part of your ABM strategy. At little to no cost, with complete control over the message.

Account Based Marketing 101

Account Based Marketing Linkedin ABM Webinar Metrics 101

Onalytica B2B

NOVEMBER 15, 2018

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. LinkedIn is normally activated only when they are looking for a new job. What Employee Personas are there? Description.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Marketing Insider Group

JUNE 16, 2021

Follow these best practices for writing social media posts for the big five : Twitter, Facebook, LinkedIn, Pinterest, and Instagram. Tweeting on Twitter. This also leaves room at the end for your Twitter handle if someone retweets your post. Posting on LinkedIn. Best Practices. Add emojis creatively.

Social Media 264

Social Media Media Content Linkedin 264

Hubspot

MAY 8, 2020

Following the success and buzz around Instagram Stories, Facebook Stories, Snapchat, and now LinkedIn Stories , Twitter is experimenting with its own ephemeral content feature. In March, Twitter announced it had begun testing a new feature called "fleets," short for "fleeting tweets" in Brazil. Publishing Limited-Time Offers.

Twitter 101

Twitter Features Urgency Marketing Custom Publishing 101

KoMarketing Associates

APRIL 26, 2016

Twitter has transformed the way that B2B marketers communicate with their target audiences by providing another place to engage, address questions, and emphasize what they stand for. In fact, Twitter is now the top social platform for B2B brand mentions , with 73% of them happening on the site.

Twitter 120

Twitter B2B Marketing B2B Planning 120

Navigate the Channel

DECEMBER 7, 2023

People value the opinions of other customers no matter what the product or service, and influencers are adept at explaining the benefits of services or products in an intimate, personal, yet non-salesy manner. Upwards of 80% of leads come from LinkedIn, meaning that all other social platformed combined provide 20% of leads.

Social Media 122

Social Media Social Marketing B2B Marketing Marketing Attribution 122

Lenny's Newsletter

SEPTEMBER 21, 2023

Simplify security | LinkedIn Ads —Reach professionals and drive results for your business — Itamar Gilad is a career coach, author, and speaker with over two decades of experience in senior product roles at Google, Microsoft, and various startups.

Youtube 116

Youtube Lead Ranking Lead Scoring Ad Exchange 116

Brandwatch Marketing

JANUARY 29, 2024

Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. LinkedIn is obviously a prime place for this. Organic can work just fine on its own, although it definitely does better on Twitter and LinkedIn than Facebook.

Lead Generation 98

Lead Generation Paid Content Social Media Generation 98

Brandwatch Marketing

JANUARY 29, 2024

Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. LinkedIn is obviously a prime place for this. Organic can work just fine on its own, although it definitely does better on Twitter and LinkedIn than Facebook.

Lead Generation 97

Lead Generation Paid Content Social Media Generation 97

Content Standard

SEPTEMBER 5, 2019

If you’ve noticed a sudden shift in the types of content appearing in your LinkedIn feed, it’s not a fluke. Now, instead of serving up only top-trending content first, LinkedIn is prioritizing relevant, industry-specific conversations, led by everyday people. What the New LinkedIn Algorithm Likes.

Linkedin 97

Linkedin Viral Marketing Work Management Custom Publishing 97

EveryoneSocial

JANUARY 27, 2017

There’s nothing worse than someone who reaches out to your LinkedIn profile only to spam you with lists of their prices and services. But your LinkedIn profile can be an extremely valuable tool for your sales initiatives. Your LinkedIn profile counts. So, spend some time developing your LinkedIn profile.

Ideal Customer Profiles 96

Ideal Customer Profiles Profiling Linkedin CAN-SPAM 96

Hubspot

AUGUST 14, 2019

And, when it comes to Facebook and LinkedIn, the differences between the two can seem tremendous. Meanwhile, isn't LinkedIn meant for keeping track of colleagues and making professional connections that further your career? LinkedIn vs. Facebook: Which Is Best for Business? LinkedIn is better for lead generation.

Linkedin 78

Linkedin Facebook Best Practices Business 78

Vidyard

JULY 12, 2021

A LinkedIn video post is 20x more likely to be re-shared vs. a text-based post. LinkedIn, 2020 ) Tweet this! On Twitter, when a message is conveyed in the first 3 seconds of a video ad, there’s a 13% increase in overall breakthrough metrics. Twitter, 2021 ) Tweet this! Twitter, 2020 ) Tweet this!

Social Media 151

Social Media Social Marketing Video Marketing Media 151

Marketing Insider Group

NOVEMBER 12, 2014

Earlier this year, I took advantage of the opportunity to join the LinkedIn Pulse program. So In the spirit of learning from the best, here are the 15 best LinkedIn Pulse articles on Marketing. The 15 Best LinkedIn Pulse Articles On Marketing. Hello, LinkedIn (319,397 pageviews / 1,152 comments) by Conan O’Brien.

Linkedin 100

Linkedin Work Management Best Practices Marketing Management 100

Vision Edge Marketing

APRIL 5, 2022

Thought leadership taps into the talent, experience and passion within a company and identifies informed opinion leaders and go-to people in their fields of expertise. How many mentions of your brand appear on Twitter, LinkedIn, and other social media platforms? . a selected field of expertise.

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 215

Contently

OCTOBER 4, 2018

For instance, your blog posts may read as professional and enthusiastic, but your Facebook copy promoting each blog post can’t sound exactly like what you post on LinkedIn, Twitter, or Instagram. You might want to dial down the enthusiasm on Twitter and LinkedIn, and dial it up a notch on Instagram and Pinterest.

Advertising Channels 167

Advertising Channels Marketing AI Brand Identity Branding 167

KoMarketing Associates

JUNE 13, 2013

Based on multiple user surveys and research studies, it has been determined that the “big 3” of social media platforms include Facebook, Twitter, and LinkedIn. In this post, we’ll focus on LinkedIn and identify which professional groups are the most essential for B2B marketers to join via the LinkedIn network.

Linkedin 120

Linkedin B2B Marketing Marketing Analytics Tools SEM 120

Tomorrow People

NOVEMBER 25, 2021

Voice of the customer data represents the opinions, desires, demands and motivations of your target customers. Customers are an important stakeholder to your company, so it’s key that their personal opinions are taken into account. With VoC, customers’ opinions have a direct pathway to your entire organisation.

Opinions 156

Opinions Sample Focus Group Customer Satisfaction 156

illumin

JANUARY 12, 2024

The thoughts and opinions of audience members are highly affected by the order in which they receive communications and the forms of messaging they receive. To see more from illumin, be sure to follow us on Twitter and LinkedIn where we share interesting news and insights from the worlds of ad tech and advertising.

Paid Search Agency 104

Paid Search Agency Ads Marketing & Strategy Funnel Advertising 104

Contently

AUGUST 3, 2016

Twitter is for the clever individual trying to turn current events into a punchline. Facebook is for the opinionated person who overshares details about private life. But LinkedIn? As the internet’s corporate rolodex, LinkedIn gets the job done. As the internet’s corporate rolodex, LinkedIn gets the job done.

Linkedin 60

Linkedin Facebook Thought Leadership Work Management 60

Webbiquity

MARCH 13, 2019

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. I frequently answer questions on LinkedIn and leave a link to relevant blog posts I’ve written. This is a very successful company. Yes, I’m tragically connected .

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Navigate the Channel

OCTOBER 24, 2023

So establish a profile on the top social media sites like Facebook, Twitter, LinkedIn, Instagram and Pinterest. Social media allows you to understand client preferences and opinions by analyzing their interactions and comments on your posts. Gauge how your clients respond to particular posts. Yes, it does.

Social Media 65

Social Media Media Ideal Customer Profiles Business 65

B2B Marketing Traction

FEBRUARY 17, 2011

So, if I’m getting results, why do many business people still say, “I’m on LinkedIn – now what?” So you’re on LinkedIn – now what? I was the 102,794 th person to create a LinkedIn profile on January 7, 2004. (To I’m relatively active on LinkedIn. while mitigating risk.

Linkedin 100

Linkedin Web 2.0 Ideal Customer Profiles Blast Campaigns 100

Walker Sands

OCTOBER 25, 2023

In my opinion, there’s not a specific formula to follow — I don’t see something and immediately think yes or no. As a younger reporter, do you prefer Twitter over email or do you like everything being on email? If a pitch comes at me on Twitter, then I’m just as receptive as I would be if it came to me via email.

PR 98

PR Media Case Studies Vendors 98

SocialPilot

FEBRUARY 6, 2024

TikTok 18% 12% 8% 4% X (formerly Twitter) 1% 0.75% 0.5% are more likely to rely on X (formerly Twitter) for influencer marketing The evolution of X (formerly Twitter) in Influencer marketing has resulted in many marketers running influencer campaigns on the platform. Twitter Space. 2% 1% Facebook 2% 1.5%

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. New York, NY.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Buffer

JUNE 16, 2022

Folks on Twitter are typically ahead of the curve, always knowing about trends ahead of everyone else while LinkedIn is the professional growth platform for the serious-minded. LinkedIn Known as the super-network for professionals, LinkedIn is a large platform (over 830 million total users ) that many do not take advantage of.

Social Media 129

Social Media Peer-to-peer Media Ad Building 129

Contently

JUNE 12, 2017

A CEO can either participate in the discussion and influence it, or risk the implications of allowing his or her corporate image to be decided in the court of public opinion.” For those who are active on social, LinkedIn tends to be the first choice, followed by Twitter. If the study has a flaw or gap, this is it.

Social Media 167

Social Media B2B Thought Leadership Thought Leadership Media 167

Oktopost

FEBRUARY 21, 2022

LinkedIn ). 63% of 18-34-year-olds trust an influencer’s opinion of a brand more than what the brand advertises about itself. Some social networks are great for facilitating deeper conversations, like LinkedIn and Facebook. Others are better for quick and easy sharing, like Twitter. Twitter advocacy posts drove 3.7

Statistics 75

Statistics Paid Content B2B Thought Leadership Peer-to-peer 75

Smashmouth Marketing

DECEMBER 10, 2008

Tags: interviews socialmedia marketing linkedin twitter christopher.

Opinions 100

Opinions Social Media Personalization Media 100

Marketing Insider Group

MARCH 29, 2011

With Twitter’s Fifth Birthday now behind us, there are still plenty of B2B Marketers considering whether Twitter is a place to engage with customers, prospects, partners and future employers. People are always asking me “why tweet, who to follow and how to get started on Twitter?&# Who to follow on Twitter?

Twitter 100

Twitter Ideal Customer Profiles Profiling CAN-SPAM 100

Heinz Marketing

MAY 26, 2020

Twitter is a fast-paced social media platform known for real-time updates. Twitter demands more active participation than other platforms due to the quick pace leading to constant change. Twitter is most useful for businesses related to entertainment, sports, politics, or marketing, but other businesses will thrive on Twitter, as well.

Social Media 108

Social Media Social Marketing Media Paid Search Agency 108

Atomic Reach

JANUARY 30, 2019

Find her on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find her on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find her on Twitter & LinkedIn. Find him on Twitter & LinkedIn.

Budget Programs 101

Budget Programs Content Marketing Planning Advertising Agencies 101

Webbiquity

JUNE 21, 2019

Given the constant state of change, in my opinion it’s time to reinvent marketing. You can connect with him on Twitter or LinkedIn. And typically, the better and faster our response to it, the more successful we are. And the key is expanding technology enablement. You need to arm your teams.

Work Management 178

Work Management Marketing Management Marketing Automation Services Advertising Agencies 178

Valasys

AUGUST 1, 2019

Users sign up to LinkedIn but then have no clear plan in mind how they will use it.”. Steve Phillip, Leading Coach, and Expert on LinkedIn best practices. According to a survey conducted by oktopost.com, more than 80% of the total leads generated via diverse social media platforms come from LinkedIn.

Paid Content 45

Paid Content Advertising Agencies Linkedin Advertisements 45

Webbiquity

SEPTEMBER 19, 2023

LinkedIn Ads are one of the most effective channels for reaching highly targeted groups of B2B buyers. Here’s a set of basic tasks, best practices, and advanced tips that can help you optimize your results and ROI from advertising on LinkedIn. You can find a complete guide to creating conversions for LinkedIn Ads here.

Linkedin 282

Linkedin Advertisements Advertising Practices 282