Remove B2B Thought Leadership Remove Event Marketing Remove Marketing Remove Trade Show
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9 Proven B2B Marketing Strategies for 2024

sagefrog

Many industries are marked by rapid technological advancements, changing regulations, and increased competition and standing out in a crowded market has never been more challenging—or critical. The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience.

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Three Ways Location-Based Marketing Supercharges Your Outreach

DiscoverOrg

Why is location-based marketing important in the era of the remote workforce? But as B2B marketers and salespeople, it makes our job harder. Knowing the physical location of your prospect is key to your marketing and sales efforts. Knowing the physical location of your prospect is key to your marketing and sales efforts.

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Is Account-Based Marketing the Year’s Most Important Trend in Events

Jifflenow

Nearly 85% of leadership believe in-person events are essential to their company’s success. To accelerate their sales pipeline, companies spend around 18% of their marketing budget exhibiting or sponsoring at the world’s premier conferences and trade shows. What is Account-Based Marketing? Don’t believe us?

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How are marketing leaders in the industry making the most of virtual events?

Brandpoint

Virtual events are no longer just another lead gen tactic added to an arsenal of marketing assets — they’re now the only option most people have. If you want to hear from experts in your industry, introduce yourself to potential clients or get your own thought leadership out into the universe, going digital is a must.

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A B2B Website in the Age of COVID-19

BOP Design

Many B2B companies who relied on these tactics for lead generation have been caught flat-footed and are in a state of panic due to the lack of leads. Bop Design has a current client that has relied on a 1-page website for years because most of their sales were based on networking at trade shows and one-on-one relationship building.

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B2B Lead Generation Blog: Podcast: Tradeshow and Event Marketing with Ruth Stevens

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. You may want to think again.

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4 Reasons Why You Can’t Miss Marketing Nation Online

Adobe Experience Cloud Blog

Author: Rick Siegfried Aren’t trade shows so much fun? All of the thought-provoking sessions, tips and tricks to bring back to the office, friends and colleagues in your industry, and, of course, a bunch of sweet prizes to win. The point is, live, in-person trade shows have their pros and cons. Well, there is!