Integrated B2B

MARCH 30, 2020

As a rough estimation, around 40% of B2B companies are choosing option 1, 40% are stepping on the brakes with option 2, and a minority, perhaps 20%, are stepping up their activities with option 3. That means blog posts, articles, white papers , and the like. But which is the smartest strategy?

B2B Marketing 75

B2B Marketing Paid Search Agency B2B Thought Leadership Thought Leadership 75

markempa

OCTOBER 6, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

BtoB 120

BtoB Lead Generation Paper Generation 120

Marketing Craftmanship

MARCH 1, 2015

Inconsistency Kills Most B2B Marketing Strategies. There are two major reasons why marketing is ineffective at B2B firms, regardless of size or industry: Marketing is viewed as triage. Individually or collectively, both of these circumstances drive the #1 reason why B2B marketing does not work : INCONSISTENCY.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Planning B2B 100

Integrated B2B

MARCH 30, 2020

As a rough estimation, around 40% of B2B companies are choosing option 1, 40% are stepping on the brakes with option 2, and a minority, perhaps 20%, are stepping up their activities with option 3. That means blog posts, articles, white papers , and the like. But which is the smartest strategy?

B2B Marketing 52

B2B Marketing Paid Search Agency B2B Thought Leadership Thought Leadership 52

Marketing Craftmanship

MAY 11, 2016

There are two major reasons why marketing is failing at your small- or medium-sized B2B firm: You view marketing as business triage. This need not be in a 3-inch binder; a two-page document is often sufficient. And unless it’s a written document, you won’t have commitment or accountability. Gain Senior Level Commitment.

B2B Marketing 100

B2B Marketing Planning B2B Thought Leadership B2B 100

Hinge Marketing

MARCH 6, 2023

Thought leadership is one of those inherently appealing ideas. Who doesn’t want to be a thought leader? And for many B2B and professional services firms this makes a lot of sense. Thought leadership can provide the credibility and visibility for your offering.

B2B Thought Leadership 123

B2B Thought Leadership Thought Leadership Paid Content Advertising Agencies 123

Salesforce Marketing Cloud

DECEMBER 8, 2023

Email marketing is a form of direct marketing that uses messages to promote products or services, send thought leadership pieces, or connect with their audience in other ways. A thoughtful email marketing strategy provides customers with interesting and valuable information to make smarter purchasing decisions.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Adobe Experience Cloud Blog

JULY 17, 2018

Jokes aside, have you given much thought to how your customers can actually contribute to helping you grow your customer base? Peer-to-peer marketing is not only a viable channel you should be exploring, but it’s also one that has seen great success in both B2B and B2C marketing. This was a really fantastic way to document the event!

Peer-to-peer 109

Peer-to-peer B2B Thought Leadership Thought Leadership Case Studies 109

nDash

DECEMBER 14, 2020

My job as a B2B SaaS & enterprise software content strategist is to wrangle brands into champions in the eyes of their audience—and my approach has worked. I’ve written various types of content including blog posts, white papers, articles, case studies, eBooks, and website copy. Rachel Burger . “I I love good stories.

Marketing Budget 52

Marketing Budget Budget Programs Enterprise Management Marketing Budget Creation 52

Adobe Experience Cloud Blog

JULY 20, 2009

The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). But as boring as it sounds, I went back to basic marketing principles and thought seriously about where our audience 'hangs out'.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership B2B Marketing Enterprise Management 48

ClearVoice

SEPTEMBER 10, 2020

Rather than sharing blog posts and white papers packed with readily available research and statistics, what if the content you’re assigned next is built upon ideas. Yes, I’m talking about original thoughts that could only come from the writer (or executive you’re ghosting for) making that content truly one-of-a-kind?

Opinions 114

Opinions Brand Identity Branding B2B Thought Leadership 114

Ambal's Amusings

JANUARY 31, 2011

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Jonathan Kantor is the principal and founder of The Appum Group, " The White Paper Company ", and has been producing commercial white papers for the past 11 years.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

Marketing Insider Group

JUNE 30, 2020

Content marketing can give B2B companies a truckload of options to keep their audience engaged. Top Priorities & Unique Challenges for B2B Content Marketing. Unlike B2C Marketing, B2B companies have the unique challenge of not always being present in the eye of the customer. Types of B2B Content. Let’s see how.

Work Management 362

Work Management B2B Marketing Marketing Management Content Marketing 362

Ambal's Amusings

DECEMBER 3, 2009

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Jonathan Kantor is the principal and founder of The Appum Group, " The White Paper Company ", and has been producing commercial white papers for the past 11 years.

Paper 100

Paper Enterprise Management B2B Thought Leadership Distribution 100

Marketing Craftmanship

APRIL 8, 2011

The standard marketing approach – particularly among B2B firms – is to create a brochureware-esque “Who We Are / What We Do / Why You Should Select Us” web presence, which forever serves as a handy repository for press releases, case studies, white papers and other expressions of thought leadership.

B2B Thought Leadership 100

B2B Thought Leadership Content Case Study Case Studies 100

Scoop.it

OCTOBER 29, 2019

It is a proven model to increase your brand’s visibility, develop thought leadership, and generate leads. In fact, 65% of brands who report being successful with content marketing have gone through the time and effort of documenting their content marketing strategy. Source CMI ). What Types of Content Do Salespeople Need?

Top of Funnel 54

Top of Funnel Buyer Personas Content B2B Thought Leadership 54

Digital B2B Marketing

NOVEMBER 8, 2011

For B2B content marketing, here is the most notable aspect of this update: the importance of freshness is related to the search query, not the content. If your marketing includes thought leadership, it is even more important, as search and inbound marketing are (or at least should be) important marketing channels.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Barriers Google 100

Digital B2B Marketing

NOVEMBER 8, 2011

For B2B content marketing, here is the most notable aspect of this update: the importance of freshness is related to the search query, not the content. If your marketing includes thought leadership, it is even more important, as search and inbound marketing are (or at least should be) important marketing channels.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Barriers Google 100

Inbox Insight

SEPTEMBER 24, 2018

Sales literature, demo videos and case studies – good content has always had a place in B2B marketing. In the B2B sales process, the balance of power has shifted. Today, B2B buyers are 57% of the way through the purchasing decision before they talk to sales teams [ mycustomer ] – if they do at all. Thought leadership.

Top of Funnel 74

Top of Funnel B2B Marketing Work Management Marketing Management 74

SnapApp

OCTOBER 22, 2013

Now, answer this : Could you document your entire content marketing strategy for us? The process of documentation will clarify your thoughts and crystalize your strategy’s important elements. When you do, create an executive summary-style document that captures the essentials below: State Your Goals. Commit to Ideation.

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Allocation Planning 48

NetLine

APRIL 19, 2019

It made us so happy, we got this awesome picture to remember the moment: We thought everyone else should experience how great it is to know Jason, so we asked for his input and expertise on the Marketer Showcase. As an organization that is working to develop a software category, thought leadership is a huge focus of our content strategy.

Paid Content 45

Paid Content Enterprise Management Paid Search Agency Account Based Marketing 45

Ambal's Amusings

MARCH 18, 2010

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? "B2B Marketing Campaigns Need Results Beyond Views" Ardath Albee's Bio. Ardath Albee is a B2B Marketing Strategist. Does viral work for B2B marketing?

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

thePoint

SEPTEMBER 10, 2019

Content may be an educational webinar presentation, a trade show booth live presentation or demonstration, a brochure, a white paper, a case study, or even the traditional product sales sheet. You can find plenty of web sources by searching for “B2B buyer journey.” Content Related to Your Buyer’s Journey. INTEREST STAGE.

B2B Marketing 40

B2B Marketing Paid Search Agency Personalization Sales Qualified Leads 40

Pam Didner

MARCH 17, 2021

For example, management wants to have more thought-leadership content, but the product team would ask you to spend all your budget on product content. A marketing plan is an internal document to align internal teams. This blog post is one of my most popular: How to Create a Solid Messaging Framework: A Guide for B2B Marketers.

Template 97

Template Top of Funnel Planning Enterprise Management 97

Adobe Experience Cloud Blog

OCTOBER 26, 2010

What I thought was the exception was actually the norm. Hundreds of marketers have built robust lead nurturing programs, ranging from simple drip campaigns to sophisticated lead life-cycle campaigns , using only a few white papers or webinars. You can do this by creating papers like 10 ways how X, or top 5 initiatives to X.

Lead Nurturing 48

Lead Nurturing B2B Thought Leadership Peer-to-peer Leads 48

Content Marketing Institute

DECEMBER 10, 2018

peers, prospects, partners) and help you increase thought leadership in your industry. HANDPICKED RELATED CONTENT: What B2B Brands Need to Know to Succeed on LinkedIn. When you share LinkedIn posts to other social networks, Viveka suggests you save the URL in a document or folder to use and share the links more easily.

Linkedin 105

Linkedin Peer-to-peer Brand Identity Branding 105

markempa

MARCH 30, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. New PDF Tracking Gives Us Pause.

Lead Generation 120

Lead Generation B2B Thought Leadership Word of Mouth Generation 120

ClearVoice

APRIL 18, 2022

That’s why seasoned marketers use white papers because they do such a swell job at convincing decision-makers. Sure, white papers might be more challenging to produce than articles or social media posts. But when it comes to lead generation, authority building, and sales, the white paper is king.

Paper 40

Paper Top of Funnel Planning Business 40

Ambal's Amusings

OCTOBER 15, 2009

In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. What types of metrics do B2B marketers need to measure a marketing campaign's success? Recommended Resources from B2B Marketing Experts. Marketo's Modern B2B Marketing.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

SnapApp

DECEMBER 21, 2015

The Content Marketing Institute’s 2016 B2C and B2B benchmarking reports give us a helpful window into the most common goals for content marketers. . On the B2B side, enterprise content marketers aim for engagement first, then sales. As HubSpot notes, a style guide should be living document that evolves over time.

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Webinar Metrics Top of Funnel 48

Top Rank Marketing

MARCH 11, 2024

And with that evolution, navigating the various services available for B2B marketing has become increasingly complex. Why B2B companies need content marketing services B2B buying cycles are long and involve a whole host of stakeholders. Needless to say, marketing has evolved.

Work Management 130

Work Management Marketing Management B2B Marketing Service 130

Webbiquity

MARCH 25, 2014

documents are called white papers when they are really just extended marketing brochures), properly produced and promoted white papers remain an effective and vital marketing tool—particularly for b2b technology companies. Promote white papers honestly. Solve a real problem.

Paper 100

Paper Marketing Automation Services Practices Paid Search Agency 100

Adobe Experience Cloud Blog

APRIL 29, 2009

   Lead Management  requires creating solid thought leadership pieces, forming relationships with bloggers and analysts, building and optimizing forms and landing pages, and creating viral marketing pieces.     Tags: Lead Management B2B Marketing. .

Sales Qualified Leads 48

Sales Qualified Leads Work Management Marketing Automation Services Marketing Management 48

Zoominfo

JULY 11, 2018

When executed correctly, content marketing can attract, engage, and retain new customers– Yet, despite the various benefits of content marketing, many B2B organizations have miles to go before they can build a successful content marketing program. B2B Content Marketing Strategy. B2B Content Marketing Maturity.

Statistics 255

Statistics B2B Marketing Marketing Budget Creation Planning 255

Anything Goes Marketing

JUNE 29, 2009

For B2B companies, have communications sent from sales reps or Account Managers if a relationship has been established. This is especially the case if your prospect has already received an email from your company with a thought-leadership piece that was based on their interests and had a picture of the rep to put a face to the name.

Tactics 100

Tactics Automation Personalization Planning 100

Launch Marketing

JANUARY 26, 2022

As more and more B2B businesses turn to content marketing for their lead generation efforts and building their sales pipelines, it seems that they are also are realizing the need to participate in developing an effective B2B content strategy. Focus on Creating Your Content Strategy First. Sales Team Members.

Tactics 118

Tactics B2B Thought Leadership B2B Marketing Marketing Strategy 118

BOP Design

APRIL 24, 2023

Repurposing B2B content has been our mantra at Bop Design for more than a decade, but it becomes increasingly crucial to companies that are working leaner and with fewer resources. When we talk about content, it includes a lot of resources – B2B web pages, blog posts, case studies, sales materials, etc.

B2B Thought Leadership 85

B2B Thought Leadership B2B Advertising Agencies Paid Search Agency 85