Adobe Experience Cloud Blog

JULY 17, 2018

Jokes aside, have you given much thought to how your customers can actually contribute to helping you grow your customer base? Peer-to-peer marketing is not only a viable channel you should be exploring, but it’s also one that has seen great success in both B2B and B2C marketing. 1) Customer Case Studies.

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Peer-to-peer B2B Thought Leadership Thought Leadership Case Studies 109

Hinge Marketing

MARCH 6, 2023

Thought leadership is one of those inherently appealing ideas. Who doesn’t want to be a thought leader? And for many B2B and professional services firms this makes a lot of sense. Thought leadership can provide the credibility and visibility for your offering.

B2B Thought Leadership 131

B2B Thought Leadership Thought Leadership Paid Content Advertising Agencies 131

nDash

DECEMBER 14, 2020

My job as a B2B SaaS & enterprise software content strategist is to wrangle brands into champions in the eyes of their audience—and my approach has worked. I’ve written various types of content including blog posts, white papers, articles, case studies, eBooks, and website copy. Rachel Burger . “I

Marketing Budget 52

Marketing Budget Budget Programs Enterprise Management Marketing Budget Creation 52

Ambal's Amusings

JANUARY 31, 2011

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Jonathan Kantor is the principal and founder of The Appum Group, " The White Paper Company ", and has been producing commercial white papers for the past 11 years.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

Marketing Craftmanship

APRIL 8, 2011

The standard marketing approach – particularly among B2B firms – is to create a brochureware-esque “Who We Are / What We Do / Why You Should Select Us” web presence, which forever serves as a handy repository for press releases, case studies, white papers and other expressions of thought leadership.

B2B Thought Leadership 100

B2B Thought Leadership Content Case Study Case Studies 100

Marketing Insider Group

JUNE 30, 2020

Content marketing can give B2B companies a truckload of options to keep their audience engaged. Top Priorities & Unique Challenges for B2B Content Marketing. Unlike B2C Marketing, B2B companies have the unique challenge of not always being present in the eye of the customer. Types of B2B Content. Let’s see how.

Work Management 362

Work Management B2B Marketing Marketing Management Content Marketing 362

Scoop.it

OCTOBER 29, 2019

It is a proven model to increase your brand’s visibility, develop thought leadership, and generate leads. In fact, 65% of brands who report being successful with content marketing have gone through the time and effort of documenting their content marketing strategy. Source CMI ). What Types of Content Do Salespeople Need?

Top of Funnel 54

Top of Funnel Buyer Personas Content B2B Thought Leadership 54

Inbox Insight

SEPTEMBER 24, 2018

Sales literature, demo videos and case studies – good content has always had a place in B2B marketing. In the B2B sales process, the balance of power has shifted. Today, B2B buyers are 57% of the way through the purchasing decision before they talk to sales teams [ mycustomer ] – if they do at all. intelligenthq ].

Top of Funnel 73

Top of Funnel B2B Marketing Work Management Marketing Management 73

Ambal's Amusings

DECEMBER 3, 2009

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Jonathan Kantor is the principal and founder of The Appum Group, " The White Paper Company ", and has been producing commercial white papers for the past 11 years.

Paper 100

Paper Enterprise Management B2B Thought Leadership Distribution 100

thePoint

SEPTEMBER 10, 2019

Content may be an educational webinar presentation, a trade show booth live presentation or demonstration, a brochure, a white paper, a case study, or even the traditional product sales sheet. You can find plenty of web sources by searching for “B2B buyer journey.” Content Related to Your Buyer’s Journey.

B2B Marketing 40

B2B Marketing Paid Search Agency Personalization Sales Qualified Leads 40

NetLine

APRIL 19, 2019

It made us so happy, we got this awesome picture to remember the moment: We thought everyone else should experience how great it is to know Jason, so we asked for his input and expertise on the Marketer Showcase. As an organization that is working to develop a software category, thought leadership is a huge focus of our content strategy.

Paid Content 45

Paid Content Enterprise Management Paid Search Agency Account Based Marketing 45

Adobe Experience Cloud Blog

OCTOBER 26, 2010

What I thought was the exception was actually the norm. Hundreds of marketers have built robust lead nurturing programs, ranging from simple drip campaigns to sophisticated lead life-cycle campaigns , using only a few white papers or webinars. You can do this by creating papers like 10 ways how X, or top 5 initiatives to X.

Lead Nurturing 48

Lead Nurturing B2B Thought Leadership Peer-to-peer Leads 48

ClearVoice

APRIL 18, 2022

That’s why seasoned marketers use white papers because they do such a swell job at convincing decision-makers. Sure, white papers might be more challenging to produce than articles or social media posts. But when it comes to lead generation, authority building, and sales, the white paper is king.

Paper 40

Paper Top of Funnel Planning Business 40

Ambal's Amusings

OCTOBER 15, 2009

In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. What types of metrics do B2B marketers need to measure a marketing campaign's success? Recommended Resources from B2B Marketing Experts. Marketo's Modern B2B Marketing.

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ROI B2B Marketing Paid Search Agency Planning 100

Binary Demand

JUNE 3, 2024

[ps2id id=’overview’ target=”/]When B2B lead generation companies make online purchases, significant consideration is given to their decision-making process. Thoughtfully crafted B2B sales funnel stages guarantee prospective customers a fluid and captivating journey from initial awareness to final conversion.

Top of Funnel 52

Top of Funnel B2B Sales Marketing Management B2B 52

Zoominfo

AUGUST 21, 2019

You likely have plenty of sales enablement content waiting in the wings, if you’re producing assets such as: Blogs White papers. Case studies. That includes onboarding documents for new customers, training collateral for new sales hires, and marketing reports that provide insights into audience behavior. .

Top of Funnel 241

Top of Funnel Content Marketing Digital Marketing Funnels Case Study 241

Zoominfo

JULY 11, 2018

When executed correctly, content marketing can attract, engage, and retain new customers– Yet, despite the various benefits of content marketing, many B2B organizations have miles to go before they can build a successful content marketing program. B2B Content Marketing Strategy. B2B Content Marketing Maturity.

Statistics 255

Statistics B2B Marketing Marketing Budget Creation Planning 255

BOP Design

APRIL 24, 2023

Repurposing B2B content has been our mantra at Bop Design for more than a decade, but it becomes increasingly crucial to companies that are working leaner and with fewer resources. When we talk about content, it includes a lot of resources – B2B web pages, blog posts, case studies, sales materials, etc.

B2B Thought Leadership 83

B2B Thought Leadership B2B Advertising Agencies Paid Search Agency 83

Launch Marketing

JANUARY 26, 2022

As more and more B2B businesses turn to content marketing for their lead generation efforts and building their sales pipelines, it seems that they are also are realizing the need to participate in developing an effective B2B content strategy. Focus on Creating Your Content Strategy First. Sales Team Members.

Tactics 118

Tactics B2B Thought Leadership B2B Marketing Marketing Strategy 118

Biznology

FEBRUARY 23, 2015

35% say they have a documented content strategy (source: Content Marketing Institute). Content marketing is more important to B2B businesses. Here are 15 B2B case studies. They show how content marketing drives ROI with B2B businesses who: Know their audience. Who is succeeding and why?

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

ClearVoice

OCTOBER 10, 2022

It helps SaaS businesses establish their authority, build brand awareness, and win the trust of prospective B2B buyers. White papers. Case studies. As a result, many B2B SaaS businesses outsource in order to fulfill their content marketing needs. Case studies. How-to” guides. Comparison posts.

Work Management 59

Work Management Marketing Management Paid Search Agency Advertising Agencies 59

nDash

OCTOBER 8, 2020

Sophia Harrison—B2B Product Marketing Specialist. “I Blogs, web copy, guides, ebooks and white papers are my jam.”. White papers. Case studies. White papers. Rose de Fremery—B2B Technology Content Marketing Writer. “I’m Case studies. White papers.

Marketing Budget 52

Marketing Budget Budget Programs Enterprise Management Work Management 52

Zoominfo

JULY 21, 2019

Yet, despite the various benefits of content marketing, many B2B organizations have miles to go before they can build a successful content marketing program. For this reason, we’ve compiled more than 90 content marketing statistics surrounding the current state of B2B marketing. 25% rank their maturity level as mature.

Statistics 100

Statistics Marketing Budget Creation B2B Marketing Planning 100

Martech

JANUARY 20, 2022

Virtual events excel at identifying prospects and their intent to purchase, and bestowing thought leadership. Changes in the sales dynamic, particularly the B2B environment, also accelerated the adoption of virtual events. Virtual events are a viable alternative to in-person and popular with attendees. Virtual event “networking.”

Digital Asset Management 141

Digital Asset Management Work Management Marketing Management Planning 141

NetLine

SEPTEMBER 11, 2023

Unless you’re Beth Harmon from The Queen’s Gambit , navigating the B2B buyer journey can feel like you’re playing a multi-level chess game. What is the B2B buyer journey? A B2B buyer journey begins when a business realizes that they have a problem and continues until the point when they make a purchase.

Top of Funnel 69

Top of Funnel Buyer's Journey Ideal Customer Profiles B2B 69

Pam Didner

APRIL 2, 2021

Case studies. White papers. Lead magnets can be case studies, eBooks, templates or checklists. Here are the key benefits of creating content: Build authority: Use content to showcase your thought leadership and expertise. A marketing plan is an internal document to align internal teams.

Top of Funnel 106

Top of Funnel Planning Content Marketing Paid Search Agency 106

SnapApp

DECEMBER 4, 2017

76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . Case studies allow businesses to use relatable business stories to move prospects towards the end of the buyer journey. A study by SerpIQ found that top ranking content is usually just over 2,400 words.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Launch Marketing

OCTOBER 30, 2019

As more and more B2B tech-oriented businesses turn to content marketing for their lead generation efforts and building their sales pipelines, it seems that businesses are realizing that they need to participate in developing an effective content strategy and then create the supporting content, but may not have the resources or experience to do so.

B2B Marketing 50

B2B Marketing Tips Content Marketing Marketing Management 50

Convince & Convert

MARCH 22, 2012

I have my weekly rant on social media, my thought of the week, Eric, and it is all about this Kony 2012 video. In this case, you can tweet people, as they ask you to do, which drove the virality of this video. ” This sounds like a case study for great content that was really marketed well. You saw the video?

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

I have my weekly rant on social media, my thought of the week, Eric, and it is all about this Kony 2012 video. In this case, you can tweet people, as they ask you to do, which drove the virality of this video. ” This sounds like a case study for great content that was really marketed well. You saw the video?

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

SnapApp

APRIL 25, 2018

. In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. . The 30 women featured below work in a variety of B2B contexts and for companies large, mid-sized--and even self-founded. 30 Women Shaping B2B Tech Marketing. . Sonja Jacob. Nandini Jammi.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SWZD

OCTOBER 16, 2019

This advice has stayed with me and whenever I find myself in a new leadership role, I know the first thing I need to do is roll up my sleeves and look at what I can learn from the team and how everyone can work together. She said: “I have a diverse background, from startups, to B2B, to B2C, to agencies. Impacting Lives at Mercer.

Enterprise Management 48

Enterprise Management B2B Thought Leadership Thought Leadership Work Management 48

Atomic Reach

NOVEMBER 9, 2018

However, reaping the benefits of content marketing starts with a documented content marketing strategy. According to a Pew Research Study , almost half of 18 to 49 year olds get their news and information online. Blog posts, videos, case studies, white papers, and webinars act as informational resources.

Enterprise Management 85

Enterprise Management Work Management Marketing Management Marketing Strategy 85

SnapApp

APRIL 25, 2018

In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. The 30 women featured below work in a variety of B2B contexts and for companies large, mid-sized–and even self-founded. 30 Women Shaping B2B Tech Marketing. Sonja Jacob. D rift | Content Strategy Team Lead.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

JUNE 2, 2017

A recent survey from Demand Gen Report found that 88% of B2B marketers said at least 10-30% of their content would be interactive by 2018. . Case Studies. Instead of your standard white paper download as a call to action for your paid search and social efforts, try taking the same content and creating a quick quiz.

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

Ambal's Amusings

NOVEMBER 23, 2010

How can you create a white paper that serves it purpose - create high quality leads, provide useful information to potential customers etc. Jonathan Kantor is 14-year white paper marketing veteran. Older audiences tend to devote more time to reading and prefer text documents. " Jonathan Kantor.

Paper 100

Paper Work Management Marketing Management SME 100

B2B Marketing Zone Posts

AUGUST 3, 2010

Best of B2B Marketing. True Confession: I Don’t Have a Social Media Strategy - Dianna Huff - B2B MarCom , July 22, 2010 Social media gurus tell you to have a strategy. July 1, 2010 to July 31, 2010. Featured Sources. The following are the top items from featured sources based on social signals. Are you Being Discovered?

Ning 40

Ning Paid Content Facebook Sales Management 40