Trade Press Services

MARCH 4, 2024

From bylined articles to informational videos, content helps prospects learn about brands and gather information about their products and services. Content serves as the primary vehicle for educating, engaging, and guiding potential customers at each stage of their journey to make a purchase.

Top of Funnel 77

Top of Funnel Trends B2B Thought Leadership Buyer Personas 77

Hinge Marketing

JUNE 14, 2021

It perfectly aligns with B2B buyers’ behavior patterns. . In short, it helps establish you as a thought leader in your space. The first is in content marketing or thought leadership marketing programs. White Papers/Executive Guides . Let’s see if we can fix some of those shortfalls.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

Launch Marketing

APRIL 13, 2022

Content marketing has long been a staple of B2B marketing and continues to be so as 2022 brings more opportunities and challenges for content ideation, creation and distribution. Be sure to also check previous installations in this series that focus on B2B lead generation trends in 2022 and B2B email marketing trends in 2022.

Trends 126

Trends B2B Marketing Webinar Metrics Planning 126

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. Influencers.

B2B Marketing 118

B2B Marketing B2B Planning B2B Thought Leadership 118

Thinkers360

FEBRUARY 28, 2024

In the ever-evolving B2B landscape, cultivating strong relationships with industry analysts and thought leaders (B2B influencers) is crucial for establishing brand awareness, achieving thought leadership status, and ultimately driving sales growth. The two are related, but distinct marketing disciplines.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Webbiquity

AUGUST 22, 2017

It enables your business to occupy a sizeable amount of public mindspace and consistently drive more customers. But’s it’s also vital for businesses like Microsoft and IBM that drive a significant amount of revenue from B2B customers. Here are five brand building tips that you can use to grow your B2B business.

Ad Building 273

Ad Building Branding Brand Identity Enterprise Management 273

Content Standard

JUNE 27, 2023

Yet, webinars and white papers from professional organizations and mainstay publications are no longer enough to support healthcare organizations and providers in their search for solutions. The need for next-gen healthcare solutions is greater than ever.

Work Management 88

Work Management Marketing Management Differentiation Education 88

ClearVoice

NOVEMBER 25, 2022

And for B2B marketers and large enterprises, the cost of lagging behind the content marketing trend curve is too massive to ignore. Analyzing customer purchase history. Self-guided B2B buying journeys. B2B organizations must also consider how content pieces fit different sales funnel stages. Let’s get started.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Onalytica B2B

AUGUST 23, 2017

Last week we published our white paper called The Definitive Practical Guide to Influencer Relationship Management. First thing’s first- what does the white paper cover? This white paper is extensive and exhaustive, with each section covered deserving of its own limelight.

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Launch Marketing

OCTOBER 18, 2023

For example, “B2B Marketing Strategy | Launch Marketing”. As brand awareness increases, so will leads and customers. What comes up in search results when asking a question or looking for information? Topic (industry trend, thought leadership, etc.) We have all your B2B website design and development needs here.

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Scoring 127

Onalytica B2B

SEPTEMBER 12, 2017

While their audience may be small, their influence is still significant – think customer reviews on Amazon. The Zoellas of this world may well be popular but are they actually relevant to your B2B topic? Angela Lipscomb also mentions in her post that she looks for influencers publishing and sharing original, relevant content.

Marketing Management 257

Marketing Management Peer-to-peer B2B Thought Leadership Paid Search Agency 257

markempa

OCTOBER 6, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

BtoB 120

BtoB Lead Generation Paper Generation 120

Brightedge

APRIL 12, 2021

Finding new customers can cost five times more than selling to existing customers. Through thought leadership. Regularly publishing high-quality material that addresses the needs of your users will help establish you in a position of trust. Cultivate brand awareness through thought leadership.

Branding 105

Branding Brand Identity B2B Thought Leadership Thought Leadership 105

Launch Marketing

MAY 31, 2023

Consequently, B2B marketers continue to leverage the power of thought leadership content to build connections and drive leads. How to Create B2B Thought Leadership Content That Stands Out In the competitive landscape of B2B marketing, thought leadership content has become ubiquitous.

B2B Thought Leadership 117

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 117

Sword and the Script | B2B

FEBRUARY 16, 2021

Overall, respondents indicated “my employer” was the most believable source of information. The Edelman survey offered additional context: 59% indicated they felt “most news organizations are more concerned with supporting an ideology or political position than with informing the public”. Publish with consistency.

Ethics 93

Ethics Customer Surveys B2B Thought Leadership Media 93

markempa

AUGUST 11, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Our sales team is very busy.

Lead Generation 120

Lead Generation Paper Webinar Metrics Sales Qualified Leads 120

Circle Studio

AUGUST 23, 2018

Building a powerful growth-focused website is a top-priority for B2B marketing and business development, and driving website traffic is a vital component of the process. Blogging provides your firm the ideal forum to regularly publish keyword-rich content and then promote it on your social media channels (see #3). Case studies.

Traffic 99

Traffic Marketing Websites Case Studies Case Study 99

markempa

JANUARY 19, 2015

Lead nurturing is a relevant and consistent dialog with viable potential customers, regardless of their timing to buy. Begin by asking your sales team: What questions do your customers ask most often? Find content — such as articles, blogs and white papers — that addresses these issues. What do they care about?

Tips 120

Tips Sales Qualified Leads Features Lead Scoring 120

Valasys

JULY 15, 2020

It involves researching, publishing, and producing valuable pieces of content to meet the bottom-line goals associated with your content strategy, and is a crucial aspect of every company’s online marketing game. We’re combining words and images in artful ways to draw attention and move people through our information.”

Top of Funnel 89

Top of Funnel Tips Marketing & Strategy B2B Thought Leadership 89

Tiecas

MAY 1, 2024

B2B thought leadership marketing is not clearly understood by most small to mid-sized manufacturers I talk to regularly. Table of Contents The 95-5 Rule: Guidance for Industrial Sales What is B2B Thought Leadership? What is B2B Thought Leadership? Don’t be so quick to dismiss this idea.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership B2B Marketing Advertising Agencies 52

nDash

AUGUST 2, 2022

Is your health technology company publishing content online, but you aren’t seeing any results? Healthcare is a sensitive industry where you must provide credible information to users. A content marketing plan is a strategy of organizing and publishing high-value content that encourages your audience to take action.

Planning 52

Planning Marketing Plans Effectiveness Content Marketing 52

NuSpark Consulting

SEPTEMBER 7, 2016

Despite the challenge, your sales and leadership team continually ask you to produce qualified leads. Here’s some food for thought. As Gartner reported in Flipping to Digital Leadership: The 2015 CIO Agenda , digitalization has become the muscle that transforms businesses. Where does the CIO find information? Here’s why.

Sales Qualified Leads 100

Sales Qualified Leads Gartner B2B Thought Leadership Barriers 100

ClearVoice

SEPTEMBER 10, 2020

Marketing content should be educational, informative or entertaining. Rather than sharing blog posts and white papers packed with readily available research and statistics, what if the content you’re assigned next is built upon ideas. Customer stories. But, what if we explore deeper? What do I write for them?

Opinions 114

Opinions Branding Brand Identity B2B Thought Leadership 114

KoMarketing Associates

OCTOBER 5, 2017

While some companies are frustrated by the lack of visibility at the large shows due to not receiving speaking slots or not getting the right foot traffic, AdWeek reports that 67 percent of those polled have found that smaller industry shows are better for reaching customers. Bring Conversation to Another Medium. Online Offer.

Work Management 138

Work Management B2B Marketing Marketing Management B2B 138

nDash

DECEMBER 14, 2020

My job as a B2B SaaS & enterprise software content strategist is to wrangle brands into champions in the eyes of their audience—and my approach has worked. I’ve published in outlets like Forbes, The Hill, and Digital Journal, and have been cited as an industry expert from sites like TechRepublic, CIO, and Time Magazine.

Marketing Budget 52

Marketing Budget Budget Programs Enterprise Management Marketing Budget Creation 52

Marketing Insider Group

AUGUST 26, 2015

We often get asked by our customers to help them create content that is more promotional, or that has a direct product tie-in. Brands need to think and act like publishers. Customer-focused content attracts readers who read and share the content providing increased reach, conversion and ROI. We gave publishers the content.

Top of Funnel 100

Top of Funnel Content Marketing High Quality Lead B2B Thought Leadership 100

Chris Koch

AUGUST 21, 2009

Recently, I was asked by a former ITSMA client to help put together a plan for a thought leadership program for a B2B technology company that sells both products and services. It forced me to think about all the components necessary to build and sustain a thought leadership strategy.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Network Marketing B2B Sales 100

Chris Koch

AUGUST 21, 2009

Recently, I was asked by a former ITSMA client to help put together a plan for a thought leadership program for a B2B technology company that sells both products and services. It forced me to think about all the components necessary to build and sustain a thought leadership strategy.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Network Marketing Paper 100

Chris Koch

JANUARY 8, 2010

Companies that made commodity products would tell me with straight faces that even their financial processes were unique—GAAP be damned—and that they needed to customize their software to fit “our ways of doing things.” And learning is integral to buying—especially in B2B. What is a learning network? But it also applies in B2C.

Social Media 100

Social Media B2B Thought Leadership Thought Leadership Media 100

Ambal's Amusings

JANUARY 31, 2011

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Jonathan Kantor is the principal and founder of The Appum Group, " The White Paper Company ", and has been producing commercial white papers for the past 11 years.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

Webbiquity

FEBRUARY 2, 2011

E-newsletters, blogs and white papers are among the most popular types of content. 7 “Rs&# for B2B Marketing Content Planning by Customer Think. How Much B2B Content is Enough? by Savvy B2B Marketing. Lead Nurturing by Find New Customers. 11 steps toward a content strategy by Econsultancy.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

SmartBug Media

MARCH 19, 2021

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. of my favorite inbound marketing resources that any B2B marketer can benefit from subscribing to in 2021 and beyond. The Ultimate Guide to B2B Marketing in 2021. What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Marketing Insider Group

JUNE 30, 2020

Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to them. Content marketing can give B2B companies a truckload of options to keep their audience engaged. Types of B2B Content.

Work Management 358

Work Management B2B Marketing Marketing Management Content Marketing 358

Marketing Craftmanship

APRIL 8, 2011

The standard marketing approach – particularly among B2B firms – is to create a brochureware-esque “Who We Are / What We Do / Why You Should Select Us” web presence, which forever serves as a handy repository for press releases, case studies, white papers and other expressions of thought leadership.

B2B Thought Leadership 100

B2B Thought Leadership Content Case Study Case Studies 100

Valasys

JULY 26, 2021

An effective B2B marketing strategy focuses on generating quality leads, and building a strong pipeline will help you maintain a stable growth rate. B2B Leads are qualified prospects who may be approached and marketed by salespeople. It’s challenging to create high-quality leads that will convert into customers.

Paid Content 59

Paid Content Relevance Traffic Top of Funnel 59

Directive Agency

OCTOBER 20, 2017

A common thread for many B2B buyers is the search for knowledge. For every challenge they face, they want information on how to overcome it. For B2B businesses this provides a great opportunity. But many B2B companies still struggle in their effort to create content. What Types of Content Do B2B Audiences Need?

Top of Funnel 53

Top of Funnel B2B Marketing Work Management Marketing Management 53

Allocadia

APRIL 15, 2019

In 2013, I published my first version of the Revenue Marketing Centre of Excellence white paper and fully laid out the organizational structure, roles and responsibilities for the marketing operations team (as well as the entire center of excellence). I’ll be publishing an update to this paper later in February – stay tuned!)

B2B Thought Leadership 40

B2B Thought Leadership Lead Ranking Work Management Thought Leadership 40