Adobe Experience Cloud Blog

SEPTEMBER 3, 2020

Adobe’s recent Experience Maker’s Live two-day online event was insightful, thoughtful, and informative, just as I predicted. It’s a crucial outlook on leadership in modern business, especially for those who are looking to improve customer experiences, digitize business processes, and create better internal alignment. .

B2B Thought Leadership 168

B2B Thought Leadership Thought Leadership Business Customer Satisfaction 168

Engagio

OCTOBER 11, 2021

When I first got started in software, it was at a company called e.piphany which specialized in what was then called Campaign Management. Campaign Management was mostly industry-agnostic — B2C, B2B, B2B2C, it didn’t matter — which also meant that it mostly catered to the lowest common denominator, usually B2C. Check it out here.

Account Based Marketing 87

Account Based Marketing Marketing Automation Services Enterprise Management Marketing Automation 87

Adobe Experience Cloud Blog

MARCH 11, 2015

The perfect Austin weather, thought leaders from around the globe, fantastic musical acts, and of course, the Uber pricing surges! This year, Marketo is going big. We are hosting 10+ sessions featuring marketing thought leaders from organizations like My Fitness Pal, The Economist, Kaiser Permanente, Mashable, and of course, Marketo!

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Marketo B2B Thought Leadership Microsite Thought Leadership 48

Adobe Experience Cloud Blog

OCTOBER 25, 2016

Marketo is happy to be one of the partners contributing to this vision through our integrations with Facebook that connect the dots between seemingly disparate activities, digitally and offline. A Marketo Case Study. in-store purchases, event attendance, content downloads), to digital campaigns to optimize their program and spend.

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Marketo Facebook Top of Funnel Advertising Agencies 48

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Acquiring buy-in from executive leadership and the C-suite . Many B2B organizations have static websites that serve up the same content to all visitors, regardless of where they are from, what device they’re using, and their business data. . Browsing data like company name, location, etc. Make mobile marketing a priority.

Marketing Attribution 174

Marketing Attribution Top of Funnel Lead Ranking B2B Thought Leadership 174

Adobe Experience Cloud Blog

JUNE 11, 2021

For the 2021 Adobe Experience Maker Awards, we looked for individuals, teams, and companies that are using technology to uncover new opportunities and reimagine digital experiences. Recognizing a company that embraces a customer-first approach to elevate customer experiences to new heights. Center Parcs. Roche (nominated by 3|SHARE).

Peer-to-peer 146

Peer-to-peer Digital Transformation B2B Thought Leadership Advertising Agencies 146

KoMarketing Associates

AUGUST 23, 2016

There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way. On the other hand, many B2B brands still struggle to engage their audience on the platform. Share Company Happenings.

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Linkedin Enterprise Management Work Management Examples 120

Only B2B

JULY 5, 2023

In the ever-changing landscape of B2B marketing, demand generation plays a pivotal role in driving business growth and success. As we enter 2023, it is crucial to adapt to the evolving nature of B2B demand generation and discover effective strategies to generate demand and engage target audiences.

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Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

Smashmouth Marketing

AUGUST 6, 2009

Just a quick post to point readers to an interview of me on Marketo 's blog, Demand Generation and Social Media: Thought Leadership with Mike Damphousse of Green Leads. Questions discussed: What is B2B appointment setting ? Tags: lead nurturing interviews blogs socialmedia marketing marketo sales2.0

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Lead Nurturing Marketo B2B Thought Leadership Leads 100

Adobe Experience Cloud Blog

DECEMBER 11, 2019

From AR to VR, to marketing technology and personalization strategies: The B2B marketer’s toolkit is full of new options for engaging with B2B buyers. . To better understand the priorities of B2B companies in 2020, our CMO by Adobe team reached out to some B2B experts and asked: “What is your team’s big bet in 2020?”.

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B2B Thought Leadership Enterprise Management Thought Leadership CMO 120

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

Customers are increasingly demanding more from B2B organizations. In fact, today’s customer is usually 57 percent of the way through their decision-making process before they directly connect with a company for the first time. One of the primary reasons is that B2B organizations are not meeting customer needs.

Lead Generation 174

Lead Generation Lead Ranking Ideal Customer Profiles Lead Scoring 174

Adobe Experience Cloud Blog

NOVEMBER 27, 2017

The internet is saturated with content marketing, people’s inboxes are full of well-designed emails , and account-based strategies are quickly becoming a B2B standard. In fact, 58% of companies reported higher profitability than their competitors when their CEO was in charge of customer experience initiatives.

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Effectiveness B2B Thought Leadership Customer Satisfaction SEM 268

Adobe Experience Cloud Blog

JULY 22, 2021

Sure, they were from some company I’d never heard of, only had 2 customer reviews and were a fraction of the cost of name-brand competitors. Namely, B2B advertising leader LinkedIn and the #1 B2B marketing attribution application, Bizible. LinkedIn Ads have proven to be a powerful tool for B2B marketers. I bought them.

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Linkedin Paid Search Agency Sales Management ROI 154

Adobe Experience Cloud Blog

MAY 3, 2018

In my role at Marketo, I head up strategy and alliances, which gives me insights to all the partnerships we have across the organization, spanning technology, analytics, and consultant partners, as well as those within our Accelerate and LaunchPoint programs. For Marketo, it’s a little bit of both.

Marketing & Strategy 134

Marketing & Strategy Marketo B2B Thought Leadership Advertising Agencies 134

Adobe Experience Cloud Blog

JULY 20, 2009

The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). But as boring as it sounds, I went back to basic marketing principles and thought seriously about where our audience 'hangs out'.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership B2B Marketing Enterprise Management 48

PureB2B

MARCH 8, 2022

96%* of your website visitors might not be ready to buy yet – Marketo 3. The median landing page conversion rate, for B2B marketing, is 2.35% - Wordstream 6. 96%* of your website visitors might not be ready to buy yet – Marketo. The median landing page conversion rate, for B2B marketing, is 2.35% - Wordstream.

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Demand Generation Agencies Demand Generation Stats Demand 62

PureB2B

MARCH 8, 2022

96%* of your website visitors might not be ready to buy yet – Marketo 3. The median landing page conversion rate, for B2B marketing, is 2.35% – Wordstream 6. 96%* of your website visitors might not be ready to buy yet – Marketo. The median landing page conversion rate, for B2B marketing, is 2.35% – Wordstream .

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Stats Demand 62

Adobe Experience Cloud Blog

APRIL 15, 2015

Author: Chandar Pattabhiram We’re just about to kick-off Day 3—the final day—of the Marketo Marketing Nation™ Summit 2015. We’re excited to pioneer this integration with GE, one of today’s most innovative companies. They approached LinkedIn and Marketo to solve that problem for them. Digital Marketing b2b Consumer'

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Marketo Advertising Agencies Linkedin Advertising Channels 48

Adobe Experience Cloud Blog

MARCH 6, 2018

In the year that I’ve been with Marketo, I’ve gained some interesting insights into enterprise organizations’ challenges around sales and marketing alignment. I’ve also implemented multiple marketing automation systems, the last of which was Marketo. In my previous role, I simultaneously implemented Marketo and Salesforce CRM.

Process 134

Process B2B Thought Leadership Marketo Sales Qualified Leads 134

Adobe Experience Cloud Blog

MARCH 28, 2019

Steve Lucas, SVP of Marketo, an Adobe company, on Thursday challenged the thousands of attendees at Adobe Summit—The Digital Experience Conference to make every experience count. With that, Adobe CEO Shantanu Narayen came on stage to discuss with Lucas Adobe’s 2018 acquisition of Marketo. Helping B2B Meet the Experience Mandate.

Account Based Marketing 132

Account Based Marketing Lead Ranking B2B B2B Thought Leadership 132

Adobe Experience Cloud Blog

APRIL 1, 2015

However, the system breaks when the purchase is made offline–like when a buyer works directly with a salesperson who takes the order (a typical use case for B2B purchases). In other words, if one of these prospects connects with a sales rep, and ultimately ends up purchasing, Marketo feeds that conversion back to Google AdWords.

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Marketo ROI Adwords Google 48

Adobe Experience Cloud Blog

JUNE 10, 2020

Because our competitors are there,” said Kenton E McElhattan of the National Mine Service Company. The unnamed VP of a “$200m industrial company” said “trade shows are a self-perpetuating problem. Yet these shows continue to be a staple for B2B marketing. It’s mostly about the image.” But we go, we go.”. Little has changed.

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Trade Show B2B Thought Leadership Broadcasting Thought Leadership 174

Adobe Experience Cloud Blog

DECEMBER 15, 2017

You think your new friend is interesting, but he’s always asking you to invest in his company. Only 56% of marketers believe company executives are aligned with their engagement goals. Internal experiments—even if they’re small in scale—that can produce outcomes to share with leadership. And relationships are not linear things.

B2B Thought Leadership 134

B2B Thought Leadership Thought Leadership Marketo CMO 134

Smashmouth Marketing

AUGUST 5, 2009

Just a quick post to point readers to an interview of me on Marketo 's blog, Demand Generation and Social Media: Thought Leadership with Mike Damphousse of Green Leads. Questions discussed: What is B2B appointment setting ? And why is it important to marketers? When it comes to leads, quality or quantity ?

Lead Nurturing 100

Lead Nurturing Marketo B2B Thought Leadership Leads 100

Adobe Experience Cloud Blog

JANUARY 30, 2019

B2B marketers are in a pickle when it comes to data. Yet the marketer’s trust in data has plunged to a new low that’s putting a damper on strategic marketing initiatives, according to Dun & Bradstreet’s (D&B) recently released Sixth Annual B2B Marketing Data Report. Instead of creating opportunity it’s creating chaos.”.

Account Based Marketing 134

Account Based Marketing Marketing Automation Services Work Management B2B 134

Metadata

FEBRUARY 24, 2021

The momentum and uptick in company growth can be attributed to sophisticated B2B marketers embracing growth-focused demand generation technologies, and autonomous marketing operations as a vehicle for scale. Demand marketers from companies like Zoom, Pendo, Thoughtspot, Okta, Workato, and Vonage have experienced as much as a 4.5X

Demand Generation 102

Demand Generation Marketing Analytics Tools Demand Paid Search Agency 102

Adobe Experience Cloud Blog

JULY 17, 2018

Jokes aside, have you given much thought to how your customers can actually contribute to helping you grow your customer base? Peer-to-peer marketing is not only a viable channel you should be exploring, but it’s also one that has seen great success in both B2B and B2C marketing. 1) Customer Case Studies.

Peer-to-peer 109

Peer-to-peer B2B Thought Leadership Thought Leadership Case Studies 109

Adobe Experience Cloud Blog

JANUARY 29, 2015

For the past three months, Marketo and the Economist Intelligence Unit have teamed up to uncover exactly what is on the minds of the marketers around the world, and where they think marketing is going. Share your thoughts about the report’s findings in the comments below. Engagement Marketing b2b Consumer'

Marketo 48

Marketo B2B Thought Leadership Thought Leadership Paid Search Agency 48

Adobe Experience Cloud Blog

AUGUST 10, 2017

A few weeks ago, on #marketochat, we discussed How to Increase Your B2B Social Media Engagement with Social Media Influencer, Neal Shaffer. Today, having social media presence is a necessity for any B2B organization. People like to be heard and want to know that their thoughts and opinions matter. If So, Why or Why Not? .

Social Media 134

Social Media B2B Thought Leadership Media B2B 134

Adobe Experience Cloud Blog

APRIL 11, 2017

Since we adopted Marketo in 2015, we’ve been nurturing our leads with weekly emails that provide educational content. At this time, there are a handful of companies in the B2B space (known as third-party intent data providers ) that can provide you with data on what your prospects are learning and talking about online.

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Intent Data Intent Email Marketing Social Marketing 129

Adobe Experience Cloud Blog

JANUARY 9, 2020

Companies like Amazon, Apple, and Microsoft created voice technologies and aliases like Siri and Alexa to be your sidekick that helps you find information on the web. But, how do these companies decide which information best answers the questions you ask? Tip #3: Create Conversational Content.

Long Tail Marketing 174

Long Tail Marketing Optimization SEO Tips 174

Adobe Experience Cloud Blog

JUNE 11, 2021

For the 2021 Adobe Experience Maker Awards, we looked for individuals, teams, and companies that are using technology to uncover new opportunities and reimagine digital experiences. Recognizing a company that embraces a customer-first approach to elevate customer experiences to new heights. Center Parcs. Roche (nominated by 3|SHARE).

Peer-to-peer 95

Peer-to-peer Digital Transformation B2B Thought Leadership Advertising Agencies 95

Adobe Experience Cloud Blog

DECEMBER 19, 2018

Only 17% of companies report that their sales training is effective. 66% of top performing sales organizations prioritize developing sellers to be valuable to buyers versus only 39% of companies outside of the top performer category. 70% of companies have existing accounts willing to collaborate. Top performers are 1.6X

Stats 134

Stats B2B Thought Leadership Opinions Thought Leadership 134

Content4Demand

AUGUST 17, 2021

Jon Miller, Chief Marketing and Product Officer at Demandbase , offers a helpful vision into the future value of intent data and practical advice for B2B marketers eager to get started now. He expects intent data to play a vital role in the future of B2B content. There’s vast opportunity for B2B brands to use intent data.

Intent Data 98

Intent Data Intent Buy B2B Thought Leadership 98

NuSpark Consulting

AUGUST 23, 2018

Does the content your company churns out help to generate revenues? While the marketing gurus tell you content is a must-have gizmo in the B2B marketer’s tool belt, sometimes the return on investment (ROI) feels a little squishy. We’ll call them Company Z. Add to status as a thought leader. Or is it just busy work?

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Lead Ranking Lead Scoring B2B Thought Leadership Marketing Qualified Leads 100

Adobe Experience Cloud Blog

OCTOBER 17, 2017

For email marketers , tools like Marketo Email Insights is one way to gain insights into email performance. When it comes to audience attention, according to a study by eMarketer, 83% of B2B buyers say company websites are the most popular channel for online research. Why is this critical?

Marketing AI 134

Marketing AI Marketo Advertising Agencies B2B Thought Leadership 134

Adobe Experience Cloud Blog

JULY 26, 2019

Marketing Nation Live, a B2B Marketing virtual event, is bringing together marketers from all over the world on September 18 for a day full of inspiration, education, and social networking. Marketo Engage customers and members of our Marketo Advocate Nation will share their marketing truths and best practices with you.

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Peer-to-peer B2B Thought Leadership Marketo Digital Transformation 49