Litmus

APRIL 11, 2023

Litmus has come away with 35 G2 Badges, including but not limited to: Best Results Easiest Doing Business With Easiest Setup Users Most Likely To Recommend Easiest To Use Most Implementable Best Useability And more! Real reviews from real Litmus customers But don’t just take it from us!

Features 72

Features B2B Thought Leadership Best Practices Deliverability 72

Zoominfo

NOVEMBER 29, 2021

How To Track Marketing KPIs The following types of tools are used to track, measure, and share KPIs: Web analytics CRM systems Data dashboards Data visualization Business intelligence software Whichever solution you use, make sure you’re able to share insights in a digestible way across your marketing department, and with other departments, too.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads MQL Webinar Metrics 130

Circle Studio

JANUARY 10, 2020

As firms look to optimize their marketing efforts in 2020, it’s imperative that business-to-business (B2B) marketers are laser focused on doing what is most likely to drive growth and make an impact. Here are five to consider: Myth 1: B2C marketing has little relevance in B2B.

Work Management 79

Work Management Marketing Management B2B Thought Leadership Marketing Automation Services 79

Scoop.it

JANUARY 10, 2023

This is especially true when you’re busy enough trying to scale other aspects of your business, like customer acquisition or product development. In fact, 85% of B2B content marketers give credit to content curation for their organizations’ success. Better deliverability. The two types of content curation.

Curation 79

Curation Newsletter Content Deliverability 79

DealSignal

SEPTEMBER 7, 2021

What does this mean for digital marketing spend in 2021-2022, and how should you plan to allocate your B2B marketing budget for the best ROI? Here, we explore insights and walk through three tips you should keep in mind when creating your B2B marketing budget. What does this mean for marketing teams?

Allocation 52

Allocation Marketing Budget Marketing Budget Creation Budget Programs 52

Canadian Marketing Association

SEPTEMBER 10, 2020

Recently, a CMA thought leadership discussion introduced the notion that COVID-19 recovery phases might help Canadian marketers develop their COVID-19 recovery strategy. For most businesses, the key component of the Containment phase was work-from-home. But we found we could still win new business, too. Normalization.

B2B Thought Leadership 62

B2B Thought Leadership B2B Paid Search Agency Thought Leadership 62

Hinge Marketing

MARCH 14, 2023

One of the best ways to achieve business growth is to learn from the strategies and tactics of the industry’s most successful firms. Key Advantage 1: Technology This year’s data revealed that High Growth firms adopt and use business development and marketing software at a greater rate than their slower growing peers.

Consulting 69

Consulting Peer-to-peer Marketing Budget Digital Transformation 69

Adobe Experience Cloud Blog

JANUARY 3, 2017

Plus, I know future me will appreciate it when those busy days roll around again in the new year. 3 Strategies for Maximizing Email Deliverability. 3 Strategies for Maximizing Email Deliverability. Here’s another great blog from Mike Madden that explains how you can improve your email deliverability.

Marketing Automation Services 106

Marketing Automation Services Marketo B2B Thought Leadership Work Management 106

Directive Agency

MAY 8, 2019

Hiring a quality search marketing agency can be one of the most essential business decisions you make. Because SEO services are a long-term investment and vital to increasing your brand awareness, ROI and thought leadership, choosing a reputable and reliable SEO partner can be overwhelming. Not every “SEO agency” can do that.

Advertising Agencies 75

Advertising Agencies Paid Search Agency Ad Agencies SEO 75

The ROI Guy

MARCH 6, 2017

A great group of product marketers, value consultants and ROI practitioners gathered in Santa Clara last week for the first ever Business Value Summit – West. Here’s some of our conversation: Tell me a little about one of your favorite Business Value campaigns / programs you’ve developed and rolled out recently?

Enterprise Management 45

Enterprise Management Lead Scoring Lead Ranking Work Management 45

Heinz Marketing

APRIL 26, 2019

Too often in the B2B marketing world, we forget an important truth: Our customers are people, not companies! Perhaps this is why 59% of B2B buyers avoid sales reps by doing their own online research — there’s too much noise and not enough human interaction! How do we define expectations and agree on deliverables?

Work Management 73

Work Management Marketing Management B2B Thought Leadership B2B 73

Smarte

SEPTEMBER 29, 2021

If you are a B2B company and you were to focus on only one channel for your company’s lead generation, it has to be LinkedIn. It allows you to build relationships, establish thought leadership, gain insights, generate leads , improve branding, and build communities. on their public profile.

Lead Gen 52

Lead Gen Linkedin Cost per Lead Sales Qualified Leads 52

Smarte

SEPTEMBER 29, 2021

If you are a B2B company and you were to focus on only one channel for your company’s lead generation, it has to be LinkedIn. It allows you to build relationships, establish thought leadership, gain insights, generate leads , improve branding, and build communities. on their public profile.

Lead Gen 52

Lead Gen Linkedin Cost per Lead Sales Qualified Leads 52

LeadSquared

FEBRUARY 23, 2016

Last week, Sanchit Malik , the founder and CEO of Townscript , hosted an insightful webinar for us, on the importance of inbound marketing for businesses. Hence, B2B marketers can use them to capture leads. You can find this topic covered in depth in this post on email deliverability tactics. View the webinar recording.

Inbound Marketing 52

Inbound Marketing FAQ Webinar Metrics Work Management 52

Adobe Experience Cloud Blog

AUGUST 31, 2016

As an Enterprise Business Consultant, I work directly with many of our customers—some who are just getting the ball rolling and others who are marketing veterans. B2B marketers might focus more on moving leads through the funnel, while consumer marketers might be more concerned with increasing customer lifetime value.

Enterprise Management 91

Enterprise Management Work Management Planning Marketing Automation Services 91

Heinz Marketing

JANUARY 9, 2018

To say that the B2B landscape has changed dramatically over the last decade would be an understatement. While the principles of content marketing, lead generation, and pipeline acceleration may not have changed, the ways in which we do business in today’s modern, digital world have. That’s what we wanted to find out.

Webinar Metrics 67

Webinar Metrics Top of Funnel B2B Marketing Marketing Strategy 67

Circle Studio

NOVEMBER 2, 2017

the conference attendee lists provided to exhibitors and sponsors) can often lead to a negative impact on your email sender reputation, deliverability issues and less than stellar results. While this may be of interest to some , it’s likely not interesting to most , especially considering the “busyness” of business.

Marketing Automation Services 79

Marketing Automation Services Email Marketing Marketing Management Practices 79

Litmus

MARCH 31, 2020

While everyone has a great story to tell, for Women’s History Month we thought this would be the perfect time to highlight some of the women behind Litmus and hear their career journeys to the email world. When you have a small business, you always pay attention to details. Olga Scott , Senior Software Engineer.

Enterprise Management 83

Enterprise Management Work Management Marketing Management Budget Programs 83

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

Author: Anastasia Pavlova Whether you’re a small to medium-sized business or a larger enterprise organization, marketing automation is your company’s best bet for staying competitive in this digital age. 53% of the B2B organizations and 43% of B2C and combination B2B/B2C organizations have adopted marketing automation systems.–

Marketing Automation Services 134

Marketing Automation Services Enterprise Management Work Management Marketing Management 134

Adobe Experience Cloud Blog

JULY 12, 2013

This is compounded by poor advice given to new users on how to ensure that their brand is protected, irrespective of what information–leads, contacts and personal data–they capture and how they process that data as part of normal business operations. Privacy and Deliverability' Basic Definitions. Data Controller.

Privacy 48

Privacy Work Management Marketing Management Marketing Automation Services 48

Engagio

APRIL 23, 2020

In our previous post, we asked the experts “ What tactic should B2B marketers be doing right now to hit their goals during the COVID-19 crisis? ”. I asked them “How should B2B marketers be planning their programs and strategies for the rest of 2020 and beyond?”. Today we look to the future. Here’s what they had to say. CEO, LeadMD.

Account Based Marketing 62

Account Based Marketing B2B Marketing Planning Paid Search Agency 62

B2BMarketing.net

FEBRUARY 8, 2024

The result, far more than a cheat sheet, is a thoughtful, far-reaching, and highly insightful plan for how the CMO can achieve what is arguably their primary, yet so frequently elusive, goal: to be genuinely indispensable to the CEO and the management team as a whole. I is for impeccable: “With my thoughts, words and actions.”

Enterprise Management 52

Enterprise Management CMO Work Management Customer Satisfaction 52

Top Rank Marketing

MAY 20, 2024

While B2C (business to consumer) marketing and B2B (business to business) marketing share a similar name, the types of influencer programs offered under these categories vary, and the tactical approach couldn’t be more different. These thought leaders, much like sales prospects, require nurturing and personalized effort.

B2B Marketing 106

B2B Marketing Advertising Agencies Budget Programs B2B Thought Leadership 106

The Point

FEBRUARY 14, 2024

At a time when marketing budgets are tightening, surveys and survey reports represent some of the most compelling and cost-effective content a B2B marketer can produce. To generate true thought leadership and brand awareness and sales leads, a survey needs careful planning, from choosing a topic to marketing the data.

Customer Surveys 278

Customer Surveys Marketing Budget Creation Planning B2B Thought Leadership 278

Adobe Experience Cloud Blog

APRIL 29, 2009

   Lead Management  requires creating solid thought leadership pieces, forming relationships with bloggers and analysts, building and optimizing forms and landing pages, and creating viral marketing pieces.     Tags: Lead Management B2B Marketing. .

Sales Qualified Leads 48

Sales Qualified Leads Work Management Marketing Automation Services Marketing Management 48

Adobe Experience Cloud Blog

JULY 7, 2010

For our latest B2B Thought Leader Interview , we had the chance to talk to Stephanie Miller, Return Path’s email marketing expert. In this post, Miller discusses the latest trends in email marketing, top strategies for subscriber experience and email deliverability tips and techniques for marketers and B2B organizations.

Email Marketing 48

Email Marketing Trends Deliverability Tips 48

Adobe Experience Cloud Blog

APRIL 25, 2017

That’s a wonderful, creative, and freeing place to be if you are in the business of making content.” How you connect with a business matters, and has a very tangible impact on how long of a relationship you will have with the service or business. A rtful: Since when does B2B have to be boring?

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

Adobe Experience Cloud Blog

MAY 13, 2014

That’s why CEOs today expect their CMOs to be leaders in digital business innovation and growth. In fact, only 25% of Fortune 500 B2Bs currently use marketing automation software , while across all B2B companies, demand is expected to reach a penetration rate of 50% by 2015. And the best way to draft that plan?

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Marketing Automation Automation 48

Adobe Experience Cloud Blog

MARCH 4, 2014

Is collecting a person’s business card (e.g. If they handed it to you during a conversation, then yes – but ensure you record where and when you got the business card. On the other hand, if they put their business card in a ‘rose bowl’ champagne prize draw, then technically this is not enough ‘opt in’ to start emailing the person.

Privacy Policies 48

Privacy Policies Opt-out Privacy Opt-in 48

DealSignal

DECEMBER 27, 2021

What Is B2B Email Marketing? B2B email marketing is when a business sends emails to other targeted business professionals to generate leads, build client relationships, schedule demos, and/or schedule sales calls. Often, it involves thought leadership content that is tailored to their target audience.

Marketing Automation Services 101

Marketing Automation Services Email Marketing B2B Marketing Practices 101

Heinz Marketing

OCTOBER 22, 2019

Here are some thoughts: Business objectives. First focus on the business objectives and let the objectives define the technology needs and requirements. Then, begin to peel down one business unit, one product at a time until you get to what you can confidently call success. There are lots of fancy tools on the market.

Digital Transformation 49

Digital Transformation Work Management Buyer's Journey Marketing Management 49

ViewPoint

APRIL 18, 2012

While still in the early days of companies adopting it and developing best practices, Aberdeen is seeing social media marketing moving from being around awareness and thought leadership to really being around demand generation and lead management and so forth. Along with this trend, media integration is becoming more prominent.

Trends 120

Trends Practices Marketing Automation Services Work Management 120

Adobe Experience Cloud Blog

JULY 15, 2010

This next B2B Marketing Thought Leader Interview is with Michael Cannon, CEO of the Silver Bullet Group , the global leader in messaging effectiveness solutions. Another evaluation criterion is determining if you are answering the buying question from the product feature, product benefit, or customer business value perspective.

Thought Leadership 48

Thought Leadership Work Management Demand Generation B2B Thought Leadership 48

Sprout Social

FEBRUARY 10, 2022

The importance of thoughtful and original branding can’t be overstated. But the stakes are high for businesses looking to reinvent themselves. Food for thought: 70% of marketers say that consistent branding is the most important element of building a community and retaining customers. The short answer? It depends.

Social Media 110

Social Media Media Deliverability B2B Thought Leadership 110

BOP Design

NOVEMBER 17, 2021

If you’re a B2B company, your website is likely the most important sales and marketing tool in your arsenal. of B2B buyers say they check a business’s website before making a purchase. Your prospective customers are doing their due diligence, and your B2B website plays a critical role in their evaluation strategy.

Marketing Websites 120

Marketing Websites B2B Thought Leadership B2B Thought Leadership 120

DealSignal

JUNE 7, 2023

When a business experiences financial hardship, marketing budgets are usually the first to get cut. Even with fewer dollars (and resources) at your disposal for b2b data driven marketing, the expectation to generate revenue remains. The best B2B data providers provide the full range of contact data you need to execute those plans.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Budget Programs Work Management 52

Adobe Experience Cloud Blog

OCTOBER 14, 2008

The next interview in the B2B Marketing thought leader interview series is with Craig Rosenberg , author of The Funnelholic (one of my favorite B2B marketing blogs). the world's fastest growing B2B online media and lead generation company. No B2B marketers. I can talk a mean game about B2B sales as well.

Thought Leadership 48

Thought Leadership Lead Generation Sales Management Sales Qualified Leads 48