The Point

NOVEMBER 29, 2017

In an era when B2B marketing is so technology-driven, marketers can be forgiven for thinking that the only thing keeping them from success is one more layer in their technology stack. Or Social Media Analytics. Create a content map – one that maps existing content by audience sector and sales stage (early, mid, late).

Demand Generation Agencies 182

Demand Generation Agencies Demand Generation Demand Generation 182

DealSignal

FEBRUARY 18, 2024

Table of Contents [Open] [Close] What Is Sales Prospecting? Sales prospecting tools are important in identifying potential buyers (prospects) and then building a business relationship with them. It’s the first step in the overall sales process—and a very important one. But, note the key word here: likely customers.

Top of Funnel 52

Top of Funnel Sales Qualified Leads Generation Account Based Marketing 52

Zoominfo

JULY 29, 2019

Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? Krysta Williams, Social Media Manager ZoomInfo.

Data Hygiene 216

Data Hygiene Zoominfo Practices Marketing AI 216

Zoominfo

JULY 5, 2018

We cover topics related to sales, marketing, recruiting, and business—just as we do on our own B2B blog. 6 Ways to Be a Better B2B Designer. But, businesses vary drastically regarding branding, products, sales cycles, and much more. Today we make the critical distinction between B2C design and B2B design.

Data Hygiene 113

Data Hygiene B2B Zoominfo Storytelling 113

DealSignal

JULY 27, 2023

Table of Contents [Open] [Close] What Is Sales Prospecting? Sales prospecting tools are important in identifying potential buyers (prospects) and then building a business relationship with them. It’s the first step in the overall sales process—and a very important one. But, note the key word here: likely customers.

Top of Funnel 52

Top of Funnel Generation Account Based Marketing Sales Qualified Leads 52

Zoominfo

APRIL 15, 2018

The importance of data cannot be understated in the modern sales landscape. Now, data and analytics reign supreme when it comes to running a successful sales organization. But here’s the thing– the world of data and analytics has made massive strides in recent years and many organizations have yet to catch up.

Marketing & Strategy 170

Marketing & Strategy Marketing Automation Services Lead Scoring Lead Ranking 170

Zoominfo

MARCH 4, 2018

Technological advancements can transform any industry or job function overnight — including B2B sales. What Is The B2B Selling Process? The goal of B2B selling is to reach prospects and form meaningful connections with them. Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close.

Process 130

Process Enterprise Management Work Management Marketing Management 130

Zoominfo

DECEMBER 5, 2017

Whether you conduct your sales outreach by phone, social media, or email—it’s undeniably an essential aspect of B2B sales. Today we’ll cover a list of insights around sales follow-up productivity, channels, cadences, and effectiveness. B2B Sales Follow Up Statistics Sales Follow Up Productivity 1.

Statistics 100

Statistics Cold Calling Peer-to-peer SMS 100

DealSignal

APRIL 11, 2022

1-What Is Sales Prospecting?2-Why 2-Why Sales Prospecting Is Key in 20223-Challenges of Sales Prospecting4-Top Sales Prospecting Techniques5-The Best Sales Tools for Prospecting6-How to Scale Sales Outreach Without Draining Resources. What Is Sales Prospecting? Sales prospecting is back-breaking work.

Top of Funnel 52

Top of Funnel Tools Data Hygiene Generation 52

Zoominfo

FEBRUARY 5, 2019

Welcome back to our B2B Blog Post Round-Up series. Create a practical exercise or project that mimics the actual responsibilities of the role—such as a writing prompt for content writers or a practice sales call for sales reps. And there you have it, our February 2019 B2B Blog Post Round-Up! Continue reading.

Buyer Personas 150

Buyer Personas Zoominfo B2B Work Management 150

Biznology

JANUARY 30, 2015

To shed some light on B2B data problems, Bernice Grossman and I compiled a working list of problems and solutions. Data entered by our sales people ends up as mush in our database. How should I handle unstructured data, like social media content. It’s a never-ending battle. Save this article as a PDF.

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

Zoominfo

JANUARY 23, 2019

If you’ve worked in sales for any length of time, you know your success is dependent on the quality of your sales prospect lists. Think about it- you might be the most skilled salesperson at your company, but if you’re reaching out to the wrong people, your sales skills will have no impact on their desire to purchase your product.

Ad Building 100

Ad Building Peer-to-peer Ideal Customer Profiles Work Management 100

SalesIntel

OCTOBER 5, 2023

In B2B sales and marketing, one strategy has remained a steadfast driver of success: email marketing. As we’ll explore, email marketing is the beating heart of many B2B campaigns. Join us to understand why data quality is the unsung hero in email list segmentation and why it’s an indispensable asset for B2B success.

Segmentation 52

Segmentation CAN-SPAM Deliverability Privacy 52

BenchmarkONE

OCTOBER 6, 2020

Actively communicate with your target customers on their preferred communication/social channels (email, social media, text message, search, etc.). However, studies have shown that it’s incredibly effective in terms of boosting brand awareness, and ultimately, improving sales. Team Up With Other Enterprises.

Small Business Marketing 52

Small Business Marketing Enterprise Management Merchandising Allocation 52

DealSignal

MARCH 17, 2023

Using cutting-edge machine learning algorithms, DealSignal identifies the most promising leads from a range of sources including social media, news articles, and job postings. Static DealSignal’s Dynamic Data ZoomInfo’s Static Data Who Has Better Data, DealSignal or ZoomInfo? DealSignal is the answer.

Zoominfo 52

Zoominfo Comparison Marketing Automation Services Ideal Customer Profiles 52

DealSignal

APRIL 3, 2023

It’s easy to shrug off this scenario as “the way it’s always been,” but misalignment between sales and marketing teams can create detrimental results and cost B2B companies 10% or more of their revenue per year. Read on to learn everything you need to know about creating powerful sales and marketing best practices.

Practices 52

Practices Marketing Budget Ideal Customer Profiles Planning 52

DealSignal

SEPTEMBER 27, 2021

It’s easy to shrug off this scenario as “the way it’s always been,” but misalignment between sales and marketing teams can create detrimental results and cost B2B companies 10% or more of their revenue per year. Read on to learn everything you need to know about creating powerful sales and marketing alignment. Table of Contents.

Ideal Customer Profiles 52

Ideal Customer Profiles Practices Marketing Budget Planning 52

Zoominfo

FEBRUARY 23, 2018

Many B2B data providers claim to have the “best” data. But have you ever stopped to think about where these companies get their data and what makes it better than the rest? After all, account and contact data is the fuel that enables your revenue engine to run smoothly. What Is A B2B Data Provider?

Enterprise Management 100

Enterprise Management Work Management Marketing Management B2B Sales 100

Conversica

SEPTEMBER 12, 2018

Curious how HR, sales, and marketing are currently using AI to exceed their goals and leave competition in the dust? This is especially valuable when it comes to providing sales teams with content and guidance about new leads. Luckily, sales is also using AI. It’s a lot.

Marketing AI 49

Marketing AI Verticals Marketing Automation Services Work Management 49

Leadspace

AUGUST 8, 2017

B2B marketers love shiny things, which is why we’re such suckers for buzzwords. Like data hygiene. In great part, that’s due to how frustratingly tedious data management and in particular data hygiene is. And of course, the amount of critical data errors multiplies exponentially along with it.

Data Hygiene 66

Data Hygiene Marketing AI Lead Ranking Account Based Marketing 66

DealSignal

SEPTEMBER 20, 2021

Research shows that 70% of CRM data is outdated, incomplete, or inaccurate—and most B2B data providers you entrust to solve your data gaps offer on average 50% accuracy. Capturing Accurate Contact Data Contact data is a constantly-moving target—and when you’re off-target, you can see big drops in team efficiency.

Contact Marketing 103

Contact Marketing Work Management B2B Sales Marketing Management 103

Zoominfo

FEBRUARY 20, 2019

These numbers may catch your attention— but statistics alone don’t explain how and why dirty data hurts your bottom line. Without additional context, it’s easy to see why some companies continue to neglect data hygiene. In today’s blog post, we’re digging a bit deeper into the issue of dirty data. A slower sales cycle.

Data Hygiene 157

Data Hygiene Marketing Automation Services Zoominfo Marketing Management 157

Zoominfo

MAY 13, 2019

Although B2B data certainly isn’t the most exciting sales topic– it happens to be one of the most important. After all, account and contact data is the fuel that enables your revenue engine to run smoothly. But, anyone in sales will tell you that finding and maintaining high-quality data is a full-time job.

Work Management 199

Work Management Marketing Management Sample Data Hygiene 199

Zoominfo

JULY 30, 2019

There’s no universal set of rules for successful B2B branding, as much as we marketers would love for such a thing to exist. In fact, 77% of B2B marketing leaders say branding is critical to growth ( source ). In today’s blog post, we break down the most common B2B branding mistakes and help your business avoid them.

Paid Search Agency 193

Paid Search Agency Companies Brand Identity Branding 193

Martech

SEPTEMBER 21, 2021

email, mobile, social media, and websites). Marketing automation focuses on the definition, scheduling, segmentation and tracking of marketing campaigns, allowing the marketing and sales organizations to nurture leads with highly personalized content aimed at attracting and retaining customers. Predictive analytics.

Marketing Automation Services 114

Marketing Automation Services Enterprise Management Work Management Marketing Management 114

Zoominfo

JANUARY 23, 2019

If you’ve worked in sales for any length of time, you know your success is dependent on the quality of your prospect lists. Think about it- you might be the most skilled salesperson at your company, but if you’re reaching out to the wrong people, your sales skills will have no impact on their desire to purchase your product.

Ad Building 182

Ad Building Peer-to-peer Ideal Customer Profiles Work Management 182

Zoominfo

JULY 10, 2018

It’s no secret: The B2B content landscape is more crowded than ever before. And, as a result, today’s B2B buyers are faced with many different buying options. Enter data-driven marketing. What is Data-Driven Marketing? Data-Driven Marketing in 2018. Hint here: B2B contact data decays at an annualized rate of 22.5

Work Management 153

Work Management Marketing Management Planning Buyer Personas 153

Litmus

OCTOBER 6, 2022

This piece originally appeared in B2B News Network. 24% blocked brand content across social media. ? But your email personalization is only as good as the data you have available. Here’s how indirect profiling could work: Your marketing team creates an email advertising a clothing sale.

Ideal Customer Profiles 99

Ideal Customer Profiles Profiling Email Marketing Planning 99

SalesIntel

JUNE 16, 2023

Sales teams are constantly looking for tools and platforms to streamline their l ead generation and prospecting efforts. Cognism, a popular sales intelligence platform, has gained considerable attention in recent years. SalesIntel has moved to an unlimited pricing plan model instead of relying on data credits like other data providers.

Comparison 52

Comparison Pricing Price Ideal Customer Profiles 52

DealSignal

JUNE 14, 2021

You’ll come across many people who claim that outbound sales is dead and that inbound is the way to go. When done correctly and driven by data, outbound sales can be a winning tactic for any team. When your team has clearly-defined ICPs, then you can also make better use of the technologies that support sales.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing & Strategy Data Hygiene Multi-Channel 52

DealSignal

MARCH 22, 2023

Marketers know this but often feel at a loss about what to do because they don’t want to miss out on relevant data points, like company size, job title, and other important attributes for sales to know. According to Forrester, companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Cost per Acquisition 52

SalesIntel

OCTOBER 1, 2021

According to the Grandview research report , CRM tools are used by 82% of the businesses studied for sales reporting and process automation. Today, CRM systems are enhanced with integrations that promote cooperation and make data accessible – all under one roof. Centralize Data . Social Media Integration.

Marketing Automation Services 98

Marketing Automation Services CRM Tools Work Management 98

DealSignal

JUNE 3, 2021

Marketers know this but often feel at a loss about what to do because they don’t want to miss out on relevant data points, like company size, job title, and other important attributes for sales to know. According to Forrester , companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 52

DealSignal

DECEMBER 28, 2021

How they’ve interacted with your business (date created, lead status, how they got to your website, pages visited, forms filled, number of engagements, notes on sales calls, etc.) Business contact data (office locations, phone numbers, etc.) So, how is the data entered and where do the cracks start to show?

CRM 52

CRM Enterprise Management Work Management Marketing Management 52

DealSignal

DECEMBER 28, 2021

How they’ve interacted with your business (date created, lead status, how they got to your website, pages visited, forms filled, number of engagements, notes on sales calls, etc.) Business contact data (office locations, phone numbers, etc.) So, how is the data entered and where do the cracks start to show?

CRM 52

CRM Enterprise Management Work Management Marketing Management 52

Leadspace

SEPTEMBER 11, 2019

After all, your data is of no use to you if you don’t actually know how to best use it. There are a number of uses for your marketing data that can exponentially help your sales and marketing teams to generate more leads, customers, and revenue for the company. Sounds great, right?

Webinar Metrics 48

Webinar Metrics Lead Ranking Marketing Management Lead Scoring 48

Martech Advisor

NOVEMBER 27, 2019

Customer Relationship Management (CRM) automation is defined as the process of automating sales and customer service functions to help teams track and manage their engagement efforts with current and prospective customers. It enables sales teams to save time, nurture leads, and convert faster by automating tedious sales processes.

Enterprise Management 102

Enterprise Management Work Management Marketing Automation Services Marketing Management 102