Zoominfo

SEPTEMBER 14, 2021

As anyone who works at ZoomInfo will tell you, we move fast and with purpose. More Time to Gather Insights Conversation intelligence provides reps with a deeper understanding of sales calls by recording, transcribing, and analyzing these meetings to deliver AI-based insights. One key to improving those forecasts?

Zoominfo 130

Zoominfo Forrester Forecasting B2B Sales 130

Zoominfo

DECEMBER 16, 2019

In 3 hours, the go-to-market teams at ZoomInfo made 24,000 calls, ended up on the phone with our customers and prospects for 250 hours, scheduled 400 follow up meetings, etc. Don’t worry: today’s blog post isn’t another rehashing of the same tired argument sales reps hear on a near-daily basis. Here’s how we did it.

Zoominfo 200

Zoominfo Cold Calling Work Management B2B Sales 200

Zoominfo

MAY 9, 2021

Not All Web Traffic is High Quality Back in 2018, 90% of B2B customers reported investigating between two and seven sites before they made a purchase. Further digitization of the buyer’s journey, along with the pandemic’s impact on field sales and marketing tactics, has only accelerated this trend. In an ideal world, you wouldn’t.

Zoominfo 130

Zoominfo Ideal Customer Profiles High Quality Lead Marketing & Strategy 130

SmartBug Media

JANUARY 26, 2023

If you’ve found your way to our blog, you’re probably extremely familiar with contact data—and with the horrible feeling of realizing that form on your website that hundreds of people filled out really should have had “Company Name” marked as “Required.” What Is ZoomInfo, and What Does the ZoomInfo Enrich Integration with HubSpot Do?

Zoominfo 105

Zoominfo Hubspot CRM Budget Programs 105

Zoominfo

MARCH 3, 2019

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch, and ultimately, close deals. Let’s get into it! Check it out! DiscoverOrg.

B2B Sales 233

B2B Sales Research Paid Search Agency Tools 233

Zoominfo

AUGUST 26, 2020

At ZoomInfo, we care about the sales numbers, but we know to get there we must: Always. When you rush to close a sale, you don’t have the time to harness key insights about your prospects — leaving you high and dry during your sales calls. These tidbits can be the difference between an average sale and a humongous deal.

Cold Calling 207

Cold Calling Zoominfo Work Management Effectiveness 207

Zoominfo

JUNE 9, 2019

When it comes to B2B sales calls, the primary goal of the sales rep is to extract valuable information from the other person on the line. If you’re a seasoned sales professional, you already know the best way to get information is to ask smart questions. For example, do they value peer recommendations?

B2B Sales 252

B2B Sales B2B Allocation Peer-to-peer 252

Zoominfo

SEPTEMBER 20, 2021

Businesses need a clean, complete, and actionable data asset to inform engagement and drive intelligent automated workflows that increase sales efficiencies and close more deals. Yet for the last two decades, efforts to automate sales and marketing motions at B2B companies have stalled, often because of bad data.

Zoominfo 100

Zoominfo Enterprise Management Work Management Marketing Management 100

Zoominfo

MAY 21, 2020

We looked to one of our internal experts, our Sales Development Rep with the 60% response rate, to show you how (and when) to write a perfectly personalized BASHO email. And we’ve got examples. A “BASHO email” is a fancy-pants name for a very personalized B2B email, usually addressed to a decision-maker at a high-value account.

Outreach 264

Outreach Examples Zoominfo Account Based Marketing 264

Zoominfo

SEPTEMBER 29, 2019

Thankfully, B2B sales expert Jill Konrath has solved this problem in her book SNAP Selling: Speed Up Sales and Win More Business with Today’s Frazzled Customers. SNAP—a B2B sales framework aimed at selling to the modern buyer—is a loose acronym explained below: S – Keep it simple. N – Be invaluable.

B2B Sales 190

B2B Sales InsideView Zoominfo B2B 190

Zoominfo

AUGUST 5, 2020

Have you ever tried to set up a meeting with a senior-level contact? But what is the key to c-suite sales? With employees that are seemingly un-contactable, how do you get around all of the obstacles in order to get to the prize at the end of the game? Who Is The C-Suite? Use the SNAP Method. N– Be invaluable. A– Always align.

B2B Sales 162

B2B Sales InsideView B2B Work Management 162

DealSignal

MARCH 17, 2023

While ZoomInfo tops out at max 70% data accuracy, DealSignal offers fresher, more accurate, dynamic data at a market-leading 97% + thanks to our dynamic, multi-step verification process that uses AI and machine learning algorithms, robots, and human researchers to reverify your data just before it’s delivered to you.

Zoominfo 52

Zoominfo Comparison Marketing Automation Services Ideal Customer Profiles 52

Zoominfo

SEPTEMBER 12, 2023

For teams that need to build GenAI into their workflows today, the answer is clear: high-quality B2B data must be the backbone of your AI initiatives. For example: Despite the core importance of CRM systems to B2B growth, companies still estimate that about a third of their data is inaccurate on average.

Zoominfo 147

Zoominfo Multi-Touch Attribution Ad Building Marketing Analytics Tools 147

SalesIntel

FEBRUARY 19, 2024

So, what is the first thing that occurs to you when you start brainstorming about your B2B sales strategy? What are the latest challenges in B2B sales strategies ? The latest B2B sales challenges include: Difficulty in reaching decision makers and engaging with them effectively. Target Audience? Investment?

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

SalesIntel

MAY 5, 2023

If you’re searching for a comprehensive solution for prospecting and maintaining a contact database for your growing business, you may have encountered ZoomInfo. Here, we will explore ZoomInfo’s pricing and plans to help you determine whether the investment is worthwhile for your business needs.

Zoominfo 52

Zoominfo Pricing Price Ideal Customer Profiles 52

SalesIntel

DECEMBER 6, 2023

To skyrocket the numbers, sales reps make use of various sales tools available in the market. Some of them are free while others are paid – but all bring in enormous value to the sales process. Investing in a random sales tool is a waste of time, money and effort. What are Sales Tools? Why Use Sales Tools?

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Zoominfo

JUNE 2, 2021

By adding automation to these high-quality results, day-to-day sales and marketing efforts get easier, too. Savvy sales reps and marketers can take this approach to engage with leads earlier and stay ahead of their competitors. Let’s take a quick look at how the ZoomInfo platform offers features to achieve this success.

Buy 246

Buy Zoominfo Work Management Marketing Management 246

Zoominfo

FEBRUARY 5, 2024

Every business dreams of a pipeline of well-qualified inbound leads that land in their sales team’s laps. Here’s how to effectively execute outbound lead generation, with examples and definitions to get you started on a new or refreshed strategy. Marketers and sales reps generate outbound leads by actively reaching out to prospects.

Sales Management 130

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 130

Zoominfo

NOVEMBER 11, 2019

People buy from people first, product second, according to Director of Sales Steve Wernke. Let’s explore this conundrum with nine tips from our top sales closers. To make customers feel good about the sale, communicate these three pieces of value, in this order: additional support additional product and services price discount.

B2B Sales 191

B2B Sales Zoominfo B2B Work Management 191

Zoominfo

OCTOBER 13, 2023

For example, signing up to a mailing list on a website is the first action, and affirming that consent through a confirmation email link is the second action. The rules around telemarketing in a B2B context are more relaxed, making telemarketing a viable go-to-market channel in Germany.

Marketing Analytics Tools 130

Marketing Analytics Tools Telemarketing Zoominfo Effectiveness 130

Zoominfo

JANUARY 23, 2021

If your sales pipeline is colder than a Siberian spigot in January, it’s time to rethink your sales prospecting techniques. Sales prospecting techniques are the tactics a salesperson uses to find new customers. Sales prospecting techniques are the tactics a salesperson uses to find new customers. Let’s jump in.

Enterprise Management 264

Enterprise Management Ideal Customer Profiles Cold Calling Zoominfo 264

Zoominfo

OCTOBER 22, 2020

But even with new privacy laws, B2B prospecting is possible in Europe, if you’re taking the right steps. That was the main message from Founder and CEO of ZoomInfo, Henry Schuck, for the audience at the 2020 SaaStock EMEA conference. And the first thing people usually think is: can I even do outbound sales in Europe?

Zoominfo 100

Zoominfo Ideal Customer Profiles Marketing Management Opt-out 100

Zoominfo

APRIL 10, 2019

As a recruiter, it may seem unnatural to think of yourself as a sales rep; after all, you work with people, not products. In fact, research has shown recruiters with superior sales skills are consistently top performers in their field. Continue reading to learn the seven sales skills every recruiter must have.

B2B Sales 185

B2B Sales B2B Zoominfo Cold Calling 185

Zoominfo

SEPTEMBER 25, 2019

5 Unique B2B Direct Mail Campaigns from Topline Film. As a video production company that sells to other businesses, we have been doing B2B outreach for almost a decade. As we said earlier, not every outreach campaign is a winner — and our next example is one that didn’t pan out as well as we hoped. Keep reading! A great return!

Paid Content 182

Paid Content Campaigns Examples B2B 182

Zoominfo

JULY 26, 2022

An enterprise API strategy can transform your data management system for better GTM sales motions, targeted outreach, and success. That’s the value of ZoomInfo’s Enterprise API technology. Here are a few successful examples of APIs delivering for ZoomInfo customers.

API 130

API Enterprise Management Top of Funnel Zoominfo 130

Zoominfo

JULY 29, 2020

Sales professionals are always on the lookout for ways to step up their game. One of the best ways to improve sales numbers involves something everyone dreads — cold calling. Why do Sales Cold Calling Scripts Matter? Having a variety of cold calling scripts on handmakes sales training easier for new hires as well.

Cold Calling 240

Cold Calling Zoominfo Work Management B2B Sales 240

Zoominfo

JULY 18, 2018

There’s no doubt about it—appointment setting is an important aspect of B2B sales and business growth. Yet, scheduling B2B sales appointments is no easy task. More Informed Buyers: B2B decision-makers often have in-depth knowledge of market and product options prior to speaking with a sales rep.

B2B Sales 180

B2B Sales B2B Zoominfo Marketing Prospects 180

Zoominfo

NOVEMBER 13, 2019

Today we’re exploring this conundrum with nine tips from our top sales closers. 9 B2B Closing Techniques People buy from people first, then product second, according to ZoomInfo’s Director of Sales Steve Wernke. So here are nine steps to humanize your closing process, and strengthen your overall sales strategy.

B2B Sales 130

B2B Sales Top of Funnel Zoominfo B2B 130

Zoominfo

MAY 8, 2018

Today, we explain the importance of a data-driven branding strategy and why contact data hygiene is the key to branding success. The problem with data, particularly customer and contact data, is that it decays rapidly. Take lead source as an example. Let’s get into it. What is a data-driven branding strategy?

Data Hygiene 183

Data Hygiene Contacts Brand Identity Branding 183

Zoominfo

AUGUST 16, 2022

B2B sales and marketing teams need reliable firmographic profiles of their target accounts that will stay up-to-date amid the rapid pace of change in business. Data teams continue to struggle with outdated records and fragmented systems that, at best, result in unpredictable sales outcomes.

Zoominfo 130

Zoominfo Best Practices SMB SIC 130

Zoominfo

DECEMBER 16, 2020

Sales professionals — yes, even managers — on frontlines of business development. Because, let’s face it, even in a perfect world, CRMs benefit company leadership more than the quota-carrying sales rep. . Because like most sales and marketing technologies, CRMs are only as good as the data stored within its database.

Zoominfo 219

Zoominfo Marketing Management Peer-to-peer Opt-out 219

Zoominfo

JANUARY 11, 2021

It goes without saying that B2B consumers look for new products in order to make their lives a bit easier. Ultimately, your sales and marketing strategies depend on it. Identifying customer pain points is crucial to the success of both your sales and marketing strategies. In other words, they have pain points they need fixing.

Intent Signal 277

Intent Signal Zoominfo B2B Marketing Analytics Tools 277

Zoominfo

DECEMBER 18, 2023

A major Salesforce survey of IT leaders, for example, found that 67% were prioritizing generative AI for their companies over the next year — and a third said GenAI was a top priority. Contact data with added context: What’s your contact’s job position and seniority level? Sell Smarter. Win Faster. What industry are they in?

Marketing Management 130

Marketing Management Zoominfo Business Paid Search Agency 130

Zoominfo

AUGUST 2, 2021

How do you get visitors’ attention and start a productive sales conversation? Chatbots in B2B marketing and sales are the perfect lead generation tool for digital activities that lead prospects onto your website. How to Optimize Chatbots for B2B Lead Generation. Provide Your Best Prospects with the Fast Lane to Sales.

Marketing Automation Services 246

Marketing Automation Services Sales Qualified Leads Marketing Websites Lead Scoring 246

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Heinz Marketing

DECEMBER 9, 2021

Welcome to the eighth installment of The B2B Marketer’s Quick Start Guide. Today’s post is about Sales Intelligence platforms/tools. Sales intelligence software/platforms help companies use data to increase sales and improve sales processes. Let’s get into it! Data Visualization Platforms.

B2B Sales 73

B2B Sales Enterprise Management Work Management Zoominfo 73

Zoominfo

SEPTEMBER 20, 2022

At ZoomInfo, we know that a constantly evolving data asset is the key to unlocking the potential of sales and marketing teams — getting them out of the slog of searching for information and back into the business of connecting with prospects and making the sale. What takes up the rest of that time?

Ideal Customer Profiles 130

Ideal Customer Profiles Zoominfo Business Marketing Automation Services 130