Modern B2B

MAY 4, 2023

This distinguished gathering celebrated the launch of Modern’s Digital Connections 2023 report , delving into the concerns keeping B2B CMOs awake at night. These marketing leaders boast CMO roles at nine global businesses, from FinTech to consultancy and SaaS firms. Asks Nick Webb, CMO at CloudPay.

CMO 52

CMO Top of Funnel Marketing Automation Services Digital Marketing Funnels 52

DiscoverOrg

FEBRUARY 21, 2019

Fear isn’t a luxury the CMO can afford. Today’s CMO position – “ a minefield where many talented executives fail ” – requires the courage of conviction to survive. If you’re a first-time CMO, this goes double. Is there a particular person driving these habits? Align sales and marketing with SLAs.

CMO 176

CMO SWOT Advertising Agencies Budget Programs 176

Marketri

OCTOBER 5, 2023

Recently, I had the opportunity to attend the CMO Summit in San Francisco, a gathering that brought together marketing leaders to discuss the current and future landscape of our industry. Embracing the AI Revolution The CMO Summit exhibited several discussions around the ever-evolving topic of Artificial Intelligence (AI) in marketing.

CMO 62

CMO Marketing AI Ethics Storytelling 62

Drew Neisser

MAY 12, 2023

We take a broad, strategic look at the question in this episode with experts Rebecca Stone , SVP Customer Solutions Marketing & CMO at Cisco Meraki , and Marni Carmichael , VP of Marketing at ImageSource. It’s full of strategic gems that B2B marketers can use to better support and align with their sales teams.

B2B Sales 52

B2B Sales B2B CMO Planning 52

KoMarketing Associates

APRIL 20, 2021

The CMO Council recently published its “Scaling the Value of the CMO” report, and statistics found that the majority of marketers (86%) believe that a lack of resources and capabilities impairs the overall performance of their team. Challenges Exclusive to B2B Marketing.

Resources 281

Resources CMO Statistics Acquisitions 281

Litmus

OCTOBER 5, 2021

Businesses need CMOs more than ever before, but the role of the CMO itself has changed. Being a CMO is no longer simply about being great at marketing strategy: The CMO is now a direct influence on business growth and a critical driver of transformation. The evolution of the CMO. 5 essential CMO pivots.

CMO 100

CMO Lead Ranking Planning Advertising Agencies 100

Top Rank Marketing

JULY 21, 2023

B2B Companies Double Down on Personalization B2B decision-makers used an average of 10 distinct interaction channels to evaluate and research suppliers during 2022 — up from 7.5 MarketingCharts B2B marketers say social media drives revenues When it comes to the most effective B2B channels for driving revenue, 60 percent of U.S.

Marketing AI 72

Marketing AI B2B Marketing B2B Thought Leadership B2B 72

SalesIntel

FEBRUARY 8, 2023

Audience segmentation is to B2B businesses what dessert is like to your favorite meal. Done well, it can cause up to 5X improvements in your sales and marketing results. Every marketer and sales manager wants market segmentation to paint a more realistic image of their customer base, but they’re not quite sure where to begin.

Segmentation 80

Segmentation CMO Ideal Customer Profiles Account Based Marketing 80

Act-On

APRIL 26, 2024

As organizations tighten budgets and headcount, marketers tend to experience those downstream impacts as longer sales cycles and lower conversion rates. Historically, Sentinel has put a lot of weight on our behavior scores to define an MQL and how we hand off leads to our sales development reps,” says Angelique.

Lead Ranking 191

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 191

nDash

NOVEMBER 22, 2022

nDash talks to Jessie Coan about normalizing the freelance interim CMO. Jessie Coan, VP of Corporate Marketing , explains, “Having an outside consultant come in and work as your interim CMO if part of your goals is to revamp the marketing OARS (Objective, Audience, Results), it’s less of an emotional decision. Change Agent.

CMO 52

CMO Work Management Marketing Management Lead Ranking 52

Zoominfo

AUGUST 5, 2020

But what is the key to c-suite sales? Think Chief Executive Officer (CEO), Chief Financial Officer (CFO), Chief Marketing Officer (CMO), etc. Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close. As a B2B salesperson, it’s your job to highlight the unique value of what you’re selling.

B2B Sales 100

B2B Sales InsideView B2B Work Management 100

ANNUITAS

DECEMBER 11, 2023

But whether we are talking about well-thought-out ‘growth marketing’ programs or haphazard ‘inside-out,’ interruptive go-to-market tactics, random acts of marketing and sales are at a breaking point. Our ability to succeed through haphazard marketing and sales acquisition efforts is rapidly coming to an end.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Martech

DECEMBER 26, 2023

In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. More personalized experiences by humans and AI working together Humans aren’t going to be taken out of the customer experience entirely in 2024. Get MarTech! In your inbox.

Marketing AI 142

Marketing AI Paid Search Agency Marketing Analytics Tools CMO 142

SmartBug Media

AUGUST 22, 2022

Whether you’re attending in person or virtually, there are a wide range of sessions and topics to choose from. We hear you, and that’s why we’ve picked our top five sessions per day (in person and virtual) based on the buzz we’re hearing in the market and what our clients’ and executive team’s priorities are. What’s the downside?

Personalization 104

Personalization CMO Hubspot Buzz 104

6sense

JANUARY 14, 2022

Editor’s Note: CMO Coffee Talk is an open space for more than 1,300 CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. Matt Heinz of Heinz Marketing co-hosts these dynamic, illuminating conversations with 6sense CMO Latané Conant. . So Why Do we Need In-Person Events? .

CMO 62

CMO Peer-to-peer Communities Account Based Marketing 62

KoMarketing Associates

SEPTEMBER 8, 2016

Content personalization continues to be a challenge for marketers, as revealed in the “2016 Trends in Personalization” study from Evergage. Although 85 percent of marketers said they were using personalization tactics, 55 percent gave themselves a grade of “C” or lower.

Personalization 120

Personalization Work Management Marketing Management Budget Programs 120

6sense

NOVEMBER 10, 2021

Editor’s Note: CMO Coffee Talk is an open space for more than 1,200+ CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. Matt Heinz of Heinz Marketing co-hosts these dynamic, illuminating conversations with 6sense CMO Latané Conant. Insights from CMO Coffee Talk .

CMO 62

CMO Peer-to-peer Cross-Selling Work Management 62

Content Standard

MARCH 21, 2022

It’s no wonder personalization is one of the hottest topics in digital marketing. According to a McKinsey study , “Personalization at scale has the potential to create $1.7 What Are Some Examples of a Successful Personalization Strategy? trillion to $3 trillion in new value.” Wondering where to begin?

Planning 122

Planning Personalization Marketing & Strategy Multi-Touch Attribution 122

6sense

OCTOBER 1, 2021

The events of 2020 brought significant disruption and change to B2B revenue teams. 6sense Chief Market Officer Latané Conant and other CMOs shared their perspectives about these changes — and how they’ll impact marketers in the near future — with attendees of LinkedIn Business’ recent “I Heart ABM” virtual event.

Account Based Marketing 62

Account Based Marketing ABM CMO DemandBase 62

Sword and the Script | B2B

MAY 28, 2024

Most B2B tech companies aim to improve customer retention this year, putting a renewed focus on building sustainable customer marketing teams that contribute to retention, and more importantly, measurable growth; Years ago, a SaaS company I was working for hired a person at the vice president level to run customer marketing.

Work Management 75

Work Management Customer Surveys B2B Marketing Paid Search Agency 75

Webbiquity

NOVEMBER 8, 2022

With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. Case Studies : These are the B2B equivalent of product reviews. Business to consumer (B2C) and B2B influencer marketing can both be effective, but work differently. Uncertainty.

Paid Content 347

Paid Content Social Marketing Paid Search Agency Advertising Agencies 347

The Customer

JUNE 4, 2020

A Visible Difference – Speaking with CMO Minjae Ormes During Disrupted Times. Her thoughtful comments – both in this interview as well as in sharing more of her personal journey the first time I interviewed her in March of 2019 — on learning to adapt to new cultures and countries are as insightful as her marketing approaches are.

CMO 72

CMO Word of Mouth Paid Search Agency Broadcasting 72

Marketing Insider Group

FEBRUARY 6, 2023

According to Laurie Buczek , research vice president , IDC CMO Advisory practice “B2B tech buyers are undeniably digital-first and digital always in their buying journey. This has never been truer in an age of digital-first B2B marketing.

B2B Thought Leadership 217

B2B Thought Leadership Lead Ranking B2B Marketing Planning 217

Zoominfo

JUNE 12, 2023

at Forrester’s B2B Summit North America. Our session included go-to-market efficiency insights from ZoomInfo CEO Henry Schuck and CMO Bryan Law, as well as Bain Partner Mackenzie Bushy and Dell SVP of Global Sales Operations Prabha Ramakrishnan. As Schuck put it, there are really only three ways to drive sales efficiency.

Marketing Analytics Tools 130

Marketing Analytics Tools Efficiency Sales Management Product 130

Marketing Insider Group

MAY 27, 2023

So, I’ve compiled a list of some of my personal favorite episodes, in addition to their most popular episodes from the catalog. Erin Clift Erin Clift, CMO of Waze, shares her journey and the intersection of media, content, and technology. A few years ago, I was interviewed by Marketing Over Coffee podcast host John J.

Lead Ranking 177

Lead Ranking Planning Paid Search Agency B2B Thought Leadership 177

KoMarketing Associates

MARCH 8, 2016

The “Making Personalization Possible” report from the CMO Council discovered that as more marketers shift their focus to personalization, they are hopeful that their efforts will pay off. We had an opportunity to speak to Liz Miller, senior vice president of marketing at the CMO Council, for more insight into the results.

B2B Marketing 120

B2B Marketing Personalization Planning Work Management 120

The Point

DECEMBER 13, 2019

The rate of change in B2B marketing and marketing technology continues to accelerate, and 2020 promises to be no different. I asked the best subject matter experts I know, my colleagues at Spear Marketing Group , what trends they think will highlight the next 12 months in B2B demand generation. My personal demand gen predictions?

Demand 222

Demand Ideal Customer Profiles Demand Generation Agencies Account Based Marketing 222

Crimson Marketing

JULY 22, 2014

This is the basic philosophy of sales acceleration platform InsideSales.com in a world where the marketing and sales ends of the customer acquisition funnel are looking more and more alike. To compete in this type of marketplace, B2B companies must engage buyers quickly, repeatedly and efficiently. A LOT, it turns out.

CMO 100

CMO Top of Funnel Analytics Funnel Advertising 100

Martech Advisor

JANUARY 2, 2020

B2B marketers have been conditioned for years to focus on vanity metrics like website traffic and search engine rankings. Your website should be your best source of sales and converting actual customers, says, Arjun Pillai, Founder & CEO , Insent.ai. If we look at Netflix for example, everything you see is personalized.

B2B Sales 83

B2B Sales Top of Funnel Marketing Websites Peer-to-peer 83

Valasys

MARCH 30, 2020

According to a study by CMO , 71% of the companies that invested in account-based marketing reported their Return on Investment (ROI) is somewhat or significantly higher than traditional marketing methods. What does ABM stand for in B2B Sales and Marketing? Read more on Top 5 Ways to Supercharge ABM with Intent Data.

Account Based Marketing 59

Account Based Marketing ABM B2B Sales B2B 59

Martech

JANUARY 4, 2023

B2B marketing is as direct and personalized as it gets. Here’s our list of the top B2B marketers to follow. A consultant who helps businesses with brand building and marketing strategy, Dave’s passion project is Exit Five, a private, online community for B2B marketers with more than 3,000 members. Shama Hyder.

Marketing Analytics Tools 123

Marketing Analytics Tools B2B Marketing Enterprise Management B2B 123

NuSpark Consulting

FEBRUARY 13, 2023

Trust plays a crucial role in generating leads and sales for businesses of all kinds. When potential customers trust a brand, they are more likely to take the next step and make a customer or sale. Enhances reputation: A trustworthy brand has a strong reputation, which can attract new customers and increase sales.

Generation 130

Generation Lead Scoring Lead Ranking Privacy Policies 130

Martech

MAY 31, 2023

In the B2B marketing space, 70% of marketing executives expect digital marketing budgets to increase slightly or significantly this year. Personalization and content generation lead the use cases. April 2023 state of B2B digital. Aligning marketing and sales. They interviewed 348 marketing professionals in the U.S.

Marketing Budget 117

Marketing Budget Budget Programs B2B Marketing B2B 117

6sense

JANUARY 3, 2022

Personalized buyer journeys aren’t just for B2C shopping experiences anymore. These days, more than half of B2B buyers expect personalized engagement from sellers, up from 49% just two years ago. But despite all the signs, 42% of B2B marketers aren’t fully personalizing their marketing efforts. This means….

Buyer's Journey 62

Buyer's Journey Personalization Account Based Marketing ABM 62

Heinz Marketing

JULY 3, 2021

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. Your best laid plans will go to waste if you offend or anger the other person. Solving The Content Data Dilemma: How To Build B2B Content Measurement Dashboards.

CMO 117

CMO B2B Webinar Metrics Content 117

Heinz Marketing

JANUARY 29, 2019

I recently hosted our latest invite-only CMO Roundtable in Seattle. We partnered with Allocadia and our topic focused on Finance and Marketing Alignment with the CFO and CMO. Chris Pick , CMO from Apptio and Samantha Bannister , VP of Finance and Operations from Allocadia were the panelists who provided valuable insights.

CMO 65

CMO Marketing Attribution Work Management Marketing Budget 65

B2B Marketing Directions

FEBRUARY 18, 2024

(This month's Research Round-Up features a study by Boathouse that reveals what CEOs actually think about marketing and CMOs, and a survey by Informa Tech that addresses how much trust B2B technology buyers actually place in marketing.) CEOs regarding the performance of their marketing function and their CMO.

Trust Marketing 55

Trust Marketing Marketing AI Research B2B Thought Leadership 55