Marketing Insider Group

JULY 23, 2013

The main finding from a survey of senior marketing executives conducted by Forrester and the Business Marketing Association was that there has never been a better time to be a CMO at business-to-business organizations. 34% feel overwhelmed by the change occurring in B2B Marketing. Obsess over customers.

CMO 100

CMO Peer-to-peer Forrester Mobile Advertising 100

Marketing Insider Group

AUGUST 11, 2015

You May Be Surprised at the # 1 B2B Marketing Responsibility of 2016. In a recent survey conducted by ITSMA , business-to-business (B2B) marketers worldwide expect that understanding buyers will be their # 1 responsibility in two years (85%). Here’s the point: B2B buyers have never been so difficult to understand.

B2B Marketing 100

B2B Marketing Marketing Management B2B Paid Search Agency 100

Tony Zambito

JUNE 5, 2016

Recent research by SiriusDecisions found that for 80% of B2B buyers surveyed, customer experience counted as the top significant reason why they chose to work with a specific provider over another. In other words, approximately 80% of marketing and sales investments are going towards 20% of the buying decision. by Creative Stall.

Buyer Personas 100

Buyer Personas Research B2B Correlation 100

PureB2B

MAY 30, 2022

There are a few key questions that most sales teams had when the GDPR became enforceable. Is cold outreach still a viable sales strategy and how does GDPR affect B2B? Can we still purchase B2B data? We’ve written this article to help you gain clarity into ensuring your B2B data usage is GDPR compliant.

B2B 62

B2B CAN-SPAM Opt-out B2B Sales 62

PureB2B

MAY 30, 2022

There are a few key questions that most sales teams had when the GDPR became enforceable. Is cold outreach still a viable sales strategy and how does GDPR affect B2B? Can we still purchase B2B data? We’ve written this article to help you gain clarity into ensuring your B2B data usage is GDPR compliant. IP address.

B2B 62

B2B CAN-SPAM Opt-out B2B Sales 62

LeanData

JULY 13, 2020

LeanData Customer VMware Carbon Black Wins Prestigious Forrester SiriusDecisions 2020 ROI Honor for Revenue Operations Transformation . The annual award spotlights business-to-business (B2B) organizations that have achieved strong sales, marketing and/or product alignment, and have improved company performance as a result.

Marketing Analytics Tools 52

Marketing Analytics Tools Top of Funnel B2B Thought Leadership Work Management 52

Exo B2B

FEBRUARY 26, 2019

Content marketing and artificial intelligence should be the main B2B marketing trends in 2019. Or this post from Michael Brenner on Marketing Insider Group’s blog, covering the trend in content personnalisation to reach the right audience, also quoting a Forrester study. And this is no surprise. Content marketing dominates.

Marketing AI 49

Marketing AI Trends Enterprise Management Forrester 49

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. New York, NY.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Vidyard

OCTOBER 19, 2016

It’s a perfect opportunity for marketers, sales leaders and business executives to discover what’s really working and to gain practical advice on how to use video in a more strategic way to deliver real results.”

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Vidyard

OCTOBER 19, 2016

YouTube and Vine star Zach King, Forrester analysts Nick Barber and Laura Ramos, Solarwinds video director René Lego join top voices in video, marketing, content and customer success. Zach King started his journey in film at the age of 7 when his parents put him in charge of shooting home videos at a wedding.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Televerde

JUNE 5, 2018

Well, Sales Development Reps are the social butterflies of your sales team, and through social connections, they quickly establish relationships with prospects and drive meaningful conversations. Implementing a layer of social selling is essential in order to keep up with the business-to-business buying trend.

Forrester 53

Forrester Social Media Linkedin Account Based Marketing 53

Tony Zambito

APRIL 17, 2016

It is clear that one of the top challenges facing marketing, especially B2B marketing, is the ability to connect with potential buyers on a personal level. Invariably in business, there seems to be a tendency to gravitate towards the knee-jerk response of technology fixing a problem. by icon 54.

Buyer Personas 100

Buyer Personas Research Personalization Marketing Budget 100

Content Standard

NOVEMBER 25, 2014

Business-to-business buyers are a lot like your average consumer: They devour digital content to help them make buying decisions. But despite the thirst for content, B2B digital marketing often comes up short. “The B2B space is no different.” “The B2B space is no different.” Focus on Buyers.

Studies 40

Studies Top of Funnel Digital Marketing Funnels B2B 40

Vidyard

NOVEMBER 6, 2018

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Selling winners so we can all learn from their video awesomeness. Video has emerged as a powerful tool for modern B2B sales teams. The winners of the 2018 Video in Business Awards Sales categories. No problem!

Video Marketing 65

Video Marketing Sales Cycle Work Management Marketing Proposals 65

Mereo

JANUARY 25, 2018

Social selling has been a sales industry buzzword for the past few years, gaining steam in some circles the last six months – some even espousing it is the silver bullet to make selling (especially prospecting) “easy.” The study also found that salespeople using social media met and exceeded sales quotas 23% more often as well.

Top of Funnel 61

Top of Funnel Cold Calling Social Media B2B Sales 61

KEO Marketing

JULY 31, 2017

Forrester projects that the global tech market will grow 5% this year alone. Technology businesses that cannot keep up will lose sales as well as customers. Utilize LinkedIn , because it is one of the most prevalent sites for sharing business content, according to DemandGenReport. Focus on search engine marketing.

Paid Search Agency 48

Paid Search Agency Practices Companies B2B Thought Leadership 48

Vidyard

JUNE 18, 2019

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs. Unsurprisingly, companies with more employees produce more videos on average.

Advertising Benchmark 81

Advertising Benchmark Video Marketing Marketing Report Analytics 81

Vidyard

JUNE 18, 2019

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs. Unsurprisingly, companies with more employees produce more videos on average.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Marketing Report Analytics 65

Vidyard

NOVEMBER 6, 2018

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Selling winners so we can all learn from their video awesomeness. Video has emerged as a powerful tool for modern B2B sales teams. The winners of the 2018 Video in Business Awards Sales categories. No problem!

Video Marketing 51

Video Marketing Sales Cycle Work Management Marketing Proposals 51

Salesforce Marketing Cloud

JANUARY 11, 2024

About $3 trillion — that’s Forrester’s estimate for B2B sales by 2027, almost double what it was in 2021. And B2B salespeople are a big reason why it’s growing. If you want to be successful in B2B sales, you need to understand the difference between B2B and B2C sales strategies.

B2B Sales 59

B2B Sales Practices Work Management Marketing Management 59

Content Standard

NOVEMBER 11, 2014

The problem is that most business-to-business videos tend to be product-centric, writes B2B video expert Bruce McKenzie on MarketingProfs. To bridge this gap, B2B marketers need a video marketing strategy that recognizes that different buyer stages require different videos. The Value of Video. million words.

Buy 40

Buy Video Marketing Marketing & Strategy Marketing Strategy 40

Industrial Marketing Today

AUGUST 3, 2010

However, accurately defining and measuring customer engagement in complex business or industrial sales is still elusive. However, it is not so simple to measure customer engagement in situations with long sales cycles that’s commonplace with manufacturers, sellers of technical products and B2B consultative solution providers.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing this year's survey results I was surprised that, while B2B marketers experimented enthusiastically with social networking sites (Facebook, LinkedIn) and microblogging (Twitter), social media have yet to create budgetary or business impacts on the marketing mix. Tim Harmon will likely publish on this data.)

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Vidyard

JUNE 18, 2019

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs. Unsurprisingly, companies with more employees produce more videos on average.

Advertising Benchmark 51

Advertising Benchmark Video Marketing Marketing Report Analytics 51

Industrial Marketing Today

JUNE 19, 2010

That is pretty much the mantra of B2B content marketing. Personas do matter in B2B content marketing You would be wasting your scarce resources if you pumped out marketing content without first having a clear and complete understanding of the personas of your B2B buyers. In other words, it is time to walk the talk!

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Online Marketing Institute

JUNE 26, 2009

focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process. focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process.

Research 40

Research Marketing Management Media Planning 40

Ambal's Amusings

SEPTEMBER 17, 2009

One of the many goals of B2B marketing is to continuously forge better customer relationship. We have invited B2B Experts to shed light on the following question: " What is your one tip on how B2B marketers should forge customer relationships by providing compelling content? Recommended Resources from B2B Marketing Experts.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

MLT Creative

JANUARY 31, 2012

This is largely because it can be difficult to see how social media plays into the larger business-to-business (B2B) marketing strategy. Acccording to a Forrester report released in March 2011, 30 percent of global manufacturers intended to increase social media investments in 2012. That, however, appears to be changing.

Social Media 40

Social Media Top of Funnel Media B2B Thought Leadership 40

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Online Marketing Institute

MARCH 13, 2011

Applications such as Salesforce.com already let sales staff keep track of existing customers or potential customers, but Demandbase Stream falls into a newer category of tools designed to help them find new customers in the first place. “How do you leverage otherwise anonymous traffic?&# 6) ERP (17) Internet Cust.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Salesforce Marketing Cloud

MARCH 4, 2023

It helps teams across marketing, sales, commerce, service, and IT with the tools and information they need for personalized and consistent customer experiences that drive business value. A CRM system allows businesses to manage customer and prospect relationships with data. partners, and interactions with your brand.

CRM 98

CRM Work Management Marketing Management Paid Search Agency 98

Markempa

AUGUST 12, 2021

” It’s about helping them progress along the way to get more sales. According to Forrester, top performers convert just 1.54% of marketing qualified leads to revenue. If you’re wondering what kinds of content helps with progression, do this: Ask your sales team. leads) but not enough towards progression.

Lead Nurturing 133

Lead Nurturing Buy Lead Ranking Sales Qualified Leads 133

Single Grain

MARCH 9, 2021

What is B2B search engine optimization? B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. In this way, you get high-quality inbound marketing leads, which in turn bring in more sales and higher revenue. . Difference Between B2B SEO and B2C SEO.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Sana Commerce

FEBRUARY 11, 2023

B2B2C, B2X, B2E: Breaking down business barriers Business lines are blurring — and they have been for some time now. Where B2B and B2C businesses used to stick to their own arenas, technology has made it possible to explore different channels. Why are B2B businesses expanding to B2C?

Work Management 98

Work Management Marketing Management Marketing & Strategy Cross-Selling 98

ClearVoice

APRIL 10, 2023

Looking down the barrel of a business-to-business (B2B) content marketing plan can be stressful. But when you get it right, B2B content marketing can have a huge impact on the success of your organization. Millennials make 73% of all B2B buying decisions. Forrester ) Millennials aren’t the interns anymore.

Statistics 52

Statistics Top of Funnel B2B Thought Leadership B2B Marketing 52

Vidyard

MARCH 17, 2021

KITCHENER, Ontario – March 17, 2021 – As more businesses embrace the shift to remote work and reduced travel, a growing number of sales teams are turning to user-generated videos to connect with customers and share ideas when they can’t be there in person. Forrester Research Finds that User-Generated Video Tools Are Here to Stay .

User-Generated Content 98

User-Generated Content Video Marketing Generation Forrester 98

Sana Commerce

FEBRUARY 11, 2023

B2B2C, B2X, B2E: Breaking down business barriers Business lines are blurring — and they have been for some time now. Where B2B and B2C businesses used to stick to their own arenas, technology has made it possible to explore different channels. Why are B2B businesses expanding to B2C?

Work Management 59

Work Management Marketing Management Marketing & Strategy Cross-Selling 59