Champion Communications

MARCH 13, 2023

“There have been times when I’ve driven businesses, and the only money I’ve spent on lead generation is PR. If you’re not doing PR, then you are probably either not directly driving sales that you could be driving, or you’re undermining the other lead generations you’re driving.”

PR 62

PR B2B Sales B2B Marketing Tools 62

Champion Communications

FEBRUARY 27, 2023

“B2B brands need to view investing in PR as investing in future pipeline. They need to think of PR as making it easier to hit next year’s growth number.” We also discuss what’s stopping marketers from making full use of PR and how you can get started on your PR journey.

PR 62

PR B2B Marketing Ad Building B2B 62

Champion Communications

FEBRUARY 8, 2023

84% of B2B CEOs say they find talking to their CMO about PR ‘awkward’ Getting CEO buy-in is so important in the world of B2B PR. Often, the CEO is not only the primary spokesperson but also the final decision-maker when it comes to signing off on PR budgets. So, what’s creating this tension?

PR 62

PR Research B2B CMO 62

Champion Communications

JULY 6, 2023

In the world of social media, B2B marketers are constantly seeking innovative ways to engage their audience and drive meaningful conversations. B2B marketers are responsible for building brand awareness, generating leads, and nurturing customer relationships. The first question is whether or not Threads can enhance marketing efforts.

PR 62

PR Twitter B2B Marketing B2B Thought Leadership 62

Biznology

MAY 4, 2017

It’s no wonder PR professionals are frustrated. Cutting through the noise has never been harder, but some PR pros manage to do it consistently. Find out what they do right and what too many PR pros still do wrong. Paul Gillin is a speaker, writer and B2B content marketing strategist who specializes in social media.

PR 135

PR Practices B2B Blogger 135

BDB

MARCH 1, 2024

And this is perhaps even more true for B2B marketing, where sales processes are typically slower and more considered than the fast-paced world of B2C sales. 1 When it comes to B2B marketing, PR can be an invaluable tool for supporting your objectives and reaching these research-savvy audiences.

Paid Content 26

Paid Content PR Lead Scoring Lead Ranking 26

Sword and the Script | B2B

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. There are things brands can do if PR is important to them: turn your Twitter handle over to a capable PR person and let them get to work. Cross-talk.

PR 69

PR Twitter Brand Identity Branding 69

BDB

FEBRUARY 23, 2024

And this is perhaps even more true for B2B marketing, where sales processes are typically slower and more considered than the fast-paced world of B2C sales. 1 When it comes to B2B marketing, PR can be an invaluable tool for supporting your objectives and reaching these research-savvy audiences.

Paid Content 26

Paid Content PR Lead Scoring Lead Ranking 26

Biznology

MAY 29, 2020

The post FIR B2B #136: The Best and Worst COVID-Related PR Pitches appeared first on Biznology. Don’t make a reporter have to search for an angle. And it doesn’t hurt to ask a reporter what articles they are working on and offer to help.

PR 104

PR Phishing Cross-Selling Best Practices 104

Champion Communications

MARCH 23, 2018

Why B2B Marketers need their PR agency more than ever. What a week! Facebook, a political data analysis company, and a Russian Doctor of Psychology. You couldn’t make it up. Not fake news but a rapidly unfolding story of vast breaches of trust, privacy and profits.

PR 69

PR B2B Paid Search Agency Privacy 69

Walker Sands

OCTOBER 12, 2020

Every internal PR and marketing person has been there before. Your boss tells you to find a PR agency and it better be one that can deliver. The PR search is different and unique for each business. Want to chat with Juliana or our other PR and marketing experts about your comms needs? But it doesn’t have to be.

Advertising Agencies 52

Advertising Agencies PR Paid Search Agency Ad Agencies 52

The Forward Observer

MARCH 29, 2024

B2B Social Selling Strategy: Connect with Customers, Build Relationships, and Drive Sales by Julie Atherton About the Book Social media, when deployed strategically and effectively in B2B channels, offers a uniquely personal long-term networking opportunity for sales teams and business professionals.

Social Marketing 169

Social Marketing B2B Marketing Marketing & Strategy Marketing Strategy 169

The Forward Observer

MARCH 1, 2024

Integrated marketing and PR strategies are a requirement for all businesses. She is also the author of B2B Social Selling Strategy: Connect with Customers, Build Relationships, and Drive Sales , and her books are widely used by PR, marketing, and sales professionals, and universities.

Social Media 169

Social Media Social Marketing Enterprise Management Marketing & Strategy 169

Webbiquity

JANUARY 28, 2022

Public relations (PR) is a critical component of any business, yet it can be difficult to track the success of PR campaigns. Many companies rely on key performance indicators (KPIs) to measure the effectiveness of their marketing and sales efforts, but what KPIs should your PR department be tracking? Contributed post.

PR 252

PR Paid Search Agency Marketing Analytics Tools SERP 252

Canadian Marketing Association

FEBRUARY 7, 2018

By James Chalmers of CMA's B2B Council. The following is the second in a series of blog posts where James Chalmers sits down with various members of the CMA B2B Marketing Council. The series will discuss all things B2B Marketing and is aimed to educate and inspire you to become a stronger B2B Marketer.

PR 48

PR Advertising Agencies B2B Thought Leadership B2B 48

Webbiquity

MARCH 17, 2021

The public relations (PR) industry has been under increasing pressure over the past few years. Consumers demand more from brands than ever before, and the rise of cancel culture means it’s more important than ever to avoid a PR scandal. Here are five important PR trends to watch in 2021. 4) Importance of advanced PR platforms.

PR 271

PR Trends Ethics Public Relations 271

Champion Communications

APRIL 9, 2019

We partner with Spanish agency, Evercom , and have invited Ander Serrano to guest blog on working in B2B PR in Spain. We work in a global economy, but local insight is vital and can make a real difference in the sales process.

PR 48

PR Advertising Agencies B2B Tips 48

Marketing Insider Group

NOVEMBER 8, 2021

This approach is extremely helpful when panning content for the B2B buyer journey. B2B buyers and IT decision makers aren’t shy about telling the world who they are and what they do for a living. Media Analysis is Not Just for PR. Analyzing the media can provide valuable insights for everyone, not just PR pros either.

Buyer's Journey 346

Buyer's Journey PR Content Analysis 346

Schubert B2B

NOVEMBER 20, 2017

B2B PR , although more specific because it involves businesses promoting their products and services to other businesses, still covers a lot of communications territory. Of these, print and digital media relations are an important part of B2B PR. In B2B media relations, bigger isn’t always better.

PR 54

PR Ad Building Media Tips 54

B2B PR Sense

JANUARY 5, 2018

A solid PR campaign has the power to bolster your brand. Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? Myth #2: I can do my own PR.

PR 238

PR B2B Thought Leadership Advertising Agencies Campaigns 238

Sword and the Script | B2B

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

Golden Spiral

AUGUST 22, 2019

Here’s how to keep the recruitment PR plates spinning: Start with Company Culture: Think: "show, not tell.". Be Social on Social: B2B companies who hesitate to show their human side on social media are missing out. The Bureau of Labor Statistics reports unemployment at an all-time low.

PR 54

PR Paid Search Agency Companies Public Relations 54

Marketing Craftmanship

OCTOBER 25, 2023

Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts, case studies, white papers, podcasts, archived webinars, and event calendars. There are 3 reasons why most B2B companies do not pursue earned media: They fear the lack of editorial control.

Public Relations 130

Public Relations Paid Search Agency Companies Media 130

Sword and the Script | B2B

MARCH 19, 2024

Much of the content B2B marketing produces overpromises and underdelivers – and that happens when we consider company needs before customers “Caring, when it comes to marketing, is respecting one’s time,” says Gary Vaynerchuk. “I Sword and the Script Media can help with B2B marketing, PR and social media. I see it all the time.

B2B Marketing 90

B2B Marketing B2B PR Paid Search Agency 90

Marketing Insider Group

OCTOBER 15, 2020

Social media is an undeniable part of the B2B digital environment. In a world where everything and everyone is connected, one poorly timed or worded message could destroy your business and spiral into a full-blown PR crisis. Preparing for PR issues or data breaches. Preventing potentially offensive posts.

Social Media 363

Social Media Media Guidelines PR 363

Act-On

OCTOBER 11, 2023

Like the unhappy families of Anna Karenina , no two B2B marketing teams are exactly alike. We’ll cover: The most common approach to B2B marketing organizational structure Areas that are often overlooked, or need to be tweaked Ironing out your b2b marketing department structure is crucial for your overall strategy.

Paid Search Agency 180

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 180

Schubert B2B

NOVEMBER 20, 2017

B2B PR , although more specific because it involves businesses promoting their products and services to other businesses, still covers a lot of communications territory. Of these, print and digital media relations are an important part of B2B PR. In B2B media relations, bigger isn’t always better.

PR 48

PR Ad Building Media Tips 48

Schubert B2B

JULY 20, 2018

Even if your company doesn’t have a new product or recent accomplishment to promote, you can still uncover interesting news to fuel your B2B public relations program. From B2B public relations perspective, it is an opportunity to generate news about your company. But what if you don’t have any news to share at all?

PR 69

PR Paid Search Agency Companies Public Relations 69

Golden Spiral

JUNE 29, 2018

Chantal has invested her career in communications and public relations, specializing in empowering B2B tech companies to laser focus their messages for clarity while reaching their audiences for impact. In this question and answer session, meet Chantal and go deeper into how to begin your PR journey as part of your marketing plan.

PR 59

PR Public Relations B2B Planning 59

Sword and the Script | B2B

APRIL 23, 2024

The results suggest there are three marketing motions successful B2B software companies do differently than their peers: they experiment with marketing often, they think about marketing measurement more and they do more marketing in-house. >>> Sword and the Script Media can help with B2B marketing, PR and social media.

Marketing Automation Services 75

Marketing Automation Services Budget Programs Marketing Budget Peer-to-peer 75

Webbiquity

APRIL 18, 2023

If your B2B business has plateaued and you’re struggling with new ideas to generate leads and grow sales, here’s good news. What are B2B eCommerce Marketing Tactics? For B2B companies, the final goal is very simple : increase customer reach while decreasing cost-to-serve in order to increase margin and income.

eCommerce 292

eCommerce Social Media Tactics B2B Marketing 292

Sword and the Script | B2B

SEPTEMBER 19, 2023

First, marketing and PR needs direct contact with customers and prospects (which can be challenging with the account manager model in B2B). Hire a B2B marketing and PR consultant who can think strategically and execute effectively. There are two problems with an ICP on a slide. Second, people change with time.

Ideal Customer Profiles 88

Ideal Customer Profiles PR Buyer Personas Marketing Management 88

Sword and the Script | B2B

APRIL 16, 2024

Those companies that are in the early stages of a startup building a product stand to gain “the greatest” valuation benefit from marketing About half (45%) of all B2B technology startups make no effort to market their products. Sword and the Script Media can help with B2B marketing, PR and social media. emphasis theirs].”

Startups 102

Startups Peer-to-peer Studies Ideal Customer Profiles 102

Marketing Insider Group

JUNE 28, 2011

Just over a year ago I wrote about how Social Media will help to unite Marketing, PR, Customer Service, HR and more. The specific topics we covered included the growth of Twitter, the need for Marketing and PR to establish trust and the ROI of Social Media. . What is an effective way to establish trust in B2B marketing?

PR 100

PR Social Media Social Marketing B2B Marketing 100

Walker Sands

OCTOBER 25, 2023

Understanding how to effectively communicate with reporters is key when securing coverage for clients, especially in technology, healthcare, supply chain, and other highly technical B2B industries. In our interview, Lindsey shares her expertise to help PR professionals get in the mind of a technology reporter.

PR 98

PR Media Case Studies Vendors 98

Webbiquity

MARCH 26, 2024

Who It’s For This book is a valuable guide for: Journalists PR professionals Marketers Bloggers Executives Speakers Non-fiction authors Basically, it will improve effectiveness for anyone whose job is to communicate to audiences, particularly anyone who writes for a living. In short, it will show you how to be a better communicator.

Newsletter 170

Newsletter Blogger PR Paper 170

Launch Marketing

APRIL 8, 2022

Public relations (PR) can be a challenge to some B2B marketers who get caught up in the mainstream of typical media relations and interactions with the public. But in today’s landscape, PR isn’t all about writing press releases and interacting with the media to pick up your latest news or to promote your product, service or solution.

Public Relations 131

Public Relations Tactics Creativity Peer-to-peer 131