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Five Ways to “Get Real” With B-to-B Social Media

Biznology

Today, 89% of B-to-B marketers in the U.S. are using social media, says a study conducted by iTracks and the Business Marketing Association (BMA). In fact, B-to-B use of social media may have even eclipsed that of consumer marketers, according to another report from White Horse Productions. First, get busy on LinkedIn.

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B2B Reads: Audience Analysis, Insight Selling, & People Development

Heinz Marketing

B-to-B Marketing Doesn’t Have to Be Boring. Most people believe B2B marketing to be dry and dull, however what researchers have found leads to this assumption is that it’s not the product or services offered that are causing this image, but how it’s presented. 5 Metaverse Trends for Brands to Watch.

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A Guide to Navigating the Experiential Marketing Summit 2018

AgencyEA

Sessions dissect emerging trends, explain best practices and highlight the biggest case studies. Power Panel: The 2018 B-to-B Dream Team. This dream team is a panel made up of some of the sharpest minds within the B-to-B sector of experiential marketing. See Trend 4 of our 2018 Trend report ).

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Top 4 Sessions for B2B Marketers at SiriusDecisions Technology Exchange

Leadspace

Specificity Over Scale: The Future of B-to-B Sales, Marketing and Product Technology. With trends like Account-Based Marketing taking hold, marketers are making strides towards micro-targeting efforts and focusing on microsegments of prospects. Jay Famico and Jason Hekl of SiriusDecisions will present. link] #ABM.

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Sirius Decisions Thinks Websites Will Generate 71% of All B2B Sales Leads by 2015. I Disagree.

The Point

Sirius Decisions wrote an insightful article last week about the acquisition by Marketo of Insightera (a Web personalization platform), and included was the following projection: “By 2015, we expect to see 71 percent of b-to-b organizations’ new inquiries coming via the corporate Web site.”.

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Marketing Experts Dan Gartlan and Nicole Wagner Selected as Featured Speakers at FABTECH 2019

Stevens & Tate

Gartlan and Wagner join the speaker line-up with decades of marketing experience in manufacturing and B-to-B marketing at North America’s Largest Metal Forming, Fabricating, Welding and Finishing Event. On Tuesday November 12, from 10:00 am to 11:30 am, Wagner will be presenting an industry-tailored session titled, “ Congratulations!

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How the CEO Can Enhance Sales, Marketing, and the Executive Branch

ViewPoint

And that became a trend, but then those people became impossible to find because demand so far outstrips supply.". Often, however, nothing is farther from the truth, leading to tele-prospecting being one of the most mismanaged functions in b-to-b today.".