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Five Ways to “Get Real” With B-to-B Social Media

Biznology

Today, 89% of B-to-B marketers in the U.S. are using social media, says a study conducted by iTracks and the Business Marketing Association (BMA). In fact, B-to-B use of social media may have even eclipsed that of consumer marketers, according to another report from White Horse Productions. First, get busy on LinkedIn.

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The Need for a Demand Center

eTrigue

Not surprisingly, savvy marketers are embracing the concept because they see how it can help them drive consistent demand, whether they represent the corporation, a business unit or region. What’s Driving this Change?

Demand 78
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6 Steps to a Successful (B-to-B) Direct Marketing Campaign

MLT Creative

Granted, the overarching differences between the two disciplines are still present and should be considered (e.g. If your budget will not allow for big-ticket items, free trials or even introductory discounts, think about free information or content you can offer (this is especially effective in B-to-B).

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A Guide to Navigating the Experiential Marketing Summit 2018

AgencyEA

Power Panel: The 2018 B-to-B Dream Team. This dream team is a panel made up of some of the sharpest minds within the B-to-B sector of experiential marketing. Personalization with Cisco: Transforming the B-to-B Customer Experience. B-to-B VR: Visa’s Immersive Employee Education Experiences.

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B2B Reads: Audience Analysis, Insight Selling, & People Development

Heinz Marketing

B-to-B Marketing Doesn’t Have to Be Boring. Most people believe B2B marketing to be dry and dull, however what researchers have found leads to this assumption is that it’s not the product or services offered that are causing this image, but how it’s presented. 5 Metaverse Trends for Brands to Watch.

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Creativity’s Rising Role in B2B Marketing

Top Rank Marketing

.” — Chris Lavigne @crlvideo Click To Tweet With the B2B sector representing over 50 percent of the economy, as B2B brands increasingly begin utilizing more B2C-like marketing efforts, the role and importance of creativity in B2B has natural risen.

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MarketingSherpa Seeks Case Study speakers for 2009 B2B Demand Generation Summits

markempa

Experienced B2B marketers who want to present will need to submit speech proposals by May 21, 2009. Here’s what they are looking for: B-to-B marketers to present Case Studies on real-life tests and tactics in demand generation. Click here to learn more.